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Blog Strumenti e tecnologie di Digital Marketing

Make Your Data Talk with Looker Studio Query Result Variables

Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...

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Blog Strumenti e tecnologie di Digital Marketing

Looker Studio Email Limits in 2025: What Marketers Need to Know

Have you ever set up a flawless automated report, only to have your client tell you...

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Blog Strategie e Tendenze del Marketing Digitale

AI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now

Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...

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Blog Analisi dei Dati e Reporting nel Marketing

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

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Blog Analisi dei Dati e Reporting nel Marketing

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

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Blog Strategie e Tendenze del Marketing Digitale

AI in Content Marketing: Strategies, Tools, and the Future of Marketing

AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...

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Blog Strumenti e tecnologie di Digital Marketing

Top Marketing Mix Modeling Platforms in 2025

Discover the leading Marketing Mix Modeling platforms for 2025, including features, pricing, and how they help...

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Blog Analisi dei Dati e Reporting nel Marketing

5 misused Graphs in Reports: Which Report Charts Confuse and Which Truly Help in Decision-Making?

Data visualization plays a crucial role in reporting and decision-making. However, when report charts are misused,...

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Blog Ottimizzazione e Analisi delle Campagne

5 Ways to Improve ROAS Without Increasing Your Campaign Budget

Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...

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Blog Analisi dei Dati e Reporting nel Marketing

How to Effectively Reduce Reporting Time by 80% with Automation Tools

It’s Monday morning, and your inbox is already flooded with emails. Your boss pings you: “Can...

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Blog Analisi dei Dati e Reporting nel Marketing

How to Connect TikTok Ads to Google Sheets for Accurate Data Analysis

You’re running TikTok Ads campaigns, you can sense there’s untapped potential in your data. You suspect...

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Blog Analisi dei Dati e Reporting nel Marketing

The best marketing reporting software for data-driven decisions

In today’s fast-paced digital world, managing and analyzing marketing data is more challenging than ever. Marketers...

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