Dataslayer Blog

Uncover the latest insights, tips, and trends to empower your journey with Dataslayer's cutting-edge technology.

Blog

Make Your Data Talk with Looker Studio Query Result Variables

Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...

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Blog

Looker Studio Email Limits in 2025: What Marketers Need to Know

Have you ever set up a flawless automated report, only to have your client tell you...

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Blog

AI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now

Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...

Mehr lesen
Blog

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

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Blog

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

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Blog

AI in Content Marketing: Strategies, Tools, and the Future of Marketing

AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...

Mehr lesen
Blog

Top Marketing Mix Modeling Platforms in 2025

Discover the leading Marketing Mix Modeling platforms for 2025, including features, pricing, and how they help...

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Blog

5 misused Graphs in Reports: Which Report Charts Confuse and Which Truly Help in Decision-Making?

Data visualization plays a crucial role in reporting and decision-making. However, when report charts are misused,...

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Kampagnenoptimierung und Analytik

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Kampagnenoptimierung und Analytik

5 Ways to Improve ROAS Without Increasing Your Campaign Budget

Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...

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Kampagnenoptimierung und Analytik

Stop-Start-Marketingkampagnen im Jahr 2025: Warum Konsistenz der Schlüssel zum Erfolg ist

Are you tired of the constant pressure to justify the budget of your Marketing Campaigns? Do...

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Kampagnenoptimierung und Analytik

How to Implement Effective Attribution Models in Today’s Digital Landscape

Attribution modeling can feel like solving a puzzle in the ever-evolving digital marketing world. How do...

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Kampagnenoptimierung und Analytik

Boost Your Marketing Reports with a Strong Click-Through Rate

Learn how to measure and improve CTR in marketing reports to enhance campaigns and drive better...

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Kampagnenoptimierung und Analytik

What is a KPI Report? How to Create Effective Marketing Reports That Drive Results

Learn to create an effective KPI report with this guide, covering goal setting, choosing measurable KPIs,...

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Kampagnenoptimierung und Analytik

GA4 Attributionsmodelle: Einschränkungen und Lösungen für physische Geschäfte und Offline-Marketing

When it comes to tracking conversions, Google Analytics 4 (GA4) provides advanced attribution models that help...

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Kampagnenoptimierung und Analytik

The Perfect Connection: Dataslayer Integration to Optimize Your Klaviyo Email Marketing Campaigns

Ready to optimize your email marketing strategy? Discover how Klaviyo and Dataslayer.ai can work together to...

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Kampagnenoptimierung und Analytik

Top 5 Use Cases for Data Blending in Your Strategy

Data blending is a powerful method to bring together isolated data sets, allowing you to see...

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Datenanalyse und Reporting im Marketing

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Datenanalyse und Reporting im Marketing

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

Mehr lesen
Datenanalyse und Reporting im Marketing

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

Mehr lesen
Datenanalyse und Reporting im Marketing

5 misused Graphs in Reports: Which Report Charts Confuse and Which Truly Help in Decision-Making?

Data visualization plays a crucial role in reporting and decision-making. However, when report charts are misused,...

Mehr lesen
Datenanalyse und Reporting im Marketing

How to Effectively Reduce Reporting Time by 80% with Automation Tools

It’s Monday morning, and your inbox is already flooded with emails. Your boss pings you: “Can...

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Datenanalyse und Reporting im Marketing

How to Connect TikTok Ads to Google Sheets for Accurate Data Analysis

You’re running TikTok Ads campaigns, you can sense there’s untapped potential in your data. You suspect...

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Datenanalyse und Reporting im Marketing

The best marketing reporting software for data-driven decisions

In today’s fast-paced digital world, managing and analyzing marketing data is more challenging than ever. Marketers...

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Datenanalyse und Reporting im Marketing

5 Powerful Reasons Why Excel + Dataslayer is a Game Changer for Marketers

If you’re a data-driven marketer, you know the struggle: endless data exports, messy spreadsheets, and hours...

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Datenanalyse und Reporting im Marketing

The Secret to Effortless Data Blending for Your Marketing Insights

You need to present a report on your latest marketing campaigns. But instead of one clean...

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Strategien und Trends im digitalen Marketing

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Strategien und Trends im digitalen Marketing

AI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now

Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...

Mehr lesen
Strategien und Trends im digitalen Marketing

AI in Content Marketing: Strategies, Tools, and the Future of Marketing

AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...

Mehr lesen
Strategien und Trends im digitalen Marketing

Generative AI in Digital Marketing: A Powerful Tool or a Risky Gamble?

The Future of Marketing is Here, Are You Ready? Imagine a world where marketing content is...

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Strategien und Trends im digitalen Marketing

The Exciting Future of SEO: What Game-Changing Shifts to Expect in 2025

Imagine this: it’s 2025, and you just asked your voice assistant a question about the best...

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Strategien und Trends im digitalen Marketing

Marketing Predictions for 2025: Powerful Channels to Dominate Before Your Competition

It’s January 2025, and marketing predictions for 2025 are already shaping up. Now’s the perfect time...

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Strategien und Trends im digitalen Marketing

The Powerful Chief Marketing Officer role: Digital Strategist, Innovator, and Change Leader

The Chief Marketing Officer role has changed dramatically in recent years. If you still picture the...

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Strategien und Trends im digitalen Marketing

How the Meta Views Metric is Improving Content Performance Tracking

Meta Views Metric is now the most important KPI to track in your reports. Meta has...

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Strategien und Trends im digitalen Marketing

Generation Z Marketing: Powerful Tactics to Attract a Hyperconnected Audience

Generation Z marketing is becoming a crucial strategy for brands aiming to connect with today’s most...

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Tools und Technologien im digitalen Marketing

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Tools und Technologien im digitalen Marketing

Make Your Data Talk with Looker Studio Query Result Variables

Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...

Mehr lesen
Tools und Technologien im digitalen Marketing

Looker Studio Email Limits in 2025: What Marketers Need to Know

Have you ever set up a flawless automated report, only to have your client tell you...

Mehr lesen
Tools und Technologien im digitalen Marketing

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

Mehr lesen
Tools und Technologien im digitalen Marketing

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

Mehr lesen
Tools und Technologien im digitalen Marketing

AI in Content Marketing: Strategies, Tools, and the Future of Marketing

AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...

Mehr lesen
Tools und Technologien im digitalen Marketing

Top Marketing Mix Modeling Platforms in 2025

Discover the leading Marketing Mix Modeling platforms for 2025, including features, pricing, and how they help...

Mehr lesen
Tools und Technologien im digitalen Marketing

How to Connect TikTok Ads to Google Sheets for Accurate Data Analysis

You’re running TikTok Ads campaigns, you can sense there’s untapped potential in your data. You suspect...

Mehr lesen
Tools und Technologien im digitalen Marketing

The best marketing reporting software for data-driven decisions

In today’s fast-paced digital world, managing and analyzing marketing data is more challenging than ever. Marketers...

Mehr lesen

Bezahlte Werbung und PPC-Management

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Bezahlte Werbung und PPC-Management

5 Ways to Improve ROAS Without Increasing Your Campaign Budget

Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...

Mehr lesen
Bezahlte Werbung und PPC-Management

Google Demand Gen: New Updates 2025

Google just rolled out some exciting new features for Demand Gen campaigns, giving marketers more control,...

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Bezahlte Werbung und PPC-Management

How the Meta Views Metric is Improving Content Performance Tracking

Meta Views Metric is now the most important KPI to track in your reports. Meta has...

Mehr lesen
Bezahlte Werbung und PPC-Management

Exciting New Pinterest AI and Automation Campaign Features

A suite of innovative Pinterest AI and automation tools has recently been introduced to help advertisers...

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Bezahlte Werbung und PPC-Management

Mastering TikTok Marketing Strategy: Proven Search Ads Campaign Tricks to Boost Engagement

TikTok has just launched its new TikTok Search Ads Campaign, marking a significant shift for marketers...

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Bezahlte Werbung und PPC-Management

Meta Ads New Formats To Boost Your Holiday Campaigns

Meta ads are essential for businesses looking to maximize their impact during the holiday season. As...

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Bezahlte Werbung und PPC-Management

Ad Targeting Changes: How Meta’s New Rules Will Challenge Marketers

The ad targeting changes of Meta have recently altered how advertisers can approach audience segmentation on...

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Bezahlte Werbung und PPC-Management

New TikTok Privacy Regulations and Ad Tools: Positive Changes for Users and Advertisers

On July 03, 2024, TikTok announced several new features to give users and advertisers more control...

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Social Media und Influencer Marketing

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Social Media und Influencer Marketing

Generation Z Marketing: Powerful Tactics to Attract a Hyperconnected Audience

Generation Z marketing is becoming a crucial strategy for brands aiming to connect with today’s most...

Mehr lesen
Social Media und Influencer Marketing

New TikTok Privacy Regulations and Ad Tools: Positive Changes for Users and Advertisers

On July 03, 2024, TikTok announced several new features to give users and advertisers more control...

Mehr lesen
Social Media und Influencer Marketing

Twitter’s Transition to X: Powerful Changes on Marketing Professionals

As we know, social media platforms are continuously evolving, and Twitter is no exception to this...

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Social Media und Influencer Marketing

How To Use Social Media Marketing As An Effective Tool

Today, over 4.59 billion people are active on social media and expected to reach over 6 billion...

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Social Media und Influencer Marketing

Twitter Analytics: Beste Praktiken zur Analyse Ihrer Statistiken

Twitter (X) Analytics provides the most powerful data that can impact and inform your marketing strategies....

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Social Media und Influencer Marketing

TikTok Analytics: How to measure your success with marketing reporting

Marketing analytics have always been the most effective resource that digital marketers rely on to improve...

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Social Media und Influencer Marketing

Wie man das Beste aus der Meta Business Suite herausholt und warum sie großartig ist

Facebook and Instagram are two social media channels that grow more popular daily. Facebook has 2.93 billion...

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Social Media und Influencer Marketing

How to Use Instagram Hashtag Analytics to Skyrocket Your Business Growth

Since 2010, when Instagram was introduced, hashtags have become increasingly popular. And there’s no doubt that...

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