Blog Datenanalyse und Reporting im Marketing

The Real Struggles Behind Marketing Reporting Challenges and How to Solve Them (2025)

Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...

Mehr lesen
Blog Datenanalyse und Reporting im Marketing

How to Build an Apple Search Ads Dashboard for Smarter Campaign Analysis

Apple Search Ads have become an essential acquisition channel for app marketers who want to reach...

Mehr lesen
Blog Strategien und Trends im digitalen Marketing

How to Adapt Your Strategy to Social Media Algorithm Changes 2025

2025 isn’t the year to play it safe on social. Every major platform has redefined what...

Mehr lesen
Blog Social Media und Influencer Marketing

Reveal the Real Impact: Influencer Marketing Reporting and ROI Measurement with Dataslayer

Influencer marketing has become a key strategy for brands looking to reach specific audiences in a...

Mehr lesen
Blog Strategien und Trends im digitalen Marketing

ChatGPT Shopping Assistant: A New Player in E-commerce Search That Marketers Can’t Ignore

Online shopping is changing (again!). This time, not because of a new app, marketplace, or social...

Mehr lesen
Blog Strategien und Trends im digitalen Marketing

Video Marketing in 2025: Short-Form, Smart Tools, and the Live Video Comeback

If it feels like everyone’s doing video right now, you’re not wrong. In 2025, video marketing...

Mehr lesen
Blog Strategien und Trends im digitalen Marketing

Generative Engine Optimization (GEO): How to Optimize Your Content in 2025

What if your content never ranks in AI-generated answers, even though it’s SEO-perfect? That’s the harsh...

Mehr lesen
Blog Tools und Technologien im digitalen Marketing

Make Your Data Talk with Looker Studio Query Result Variables

Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...

Mehr lesen
Blog Tools und Technologien im digitalen Marketing

Looker Studio Email Limits in 2025: What Marketers Need to Know

Have you ever set up a flawless automated report, only to have your client tell you...

Mehr lesen
Blog Strategien und Trends im digitalen Marketing

AI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now

Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...

Mehr lesen
Blog Datenanalyse und Reporting im Marketing

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

Mehr lesen
Blog Datenanalyse und Reporting im Marketing

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

Mehr lesen
Newsletter Ihre Anlaufstelle für Marketing Ihre Quelle für Best Practices, Tipps und hilfreiche Hinweise, um ein professioneller datengestützter Marketer zu werden. Abonnieren Sie und bleiben Sie über die neuesten Trends informiert.