Marketing Il 28 Dicembre 2020
La reportistica PPC può essere molto complicata e richiedere tempo se la si fa di fretta. È importante creare report PPC che contengano tutte le informazioni dettagliate sui key performance metrics e sugli aspetti correlati. Questo ti aiuta a fornire report PPC dettagliati e coinvolgenti ai tuoi clienti per la campagna PPC che stai gestendo per loro. Bene, ciò che offri attraverso i report PPC e ciò che i tuoi clienti vogliono vedere è a volte difficile da sapere. Qui entra in gioco l'importanza dello strumento di reportistica PPC.
Con l'aiuto del giusto strumento di reporting PPC, puoi facilmente preparare report PPC su base settimanale, mensile e trimestrale mentre pianifichi l'automazione. Non solo semplifica il tuo compito di reportistica PPC, ma ti fa anche risparmiare molto tempo e denaro. Potresti sapere che ci sono modelli e metriche specifiche che è essenziale menzionare nei report PPC e il giusto strumento di reportistica PPC ti aiuta a includere tutto ciò che rende il tuo report perspicace e facile da capire. Inviare report PPC adeguati ti porta a costruire fiducia nel tuo cliente e migliorare i processi.
3 things to remember for making perfect PPC reports
Be Consistent and Transparent
Make sure the report you are sharing with your clients has actual stats and details. When you share the actual stats, you build trust in your customers and promote honest conversation with them while handling their PPC campaign. Also, be consistent in following the PPC report format. This helps your clients to understand the report easily and get familiar with your workflow. A well-structured report enables them to track key performance indicators (KPIs) over time and make data-driven decisions confidently. Avoid cherry-picking data to present only favorable outcomes—transparency is crucial for a productive partnership. Providing insights into both successful aspects and areas for improvement will demonstrate your commitment to optimizing their campaigns.
Start with Objectives
Every client has different requirements. Some focus on impressions and clicks while some want improved click-through rate and conversions. Thus, while preparing a PPC report for your clients, consider their goals and expectations for running a PPC campaign. Begin the report with a section summarizing these objectives and how the campaign has performed against them. If a client prioritizes return on ad spend (ROAS), highlight this metric prominently. If their goal is lead generation, emphasize cost per lead (CPL) and conversion rates. By aligning your report structure with the client’s business objectives, you ensure that they can quickly grasp the most relevant insights and assess whether their PPC investment is yielding desired results.
Have Definitions in The Report
Your client may not understand all the terms and acronyms you used in the report. You should define the terms if you used in the figures or tables, that is helpful for your client to understand the report easily. Consider adding a glossary section at the end of the report or including tooltips in digital versions. Common PPC terms such as CPC (Cost Per Click), CTR (Click-Through Rate), and Quality Score should be clearly explained. Using visual aids like charts, graphs, and annotations can also make complex data more digestible. The more accessible your report is, the more valuable it becomes to your client, empowering them to make informed decisions about their advertising strategy.
Ora, se stai cercando uno strumento di reporting PPC popolare e gratuito che sia anche facile da accedere, puoi sicuramente fare affidamento su Dataslayer. È conosciuto come la migliore alternativa a supermetrics, con varie funzionalità che ti aiutano a creare report PPC appropriati e approfonditi in breve tempo.
You can directly update the data in google sheets from various sources such as Microsoft advertising, Google DV360, DCM, Google Search Console, Facebook, Google ads, and Criteo. It is very simple to make PPC reports and import them into the google sheets automatically.
