Blog Social Media e Influencer Marketing

Reveal the Real Impact: Influencer Marketing Reporting and ROI Measurement with Dataslayer

Influencer marketing has become a key strategy for brands looking to reach specific audiences in a...

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Blog Strategie e Tendenze del Marketing Digitale

ChatGPT Shopping Assistant: A New Player in E-commerce Search That Marketers Can’t Ignore

Online shopping is changing (again!). This time, not because of a new app, marketplace, or social...

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Blog Strategie e Tendenze del Marketing Digitale

Video Marketing in 2025: Short-Form, Smart Tools, and the Live Video Comeback

If it feels like everyone’s doing video right now, you’re not wrong. In 2025, video marketing...

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Blog Strategie e Tendenze del Marketing Digitale

Generative Engine Optimization (GEO): How to Optimize Your Content in 2025

What if your content never ranks in AI-generated answers, even though it’s SEO-perfect? That’s the harsh...

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Blog Strumenti e tecnologie di Digital Marketing

Make Your Data Talk with Looker Studio Query Result Variables

Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...

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Blog Strumenti e tecnologie di Digital Marketing

Looker Studio Email Limits in 2025: What Marketers Need to Know

Have you ever set up a flawless automated report, only to have your client tell you...

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Blog Strategie e Tendenze del Marketing Digitale

AI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now

Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...

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Blog Analisi dei Dati e Reporting nel Marketing

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

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Blog Analisi dei Dati e Reporting nel Marketing

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

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Blog Strategie e Tendenze del Marketing Digitale

AI in Content Marketing: Strategies, Tools, and the Future of Marketing

AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...

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Blog Strumenti e tecnologie di Digital Marketing

Top Marketing Mix Modeling Platforms in 2025

Discover the leading Marketing Mix Modeling platforms for 2025, including features, pricing, and how they help...

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Blog Analisi dei Dati e Reporting nel Marketing

5 misused Graphs in Reports: Which Report Charts Confuse and Which Truly Help in Decision-Making?

Data visualization plays a crucial role in reporting and decision-making. However, when report charts are misused,...

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