HubSpot is renowned for its powerful CRM and inbound marketing capabilities, while Dataslayer specializes in simplifying data collection and marketing reporting. When these tools are integrated, marketers can optimize campaigns, track performance across channels, and generate cool insights. Below are key ways HubSpot and Dataslayer integration can increase your marketing efforts.

Centralized Marketing Data Reporting

One of the primary challenges marketers face is gathering data from multiple sources like social media, Google Analytics, and CRM tools like HubSpot. With Dataslayer, you can seamlessly connect HubSpot’s marketing and sales data to platforms like Google Sheets, Looker Studio, Big Query, Power BI or other destinations. This integration streamlines the process, centralizing all performance metrics without manual exports thus saving time and avoiding manual errors.

Caso de Uso:
A marketing manager can integrate HubSpot with Dataslayer to automatically pull daily campaign data into Google Sheets for marketing reporting. This enables them to consolidate HubSpot insights with Facebook Ads and Google Ads performance, providing a more holistic view of their marketing strategies and offering valuable strategic insights for better marketing reporting.

Automated Marketing Reporting for Stakeholders

Creating reports for stakeholders can be time-consuming, but HubSpot and Dataslayer automate this task, reducing errors and saving time. Dataslayer extracts data like email opens, clicks, and conversions from HubSpot and generates automatic reports at regular intervals, making marketing reporting more efficient.

Caso de Uso:
An agency managing inbound marketing campaigns can use Dataslayer to automate weekly and monthly HubSpot reports for marketing reporting, allowing them to share real-time data with clients without manual updates.

Tracking Multi-Channel Campaign Performance

Most modern marketing strategies span multiple channels, making it essential to have a comprehensive view of performance across all touchpoints. By integrating HubSpot with Dataslayer, you can merge HubSpot’s inbound data with metrics from other platforms like Google Ads, social media, and email marketing. This integration not only consolidates data from various sources but also provides a unified view of campaign performance, enabling marketers to analyze results more effectively. With all relevant data in one place, teams can gain deeper insights into how different channels are performing, optimize strategies, and make more informed decisions to drive better results.

Caso de Uso:
Um diretor de marketing que utiliza o HubSpot para campanhas de e-mail e Google Ads pode aproveitar o Dataslayer para criar um painel abrangente que mostra como cada canal contribui para o sucesso geral da campanha.

Custom Dashboards and KPIs

Dataslayer allows for custom dashboards tailored to your specific KPIs, providing flexibility that goes beyond HubSpot’s built-in reporting. This feature enables businesses to focus on the most relevant metrics for their needs, offering more control over how data is visualized and interpreted. It is particularly valuable for businesses with unique goals or complex reporting requirements, as it allows for a more personalized approach to marketing reporting, helping teams make more informed decisions based on their specific objectives.

Caso de Uso:
A B2B company using HubSpot to track leads can create a custom dashboard for marketing reporting that shows the cost per lead and sales cycle length, combining data from both HubSpot and ad platforms to assess marketing performance more accurately.

Monitoring Sales Pipeline Performance

O HubSpot se destaca na gestão de pipelines de vendas, e integrá-lo com o Dataslayer pode ajudar a monitorar o desempenho do pipeline de forma mais eficaz. Ao mesclar métricas de marketing com dados de vendas, as empresas podem acompanhar seus esforços desde a geração de leads até a conversão final.

Caso de Uso:
Uma empresa SaaS pode usar o Dataslayer para extrair dados do HubSpot sobre estágios de negócios e desempenho da equipe de vendas, combinando isso com dados do Google Analytics e da plataforma de anúncios para obter uma visão completa da jornada do cliente.

Deeper Data Analysis for Better Insights

Para os profissionais de marketing que precisam de insights mais profundos, o Dataslayer permite a extração detalhada de dados do HubSpot, possibilitando análises ad-hoc em ferramentas como Google Sheets, Looker Studio ou outras. Esta flexibilidade é ideal para testar novas estratégias e avaliar segmentos de nicho.

Caso de Uso:
Um analista de marketing pode usar o Dataslayer para exportar dados do HubSpot para o Google Sheets, permitindo uma análise detalhada de como segmentos específicos de público se saem em campanhas de email, ajudando a otimizar estratégias futuras.

Conclusão

A integração do HubSpot e do Dataslayer oferece aos profissionais de marketing um poderoso conjunto de ferramentas para melhorar a apresentação de dados, otimizar fluxos de trabalho e obter insights mais profundos sobre o desempenho das campanhas. Se você está procurando automatizar relatórios, acompanhar esforços multicanal ou criar painéis personalizados, essa combinação pode melhorar significativamente a eficácia do seu marketing. Inicie seu teste gratuito agora para aproveitar a integração!