Marketing Mix Modeling (MMM) is a powerful tool that can help businesses get a clear picture of how their Marketing efforts affect their profits. By […]
Decoding Marketing Mix Modeling: Strate...
November 30, 2023
Adela Campaign Optimization and Analytics
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Unlocking Marketing Success: Advanced S...
November 7, 2023
Adela In the dynamic landscape of digital marketing, the key to achieving higher conversion rates and personalized customer experiences lies in advanced segmentation strategies. Audience segmentation […]
The Power of Digital Marketing Reportin...
July 12, 2023
Julia Digital marketing reporting has revolutionized the way businesses track and optimize their marketing campaigns. By leveraging analytics and reporting tools, organizations can gather crucial data […]
Maximizing ROI with Performance Marketi...
June 1, 2023
Julia Introduction In today’s competitive marketplace, businesses need to do everything they can to maximize their return on investment (ROI). One of the most effective ways […]
7 Effective Ways to Improve Your Ad Cam...
April 18, 2023
Benard Kiplangat Do you want to spend less time and money planning and optimizing your ad campaigns? Are you struggling to build optimal targets, utilize your ad […]
How To Set Up GA4 eCommerce And Its Value
April 16, 2023
Benard Kiplangat Setting up Google Analytics 4 eCommerce on your site can be a little confusing. And because Google Analytics does not automatically collect eCommerce data from […]
GA4 Set-Up: Checklist for a Perfect Goo...
March 2, 2023
Benard Kiplangat Setting up Google Analytics 4 can be daunting and tedious, especially if you’re new to Google Analytics. Having a detailed GA4 set-up checklist at your […]
How To Import Data From Google Universa...
January 24, 2023
Benard Kiplangat Google Universal Analytics, or simply Google Analytics, will be sunsetting by 1st July 2023 to pave the way to the new Google Analytics 4 version. […]
How to Optimize Your Digital Marketing ...
January 4, 2023
Benard Kiplangat What does the new year signify for you as a marketer? Is it setting new goals and resolutions, renewing your determination, or strengthening your purpose? […]
How To Use Social Media As An Effective...
December 23, 2022
Benard Kiplangat Today, over 4.59 billion people are active on social media and expected to reach over 6 billion in 2027. That’s almost 59% of the world’s total […]
12 Ways To Run An Effective Email Marke...
December 5, 2022
Benard Kiplangat How do you perform an effective email marketing campaign? How can you optimize your campaigns for a better ROI? If you’ve been battling these questions […]
Top 10 Hacks To Improve Your Google Ads...
October 21, 2022
Benard Kiplangat What if you could learn the advanced hacks that can significantly improve your Google Ads performance? What if you could get the most effective and […]
