Dataslayer Blog
Uncover the latest insights, tips, and trends to empower your journey with Dataslayer's cutting-edge technology.
Blog
View allMake Your Data Talk with Looker Studio Query Result Variables
Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...
July Cintra
April 10, 2025Looker Studio Email Limits in 2025: What Marketers Need to Know
Have you ever set up a flawless automated report, only to have your client tell you...
July Cintra
April 10, 2025AI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now
Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...
July Cintra
April 4, 2025GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?
If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...
July Cintra
April 4, 2025Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025
Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...
July Cintra
März 28, 2025AI in Content Marketing: Strategies, Tools, and the Future of Marketing
AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...
July Cintra
März 28, 2025Top Marketing Mix Modeling Platforms in 2025
Discover the leading Marketing Mix Modeling platforms for 2025, including features, pricing, and how they help...
Julia Moreno
März 25, 20255 misused Graphs in Reports: Which Report Charts Confuse and Which Truly Help in Decision-Making?
Data visualization plays a crucial role in reporting and decision-making. However, when report charts are misused,...
July Cintra
März 20, 2025Kampagnenoptimierung und Analytik
View all5 Ways to Improve ROAS Without Increasing Your Campaign Budget
Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...
July Cintra
März 20, 2025Stop-Start-Marketingkampagnen im Jahr 2025: Warum Konsistenz der Schlüssel zum Erfolg ist
Are you tired of the constant pressure to justify the budget of your Marketing Campaigns? Do...
Julia Moreno
Januar 23, 2025How to Implement Effective Attribution Models in Today’s Digital Landscape
Attribution modeling can feel like solving a puzzle in the ever-evolving digital marketing world. How do...
July Cintra
Januar 14, 2025Boost Your Marketing Reports with a Strong Click-Through Rate
Learn how to measure and improve CTR in marketing reports to enhance campaigns and drive better...
July Cintra
10. Dezember 2024What is a KPI Report? How to Create Effective Marketing Reports That Drive Results
Learn to create an effective KPI report with this guide, covering goal setting, choosing measurable KPIs,...
July Cintra
10. Dezember 2024GA4 Attributionsmodelle: Einschränkungen und Lösungen für physische Geschäfte und Offline-Marketing
When it comes to tracking conversions, Google Analytics 4 (GA4) provides advanced attribution models that help...
July Cintra
21. Oktober 2024The Perfect Connection: Dataslayer Integration to Optimize Your Klaviyo Email Marketing Campaigns
Ready to optimize your email marketing strategy? Discover how Klaviyo and Dataslayer.ai can work together to...
Julia Moreno
24. September 2024Top 5 Use Cases for Data Blending in Your Strategy
Data blending is a powerful method to bring together isolated data sets, allowing you to see...
Julia Moreno
8. Juli 2024Datenanalyse und Reporting im Marketing
View allGA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?
If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...
July Cintra
April 4, 2025Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025
Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...
July Cintra
März 28, 20255 misused Graphs in Reports: Which Report Charts Confuse and Which Truly Help in Decision-Making?
Data visualization plays a crucial role in reporting and decision-making. However, when report charts are misused,...
July Cintra
März 20, 2025How to Effectively Reduce Reporting Time by 80% with Automation Tools
It’s Monday morning, and your inbox is already flooded with emails. Your boss pings you: “Can...
July Cintra
März 12, 2025How to Connect TikTok Ads to Google Sheets for Accurate Data Analysis
You’re running TikTok Ads campaigns, you can sense there’s untapped potential in your data. You suspect...
July Cintra
März 12, 2025The best marketing reporting software for data-driven decisions
In today’s fast-paced digital world, managing and analyzing marketing data is more challenging than ever. Marketers...
July Cintra
März 12, 20255 Powerful Reasons Why Excel + Dataslayer is a Game Changer for Marketers
If you’re a data-driven marketer, you know the struggle: endless data exports, messy spreadsheets, and hours...
July Cintra
März 11, 2025The Secret to Effortless Data Blending for Your Marketing Insights
You need to present a report on your latest marketing campaigns. But instead of one clean...
July Cintra
Februar 27, 2025Strategien und Trends im digitalen Marketing
View allAI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now
Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...
July Cintra
April 4, 2025AI in Content Marketing: Strategies, Tools, and the Future of Marketing
AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...
July Cintra
März 28, 2025Generative AI in Digital Marketing: A Powerful Tool or a Risky Gamble?
The Future of Marketing is Here, Are You Ready? Imagine a world where marketing content is...
July Cintra
February 18, 2025The Exciting Future of SEO: What Game-Changing Shifts to Expect in 2025
Imagine this: it’s 2025, and you just asked your voice assistant a question about the best...
July Cintra
Januar 14, 2025Marketing Predictions for 2025: Powerful Channels to Dominate Before Your Competition
It’s January 2025, and marketing predictions for 2025 are already shaping up. Now’s the perfect time...
July Cintra
Januar 14, 2025The Powerful Chief Marketing Officer role: Digital Strategist, Innovator, and Change Leader
The Chief Marketing Officer role has changed dramatically in recent years. If you still picture the...
July Cintra
Januar 14, 2025How the Meta Views Metric is Improving Content Performance Tracking
Meta Views Metric is now the most important KPI to track in your reports. Meta has...
July Cintra
20. Dezember 2024Generation Z Marketing: Powerful Tactics to Attract a Hyperconnected Audience
Generation Z marketing is becoming a crucial strategy for brands aiming to connect with today’s most...
July Cintra
20. Dezember 2024Tools und Technologien im digitalen Marketing
View allMake Your Data Talk with Looker Studio Query Result Variables
Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...
July Cintra
April 10, 2025Looker Studio Email Limits in 2025: What Marketers Need to Know
Have you ever set up a flawless automated report, only to have your client tell you...
July Cintra
April 10, 2025GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?
If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...
July Cintra
April 4, 2025Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025
Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...
July Cintra
März 28, 2025AI in Content Marketing: Strategies, Tools, and the Future of Marketing
AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...
July Cintra
März 28, 2025Top Marketing Mix Modeling Platforms in 2025
Discover the leading Marketing Mix Modeling platforms for 2025, including features, pricing, and how they help...
Julia Moreno
März 25, 2025How to Connect TikTok Ads to Google Sheets for Accurate Data Analysis
You’re running TikTok Ads campaigns, you can sense there’s untapped potential in your data. You suspect...
July Cintra
März 12, 2025The best marketing reporting software for data-driven decisions
In today’s fast-paced digital world, managing and analyzing marketing data is more challenging than ever. Marketers...
July Cintra
März 12, 2025Bezahlte Werbung und PPC-Management
View all5 Ways to Improve ROAS Without Increasing Your Campaign Budget
Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...
July Cintra
März 20, 2025Google Demand Gen: New Updates 2025
Google just rolled out some exciting new features for Demand Gen campaigns, giving marketers more control,...
July Cintra
Februar 5, 2025How the Meta Views Metric is Improving Content Performance Tracking
Meta Views Metric is now the most important KPI to track in your reports. Meta has...
July Cintra
20. Dezember 2024Exciting New Pinterest AI and Automation Campaign Features
A suite of innovative Pinterest AI and automation tools has recently been introduced to help advertisers...
July Cintra
Oktober 9, 2024Mastering TikTok Marketing Strategy: Proven Search Ads Campaign Tricks to Boost Engagement
TikTok has just launched its new TikTok Search Ads Campaign, marking a significant shift for marketers...
July Cintra
2. Oktober 2024Meta Ads New Formats To Boost Your Holiday Campaigns
Meta ads are essential for businesses looking to maximize their impact during the holiday season. As...
July Cintra
23. September 2024Ad Targeting Changes: How Meta’s New Rules Will Challenge Marketers
The ad targeting changes of Meta have recently altered how advertisers can approach audience segmentation on...
July Cintra
9. August 2024New TikTok Privacy Regulations and Ad Tools: Positive Changes for Users and Advertisers
On July 03, 2024, TikTok announced several new features to give users and advertisers more control...
Julia Moreno
9. Juli 2024Social Media und Influencer Marketing
View allGeneration Z Marketing: Powerful Tactics to Attract a Hyperconnected Audience
Generation Z marketing is becoming a crucial strategy for brands aiming to connect with today’s most...
July Cintra
20. Dezember 2024New TikTok Privacy Regulations and Ad Tools: Positive Changes for Users and Advertisers
On July 03, 2024, TikTok announced several new features to give users and advertisers more control...
Julia Moreno
9. Juli 2024Twitter’s Transition to X: Powerful Changes on Marketing Professionals
As we know, social media platforms are continuously evolving, and Twitter is no exception to this...
Julia Moreno
19. September 2023How To Use Social Media Marketing As An Effective Tool
Today, over 4.59 billion people are active on social media and expected to reach over 6 billion...
Adela
23. Dezember 2022Twitter Analytics: Beste Praktiken zur Analyse Ihrer Statistiken
Twitter (X) Analytics provides the most powerful data that can impact and inform your marketing strategies....
Adela
5. Dezember 2022TikTok Analytics: How to measure your success with marketing reporting
Marketing analytics have always been the most effective resource that digital marketers rely on to improve...
Adela
21. Oktober 2022Wie man das Beste aus der Meta Business Suite herausholt und warum sie großartig ist
Facebook and Instagram are two social media channels that grow more popular daily. Facebook has 2.93 billion...
Adela
30. September 2022How to Use Instagram Hashtag Analytics to Skyrocket Your Business Growth
Since 2010, when Instagram was introduced, hashtags have become increasingly popular. And there’s no doubt that...
Adela
24. Juni 2022
