Analytics V4 Metrics

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DIMENSIONS: 144 | METRICS: 60

GroupFieldIDHas ConversionIs FormulaTypeDescription
TimeDatedateTrueFalseDimensionThe date of the session formatted as YYYYMMDD.
TimeYearyearFalseFalseDimensionThe year of the session, a four-digit year from 2005 to the current year.
TimeMonthmonthFalseFalseDimensionMonth of the session, a two digit integer from 01 to 12.
TimeWeek (Starting on Sunday)weekFalseFalseDimensionThe week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
TimeDay of the monthdayFalseFalseDimensionThe day of the month, a two-digit number from 01 to 31.
TimeHourhourTrueFalseDimensionA two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
TimeMinuteminuteFalseFalseDimensionReturns the minutes, between 00 and 59, in the hour.
TimeNth yearnthYearFalseFalseDimensionThe number of years since the start of the date range. The starting year is 0000.
TimeMonth IndexnthMonthFalseFalseDimensionThe index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.
TimeWeek IndexnthWeekFalseFalseDimensionThe index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.
TimeDay IndexnthDayFalseFalseDimensionThe index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.
TimeMinute IndexnthMinuteFalseFalseDimensionThe index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.
TimeHour IndexnthHourFalseFalseDimensionThe index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.
TimeDay of WeekdayOfWeekFalseFalseDimensionDay of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).
TimeDate-HourdateHourTrueFalseDimensionCombined values of ga:date and ga:hour formated as YYYYMMDDHH.
TimeDate-Hour-MinutedateHourMinuteTrueFalseDimensionCombined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.
TimeYear-MonthyearMonthTrueFalseDimensionCombined values of ga:year and ga:month.
TimeYear-Week (Starting on Sunday)yearWeekTrueFalseDimensionCombined values of ga:year and ga:week.
TimeWeek (Starting on Monday)isoWeekTrueFalseDimensionISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.
TimeYear-Week (Starting on Monday)isoYearIsoWeekTrueFalseDimensionCombined values of ga:isoYear and ga:isoWeek.
Traffic SourcesCampaign IDcampaignIdFalseFalseDimensionThe identifier of the marketing campaign. Present only for conversion events.
Traffic SourcesCampaigncampaignNameFalseFalseDimensionThe name of the marketing campaign. Present only for conversion events.
Traffic SourcesDefault channel groupingdefaultChannelGroupingFalseFalseDimensionThe conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Traffic SourcesMediummediumFalseFalseDimensionThe medium attributed to the conversion event.
Traffic SourcesSearch termsearchTermFalseFalseDimensionThe term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'.
Traffic SourcesSession default channel groupingsessionDefaultChannelGroupingFalseFalseDimensionThe session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Traffic SourcesSession manual termsessionManualTermFalseFalseDimensionThe term that led to a session. Populated by the utm_term parameter.
Traffic SourcesSession mediumsessionMediumFalseFalseDimensionThe medium that initiated a session on your website or app.
Traffic SourcesSession sourcesessionSourceFalseFalseDimensionThe source that initiated a session on your website or app.
Traffic SourcesSession source / mediumsessionSourceMediumFalseFalseDimensionThe combined values of the dimensions 'sessionSource' and 'sessionMedium'.
Traffic SourcesSession source platformsessionSourcePlatformFalseFalseDimensionThe source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Traffic SourcesSession campaign IDsessionCampaignIdFalseFalseDimensionThe marketing campaign id for a session. Includes Google Ads Campaigns.
Traffic SourcesSession campaignsessionCampaignNameFalseFalseDimensionThe marketing campaign name for a session. Includes Google Ads and Manual Campaigns.
Traffic SourcesSourcesourceFalseFalseDimensionThe source attributed to the conversion event.
Traffic SourcesSource / mediumsourceMediumFalseFalseDimensionThe combined values of the dimensions 'source' and 'medium'.
Traffic SourcesSource platformsourcePlatformFalseFalseDimensionThe source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
LocationCitycityFalseFalseDimensionThe city from which the user activity originated.
LocationCity IDcityIdFalseFalseDimensionThe geographic ID of the city from which the user activity originated, derived from their IP address.
LocationCountrycountryFalseFalseDimensionThe country from which the user activity originated.
LocationCountry CodecountryIdFalseFalseDimensionThe geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.
LocationLanguagelanguageFalseFalseDimensionThe language setting of the user's browser or device. e.g. English
LocationLanguage codelanguageCodeFalseFalseDimensionThe language setting (ISO 639) of the user's browser or device. e.g. 'en-us'
LocationRegionregionFalseFalseDimensionThe geographic region from which the user activity originated, derived from their IP address.
EcommerceItem affiliationitemAffiliationFalseFalseDimensionThe name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter.
EcommerceItem branditemBrandFalseFalseDimensionBrand name of the item.
EcommerceItem categoryitemCategoryFalseFalseDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
EcommerceItem category 2itemCategory2FalseFalseDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
EcommerceItem category 3itemCategory3FalseFalseDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
EcommerceItem category 4itemCategory4FalseFalseDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
EcommerceItem category 5itemCategory5FalseFalseDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
EcommerceItem IDitemIdFalseFalseDimensionThe ID of the item.
EcommerceItem list IDitemListIdFalseFalseDimensionThe ID of the item list.
EcommerceItem list nameitemListNameFalseFalseDimensionThe name of the item list.
EcommerceItem nameitemNameFalseFalseDimensionThe name of the item.
EcommerceItem promotion creative nameitemPromotionCreativeNameFalseFalseDimensionThe name of the item-promotion creative.
EcommerceItem promotion IDitemPromotionIdFalseFalseDimensionThe ID of the item promotion.
EcommerceItem promotion nameitemPromotionNameFalseFalseDimensionThe name of the promotion for the item.
EcommerceItem variantitemVariantFalseFalseDimensionThe specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter.
EcommerceOrder couponorderCouponFalseFalseDimensionCode for the order-level coupon.
EcommerceTransaction IDtransactionIdFalseFalseDimensionThe ID of the ecommerce transaction.
ContenidoContent groupcontentGroupFalseFalseDimensionA category that applies to items of published content. Populated by the event parameter 'content_group'.
ContenidoContent IDcontentIdFalseFalseDimensionThe identifier of the selected content. Populated by the event parameter 'content_id'.
ContenidoContent typecontentTypeFalseFalseDimensionThe category of the selected content. Populated by the event parameter 'content_type'.
ContenidoLanding pagelandingPageFalseFalseDimensionThe page path + query string associated with the first pageview in a session.
ContenidoPage locationpageLocationFalseFalseDimensionThe protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'.
ContenidoPage pathpagePathFalseFalseDimensionThe portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.
ContenidoPage path + query stringpagePathPlusQueryStringFalseFalseDimensionThe portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.
ContenidoPage referrerpageReferrerFalseFalseDimensionThe full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'.
ContenidoPage titlepageTitleFalseFalseDimensionThe web page titles used on your site.
ContenidoPercent scrolledpercentScrolledFalseFalseDimensionThe percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'.
Google AdsAd formatadFormatFalseFalseDimensionDescribes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'.
Google AdsAd sourceadSourceNameFalseFalseDimensionThe source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'.
Google AdsAd unitadUnitNameFalseFalseDimensionThe name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
Google AdsGoogle Ads account namegoogleAdsAccountNameFalseFalseDimensionThe Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API.
Google AdsGoogle Ads ad group IDgoogleAdsAdGroupIdFalseFalseDimensionThe ad group id attributed to the conversion event.
Google AdsGoogle Ads ad group namegoogleAdsAdGroupNameFalseFalseDimensionThe ad group name attributed to the conversion event.
Google AdsGoogle Ads ad network typegoogleAdsAdNetworkTypeFalseFalseDimensionThe advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Google AdsGoogle Ads campaign typegoogleAdsCampaignTypeFalseFalseDimensionThe campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Google AdsGoogle Ads creative IDgoogleAdsCreativeIdFalseFalseDimensionThe ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads.
Google AdsGoogle Ads customer IDgoogleAdsCustomerIdFalseFalseDimensionThe Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google AdsGoogle Ads keyword textgoogleAdsKeywordFalseFalseDimensionThe matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Google AdsGoogle Ads querygoogleAdsQueryFalseFalseDimensionThe search query that led to the conversion event.
Google AdsSession Google Ads account namesessionGoogleAdsAccountNameFalseFalseDimensionThe Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.
Google AdsSession Google Ads ad group IDsessionGoogleAdsAdGroupIdFalseFalseDimensionThe Ad Group Id in Google Ads for a session.
Google AdsSession Google Ads ad group namesessionGoogleAdsAdGroupNameFalseFalseDimensionThe Ad Group Name in Google Ads for a session.
Google AdsSession Google Ads ad network typesessionGoogleAdsAdNetworkTypeFalseFalseDimensionThe advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Google AdsSession Google Ads campaign typesessionGoogleAdsCampaignTypeFalseFalseDimensionThe campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Google AdsSession Google Ads creative IDsessionGoogleAdsCreativeIdFalseFalseDimensionThe ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads.
Google AdsSession Google Ads customer IDsessionGoogleAdsCustomerIdFalseFalseDimensionThe Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google AdsSession Google Ads keyword textsessionGoogleAdsKeywordFalseFalseDimensionThe matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Google AdsSession Google Ads querysessionGoogleAdsQueryFalseFalseDimensionThe search query that led to the session.
Google AdsSession manual ad contentsessionManualAdContentFalseFalseDimensionThe ad content that led to a session. Populated by the utm_content parameter.
Browser and NetworkBrowserbrowserFalseFalseDimensionThe browsers used to view your website.
Browser and NetworkHostnamehostNameFalseFalseDimensionIncludes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.
Browser and NetworkDevice brandmobileDeviceBrandingFalseFalseDimensionManufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
Browser and NetworkDevicemobileDeviceMarketingNameFalseFalseDimensionThe branded device name (examples: Galaxy S10 or P30 Pro).
Browser and NetworkMobile modelmobileDeviceModelFalseFalseDimensionThe mobile device model name (examples: iPhone X or SM-G950F).
Browser and NetworkOperating systemoperatingSystemFalseFalseDimensionThe operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.
Browser and NetworkOS versionoperatingSystemVersionFalseFalseDimensionThe operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.
Browser and NetworkOperating system with versionoperatingSystemWithVersionFalseFalseDimensionThe operating system and version. For example, Android 10 or Windows 7.
Browser and NetworkPlatformplatformFalseFalseDimensionThe platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.
Browser and NetworkPlatform / device categoryplatformDeviceCategoryFalseFalseDimensionThe platform and type of device on which your website or mobile app ran. (example: Android / mobile)
Browser and NetworkScreen resolutionscreenResolutionFalseFalseDimensionThe screen resolution of the user's monitor. For example, 1920x1080.
DeviceDevice categorydeviceCategoryFalseFalseDimensionThe type of device: Desktop, Tablet, or Mobile.
DeviceDevice modeldeviceModelFalseFalseDimensionThe mobile device model (example: iPhone 10,6).
EventosEvent nameeventNameFalseFalseDimensionThe name of the event.
EventosIs conversion eventisConversionEventFalseFalseDimensionThe string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
User/SessionAudience IDaudienceIdFalseFalseDimensionThe numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
User/SessionAudience nameaudienceNameFalseFalseDimensionThe given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
User/SessionInterestsbrandingInterestFalseFalseDimensionInterests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'.
User/SessionSigned in with user IDsignedInWithUserIdFalseFalseDimensionThe string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see https://support.google.com/analytics/answer/9213390.
User/SessionAgeuserAgeBracketFalseFalseDimensionUser age brackets.
User/SessionGenderuserGenderFalseFalseDimensionUser gender.
App TrackingApp versionappVersionFalseFalseDimensionThe app's versionName (Android) or short bundle version (iOS).
App TrackingPage path and screen classunifiedPagePathScreenFalseFalseDimensionThe page path (web) or screen class (app) on which the event was logged.
App TrackingPage path + query string and screen classunifiedPageScreenFalseFalseDimensionThe page path and query string (web) or screen class (app) on which the event was logged.
App TrackingPage title and screen classunifiedScreenClassFalseFalseDimensionThe page title (web) or screen class (app) on which the event was logged.
App TrackingPage title and screen nameunifiedScreenNameFalseFalseDimensionThe page title (web) or screen name (app) on which the event was logged.
PropertyProperty nameproperty_nameFalseFalseDimension
PropertyProperty idproperty_idFalseFalseDimension
PropertyStream IDstreamIdFalseFalseDimensionThe numeric data stream identifier for your app or website.
PropertyStream namestreamNameFalseFalseDimensionThe data stream name for your app or website.
Lifetime Value and CohortsCohort Nth DaycohortNthDayTrueFalseDimensionDay offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.
Lifetime Value and CohortsCohort Nth WeekcohortNthWeekTrueFalseDimensionWeek offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.
Lifetime Value and CohortsCohort Nth MonthcohortNthMonthTrueFalseDimensionMonth offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.
Lifetime Value and CohortsFirst session datefirstSessionDateFalseFalseDimensionThe date the user's first session occurred, formatted as YYYYMMDD.
Lifetime Value and CohortsFirst user campaign IDfirstUserCampaignIdFalseFalseDimensionIdentifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns.
Lifetime Value and CohortsFirst user campaignfirstUserCampaignNameFalseFalseDimensionName of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns.
Lifetime Value and CohortsFirst user default channel groupingfirstUserDefaultChannelGroupingFalseFalseDimensionThe default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Lifetime Value and CohortsFirst user Google Ads account namefirstUserGoogleAdsAccountNameFalseFalseDimensionThe Account name from Google Ads that first acquired the user.
Lifetime Value and CohortsFirst user Google Ads ad group IDfirstUserGoogleAdsAdGroupIdFalseFalseDimensionThe Ad Group Id in Google Ads that first acquired the user.
Lifetime Value and CohortsFirst user Google Ads ad group namefirstUserGoogleAdsAdGroupNameFalseFalseDimensionThe Ad Group Name in Google Ads that first acquired the user.
Lifetime Value and CohortsFirst user Google Ads ad network typefirstUserGoogleAdsAdNetworkTypeFalseFalseDimensionThe advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Lifetime Value and CohortsFirst user Google Ads campaign typefirstUserGoogleAdsCampaignTypeFalseFalseDimensionThe campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Lifetime Value and CohortsFirst user Google Ads creative IDfirstUserGoogleAdsCreativeIdFalseFalseDimensionThe ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
Lifetime Value and CohortsFirst user Google Ads customer IDfirstUserGoogleAdsCustomerIdFalseFalseDimensionThe Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Lifetime Value and CohortsFirst user Google Ads keyword textfirstUserGoogleAdsKeywordFalseFalseDimensionThe matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Lifetime Value and CohortsFirst user Google Ads queryfirstUserGoogleAdsQueryFalseFalseDimensionThe search query that first acquired the user.
Lifetime Value and CohortsFirst user manual ad contentfirstUserManualAdContentFalseFalseDimensionThe ad content that first acquired the user. Populated by the utm_content parameter.
Lifetime Value and CohortsFirst user manual termfirstUserManualTermFalseFalseDimensionThe term that first acquired the user. Populated by the utm_term parameter.
Lifetime Value and CohortsFirst user mediumfirstUserMediumFalseFalseDimensionThe medium that first acquired the user to your website or app.
Lifetime Value and CohortsFirst user sourcefirstUserSourceFalseFalseDimensionThe source that first acquired the user to your website or app.
Lifetime Value and CohortsFirst user source / mediumfirstUserSourceMediumFalseFalseDimensionThe combined values of the dimensions 'firstUserSource' and 'firstUserMedium'.
Lifetime Value and CohortsFirst user source platformfirstUserSourcePlatformFalseFalseDimensionThe source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
User/Session1-day active usersactive1DayUsersFalseFalseMetricThe number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.
User/Session28-day active usersactive28DayUsersFalseFalseMetricThe number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.
User/Session7-day active usersactive7DayUsersFalseFalseMetricThe number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.
User/SessionActive usersactiveUsersFalseFalseMetricThe number of distinct users who visited your site or app.
User/SessionBounce ratebounceRateTrueTrueMetricThe percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
User/SessionDAU / MAUdauPerMauFalseFalseMetricThe rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.
User/SessionDAU / WAUdauPerWauFalseFalseMetricThe rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.
User/SessionEngaged sessionsengagedSessionsFalseFalseMetricThe number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
User/SessionEngagement rateengagementRateFalseTrueMetricThe percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
User/SessionNew usersnewUsersFalseFalseMetricThe number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).
User/SessionViewsscreenPageViewsFalseFalseMetricThe number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
User/SessionViews per sessionscreenPageViewsPerSessionFalseFalseMetricThe number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
User/SessionSesionessessionsFalseFalseMetricThe number of sessions that began on your site or app (event triggered: session_start).
User/SessionSessions per usersessionsPerUserFalseTrueMetricThe average number of sessions per user (Sessions divided by Active Users).
User/SessionTotal userstotalUsersFalseFalseMetricThe number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.
User/SessionUser engagementuserEngagementDurationFalseFalseMetricThe total amount of time (in seconds) your website or app was in the foreground of users devices.
User/SessionWAU / MAUwauPerMauFalseFalseMetricThe rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.
EcommerceAdd-to-cartsaddToCartsFalseFalseMetricThe number of times users added items to their shopping carts.
EcommerceCart-to-view ratecartToViewRateFalseFalseMetricThe number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.
EcommerceCheckoutscheckoutsFalseFalseMetricThe number of times users started the checkout process.
EcommerceEcommerce purchasesecommercePurchasesFalseFalseMetricThe number of times users completed a purchase. This metric counts 'purchase' events; this metric does not count 'in_app_purchase' and subscription events.
EcommerceFirst-time purchaser conversionfirstTimePurchaserConversionRateFalseFalseMetricThe percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.
EcommerceFirst time purchasersfirstTimePurchasersFalseFalseMetricThe number of users that completed their first purchase event.
EcommerceFirst-time purchasers per new userfirstTimePurchasersPerNewUserFalseTrueMetricThe average number of first time purchasers per new user.
EcommerceItem list click through rateitemListClickThroughRateFalseFalseMetricThe number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.
EcommerceItem list clicksitemListClicksFalseFalseMetricThe number of times users clicked an item when it appeared in a list.
EcommerceItem list viewsitemListViewsFalseFalseMetricThe number of times the item list was viewed.
EcommerceItem promotion click through rateitemPromotionClickThroughRateFalseFalseMetricThe number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.
EcommerceItem promotion clicksitemPromotionClicksFalseFalseMetricThe number of times an item promotion was clicked.
EcommerceItem promotion viewsitemPromotionViewsFalseFalseMetricThe number of times an item promotion was viewed.
EcommerceItem purchase quantityitemPurchaseQuantityFalseFalseMetricThe number of units for a single item included in purchase events.
EcommerceItem revenueitemRevenueFalseFalseMetricThe total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.
EcommerceItem viewsitemViewsFalseFalseMetricThe number of times the item details were viewed.
EcommerceTotal purchaserstotalPurchasersFalseFalseMetricThe number of users that logged purchase events for the time period selected.
EventosAverage purchase revenueaveragePurchaseRevenueFalseFalseMetricThe average purchase revenue in the transaction group of events.
EventosARPPUaveragePurchaseRevenuePerPayingUserFalseFalseMetricAverage revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
EventosAverage purchase revenue per useraveragePurchaseRevenuePerUserFalseFalseMetricThe average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.
EventosARPUaverageRevenuePerUserFalseFalseMetricAverage revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.
EventosDuración media de la sesiónaverageSessionDurationFalseFalseMetricThe average duration (in seconds) of users sessions.
EventosConversionesconversionsFalseFalseMetricThe count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
EventosCrash-affected userscrashAffectedUsersFalseFalseMetricThe number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name 'app_exception'.
EventosCrash-free users ratecrashFreeUsersRateFalseFalseMetricThe number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
EventosEvent counteventCountFalseFalseMetricThe count of events.
EventosEvent count per usereventCountPerUserFalseTrueMetricThe average number of events per user (Event count divided by Active users).
EventosEvent valueeventValueFalseFalseMetricThe sum of the event parameter named 'value'.
EventosEvents per sessioneventsPerSessionFalseTrueMetricThe average number of events per session (Event count divided by Sessions).
EventosPurchase revenuepurchaseRevenueFalseFalseMetricThe sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging.
EventosPurchase-to-view ratepurchaseToViewRateFalseFalseMetricThe number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).
EventosPurchaser conversionpurchaserConversionRateFalseFalseMetricThe percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.
EventosShipping amountshippingAmountFalseFalseMetricShipping amount associated with a transaction. Populated by the 'shipping' event parameter.
EventosTax amounttaxAmountFalseFalseMetricTax amount associated with a transaction. Populated by the 'tax' event parameter.
EventosTotal ad revenuetotalAdRevenueFalseFalseMetricThe total advertising revenue from both Admob and third-party sources.
EventosTotal revenuetotalRevenueFalseFalseMetricThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
EventosTransactionstransactionsFalseFalseMetricThe count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
EventosTransactions per purchasertransactionsPerPurchaserFalseTrueMetricThe average numer of transactions per purchaser.
AdsAd unit exposureadUnitExposureFalseFalseMetricThe time that an ad unit was exposed to a user, in milliseconds.
AdsPublisher ad clickspublisherAdClicksFalseFalseMetricThe number of ad_click events.
AdsPublisher ad impressionspublisherAdImpressionsFalseFalseMetricThe number of ad_impression events.
Lifetime Value and CohortsCohort active userscohortActiveUsersFalseFalseMetricThe number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example for the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.
Lifetime Value and CohortsCohort total userscohortTotalUsersFalseFalseMetricThe total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cochort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.
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