Analytics V4 Metrics
- Apple Search Ads
- Amazon Ads
- Bing
- Criteo
- DCM
- DV360
- Facebook Insights
- Facebook Public Data
- Google Ads
- Google Ad Manager
- Google Analytics
- Google Analytics V4
- Google My Business
- Google New SA360
- Google SA360 Legacy
- Google Search Console
- Google Trends
- Hubspot
- Instagram Insights
- Instagram Public Data
- Klaviyo
- LinkedIn Ads
- LinkedIn Pages
- Mailchimp
- Shopify
- Snapchat
- Stripe
- Tik Tok
- Tik Tok Insights
- Twitter Insights
- Woocommerce
- YouTube
DIMENSIONS: 378 | METRICS: 86
| Group | Field | ID | Has Conversion | Is Formula | Type | Description |
|---|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | False | False | Dimension | |
| Dataslayer Dimensions | Connector name | connector_name | False | False | Dimension | |
| Time | Date | date | True | False | Dimension | The date of the session formatted as YYYYMMDD. |
| Time | Year | year | False | False | Dimension | The year of the session, a four-digit year from 2005 to the current year. |
| Time | Month | month | False | False | Dimension | Month of the session, a two digit integer from 01 to 12. |
| Time | Week (Starting on Sunday) | week | False | False | Dimension | The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday. |
| Time | Day of the month | day | False | False | Dimension | The day of the month, a two-digit number from 01 to 31. |
| Time | Hour | hour | True | False | Dimension | A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.) |
| Time | Minute | minute | False | False | Dimension | Returns the minutes, between 00 and 59, in the hour. |
| Time | Nth year | nthYear | False | False | Dimension | The number of years since the start of the date range. The starting year is 0000. |
| Time | Month Index | nthMonth | False | False | Dimension | The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on. |
| Time | Week Index | nthWeek | False | False | Dimension | The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries. |
| Time | Day Index | nthDay | False | False | Dimension | The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on. |
| Time | Minute Index | nthMinute | False | False | Dimension | The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on. |
| Time | Hour Index | nthHour | False | False | Dimension | The index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on. |
| Time | Day of Week | dayOfWeek | False | False | Dimension | Day of the week, a one-digit number from 0 (Sunday) to 6 (Saturday). |
| Time | Date-Hour | dateHour | True | False | Dimension | Combined values of ga:date and ga:hour formated as YYYYMMDDHH. |
| Time | Date-Hour-Minute | dateHourMinute | True | False | Dimension | Combined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM. |
| Time | Year-Month | yearMonth | True | False | Dimension | Combined values of ga:year and ga:month. |
| Time | Year-Week (Starting on Sunday) | yearWeek | True | False | Dimension | Combined values of ga:year and ga:week. |
| Time | Week (Starting on Monday) | isoWeek | True | False | Dimension | ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar. |
| Time | Year-Week (Starting on Monday) | isoYearIsoWeek | True | False | Dimension | Combined values of ga:isoYear and ga:isoWeek. |
| Time | Day of week name | dayOfWeekName | False | False | Dimension | The day of the week in English. This dimension has values such as Sunday or Monday. |
| Time | ISO year | isoYear | False | False | Dimension | The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023. |
| Property | Property name | property_name | False | False | Dimension | |
| Property | Property id | property_id | False | False | Dimension | |
| Property | Stream ID | streamId | False | False | Dimension | The numeric data stream identifier for your app or website. |
| Property | Stream name | streamName | False | False | Dimension | The data stream name for your app or website. |
| Traffic Sources | Campaign ID | campaignId | False | False | Dimension | The identifier of the marketing campaign. Present only for conversion events. |
| Traffic Sources | Campaign | campaignName | False | False | Dimension | The name of the marketing campaign. Present only for conversion events. |
| Traffic Sources | Default channel grouping | defaultChannelGrouping | False | False | Dimension | The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
| Traffic Sources | Medium | medium | False | False | Dimension | The medium attributed to the conversion event. |
| Traffic Sources | Search term | searchTerm | False | False | Dimension | The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'. |
| Traffic Sources | Session default channel grouping | sessionDefaultChannelGrouping | False | False | Dimension | The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
| Traffic Sources | Session manual term | sessionManualTerm | False | False | Dimension | The term that led to a session. Populated by the utm_term parameter. |
| Traffic Sources | Session medium | sessionMedium | False | False | Dimension | The medium that initiated a session on your website or app. |
| Traffic Sources | Session source | sessionSource | False | False | Dimension | The source that initiated a session on your website or app. |
| Traffic Sources | Session source / medium | sessionSourceMedium | False | False | Dimension | The combined values of the dimensions 'sessionSource' and 'sessionMedium'. |
| Traffic Sources | Session source platform | sessionSourcePlatform | False | False | Dimension | The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch. |
| Traffic Sources | Session campaign ID | sessionCampaignId | False | False | Dimension | The marketing campaign id for a session. Includes Google Ads Campaigns. |
| Traffic Sources | Session campaign | sessionCampaignName | False | False | Dimension | The marketing campaign name for a session. Includes Google Ads and Manual Campaigns. |
| Traffic Sources | Source | source | False | False | Dimension | The source attributed to the conversion event. |
| Traffic Sources | Source / medium | sourceMedium | False | False | Dimension | The combined values of the dimensions 'source' and 'medium'. |
| Traffic Sources | Source platform | sourcePlatform | False | False | Dimension | The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch. |
| Traffic Sources | First user CM360 account ID | firstUserCm360AccountId | False | False | Dimension | The CM360 Account ID that originally acquired the user. Identifies the CM360 account. |
| Traffic Sources | First user CM360 account name | firstUserCm360AccountName | False | False | Dimension | The CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles. |
| Traffic Sources | First user CM360 advertiser ID | firstUserCm360AdvertiserId | False | False | Dimension | The CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser. |
| Traffic Sources | First user CM360 advertiser name | firstUserCm360AdvertiserName | False | False | Dimension | The CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings. |
| Traffic Sources | First user CM360 campaign ID | firstUserCm360CampaignId | False | False | Dimension | The CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign. |
| Traffic Sources | First user CM360 campaign name | firstUserCm360CampaignName | False | False | Dimension | The CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties. |
| Traffic Sources | First user CM360 creative format | firstUserCm360CreativeFormat | False | False | Dimension | The CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types. |
| Traffic Sources | First user CM360 creative ID | firstUserCm360CreativeId | False | False | Dimension | The CM360 Creative ID that originally acquired the user. Identifies a CM360 creative. |
| Traffic Sources | First user CM360 creative name | firstUserCm360CreativeName | False | False | Dimension | The CM360 Creative Name that originally acquired the user. The name given to a CM360 creative. |
| Traffic Sources | First user CM360 creative type | firstUserCm360CreativeType | False | False | Dimension | The CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258) |
| Traffic Sources | First user CM360 creative type ID | firstUserCm360CreativeTypeId | False | False | Dimension | The CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type. |
| Traffic Sources | First user CM360 creative version | firstUserCm360CreativeVersion | False | False | Dimension | The CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one. |
| Traffic Sources | First user CM360 medium | firstUserCm360Medium | False | False | Dimension | The CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure. |
| Traffic Sources | First user CM360 placement cost structure | firstUserCm360PlacementCostStructure | False | False | Dimension | The CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example 'CPM'. |
| Traffic Sources | First user CM360 placement ID | firstUserCm360PlacementId | False | False | Dimension | The CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears. |
| Traffic Sources | First user CM360 placement name | firstUserCm360PlacementName | False | False | Dimension | The CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears. |
| Traffic Sources | First user CM360 rendering ID | firstUserCm360RenderingId | False | False | Dimension | The CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative. |
| Traffic Sources | First user CM360 site ID | firstUserCm360SiteId | False | False | Dimension | The CM360 Site ID that originally acquired the user. Identifies a CM360 site. |
| Traffic Sources | First user CM360 site name | firstUserCm360SiteName | False | False | Dimension | The CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased. |
| Traffic Sources | First user CM360 source | firstUserCm360Source | False | False | Dimension | The CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name. |
| Traffic Sources | First user CM360 source / medium | firstUserCm360SourceMedium | False | False | Dimension | The CM360 Source Medium that originally acquired the user. A combination of the source and medium. |
| Traffic Sources | First user default channel group | firstUserDefaultChannelGroup | False | False | Dimension | The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`. |
| Traffic Sources | First user DV360 advertiser ID | firstUserDv360AdvertiserId | False | False | Dimension | The DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser. |
| Traffic Sources | First user DV360 advertiser name | firstUserDv360AdvertiserName | False | False | Dimension | The DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns. |
| Traffic Sources | First user DV360 campaign ID | firstUserDv360CampaignId | False | False | Dimension | The DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign. |
| Traffic Sources | First user DV360 campaign name | firstUserDv360CampaignName | False | False | Dimension | The DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with a common business goal. |
| Traffic Sources | First user DV360 creative format | firstUserDv360CreativeFormat | False | False | Dimension | The DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expandable, video, or native. |
| Traffic Sources | First user DV360 creative ID | firstUserDv360CreativeId | False | False | Dimension | The DV360 Creative ID that originally acquired the user. Identifies the DV360 creative. |
| Traffic Sources | First user DV360 creative name | firstUserDv360CreativeName | False | False | Dimension | The DV360 Creative Name that originally acquired the user. The name given to a DV360 creative. |
| Traffic Sources | First user DV360 exchange ID | firstUserDv360ExchangeId | False | False | Dimension | The DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange. |
| Traffic Sources | First user DV360 exchange name | firstUserDv360ExchangeName | False | False | Dimension | The DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278). |
| Traffic Sources | First user DV360 insertion order ID | firstUserDv360InsertionOrderId | False | False | Dimension | The DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order. |
| Traffic Sources | First user DV360 insertion order name | firstUserDv360InsertionOrderName | False | False | Dimension | The DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items that are related to the same advertising campaign. |
| Traffic Sources | First user DV360 line item ID | firstUserDv360LineItemId | False | False | Dimension | The DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item. |
| Traffic Sources | First user DV360 line item name | firstUserDv360LinteItemName | False | False | Dimension | The DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives to inventory sources. |
| Traffic Sources | First user DV360 medium | firstUserDv360Medium | False | False | Dimension | The DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`. |
| Traffic Sources | First user DV360 partner ID | firstUserDv360PartnerId | False | False | Dimension | The DV360 Partner ID that originally acquired the user. Identifies the DV360 partner. |
| Traffic Sources | First user DV360 partner name | firstUserDv360PartnerName | False | False | Dimension | The DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers. |
| Traffic Sources | First user DV360 source | firstUserDv360Source | False | False | Dimension | The DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed. |
| Traffic Sources | First user DV360 source / medium | firstUserDv360SourceMedium | False | False | Dimension | The DV360 Source Medium that originally acquired the user. A combination of the source and medium. |
| Traffic Sources | First user Google Ads campaign ID | firstUserGoogleAdsCampaignId | False | False | Dimension | Identifier of the Google Ads marketing campaign that first acquired the user. |
| Traffic Sources | First user Google Ads campaign | firstUserGoogleAdsCampaignName | False | False | Dimension | Name of the Google Ads marketing campaign that first acquired the user. |
| Traffic Sources | First user manual campaign ID | firstUserManualCampaignId | False | False | Dimension | The manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL parameter. |
| Traffic Sources | First user manual campaign name | firstUserManualCampaignName | False | False | Dimension | The manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952). |
| Traffic Sources | First user manual creative format | firstUserManualCreativeFormat | False | False | Dimension | The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter. |
| Traffic Sources | First user manual marketing tactic | firstUserManualMarketingTactic | False | False | Dimension | The manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter. |
| Traffic Sources | First user manual medium | firstUserManualMedium | False | False | Dimension | The manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter. |
| Traffic Sources | First user manual source | firstUserManualSource | False | False | Dimension | The manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter. |
| Traffic Sources | First user manual source / medium | firstUserManualSourceMedium | False | False | Dimension | The manual Source Medium that originally acquired the user. A combination of the source and medium. |
| Traffic Sources | First user manual source platform | firstUserManualSourcePlatform | False | False | Dimension | The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter. |
| Traffic Sources | First user primary channel group | firstUserPrimaryChannelGroup | False | False | Dimension | The primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316). |
| Traffic Sources | First user SA360 ad group ID | firstUserSa360AdGroupId | False | False | Dimension | The SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group. |
| Traffic Sources | First user SA360 ad group name | firstUserSa360AdGroupName | False | False | Dimension | The SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other. |
| Traffic Sources | First user SA360 campaign ID | firstUserSa360CampaignId | False | False | Dimension | The SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign. |
| Traffic Sources | First user SA360 campaign | firstUserSa360CampaignName | False | False | Dimension | The SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal for your advertising. |
| Traffic Sources | First user SA360 creative format | firstUserSa360CreativeFormat | False | False | Dimension | The SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the advertisement used in a campaign. |
| Traffic Sources | First user SA360 engine account ID | firstUserSa360EngineAccountId | False | False | Dimension | The SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account. |
| Traffic Sources | First user SA360 engine account name | firstUserSa360EngineAccountName | False | False | Dimension | The SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746). |
| Traffic Sources | First user SA360 engine account type | firstUserSa360EngineAccountType | False | False | Dimension | The SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account. |
| Traffic Sources | First user SA360 keyword text | firstUserSa360KeywordText | False | False | Dimension | The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query. |
| Traffic Sources | First user SA360 manager account ID | firstUserSa360ManagerAccountId | False | False | Dimension | The SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account. |
| Traffic Sources | First user SA360 manager account name | firstUserSa360ManagerAccountName | False | False | Dimension | The SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts. |
| Traffic Sources | First user SA360 medium | firstUserSa360Medium | False | False | Dimension | The SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`. |
| Traffic Sources | First user SA360 query | firstUserSa360Query | False | False | Dimension | The SA360 Query that originally acquired the user. The search query typed by the user. |
| Traffic Sources | First user SA360 source | firstUserSa360Source | False | False | Dimension | The SA360 Source that originally acquired the user. The search query happened on this site. |
| Traffic Sources | First user SA360 source / medium | firstUserSa360SourceMedium | False | False | Dimension | The SA360 Source Medium that originally acquired the user. A combination of the source and medium. |
| Traffic Sources | Session CM360 account ID | sessionCm360AccountId | False | False | Dimension | The CM360 Account ID that led to the session. Identifies the CM360 account. |
| Traffic Sources | Session CM360 account name | sessionCm360AccountName | False | False | Dimension | The CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles. |
| Traffic Sources | Session CM360 advertiser ID | sessionCm360AdvertiserId | False | False | Dimension | The CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser. |
| Traffic Sources | Session CM360 advertiser name | sessionCm360AdvertiserName | False | False | Dimension | The CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings. |
| Traffic Sources | Session CM360 campaign ID | sessionCm360CampaignId | False | False | Dimension | The CM360 Campaign ID that led to the session. Identifies the CM360 campaign. |
| Traffic Sources | Session CM360 campaign name | sessionCm360CampaignName | False | False | Dimension | The CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties. |
| Traffic Sources | Session CM360 creative format | sessionCm360CreativeFormat | False | False | Dimension | The CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types. |
| Traffic Sources | Session CM360 creative ID | sessionCm360CreativeId | False | False | Dimension | The CM360 Creative ID that led to the session. Identifies a CM360 creative. |
| Traffic Sources | Session CM360 creative name | sessionCm360CreativeName | False | False | Dimension | The CM360 Creative Name that led to the session. The name given to a CM360 creative. |
| Traffic Sources | Session CM360 creative type | sessionCm360CreativeType | False | False | Dimension | The CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258) |
| Traffic Sources | Session CM360 creative type ID | sessionCm360CreativeTypeId | False | False | Dimension | The CM360 Creative Type ID that led to the session. Identifies a CM360 creative type. |
| Traffic Sources | Session CM360 creative version | sessionCm360CreativeVersion | False | False | Dimension | The CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one. |
| Traffic Sources | Session CM360 medium | sessionCm360Medium | False | False | Dimension | The CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure. |
| Traffic Sources | Session CM360 placement cost structure | sessionCm360PlacementCostStructure | False | False | Dimension | The CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be calculated. For example 'CPM'. |
| Traffic Sources | Session CM360 placement ID | sessionCm360PlacementId | False | False | Dimension | The CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears. |
| Traffic Sources | Session CM360 placement name | sessionCm360PlacementName | False | False | Dimension | The CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears. |
| Traffic Sources | Session CM360 rendering ID | sessionCm360RenderingId | False | False | Dimension | The CM360 Rendering ID that led to the session. Identifies a CM360 creative. |
| Traffic Sources | Session CM360 site ID | sessionCm360SiteId | False | False | Dimension | The CM360 Site ID that led to the session. Identifies a CM360 site. |
| Traffic Sources | Session CM360 site name | sessionCm360SiteName | False | False | Dimension | The CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased. |
| Traffic Sources | Session CM360 source | sessionCm360Source | False | False | Dimension | The CM360 Source that led to the session. The CM360 source is also referred to as the site name. |
| Traffic Sources | Session CM360 source / medium | sessionCm360SourceMedium | False | False | Dimension | The CM360 Source Medium that led to the session. A combination of the source and medium. |
| Traffic Sources | Session default channel group | sessionDefaultChannelGroup | False | False | Dimension | The session's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`. |
| Traffic Sources | Session DV360 advertiser ID | sessionDv360AdvertiserId | False | False | Dimension | The DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser. |
| Traffic Sources | Session DV360 advertiser name | sessionDv360AdvertiserName | False | False | Dimension | The DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns. |
| Traffic Sources | Session DV360 campaign ID | sessionDv360CampaignId | False | False | Dimension | The DV360 Campaign ID that led to the session. Identifies the DV360 campaign. |
| Traffic Sources | Session DV360 campaign name | sessionDv360CampaignName | False | False | Dimension | The DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal. |
| Traffic Sources | Session DV360 creative format | sessionDv360CreativeFormat | False | False | Dimension | The DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video, or native. |
| Traffic Sources | Session DV360 creative ID | sessionDv360CreativeId | False | False | Dimension | The DV360 Creative ID that led to the session. Identifies the DV360 creative. |
| Traffic Sources | Session DV360 creative name | sessionDv360CreativeName | False | False | Dimension | The DV360 Creative Name that led to the session. The name given to a DV360 creative. |
| Traffic Sources | Session DV360 exchange ID | sessionDv360ExchangeId | False | False | Dimension | The DV360 Exchange ID that led to the session. Identifies the DV360 exchange. |
| Traffic Sources | Session DV360 exchange name | sessionDv360ExchangeName | False | False | Dimension | The DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278). |
| Traffic Sources | Session DV360 insertion order ID | sessionDv360InsertionOrderId | False | False | Dimension | The DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order. |
| Traffic Sources | Session DV360 insertion order name | sessionDv360InsertionOrderName | False | False | Dimension | The DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign. |
| Traffic Sources | Session DV360 line item ID | sessionDv360LineItemId | False | False | Dimension | The DV360 Line Item ID that led to the session. Identifies the DV360 line item. |
| Traffic Sources | Session DV360 line item name | sessionDv360LineItemName | False | False | Dimension | The DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources. |
| Traffic Sources | Session DV360 medium | sessionDv360Medium | False | False | Dimension | The DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`. |
| Traffic Sources | Session DV360 partner ID | sessionDv360PartnerId | False | False | Dimension | The DV360 Partner ID that led to the session. Identifies the DV360 partner. |
| Traffic Sources | Session DV360 partner name | sessionDv360PartnerName | False | False | Dimension | The DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual advertisers. |
| Traffic Sources | Session DV360 source | sessionDv360Source | False | False | Dimension | The DV360 Source that led to the session. The DV360 site name where your ad was displayed. |
| Traffic Sources | Session DV360 source / medium | sessionDv360SourceMedium | False | False | Dimension | The DV360 Source Medium that led to the session. A combination of the source and medium. |
| Traffic Sources | Session manual campaign ID | sessionManualCampaignId | False | False | Dimension | The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter. |
| Traffic Sources | Session manual campaign name | sessionManualCampaignName | False | False | Dimension | The manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952). |
| Traffic Sources | Session manual creative format | sessionManualCreativeFormat | False | False | Dimension | The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter. |
| Traffic Sources | Session manual marketing tactic | sessionManualMarketingTactic | False | False | Dimension | The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter. |
| Traffic Sources | Session manual medium | sessionManualMedium | False | False | Dimension | The manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter. |
| Traffic Sources | Session manual source | sessionManualSource | False | False | Dimension | The manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter. |
| Traffic Sources | Session manual source / medium | sessionManualSourceMedium | False | False | Dimension | The manual Source Medium that led to the session. A combination of the source and medium. |
| Traffic Sources | Session manual source platform | sessionManualSourcePlatform | False | False | Dimension | The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter. |
| Traffic Sources | Session primary channel group | sessionPrimaryChannelGroup | False | False | Dimension | The primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316). |
| Traffic Sources | Session SA360 ad group ID | sessionSa360AdGroupId | False | False | Dimension | The SA360 Ad Group ID that led to the session. Identifies the SA360 ad group. |
| Traffic Sources | Session SA360 ad group name | sessionSa360AdGroupName | False | False | Dimension | The SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other. |
| Traffic Sources | Session SA360 campaign ID | sessionSa360CampaignId | False | False | Dimension | The SA360 Campaign ID that led to the session. Identifies the SA360 campaign. |
| Traffic Sources | Session SA360 campaign | sessionSa360CampaignName | False | False | Dimension | The SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising. |
| Traffic Sources | Session SA360 creative format | sessionSa360CreativeFormat | False | False | Dimension | The SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertisement used in a campaign. |
| Traffic Sources | Session SA360 engine account ID | sessionSa360EngineAccountId | False | False | Dimension | The SA360 Engine Account ID that led to the session. Identifies the SA360 engine account. |
| Traffic Sources | Session SA360 engine account name | sessionSa360EngineAccountName | False | False | Dimension | The SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746). |
| Traffic Sources | Session SA360 engine account type | sessionSa360EngineAccountType | False | False | Dimension | The SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example, `google ads`, `bing`, or `baidu`. |
| Traffic Sources | Session SA360 keyword text | sessionSa360Keyword | False | False | Dimension | The SA360 Keyword Text that led to the session. The keywords that matched the search query. |
| Traffic Sources | Session SA360 manager account ID | sessionSa360ManagerAccountId | False | False | Dimension | The SA360 Manager Account ID that led to the session. Identifies the SA360 manager account. |
| Traffic Sources | Session SA360 manager account name | sessionSa360ManagerAccountName | False | False | Dimension | The SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts. |
| Traffic Sources | Session SA360 medium | sessionSa360Medium | False | False | Dimension | The SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`. |
| Traffic Sources | Session SA360 query | sessionSa360Query | False | False | Dimension | The SA360 Query that led to the session. The search query typed by the user. |
| Traffic Sources | Session SA360 source | sessionSa360Source | False | False | Dimension | The SA360 Source that led to the session. The search query happened on this site. |
| Traffic Sources | Session SA360 source / medium | sessionSa360SourceMedium | False | False | Dimension | The SA360 Source Medium that led to the session. A combination of the source and medium. |
| Location | City | city | False | False | Dimension | The city from which the user activity originated. |
| Location | City ID | cityId | False | False | Dimension | The geographic ID of the city from which the user activity originated, derived from their IP address. |
| Location | Country | country | False | False | Dimension | The country from which the user activity originated. |
| Location | Country Code | countryId | False | False | Dimension | The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard. |
| Location | Language | language | False | False | Dimension | The language setting of the user's browser or device. e.g. English |
| Location | Language code | languageCode | False | False | Dimension | The language setting (ISO 639) of the user's browser or device. e.g. 'en-us' |
| Location | Region | region | False | False | Dimension | The geographic region from which the user activity originated, derived from their IP address. |
| Ecommerce | Item affiliation | itemAffiliation | False | False | Dimension | The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter. |
| Ecommerce | Item brand | itemBrand | False | False | Dimension | Brand name of the item. |
| Ecommerce | Item category | itemCategory | False | False | Dimension | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category. |
| Ecommerce | Item category 2 | itemCategory2 | False | False | Dimension | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2. |
| Ecommerce | Item category 3 | itemCategory3 | False | False | Dimension | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3. |
| Ecommerce | Item category 4 | itemCategory4 | False | False | Dimension | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4. |
| Ecommerce | Item category 5 | itemCategory5 | False | False | Dimension | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5. |
| Ecommerce | Item ID | itemId | False | False | Dimension | The ID of the item. |
| Ecommerce | Item list ID | itemListId | False | False | Dimension | The ID of the item list. |
| Ecommerce | Item list name | itemListName | False | False | Dimension | The name of the item list. |
| Ecommerce | Item name | itemName | False | False | Dimension | The name of the item. |
| Ecommerce | Item promotion creative name | itemPromotionCreativeName | False | False | Dimension | The name of the item-promotion creative. |
| Ecommerce | Item promotion creative slot | itemPromotionCreativeSlot | False | False | Dimension | The slot of the item-promotion creative. |
| Ecommerce | Item promotion ID | itemPromotionId | False | False | Dimension | The ID of the item promotion. |
| Ecommerce | Item promotion name | itemPromotionName | False | False | Dimension | The name of the promotion for the item. |
| Ecommerce | Item variant | itemVariant | False | False | Dimension | The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter. |
| Ecommerce | Order coupon | orderCoupon | False | False | Dimension | Code for the order-level coupon. |
| Ecommerce | Transaction ID | transactionId | False | False | Dimension | The ID of the ecommerce transaction. |
| Ecommerce | Currency | currencyCode | False | False | Dimension | The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is specified in tagging by the `currency` parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See [Currency reference](https://support.google.com/analytics/answer/9796179). |
| Ecommerce | Item list position | itemListPosition | False | False | Dimension | The position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the `index` parameter in the items array. |
| Ecommerce | Item location ID | itemLocationID | False | False | Dimension | The physical location associated with the item. For example, the physical store location. It's recommended to use the [Google Place ID](https://developers.google.com/maps/documentation/places/web-service/place-id) that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the `location_id` parameter in the items array. |
| Link Info | Link classes | linkClasses | False | False | Dimension | The HTML class attribute for an outbound link. For example if a user clicks a link '', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'. |
| Link Info | Link domain | linkDomain | False | False | Dimension | The destination domain of the outbound link. For example if a user clicks a link '', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'. |
| Link Info | Link ID | linkId | False | False | Dimension | The HTML id attribute for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'. |
| Link Info | Link text | linkText | False | False | Dimension | The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'. |
| Link Info | Link URL | linkUrl | False | False | Dimension | The full url for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'. |
| Content | Content group | contentGroup | False | False | Dimension | A category that applies to items of published content. Populated by the event parameter 'content_group'. |
| Content | Content ID | contentId | False | False | Dimension | The identifier of the selected content. Populated by the event parameter 'content_id'. |
| Content | Content type | contentType | False | False | Dimension | The category of the selected content. Populated by the event parameter 'content_type'. |
| Content | Landing page | landingPage | False | False | Dimension | The page path associated with the first pageview in a session. |
| Content | Landing page + query string | landingPagePlusQueryString | False | False | Dimension | The page path + query string associated with the first pageview in a session. |
| Content | Page location | pageLocation | False | False | Dimension | The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'. |
| Content | Page path | pagePath | False | False | Dimension | The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us. |
| Content | Page path + query string | pagePathPlusQueryString | False | False | Dimension | The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true. |
| Content | Page referrer | pageReferrer | False | False | Dimension | The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'. |
| Content | Page title | pageTitle | False | False | Dimension | The web page titles used on your site. |
| Content | Percent scrolled | percentScrolled | False | False | Dimension | The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'. |
| Google Ads | Ad format | adFormat | False | False | Dimension | Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'. |
| Google Ads | Ad source | adSourceName | False | False | Dimension | The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'. |
| Google Ads | Ad unit | adUnitName | False | False | Dimension | The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users. |
| Google Ads | Google Ads account name | googleAdsAccountName | False | False | Dimension | The Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API. |
| Google Ads | Google Ads ad group ID | googleAdsAdGroupId | False | False | Dimension | The ad group id attributed to the conversion event. |
| Google Ads | Google Ads ad group name | googleAdsAdGroupName | False | False | Dimension | The ad group name attributed to the conversion event. |
| Google Ads | Google Ads ad network type | googleAdsAdNetworkType | False | False | Dimension | The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. |
| Google Ads | Google Ads campaign type | googleAdsCampaignType | False | False | Dimension | The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043. |
| Google Ads | Google Ads creative ID | googleAdsCreativeId | False | False | Dimension | The ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads. |
| Google Ads | Google Ads customer ID | googleAdsCustomerId | False | False | Dimension | The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts. |
| Google Ads | Google Ads keyword text | googleAdsKeyword | False | False | Dimension | The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323. |
| Google Ads | Google Ads query | googleAdsQuery | False | False | Dimension | The search query that led to the conversion event. |
| Google Ads | Session Google Ads account name | sessionGoogleAdsAccountName | False | False | Dimension | The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API. |
| Google Ads | Session Google Ads ad group ID | sessionGoogleAdsAdGroupId | False | False | Dimension | The Ad Group Id in Google Ads for a session. |
| Google Ads | Session Google Ads ad group name | sessionGoogleAdsAdGroupName | False | False | Dimension | The Ad Group Name in Google Ads for a session. |
| Google Ads | Session Google Ads ad network type | sessionGoogleAdsAdNetworkType | False | False | Dimension | The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. |
| Google Ads | Session Google Ads campaign ID | sessionGoogleAdsCampaignId | False | False | Dimension | The Campaign ID for the Google Ads Campaign that led to this session |
| Google Ads | Session Google Ads campaign Name | sessionGoogleAdsCampaignName | False | False | Dimension | The Campaign Name for the Google Ads Campaign that led to this session |
| Google Ads | Session Google Ads campaign type | sessionGoogleAdsCampaignType | False | False | Dimension | The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043. |
| Google Ads | Session Google Ads creative ID | sessionGoogleAdsCreativeId | False | False | Dimension | The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads. |
| Google Ads | Session Google Ads customer ID | sessionGoogleAdsCustomerId | False | False | Dimension | The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts. |
| Google Ads | Session Google Ads keyword text | sessionGoogleAdsKeyword | False | False | Dimension | The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323. |
| Google Ads | Session Google Ads query | sessionGoogleAdsQuery | False | False | Dimension | The search query that led to the session. |
| Google Ads | Session manual ad content | sessionManualAdContent | False | False | Dimension | The ad content that led to a session. Populated by the utm_content parameter. |
| Browser and Network | Browser | browser | False | False | Dimension | The browsers used to view your website. |
| Browser and Network | Hostname | hostName | False | False | Dimension | Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com. |
| Browser and Network | Device brand | mobileDeviceBranding | False | False | Dimension | Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile). |
| Browser and Network | Device | mobileDeviceMarketingName | False | False | Dimension | The branded device name (examples: Galaxy S10 or P30 Pro). |
| Browser and Network | Mobile model | mobileDeviceModel | False | False | Dimension | The mobile device model name (examples: iPhone X or SM-G950F). |
| Browser and Network | Operating system | operatingSystem | False | False | Dimension | The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android. |
| Browser and Network | OS version | operatingSystemVersion | False | False | Dimension | The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1. |
| Browser and Network | Operating system with version | operatingSystemWithVersion | False | False | Dimension | The operating system and version. For example, Android 10 or Windows 7. |
| Browser and Network | Platform | platform | False | False | Dimension | The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId. |
| Browser and Network | Platform / device category | platformDeviceCategory | False | False | Dimension | The platform and type of device on which your website or mobile app ran. (example: Android / mobile) |
| Browser and Network | Screen resolution | screenResolution | False | False | Dimension | The screen resolution of the user's monitor. For example, 1920x1080. |
| Device | Device category | deviceCategory | False | False | Dimension | The type of device: Desktop, Tablet, or Mobile. |
| Device | Device model | deviceModel | False | False | Dimension | The mobile device model (example: iPhone 10,6). |
| Events | Event name | eventName | False | False | Dimension | The name of the event. |
| Events | Is conversion event | isConversionEvent | False | False | Dimension | The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568. |
| User/Session | New / returning | newVsReturning | False | False | Dimension | New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'. |
| User/Session | Audience ID | audienceId | False | False | Dimension | The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports. |
| User/Session | Audience name | audienceName | False | False | Dimension | The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports. |
| User/Session | Interests | brandingInterest | False | False | Dimension | Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'. |
| User/Session | Signed in with user ID | signedInWithUserId | False | False | Dimension | The string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see https://support.google.com/analytics/answer/9213390. |
| User/Session | Age | userAgeBracket | False | False | Dimension | User age brackets. |
| User/Session | Gender | userGender | False | False | Dimension | User gender. |
| User/Session | Audience resource name | audienceResourceName | False | False | Dimension | The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see [Resource names](//google.aip.dev/122). |
| App Tracking | App version | appVersion | False | False | Dimension | The app's versionName (Android) or short bundle version (iOS). |
| App Tracking | Page path and screen class | unifiedPagePathScreen | False | False | Dimension | The page path (web) or screen class (app) on which the event was logged. |
| App Tracking | Page path + query string and screen class | unifiedPageScreen | False | False | Dimension | The page path and query string (web) or screen class (app) on which the event was logged. |
| App Tracking | Page title and screen class | unifiedScreenClass | False | False | Dimension | The page title (web) or screen class (app) on which the event was logged. |
| App Tracking | Page title and screen name | unifiedScreenName | False | False | Dimension | The page title (web) or screen name (app) on which the event was logged. |
| Lifetime Value and Cohorts | Cohort Nth Day | cohortNthDay | True | False | Dimension | Day offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001. |
| Lifetime Value and Cohorts | Cohort Nth Week | cohortNthWeek | True | False | Dimension | Week offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001. |
| Lifetime Value and Cohorts | Cohort Nth Month | cohortNthMonth | True | False | Dimension | Month offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001. |
| Lifetime Value and Cohorts | First session date | firstSessionDate | False | False | Dimension | The date the user's first session occurred, formatted as YYYYMMDD. |
| Lifetime Value and Cohorts | First user campaign ID | firstUserCampaignId | False | False | Dimension | Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns. |
| Lifetime Value and Cohorts | First user campaign | firstUserCampaignName | False | False | Dimension | Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns. |
| Lifetime Value and Cohorts | First user default channel grouping | firstUserDefaultChannelGrouping | False | False | Dimension | The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
| Lifetime Value and Cohorts | First user Google Ads account name | firstUserGoogleAdsAccountName | False | False | Dimension | The Account name from Google Ads that first acquired the user. |
| Lifetime Value and Cohorts | First user Google Ads ad group ID | firstUserGoogleAdsAdGroupId | False | False | Dimension | The Ad Group Id in Google Ads that first acquired the user. |
| Lifetime Value and Cohorts | First user Google Ads ad group name | firstUserGoogleAdsAdGroupName | False | False | Dimension | The Ad Group Name in Google Ads that first acquired the user. |
| Lifetime Value and Cohorts | First user Google Ads ad network type | firstUserGoogleAdsAdNetworkType | False | False | Dimension | The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. |
| Lifetime Value and Cohorts | First user Google Ads campaign type | firstUserGoogleAdsCampaignType | False | False | Dimension | The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043. |
| Lifetime Value and Cohorts | First user Google Ads creative ID | firstUserGoogleAdsCreativeId | False | False | Dimension | The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads. |
| Lifetime Value and Cohorts | First user Google Ads customer ID | firstUserGoogleAdsCustomerId | False | False | Dimension | The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts. |
| Lifetime Value and Cohorts | First user Google Ads keyword text | firstUserGoogleAdsKeyword | False | False | Dimension | The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323. |
| Lifetime Value and Cohorts | First user Google Ads query | firstUserGoogleAdsQuery | False | False | Dimension | The search query that first acquired the user. |
| Lifetime Value and Cohorts | First user manual ad content | firstUserManualAdContent | False | False | Dimension | The ad content that first acquired the user. Populated by the utm_content parameter. |
| Lifetime Value and Cohorts | First user manual term | firstUserManualTerm | False | False | Dimension | The term that first acquired the user. Populated by the utm_term parameter. |
| Lifetime Value and Cohorts | First user medium | firstUserMedium | False | False | Dimension | The medium that first acquired the user to your website or app. |
| Lifetime Value and Cohorts | First user source | firstUserSource | False | False | Dimension | The source that first acquired the user to your website or app. |
| Lifetime Value and Cohorts | First user source / medium | firstUserSourceMedium | False | False | Dimension | The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'. |
| Lifetime Value and Cohorts | First user source platform | firstUserSourcePlatform | False | False | Dimension | The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch. |
| Lifetime Value and Cohorts | Manual ad content | manualAdContent | False | False | Dimension | The ad content attributed to the conversion event. Populated by the utm_content parameter. |
| Lifetime Value and Cohorts | Manual term | manualTerm | False | False | Dimension | The term attributed to the conversion event. Populated by the utm_term parameter. |
| Video | Video provider | videoProvider | False | False | Dimension | The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'. |
| Video | Video title | videoTitle | False | False | Dimension | The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'. |
| Video | Video URL | videoUrl | False | False | Dimension | The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'. |
| Attribution | CM360 account ID | cm360AccountId | False | False | Dimension | The CM360 Account ID that led to the conversion event. Identifies the CM360 Account. |
| Attribution | CM360 account name | cm360AccountName | False | False | Dimension | The CM360 Account Name that led to the conversion event. A CM360 account consists of advertisers, sites, campaigns, and user profiles. |
| Attribution | CM360 advertiser ID | cm360AdvertiserId | False | False | Dimension | The CM360 Advertiser ID that led to the conversion event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings. |
| Attribution | CM360 advertiser name | cm360AdvertiserName | False | False | Dimension | The CM360 Advertiser Name that led to the conversion event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings. |
| Attribution | CM360 campaign ID | cm360CampaignId | False | False | Dimension | The CM360 Campaign ID that led to the conversion event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties. |
| Attribution | CM360 campaign name | cm360CampaignName | False | False | Dimension | The CM360 Campaign Name that led to the conversion event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties. |
| Attribution | CM360 creative format | cm360CreativeFormat | False | False | Dimension | The CM360 Creative Format that led to the conversion event. CM360 creative formats are also referred to as creative types. |
| Attribution | CM360 creative ID | cm360CreativeId | False | False | Dimension | The CM360 Creative ID that led to the conversion event. Identifies a CM360 creative. |
| Attribution | CM360 creative name | cm360CreativeName | False | False | Dimension | The CM360 Creative Name that led to the conversion event. The name given to a CM360 creative. |
| Attribution | CM360 creative type | cm360CreativeType | False | False | Dimension | The CM360 Creative Type that led to the conversion event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258) |
| Attribution | CM360 creative type ID | cm360CreativeTypeId | False | False | Dimension | The CM360 Creative Type ID that led to the conversion event. Identifies a CM360 creative type. |
| Attribution | CM360 creative version | cm360CreativeVersion | False | False | Dimension | The CM360 Creative Version that led to the conversion event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one. |
| Attribution | CM360 medium | cm360Medium | False | False | Dimension | The CM360 Medium that led to the conversion event. The CM360 medium is also referred to as the placement cost structure. |
| Attribution | CM360 placement cost structure | cm360PlacementCostStructure | False | False | Dimension | The CM360 Placement Cost Structure that led to the conversion event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'. |
| Attribution | CM360 placement ID | cm360PlacementId | False | False | Dimension | The CM360 Placement ID that led to the conversion event. Identifies a CM360 placement. A placement is the part of a website where your ad appears. |
| Attribution | CM360 placement name | cm360PlacementName | False | False | Dimension | The CM360 Placement Name that led to the conversion event. The given name for a CM360 placement. A placement is the part of a website where your ad appears. |
| Attribution | CM360 rendering ID | cm360RenderingId | False | False | Dimension | The CM360 Rendering ID that led to the conversion event. Identifies a CM360 creative. |
| Attribution | CM360 site ID | cm360SiteId | False | False | Dimension | The CM360 Site ID that led to the conversion event. Identifies a CM360 site. |
| Attribution | CM360 site name | cm360SiteName | False | False | Dimension | The CM360 Site Name that led to the conversion event. The CM360 Site name from which the ad space was purchased. |
| Attribution | CM360 source | cm360Source | False | False | Dimension | The CM360 Source that led to the conversion event. The CM360 source is also referred to as the site name. |
| Attribution | CM360 source / medium | cm360SourceMedium | False | False | Dimension | The CM360 Source Medium that led to the conversion event. A combination of the source and medium. |
| Attribution | Default channel group | defaultChannelGroup | False | False | Dimension | The conversion's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`. |
| Attribution | DV360 advertiser ID | dv360AdvertiserId | False | False | Dimension | The DV360 Advertiser ID that led to the conversion event. Identifies the DV360 advertiser. |
| Attribution | DV360 advertiser name | dv360AdvertiserName | False | False | Dimension | The DV360 Advertiser Name that led to the conversion event. DV360 advertisers represent real-life businesses that run advertising campaigns. |
| Attribution | DV360 campaign ID | dv360CampaignId | False | False | Dimension | The DV360 Campaign ID that led to the conversion event. Identifies the DV360 campaign. |
| Attribution | DV360 campaign name | dv360CampaignName | False | False | Dimension | The DV360 Campaign Name that led to the conversion event. DV360 campaigns group together related insertion orders with a common business goal. |
| Attribution | DV360 creative format | dv360CreativeFormat | False | False | Dimension | The DV360 Creative Format that led to the conversion event. Also referred to as the creative type. For example, expandable, video, or native. |
| Attribution | DV360 creative ID | dv360CreativeId | False | False | Dimension | The DV360 Creative ID that led to the conversion event. Identifies the DV360 creative. |
| Attribution | DV360 creative name | dv360CreativeName | False | False | Dimension | The DV360 Creative Name that led to the conversion event. The name given to a DV360 creative. |
| Attribution | DV360 exchange ID | dv360ExchangeId | False | False | Dimension | The DV360 Exchange ID that led to the conversion event. Identifies the DV360 exchange. |
| Attribution | DV360 exchange name | dv360ExchangeName | False | False | Dimension | The DV360 Exchange Name that led to the conversion event. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278). |
| Attribution | DV360 insertion order ID | dv360InsertionOrderId | False | False | Dimension | The DV360 Insertion Order ID that led to the conversion event. Identifies the DV360 insertion order. |
| Attribution | DV360 insertion order name | dv360InsertionOrderName | False | False | Dimension | The DV360 Insertion Order Name that led to the conversion event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign. |
| Attribution | DV360 line item ID | dv360LineItemId | False | False | Dimension | The DV360 Line Item ID that led to the conversion event. Identifies the DV360 line item. |
| Attribution | DV360 line item name | dv360LineItemName | False | False | Dimension | The DV360 Line Item Name that led to the conversion event. A DV360 line item bids on impressions and serves creatives to inventory sources. |
| Attribution | DV360 medium | dv360Medium | False | False | Dimension | The DV360 Medium that led to the conversion event. The billable outcome of the insertion order. For example, `cpm`. |
| Attribution | DV360 partner ID | dv360PartnerId | False | False | Dimension | The DV360 Partner ID that led to the conversion event. Identifies the DV360 partner. |
| Attribution | DV360 partner name | dv360PartnerName | False | False | Dimension | The DV360 Partner Name that led to the conversion event. DV360 partners represent agencies, trading desks, or large individual advertisers. |
| Attribution | DV360 source | dv360Source | False | False | Dimension | The DV360 Source that led to the conversion event. The DV360 site name where your ad was displayed. |
| Attribution | DV360 source / medium | dv360SourceMedium | False | False | Dimension | The DV360 Source Medium that led to the conversion event. A combination of the source and medium. |
| Attribution | Google Ads campaign ID | googleAdsCampaignId | False | False | Dimension | The campaign ID for the Google Ads campaign attributed to the conversion event. |
| Attribution | Google Ads campaign | googleAdsCampaignName | False | False | Dimension | The campaign name for the Google Ads campaign attributed to the conversion event. |
| Attribution | Manual campaign ID | manualCampaignId | False | False | Dimension | The manual Campaign ID that led to the conversion event. Identifies the manual campaign. Populated by `utm_id` URL parameter. |
| Attribution | Manual campaign name | manualCampaignName | False | False | Dimension | The manual Campaign Name that led to the conversion event. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952). |
| Attribution | Manual creative format | manualCreativeFormat | False | False | Dimension | The manual Creative Format that led to the conversion event. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter. |
| Attribution | Manual marketing tactic | manualMarketingTactic | False | False | Dimension | The manual Marketing Tactic that led to the conversion event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter. |
| Attribution | Manual medium | manualMedium | False | False | Dimension | The manual Medium that led to the conversion event. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter. |
| Attribution | Manual source | manualSource | False | False | Dimension | The manual Source that led to the conversion event. The referrer. Populated by `utm_source` URL parameter. |
| Attribution | Manual source / medium | manualSourceMedium | False | False | Dimension | The manual Source Medium that led to the conversion event. A combination of the source and medium. |
| Attribution | Manual source platform | manualSourcePlatform | False | False | Dimension | The manual Source Platform that led to the conversion event. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter. |
| Attribution | Primary channel group | primaryChannelGroup | False | False | Dimension | The primary channel group attributed to the conversion event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316). |
| Attribution | SA360 ad group ID | sa360AdGroupId | False | False | Dimension | The SA360 Ad Group ID that led to the conversion event. Identifies the SA360 ad group. |
| Attribution | SA360 ad group name | sa360AdGroupName | False | False | Dimension | The SA360 Ad Group Name that led to the conversion event. SA360 Ad groups contain ads and keywords that relate to each other. |
| Attribution | SA360 campaign ID | sa360CampaignId | False | False | Dimension | The SA360 Campaign ID that led to the conversion event. Identifies the SA360 campaign. |
| Attribution | SA360 campaign | sa360CampaignName | False | False | Dimension | The SA360 Campaign Name that led to the conversion event. A SA360 campaign lets you organize your ads and define a goal for your advertising. |
| Attribution | SA360 creative format | sa360CreativeFormat | False | False | Dimension | The SA360 Creative Format that led to the conversion event. The creative format is the specific layout or design of the advertisement used in a campaign. |
| Attribution | SA360 engine account ID | sa360EngineAccountId | False | False | Dimension | The SA360 Engine Account ID that led to the conversion event. Identifies the SA360 engine account. |
| Attribution | SA360 engine account name | sa360EngineAccountName | False | False | Dimension | The SA360 Engine Account Name that led to the conversion event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746). |
| Attribution | SA360 engine account type | sa360EngineAccountType | False | False | Dimension | The SA360 Engine Account Type that led to the conversion event. The type of engine used by the search engine account. |
| Attribution | SA360 keyword text | sa360KeywordText | False | False | Dimension | The SA360 Keyword Text that led to the conversion event. The keywords that matched the search query. |
| Attribution | SA360 manager account ID | sa360ManagerAccountId | False | False | Dimension | The SA360 Manager Account ID that led to the conversion event. Identifies the SA360 manager account. |
| Attribution | SA360 manager account name | sa360ManagerAccountName | False | False | Dimension | The SA360 Manager Account Name that led to the conversion event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts. |
| Attribution | SA360 medium | sa360Medium | False | False | Dimension | The SA360 Medium that led to the conversion event. The payment mode used in ad buying. For example, `cpc`. |
| Attribution | SA360 query | sa360Query | False | False | Dimension | The SA360 Query that led to the conversion event. The search query typed by the user. |
| Attribution | SA360 source | sa360Source | False | False | Dimension | The SA360 Source that led to the conversion event. The search query happened on this site. |
| Attribution | SA360 source / medium | sa360SourceMedium | False | False | Dimension | The SA360 Source Medium that led to the conversion event. A combination of the source and medium. |
| Geography | Continent | continent | False | False | Dimension | The continent from which the user activity originated. For example, `Americas` or `Asia`. |
| Geography | Continent ID | continentId | False | False | Dimension | The geographic ID of the continent from which the user activity originated, derived from their IP address. |
| Other | Achievement ID | achievementId | False | False | Dimension | The achieventment ID in a game for an event. Populated by the event parameter 'achievement_id'. |
| Other | Character | character | False | False | Dimension | The player character in a game for an event. Populated by the event parameter 'character'. |
| Other | File extension | fileExtension | False | False | Dimension | The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'. |
| Other | File name | fileName | False | False | Dimension | The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'. |
| Other | Group ID | groupId | False | False | Dimension | The player group ID in a game for an event. Populated by the event parameter 'group_id'. |
| Other | Level | level | False | False | Dimension | The player's level in a game. Populated by the event parameter 'level'. |
| Other | Method | method | False | False | Dimension | The method by which an event was triggered. Populated by the event parameter 'method'. |
| Other | Outbound | outbound | False | False | Dimension | Returns 'true' if the link lead to a site is not a part of the property\u2019s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'. |
| Other | Shipping tier | shippingTier | False | False | Dimension | The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter. |
| Other | Test data filter name | testDataFilterName | False | False | Dimension | The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see https://support.google.com/analytics/answer/10108813. |
| Other | Virtual currency name | virtualCurrencyName | False | False | Dimension | The name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the 'virtual_currency_name' event parameter. |
| Other | Visible | visible | False | False | Dimension | Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'. |
| Other | Test data filter ID | testDataFilterId | False | False | Dimension | The numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813). |
| User/Session | 1-day active users | active1DayUsers | False | False | Metric | The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users. |
| User/Session | 28-day active users | active28DayUsers | False | False | Metric | The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range. |
| User/Session | 7-day active users | active7DayUsers | False | False | Metric | The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range. |
| User/Session | Active users | activeUsers | False | False | Metric | The number of distinct users who visited your site or app. |
| User/Session | Bounce rate | bounceRate | True | True | Metric | The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces. |
| User/Session | DAU / MAU | dauPerMau | False | False | Metric | The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users. |
| User/Session | DAU / WAU | dauPerWau | False | False | Metric | The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users. |
| User/Session | Engaged sessions | engagedSessions | False | False | Metric | The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views. |
| User/Session | Engagement rate | engagementRate | False | True | Metric | The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions. |
| User/Session | New users | newUsers | False | False | Metric | The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit). |
| User/Session | Views | screenPageViews | False | False | Metric | The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events). |
| User/Session | Views per session | screenPageViewsPerSession | False | False | Metric | The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions. |
| User/Session | Sessions | sessions | False | False | Metric | The number of sessions that began on your site or app (event triggered: session_start). |
| User/Session | Sessions per user | sessionsPerUser | False | True | Metric | The average number of sessions per user (Sessions divided by Active Users). |
| User/Session | Conversion Rate | sessionConversionRate | False | True | Metric | The percentage of sessions in which any conversion event was triggered. |
| User/Session | Session Conversion Rate | conversionRate | False | False | Metric | The percentage of sessions in which any conversion event was triggered. |
| User/Session | Total users | totalUsers | False | False | Metric | The percentage of users who triggered any conversion event. |
| User/Session | User Conversion Rate | userConversionRate | False | False | Metric | The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged. |
| User/Session | User engagement duration (seconds) | userEngagementDuration | False | False | Metric | The total amount of time (in seconds) your website or app was in the foreground of users devices. |
| User/Session | Average user engagement duration (seconds) | userEngagementDurationperSession | False | True | Metric | The total amount of time (in seconds) your website or app was in the foreground of users devices per session. |
| User/Session | WAU / MAU | wauPerMau | False | False | Metric | The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users. |
| User/Session | User conversion rate for purchase | userConversionRate:purchase | False | False | Metric | The percentage of users who triggered a specific conversion event. |
| Ecommerce | Add-to-carts | addToCarts | False | False | Metric | The number of times users added items to their shopping carts. |
| Ecommerce | Cart-to-view rate | cartToViewRate | False | False | Metric | The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart. |
| Ecommerce | Checkouts | checkouts | False | False | Metric | The number of times users started the checkout process. |
| Ecommerce | Gross Purchase Revenue | grossPurchaseRevenue | False | False | Metric | The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging |
| Ecommerce | Ecommerce purchases | ecommercePurchases | False | False | Metric | The number of times users completed a purchase. This metric counts 'purchase' events; this metric does not count 'in_app_purchase' and subscription events. |
| Ecommerce | First-time purchaser conversion | firstTimePurchaserConversionRate | False | False | Metric | The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers. |
| Ecommerce | First time purchasers | firstTimePurchasers | False | False | Metric | The number of users that completed their first purchase event. |
| Ecommerce | First-time purchasers per new user | firstTimePurchasersPerNewUser | False | True | Metric | The average number of first time purchasers per new user. |
| Ecommerce | Item list click through rate | itemListClickThroughRate | False | False | Metric | The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list. |
| Ecommerce | Item promotion click through rate | itemPromotionClickThroughRate | False | False | Metric | The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion. |
| Ecommerce | Item view events | itemViewEvents | False | False | Metric | The number of times the item details were viewed. The metric counts the occurrence of the 'view_item' event. |
| Ecommerce | Item revenue | itemRevenue | False | False | Metric | The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. |
| Ecommerce | Items added to cart | itemsAddedToCart | False | False | Metric | The number of units added to cart for a single item. This metric counts the quantity of items in 'add_to_cart' events. |
| Ecommerce | Items viewed | itemsViewed | False | False | Metric | The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events. |
| Ecommerce | Items checked out | itemsCheckedOut | False | False | Metric | The number of units checked out for a single item. This metric counts the quantity of items in 'begin_checkout' events. |
| Ecommerce | Items clicked in list | itemsClickedInList | False | False | Metric | The number of units clicked in list for a single item. This metric counts the quantity of items in 'select_item' events. |
| Ecommerce | Items clicked in promotion | itemsClickedInPromotion | False | False | Metric | The number of units clicked in promotion for a single item. This metric counts the quantity of items in 'select_promotion' events. |
| Ecommerce | Items purchased | itemsPurchased | False | False | Metric | The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events. |
| Ecommerce | Items viewed in list | itemsViewedInList | False | False | Metric | The number of units viewed in list for a single item. This metric counts the quantity of items in 'view_item_list' events. |
| Ecommerce | Items viewed in promotion | itemsViewedInPromotion | False | False | Metric | The number of units viewed in promotion for a single item. This metric counts the quantity of items in 'view_promotion' events. |
| Ecommerce | Total purchasers | totalPurchasers | False | False | Metric | The number of users that logged purchase events for the time period selected. |
| Ecommerce | Gross item revenue | grossItemRevenue | False | False | Metric | The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds. |
| Ecommerce | Item discount amount | itemDiscountAmount | False | False | Metric | The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item parameter. |
| Ecommerce | Item-list click events | itemListClickEvents | False | False | Metric | The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_item` event. |
| Ecommerce | Item-list view events | itemListViewEvents | False | False | Metric | The number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event. |
| Ecommerce | Item refund amount | itemRefundAmount | False | False | Metric | Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the `refund` event. |
| Ecommerce | Promotion clicks | promotionClicks | False | False | Metric | The number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event. |
| Ecommerce | Promotion views | promotionViews | False | False | Metric | The number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event. |
| Ecommerce | Refund amount | refundAmount | False | False | Metric | The total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` events. |
| Events | Average purchase revenue | averagePurchaseRevenue | False | False | Metric | The average purchase revenue in the transaction group of events. |
| Events | ARPPU | averagePurchaseRevenuePerPayingUser | False | False | Metric | Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected. |
| Events | Average purchase revenue per user | averagePurchaseRevenuePerUser | False | False | Metric | The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected. |
| Events | ARPU | averageRevenuePerUser | False | False | Metric | Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings. |
| Events | Average session duration | averageSessionDuration | False | False | Metric | The average duration (in seconds) of users sessions. |
| Events | Conversions | conversions | False | False | Metric | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568. |
| Events | Crash-affected users | crashAffectedUsers | False | False | Metric | The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name 'app_exception'. |
| Events | Crash-free users rate | crashFreeUsersRate | False | False | Metric | The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free. |
| Events | Event count | eventCount | False | False | Metric | The count of events. |
| Events | Event count per user | eventCountPerUser | False | True | Metric | The average number of events per user (Event count divided by Active users). |
| Events | Event value | eventValue | False | False | Metric | The sum of the event parameter named 'value'. |
| Events | Events per session | eventsPerSession | False | True | Metric | The average number of events per session (Event count divided by Sessions). |
| Events | Purchase revenue | purchaseRevenue | False | False | Metric | The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging. |
| Events | Purchase-to-view rate | purchaseToViewRate | False | False | Metric | The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s). |
| Events | Purchaser conversion | purchaserConversionRate | False | False | Metric | The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers. |
| Events | Return on ad spend | returnOnAdSpend | False | False | Metric | Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost. |
| Events | Shipping amount | shippingAmount | False | False | Metric | Shipping amount associated with a transaction. Populated by the 'shipping' event parameter. |
| Events | Tax amount | taxAmount | False | False | Metric | Tax amount associated with a transaction. Populated by the 'tax' event parameter. |
| Events | Total ad revenue | totalAdRevenue | False | False | Metric | The total advertising revenue from both Admob and third-party sources. |
| Events | Total revenue | totalRevenue | False | False | Metric | The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue). |
| Events | Transactions | transactions | False | False | Metric | The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund. |
| Events | Transactions per purchaser | transactionsPerPurchaser | False | True | Metric | The average numer of transactions per purchaser. |
| Ads | Ad unit exposure | adUnitExposure | False | False | Metric | The time that an ad unit was exposed to a user, in milliseconds. |
| Ads | Publisher ad clicks | publisherAdClicks | False | False | Metric | The number of ad_click events. |
| Ads | Publisher ad impressions | publisherAdImpressions | False | False | Metric | The number of ad_impression events. |
| Ads | Advertiser ad cost | advertiserAdCost | False | False | Metric | The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. |
| Ads | Advertiser ad clicks | advertiserAdClicks | False | False | Metric | Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. |
| Ads | Ads cost per click | advertiserAdCostPerClick | False | True | Metric | Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC. |
| Ads | Ads Cost per conversion | advertiserAdCostPerConversion | False | True | Metric | Cost per conversion is ad cost divided by conversions. |
| Lifetime Value and Cohorts | Cohort active users | cohortActiveUsers | False | False | Metric | The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example for the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1. |
| Lifetime Value and Cohorts | Cohort total users | cohortTotalUsers | False | False | Metric | The total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cochort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers. |
| Page / Screen | Views per user | screenPageViewsPerUser | False | False | Metric | The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users. |
| Event | Conversions count for purchase | conversions:purchase | False | False | Metric | The count of a specific conversion event. |
| Other | Ads impressions | advertiserAdImpressions | False | False | Metric | The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import. |
| Other | Scrolled users | scrolledUsers | False | False | Metric | The number of unique users who scrolled down at least 90% of the page. |
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