Linkedin Metrics


DIMENSIONS: 49 | METRICS: 67

GroupFieldIDHas ConversionIs FormulaTypeDescription
TimeDatedayFalseFalseDimension
TimeMonthmonthTrueFalseDimension
TimeYearyearTrueFalseDimension
TimeWeek (Starting on Monday)weekTrueFalseDimension
TimeYear-Monthyear-monthTrueFalseDimension
TimeYear-Week (Starting on Monday)year-weekTrueFalseDimension
AccountAccount Nameaccount_nameFalseFalseDimension
AccountAccount IDaccount_idFalseFalseDimension
AccountAccount Currencyaccount_currencyFalseFalseDimension
Campaign GroupCampaign Group Namecampaign_group_nameFalseFalseDimension
Campaign GroupCampaign Group IDcampaign_group_idFalseFalseDimension
Campaign GroupCampaign Group Statuscampaign_group_statusFalseFalseDimension
CampaignCampaign Namecampaign_nameFalseFalseDimension
CampaignCampaign IDcampaign_idFalseFalseDimension
CampaignCampaign Create Datecampaign_created_dateTrueFalseDimension
CampaignCampaign Statuscampaign_statusFalseFalseDimension
CampaignCampaign Typecampaign_typeFalseFalseDimension
CampaignCampaign Objective Typecampaign_objective_typeFalseFalseDimension
CampaignCampaign Target Typecampaign_target_typeFalseFalseDimension
CampaignCampaign Cost Typecampaign_cost_typeFalseFalseDimension
CampaignCampaign Daily Budgetcampaign_daily_budgetFalseFalseDimension
CampaignCampaign Total Budgetcampaign_total_budgetFalseFalseDimension
CampaignCampaign Unit Costcampaign_unit_costFalseFalseDimension
CampaignCampaign Start Datecampaign_start_dateTrueFalseDimension
CampaignCampaign End Datecampaign_end_dateTrueFalseDimension
CampaignCampaign Versioncampaign_versionFalseFalseDimension
CreativeCreative IDcreative_idFalseFalseDimension
CreativeCreative Statuscreative_statusFalseFalseDimension
CreativeCreative Typecreative_typeFalseFalseDimension
CreativeCreative Namecreative_titleFalseFalseDimension
CreativeCreative Textcreative_textFalseFalseDimension
CreativeCreative URLcreative_urlFalseFalseDimension
CreativeCreative Reference Typecreative_reference_typeTrueFalseDimension
CreativeCreative Reference IDcreative_reference_idTrueFalseDimension
CreativeCreative Versioncreative_versionFalseFalseDimension
DemographicsCompany Sizemember_company_sizeFalseFalseDimension
DemographicsIndustrymember_industryFalseFalseDimension
DemographicsSenioritymember_seniorityFalseFalseDimension
DemographicsJob Titlemember_job_titleFalseFalseDimension
DemographicsJob Functionmember_job_functionFalseFalseDimension
DemographicsCountrymember_country_v2FalseFalseDimension
DemographicsRegionmember_regionFalseFalseDimension
DemographicsCompanymember_companyFalseFalseDimension
ConversionesConversion IDconversion_idFalseFalseDimension
ConversionesConversion Nameconversion_nameFalseFalseDimension
ConversionesConversion Typeconversion_typeFalseFalseDimension
ConversionesConversion Enabledconversion_enabledFalseFalseDimension
ConversionesConversion Valueconversion_valueFalseFalseDimension
ConversionesConversion Currencyconversion_currencyFalseFalseDimension
PerformanceClicsclicksFalseFalseMetricThe count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers (for example, clicks to view the landing page or company page).
PerformanceImpresionesimpressionsFalseFalseMetricThis is the count of "impressions" for Direct Ads and Sponsored Updates and "sends" for InMails.
PerformanceCTRctrFalseTrueMetric
PerformanceApproximate Unique Impressions (Reach)approximateUniqueImpressionsFalseFalseMetricThe approximate reach of the campaign. The number of unique member accounts with at least one impression. This metric is not returned by default. It must be explicitly requested in the projection parameter to be returned. See an example of this under Requesting Specific Metrics in the Analytics Finder.
PerformanceCompany Page ClickscompanyPageClicksFalseFalseMetricThe count of clicks to view the company page.
PerformanceLanding Page ClickslandingPageClicksFalseFalseMetricThe count of clicks which take the user to the creative landing page.
PerformanceOther EngagementsotherEngagementsFalseFalseMetricThe count of user interactions with the ad unit that do not fit into any other more specific category.
PerformanceSocial ActionssocialActionsFalseTrueMetric
PerformanceTotal EngagementstotalEngagementsFalseFalseMetricThe count of all user interactions with the ad unit.
PerformanceCostecostInLocalCurrencyTrueFalseMetricCost in the account's local currency based on the pivot and timeGranularity. For example, this would be spend by member company size per month if the pivot is MEMBER_COMPANY_SIZE and timeGranularity is MONTHLY. Cost is not adjusted for overdelivery when a member demographic pivot is specified in the request.
PerformanceCost (USD)costInUsdFalseTrueMetric
PerformanceCost (EUR)costInEURFalseTrueMetric
PerformanceCost (GBP)costInGBPFalseTrueMetric
PerformanceCPCcpcFalseTrueMetric
PerformanceCPMcpmFalseTrueMetric
Social ActionsComment LikescommentLikesFalseFalseMetricThe count of likes of a comment. Sponsored Updates only.
Social ActionsCommentscommentsFalseFalseMetricThe count of comments. Sponsored Updates only.
Social ActionsFollowsfollowsFalseFalseMetricThe count of follows. Sponsored Updates only.
Social ActionsReactionsreactionsFalseFalseMetricThe count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses.
Social ActionsLikeslikesFalseFalseMetricThe count of likes. Sponsored Updates only.
Social ActionsSharessharesFalseFalseMetricThe count of shares. Sponsored Updates only.
Social ActionsViral ClicksviralClicksFalseFalseMetricThe count of clicks on viral impressions. See viral impressions definition. Sponsored Updates only.
Social ActionsViral Comment LikesviralCommentLikesFalseFalseMetricThe count of likes on comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social ActionsViral CommentsviralCommentsFalseFalseMetricThe count of comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social ActionsViral Company Page ClicksviralCompanyPageClicksFalseFalseMetricThe count of clicks to view the company page from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social ActionsViral External Website ConversionsviralExternalWebsiteConversionsFalseFalseMetricThe count of conversions indicated by pixel loads on an external advertiser website driven by a viral event. See viral impressions definition.
Social ActionsViral External Website Post Click ConversionsviralExternalWebsitePostClickConversionsFalseFalseMetricThe count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click. See viral impressions definition.
Social ActionsViral External Website Post View ConversionsviralExternalWebsitePostViewConversionsFalseFalseMetricThe count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression. See viral impressions definition.
Social ActionsViral FollowsviralFollowsFalseFalseMetricThe count of follows from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social ActionsViral ImpressionsviralImpressionsFalseFalseMetricThe count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only.
Social ActionsViral Landing Page ClicksviralLandingPageClicksFalseFalseMetricThe count of clicks on viral impressions to take the user to the creative landing page. See viral impressions definition. Sponsored Updates only.
Social ActionsViral LikesviralLikesFalseFalseMetricThe count of likes from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social ActionsViral ReactionsviralReactionsFalseFalseMetricThe count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses. See viral impressions definition for details on viral engagements.
Social ActionsViral SharesviralSharesFalseFalseMetricThe count of shares from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social ActionsViral Total EngagementsviralTotalEngagementsFalseFalseMetricThe count of all user interactions with a viral ad unit. See viral impressions definition. Sponsored Updates only.
EmailsOpensopensFalseFalseMetricThe count of opens of Sponsored InMail. Sponsored InMail only.
EmailsSendssendsFalseFalseMetricThe count of sends of Sponsored InMail. Sponsored InMail only.
EmailsAction ClicksactionClicksFalseFalseMetricThe count of clicks on the action button of the Sponsored InMail. Sponsored InMail only.
EmailsAd Unit ClicksadUnitClicksFalseFalseMetricThe count of clicks on the ad unit displayed alongside the Sponsored InMail. Sponsored InMail only.
EmailsText Url ClickstextUrlClicksFalseFalseMetricThe count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail. Sponsored InMail only.
EmailsLead Generation Mail Contact Info SharesleadGenerationMailContactInfoSharesFalseFalseMetricThe number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only.
EmailsLead Generation Mail Interested ClicksleadGenerationMailInterestedClicksFalseFalseMetricThe count of InMail recipients who clicked to demonstrate interest. Sponsored InMail only.
One-Click leads CamapaignOne Click LeadsoneClickLeadsFalseFalseMetricThe count of leads generated through One Click Lead Gen.
One-Click leads CamapaignOne Click Lead Form OpensoneClickLeadFormOpensFalseFalseMetricThe count of times users opened the lead form for a One Click Lead Gen campaign.
One-Click leads CamapaignViral One Click Lead Form OpensviralOneClickLeadFormOpensFalseFalseMetricThe count of times users opened the lead form for viral impressions from a Lead Gen campaign. See viral impressions definition.
One-Click leads CamapaignViral One Click LeadsviralOneClickLeadsFalseFalseMetricThe count of leads generated through One Click Lead Gen from viral impressions for this activity. See viral impressions definition.
One-Click leads CamapaignCost per One-Click LeadcostPerLeadFalseTrueMetric
VideoVideo CompletionsvideoCompletionsFalseFalseMetricThe count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
VideoVideo First Quartile CompletionsvideoFirstQuartileCompletionsFalseFalseMetricThe count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
VideoVideo Midpoint CompletionsvideoMidpointCompletionsFalseFalseMetricThe count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
VideoVideo Third Quartile CompletionsvideoThirdQuartileCompletionsFalseFalseMetricThe count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
VideoVideo StartsvideoStartsFalseFalseMetricThe count of video ads that were started by users.
VideoVideo ViewsvideoViewsFalseFalseMetricA video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
VideoViral Full Screen PlaysviralFullScreenPlaysFalseFalseMetricThe count of taps on the video, going into video view mode. See viralImpressions definition.
VideoViral Video CompletionsviralVideoCompletionsFalseFalseMetricThe count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point. See viralImpressions definition.
VideoViral Video First Quartile CompletionsviralVideoFirstQuartileCompletionsFalseFalseMetricThe count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point. See viralImpressions definition.
VideoViral Video Midpoint CompletionsviralVideoMidpointCompletionsFalseFalseMetricThe count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point. See viralImpressions definition.
VideoViral Video Third Quartile CompletionsviralVideoThirdQuartileCompletionsFalseFalseMetricThe count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point. See viralImpressions definition
VideoViral Video StartsviralVideoStartsFalseFalseMetricThe count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
VideoViral Video ViewsviralVideoViewsFalseFalseMetricA viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view. See viralImpressions definition.
ConversionesConversion valuesconversionValueInLocalCurrencyTrueFalseMetricNon-demographic pivots only. Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.
ConversionesExternal Website ConversionsexternalWebsiteConversionsFalseFalseMetricThe count of conversions indicated by pixel loads on an external advertiser website.
ConversionesExternal Website Post Click ConversionsexternalWebsitePostClickConversionsFalseFalseMetricThe count of post-click conversions indicated by pixel loads on an external advertiser website.
ConversionesExternal Website Post View ConversionsexternalWebsitePostViewConversionsFalseFalseMetricThe count of post-view conversions indicated by pixel loads on an external advertiser website.
ConversionesConversion RateconversionRateFalseTrueMetric
ConversionesCost per ConversioncostPerConversionFalseTrueMetric
ConversionesReturn on SpendretunrOnSpendFalseTrueMetric
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