The Best Supermetrics Alternatives Based on Real User Reviews in 2025

If you’re working in marketing, you know how messy data can get. Pulling numbers from different platforms and turning them into something clear and useful takes time, and usually, a lot of manual work. Tools like Supermetrics have helped solve that by automating data collection and pushing it into dashboards like Google Sheets, Looker Studio, and Excel. But let’s be honest: Supermetrics isn’t the perfect fit for everyone.

Whether it’s the pricing, limited user flexibility, or missing connectors, there are plenty of reasons people start looking for Supermetrics alternatives. This article compares top Supermetrics alternatives based on real user reviews from the G2 platform, ranked not just by features but by actual user sentiment, reliability, and overall experience (the information and ratings presented are based on G2 data as of May 2025 and are subject to change).

It breaks down features, pros, cons, and pricing to help you find the right data connector for your business. If you’re currently evaluating Supermetrics alternatives, this guide will provide clarity and context to make a confident decision.

Why Look for Supermetrics Alternatives? Understanding the Evolving Landscape

Supermetrics has certainly made a name for itself in the marketing data world, and for good reason. However, no tool is a one-size-fits-all solution, and there are several compelling reasons why marketers and agencies are actively seeking Supermetrics alternatives:

• Cost-Effectiveness: For many small to medium-sized businesses (SMBs) and agencies, the pricing of established solutions can be a significant barrier. Many Supermetrics alternatives have emerged, specifically positioning themselves as more budget-friendly options without compromising on core functionality. This focus on affordability is a huge draw for those looking to maximize their ROI on data tools.
• Ease of Use and Setup: While Supermetrics is robust, some users find its interface or setup process to have a steeper learning curve. The demand for Supermetrics alternatives that offer a more intuitive, “plug-and-play” experience is growing, especially among marketing professionals who aren’t data engineers. Marketers want to spend more time analyzing data and less time wrestling with complex configurations.
• Specific Integrations and Destinations: While Supermetrics boasts a wide array of integrations, some users might need very niche connectors that aren’t adequately supported, or they might prefer specific reporting destinations beyond the most common ones like Google Sheets or Looker Studio. The market for Supermetrics alternatives has responded by offering specialized integrations or focusing on particular destinations where they excel.
• Quality of Customer Support: This is a recurring theme in user reviews across the board. The responsiveness, helpfulness, and personalized nature of customer support can make or break a user’s experience. Some users have reported issues with Supermetrics’ support, driving them to explore Supermetrics alternatives that prioritize customer service.
• Reliability and Data Consistency: Occasionally, users have cited concerns about unreliable data or inconsistent feature availability with Supermetrics. This pushes businesses to seek alternatives that promise greater stability and data integrity for their critical reporting needs.
• Scalability and Performance: As businesses grow, their data volumes explode. The ability of a tool to efficiently handle increasing amounts of data and maintain consistent, reliable performance without degradation is non-negotiable. Some Supermetrics alternatives are specifically designed to handle enterprise-level data challenges.

The explicit search for “Supermetrics alternatives” and the direct comparisons found in research materials clearly indicate that Supermetrics, despite its significant market presence (with over 787 reviews on G2 ), has generated specific pain points for its users. These pain points, often related to cost, perceived complexity, or support issues, represent clear market opportunities that competitors are actively leveraging as their unique value propositions. This dynamic suggests a maturing and competitive market where differentiation is increasingly driven by addressing specific user frustrations with the established market leader, fostering an environment ripe for innovation.

Deep Dive into Top Supermetrics Alternatives

1. Dataslayer.ai: The Versatile & Cost-Effective Champion

Dataslayer.ai is one of the most talked-about Supermetrics alternatives in 2025. It simplifies marketing data automation, integrates with the most popular ad and analytics platforms, and offers an excellent balance between cost and power.

• Overall Rating: Dataslayer.ai maintains a strong overall rating of 4.8 out of 5 stars on G2, based on 280 reviews. With an impressive 88% (248) of reviews being 5-star. You can check out their G2 reviews hier.
• User Experience: Most users find it intuitive and easy to get started with. Setup is fast, and once everything is connected, reports run reliably. It might take a little exploring at first, especially if you haven’t used data tools like this before, but it’s very approachable overall.
• Data Connections: Connects to Google Analytics, Meta, LinkedIn, TikTok, Pinterest, and more. Sends data to Sheets, Looker Studio, BigQuery, and other BI tools.
• Reporting: Real-time sync ensures your dashboards always reflect the latest data, while customizable filters let you focus on what matters most. Add to that a library of ready-made templates that help you get up and running quickly, and you’ve got a reporting setup that’s both flexible and efficient, without the need for manual data wrangling.
• Support: With a remarkable score of 9.4 for “Quality of Support” on G2, users consistently mention the support team’s speed and clarity. Whether it’s a quick setup question or help resolving a connector issue, the team is responsive and knowledgeable. It’s one of the reasons many users say they feel confident switching from more expensive platforms.
• Preisgestaltung: Users describe Dataslayer.ai as highly affordable and flexible, especially compared to other Supermetrics alternatives. The platform doesn’t charge per user or per data source, which is a major plus for growing teams. Pricing scales based on actual API usage, so it adapts to your needs as your reporting volume increases, without punishing you for success.
• Pros: Affordable, unlimited users, excellent support, strong MMM platform (Morpheus).

Why It Stands Out: Dataslayer.ai serves freelancers, startups, and enterprise clients alike. It’s frequently chosen by businesses looking for reliable Supermetrics alternatives that scale. LaLigaTech and GroupM use it, and the built-in Marketing Mix Modeling tool, Morpheus, adds strategic value. Dataslayer.ai consistently ranks as one of the top-rated Supermetrics alternatives across review platforms.

2. Improvado: Enterprise-Ready Intelligence Platform

Improvado positions itself as a formidable competitor in the data integration space, specifically designed for large enterprises that demand extensive data processing capabilities and solutions for complex marketing data challenges. It’s often evaluated by enterprises seeking Supermetrics alternatives that offer full ETL (Extract, Transform, Load) capabilities.

• Overall Rating: Improvado holds an overall rating of 4.4 out of 5 stars on G2, based on 80 reviews. With 65% (52) of its reviews being 5-star. You can explore their G2 reviews hier.
• User Experience: Setup is pretty easy, and the platform guides you through most of the process. That said, once you start building more complex workflows or custom dashboards, having someone technical on your team can make a big difference and unlock the platform’s full potential.
• Integrationen: 500+ sources with custom connector support. Its API/Integrations feature scores well at 8.3 on G2.
• Reporting: Strong cross-channel attribution capabilities, with support for metrics like CAC, CLV, and revenue contribution.
• Support: Dedicated teams, fast and knowledgeable.
• Preisgestaltung: Positioned as a premium solution with custom pricing tiers. Users mention that while it’s not the cheapest option.
• Pros: Great support, deep integrations, ETL power.

3. Funnel.io: Broad Data Integration for Agencies

Funnel.io is an enterprise-focused platform designed to automate data collection and transformation for comprehensive marketing intelligence. It is often recommended among Supermetrics alternatives for agencies due to its massive list of supported platforms and powerful automation features.

• Overall Rating: Funnel.io holds an overall rating of 4.5 out of 5 stars on G2, based on 153 reviews. 72% (111) of reviews are 5-star. You can check out their G2 reviews hier.
• User Experience: Users praise its intuitive interface and effortless setup process. It’s described as a low-code/no-code solution.
• Integrationen: 500+ data sources. Connects to Power BI, Tableau, Looker Studio.
• Reporting: Funnel.io scores 8.6 for its superior real-time reporting capabilities. It has flexible dashboards and a solid ad-hoc reporting setup.
• Support: Users frequently highlight how responsive and knowledgeable the support team is.
• Preisgestaltung: Funnel.io is often seen as a premium option. Users note that it feels more expensive than other tools.
• Pros: Wide integrations, time-saving, strong support.

4. Power My Analytics: The Budget-Friendly Choice

Another name that comes up frequently when researching Supermetrics alternatives is Power My Analytics. It’s well-suited for small businesses that need quick and simple reporting.

• Overall Rating: Power My Analytics has an overall rating of 4.6 out of 5 stars based on 78 reviews on G2. 82% (64) of reviews are 5-star. You can find their G2 reviews hier.
• User Experience: Easy to use and quick to set up, which makes it a great starting point for small teams or marketers who just want to get data flowing without a long learning curve.
• Integrationen: Includes Facebook, Instagram, Microsoft Ads, Twitter, LinkedIn, Mailchimp, Amazon, Shopify, and more.
• Reporting: Offers real-time data with ready-made templates that help speed up the reporting process without much setup.
• Support: While some praise the support, others mention “Poor Customer Support” or a lack of live chat.
• Preisgestaltung: Many users describe it as “budget-friendly” and offering “great value,” especially its pro plan for small businesses with unlimited connectors.
• Pros: Budget-friendly, easy to use, unlimited connectors on pro plans.

5. Adverity: For Scalable Data Governance

Adverity is an advanced option for large enterprises looking for scalable Supermetrics alternatives with strong data governance capabilities.

• Overall Rating: Adverity has an overall rating of 4.5 out of 5 stars based on 242 reviews on G2. 67% (163) of reviews are 5-star. You can find their G2 reviews hier.
• User Experience: Many users praise its user-friendly interface and the simplicity of creating transformations and scheduling data fetches. While it might seem “overwhelming” initially, users generally adapt to the interface.
• Integrationen: Supports over 600 data sources, including marketing, sales, BI, and cloud storage platforms.
• Reporting: Includes powerful transformation tools and flexible dashboards.
• Support: Generally reliable, with a strong help center and responsive team, though there are mentions of delays during high-priority issues.
• Preisgestaltung: Frequently described as expensive. Users note it’s better suited for organizations with significant reporting needs and internal resources to take advantage of its capabilities.
• Pros: Powerful transformations, AI tools, data governance.

Comparison Table

Choosing the Right Supermetrics Alternative

Choosing the right tool among Supermetrics alternatives depends on your specific goals:

• For Budget-Conscious Teams: Dataslayer.ai is an excellent low-cost option.
• For Agencies with Complex Client Needs: Funnel.io offers massive connector variety and strong support.
• For Large Enterprises: Adverity and Improvado are tailored to advanced reporting and transformation needs.
• For Strategic Scaling: Dataslayer.ai provides the flexibility and advanced modeling needed to grow.

Dataslayer.ai in particular stands out not only for its affordability, but also for its support model and unlimited users. It’s frequently mentioned in discussions about the best Supermetrics alternatives for 2025.

FAQs About Supermetrics Alternatives

What are Supermetrics alternatives?
Supermetrics alternatives are tools that connect marketing data to platforms like Google Sheets, Looker Studio, and BigQuery. They provide automation, visualization, and reporting capabilities similar to Supermetrics.

Why should I look for Supermetrics alternatives?
You may need a more affordable solution, specific connectors, better support, or scalability without per-user charges. Alternatives like Dataslayer.ai address these gaps.

Which is the best alternative to Supermetrics for Looker Studio?
Dataslayer.ai is one of the top Supermetrics alternatives for Looker Studio. They offer real-time syncing and affordable pricing.

Are Supermetrics alternatives suitable for agencies?
Yes. Tools like Funnel.io and Improvado are designed with agencies in mind, supporting multiple clients and data sources.

Can I migrate my existing Supermetrics reports to Dataslayer.ai?
Yes, Dataslayer.ai offers migration support and has helped agencies and enterprises transition existing reports smoothly.

Ready to Explore the Best Supermetrics Alternative?

If you’re ready to reduce costs, improve reporting, and simplify your marketing data workflows, it’s time to explore Dataslayer.ai, one of the most trusted Supermetrics alternatives.

Just contact us through our live chat oder schedule a demo with our team. Or if you prefer, explore it yourself starting your 15-tägige kostenlose Testversion.