Métricas de Facebook

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DIMENSIONS: 166 | METRICS: 372

Group Field ID Has Conversion Is Formula Type Description
Dataslayer Dimensions Hub Account hub_account False False Dimension
Dataslayer Dimensions Connector name connector_name False False Dimension
Time ANUAL year True False Dimension
Time Year-Month year_month True False Dimension
Time Year-Week (Starting on Monday) year_week True False Dimension
Time MENSUAL month True False Dimension
Time Week (Starting on Monday) week True False Dimension
Time Week Range (Starting on Monday) week_range True False Dimension
Time Year of Week year_of_week True False Dimension
Time Day of week day_of_week True False Dimension
Time Date date False False Dimension
Time Hourly stats aggregated by advertiser time zone hourly_stats_aggregated_by_advertiser_time_zone True False Dimension
Time Hourly stats aggregated by audience time zone hourly_stats_aggregated_by_audience_time_zone True False Dimension
Account Structure Account name account_name False False Dimension
Account Structure Account id account_id False False Dimension
Account Structure Attribution Setting attribution_setting False False Dimension
Account Structure Campaign name campaign_name False False Dimension
Account Structure Campaign id campaign_id False False Dimension
Account Structure Is Campaign SkadNetwork attribution is_skadnetwork_attribution False False Dimension
Account Structure AdSet name adset_name False False Dimension
Account Structure AdSet id adset_id False False Dimension
Account Structure Ad name ad_name False False Dimension
Account Structure Ad id ad_id False False Dimension
Impression Impression device impression_device False False Dimension
Impression Place page id place_page_id False False Dimension
Impression Placement placement False True Dimension
Impression Publisher platform publisher_platform False False Dimension
Impression Device platform device_platform False False Dimension
User Gender gender False False Dimension
User Age age False False Dimension
User Country Code country False False Dimension
User Country Name country_name True False Dimension
User Region region False False Dimension
User Dma dma False False Dimension
Product Product id product_id False False Dimension
Action/Conversion Action type action_type False False Dimension
Action/Conversion Action Video type action_video_type False False Dimension
Action/Conversion Action type with ID's action_type_with_ids False False Dimension
Action/Conversion Action target id action_target_id False False Dimension
Action/Conversion Action device action_device False False Dimension
Action/Conversion Action canvas component name action_canvas_component_name False False Dimension
Account Details Account Currency account_currency False False Dimension
Account Details Business city business_city False False Dimension
Account Details Business country code business_country_code False False Dimension
Account Details Account status account_status True False Dimension
Account Details Account Timezone timezone_name False False Dimension
Account Details Account Timezone ID timezone_id False False Dimension
Account Details Timezone offset hours utc timezone_offset_hours_utc False False Dimension
Account Details Usuarios users True False Dimension
Account Details Account Spend cap spend_cap False False Dimension
Account Details Account amount spent amount_spent False False Dimension
Account Details Balance balance True False Dimension
Account Details Funding source funding_source False False Dimension
Campaign Details Objective objective False False Dimension
Campaign Details Campaign status effective_status False False Dimension
Campaign Details Campaign Configured Status status False False Dimension
Campaign Details Buying type buying_type False False Dimension
Campaign Details Campaign start datetime start_time False False Dimension
Campaign Details Campaign start date start_date_campaign True False Dimension
Campaign Details Campaign created time created_time_campaign True False Dimension
Campaign Details Campaign end datetime stop_time False False Dimension
Campaign Details Campaign end date end_date_campaign True False Dimension
Campaign Details Campaign Spend cap campaign_spend_cap False False Dimension
Campaign Details Daily budget daily_budget True False Dimension
Campaign Details Campaign Lifetime budget lifetime_budget True False Dimension
Campaign Details Campaign tags campaign_tags True False Dimension
Campaign Details Budget remaining budget_remaining True False Dimension
AdSet Details AdSet Lifetime budget lifetime_budget_adset True False Dimension
AdSet Details AdSet status adset_effective_status False False Dimension
AdSet Details AdSet Configured status configured_status False False Dimension
AdSet Details Bid amount bid_amount False False Dimension
AdSet Details Bid info bid_info True False Dimension
AdSet Details Bid type bid_strategy False False Dimension
AdSet Details AdSet start datetime adset_start_time False False Dimension
AdSet Details AdSet start date adset_start_date True False Dimension
AdSet Details AdSet end datetime end_time False False Dimension
AdSet Details AdSet end date adset_end_date True False Dimension
AdSet Details AdSet created time adset_created_time True False Dimension
AdSet Details Lifetime min spend target lifetime_min_spend_target False False Dimension
AdSet Details Lifetime spend cap lifetime_spend_cap False False Dimension
AdSet Details AdSet Daily budget adset_daily_budget True False Dimension
AdSet Details Targeting targeting True False Dimension
AdSet Details Targeting Min Age targeting_min_age True False Dimension
AdSet Details Targeting Max Age targeting_max_age True False Dimension
AdSet Details Targeting Country Location targeting_country_location True False Dimension
AdSet Details Targeting Location Types targeting_location_types True False Dimension
AdSet Details Targeting Device Platforms targeting_device_platforms True False Dimension
AdSet Details Targeting Publisher Platforms targeting_publisher_platforms True False Dimension
AdSet Details Targeting Instagram Positions targeting_instagram_positions True False Dimension
AdSet Details Promoted object promoted_object True False Dimension
Ad Details Creative Id creative_id False False Dimension
Ad Details Creative Name creative_name False False Dimension
Ad Details Creative Title title True False Dimension
Ad Details Body body True False Dimension
Ad Details Ad creative url image_url False False Dimension
Ad Details Ad created time ad_created_time True False Dimension
Ad Details Object type object_type False False Dimension
Ad Details Call to action type call_to_action_type True False Dimension
Ad Details Creative ad format ad_format True False Dimension
Ad Details Thumbnail url thumbnail_url False False Dimension
Ad Details Thumbnail Image thumbnail_image True False Dimension
Ad Details Ad creative image ad_creative_image True False Dimension
Ad Details Link url link_url False False Dimension
Ad Details Object url object_url False False Dimension
Ad Details Url tags url_tags False False Dimension
Ad Details Template url template_url False False Dimension
Ad Details Template url spec template_url_spec False False Dimension
Ad Details Ad review feedback ad_review_feedback True False Dimension
Ad Details Ad status ad_effective_status False False Dimension
Ad Details Ad Configured Status ad_configured_status False False Dimension
Ad Details Desktop feed standard URL desktop_feed_standard True False Dimension
Ad Details Facebook story mobile URL facebook_story_mobile True False Dimension
Ad Details Instant article standard URL instant_article_standard True False Dimension
Ad Details Right column standard URL right_columns_standard True False Dimension
Ad Details Mobile feed standard URL mobile_feed_standard True False Dimension
Ad Details Instagram standard URL instagram_standard True False Dimension
Ad Details Instagram story URL instagram_story True False Dimension
Ad Details Mobile banner URL mobile_banner True False Dimension
Ad Details Mobile interstitial URL mobile_interstitial True False Dimension
Ad Details Source (utm) source_utm True False Dimension
Ad Details Medium (utm) medium_utm True False Dimension
Ad Details Campaign (utm) campaign_utm True False Dimension
Ad Details Content (utm) content_utm True False Dimension
Ad Details Term (utm) term_utm True False Dimension
Promoted Post Promoted post id effective_object_story_id False False Dimension
Promoted Post Promoted post name promoted_post_name True False Dimension
Promoted Post Promoted page id promoted_page_id True False Dimension
Promoted Post Promoted page name promoted_page_name False False Dimension
Promoted Post Promoted post instagram media ID effective_instagram_media_id False False Dimension
Promoted Post Promoted post instagram story ID effective_instagram_story_id False False Dimension
Promoted Post Link to promoted post link_to_promoted_post True False Dimension
Promoted Post Link to instagram post instagram_permalink_url False False Dimension
Promoted Post Promoted post icon promoted_post_icon False False Dimension
Promoted Post Promoted post destination URL object_story_spec_link False False Dimension
Promoted Post Promoted post message object_story_spec_message True False Dimension
Promoted Post Promoted post type object_story_spec_attachment_style False False Dimension
Promoted Post Promoted post story promoted_post_story False False Dimension
Promoted Post Existing promoted post destination URL promoted_post_destination_link True False Dimension
Promoted Post Promoted post source promoted_post_source False False Dimension
Promoted Post Promoted post privacy promoted_post_privacy True False Dimension
Promoted Post Promoted post description promoted_post_description True False Dimension
Promoted Post Promoted post created date promoted_post_created_date False False Dimension
Performance Quality ranking quality_ranking True False Dimension
Performance Engagement rate ranking quality_score_ectr True False Dimension
Performance Conversion rate ranking quality_score_ecvr True False Dimension
Dynamic Creative Ads Body Asset ID body_asset_id True False Dimension
Dynamic Creative Ads Body Asset Text body_asset_text True False Dimension
Dynamic Creative Ads Description Asset ID description_asset_id True False Dimension
Dynamic Creative Ads Description Asset Text description_asset_text True False Dimension
Dynamic Creative Ads Title Asset ID title_asset_id True False Dimension
Dynamic Creative Ads Title Asset Text title_asset_text True False Dimension
Dynamic Creative Ads Image Asset ID image_asset_id True False Dimension
Dynamic Creative Ads Image Asset Name image_asset_name True False Dimension
Dynamic Creative Ads Image Asset Hash image_asset_hash True False Dimension
Dynamic Creative Ads Image Asset URL image_asset_url True False Dimension
Dynamic Creative Ads Video Asset ID video_asset_id True False Dimension
Dynamic Creative Ads Video Asset Name video_asset_name True False Dimension
Dynamic Creative Ads Video Asset Thumbnail Url video_asset_thumbnail_url True False Dimension
Dynamic Creative Ads Video Asset URL video_asset_url True False Dimension
Dynamic Creative Ads Call to action asset call_to_action_asset True False Dimension
Dynamic Creative Ads Call to action asset ID call_to_action_asset_id True False Dimension
Dynamic Creative Ads Call to action asset Name call_to_action_asset_name True False Dimension
Dynamic Creative Ads Link asset website url link_url_asset_url False False Dimension
Dynamic Creative Ads Link asset ID link_url_asset_id False False Dimension
Carousel Ads Carousel Card ID action_carousel_card_id False False Dimension
Carousel Ads Carousel Card Name action_carousel_card_name False False Dimension
Performance Clics clicks False False Metric
Performance Reach reach False False Metric
Performance Impresiones impressions False False Metric
Performance Actions actions False False Metric
Performance Unique actions unique_actions False False Metric
Performance Social spend social_spend False False Metric
Performance Action values action_values False False Metric
Performance Return on ad spend (ROAS) purchase_roas False True Metric
Performance Quality ranking (number) quality_ranking_met True False Metric
Performance Engagement rate ranking (number) quality_score_ectr_met True False Metric
Performance Conversion rate ranking (number) quality_score_ecvr_met True False Metric
Performance Frecuencia frequency False True Metric
Coste Total Cost spend False False Metric
Coste Total Cost (EUR) spend_eur False True Metric
Coste Total Cost (GBP) spend_gbp False True Metric
Coste Total Cost (USD) spend_usd False True Metric
Coste Total Cost (SEK) spend_sek False True Metric
Coste Total Cost (AUD) spend_aud False True Metric
Coste Total Cost (CHF) spend_chf False True Metric
Coste Cost per 1000 people reached cpp False True Metric
Coste CPM cpm False True Metric
Coste Cost per action cpa False True Metric
Clics Unique clicks unique_clicks False False Metric
Clics Link clicks link_click False False Metric
Clics Inline link clicks inline_link_clicks False False Metric
Clics Unique inline link clicks unique_inline_link_clicks False False Metric
Clics Outbound clicks outbound_clicks False False Metric
Clics Unique outbound clicks unique_outbound_clicks False False Metric
Clics CTR (all) ctr False True Metric
Clics Unique CTR (all) uctr False True Metric
Clics Links CTR inline_link_click_ctr False True Metric
Clics Outbound CTR outbound_clicks_ctr False True Metric
Clics Unique Links CTR unique_inline_link_click_ctr False True Metric
Clics Unique Outbound CTR unique_outbound_clicks_ctr False True Metric
Clicks Cost Link CPC cplc False True Metric
Clicks Cost Unique Link CPC ucplc False True Metric
Clicks Cost Outbound CPC cpoc False True Metric
Clicks Cost Unique Outbound CPC ucpoc False True Metric
Clicks Cost CPC cpc False True Metric
Clicks Cost Unique CPC ucpc False True Metric
Page post engagement Page engagements page_engagement_actions False False Metric
Page post engagement Page engagement rate page_engagement_rate False True Metric
Page post engagement Page likes page_like_actions False False Metric
Page post engagement Page subscribes page_subscribe_actions False False Metric
Page post engagement Post comments post_comment_actions False False Metric
Page post engagement Post engagements post_engagement_actions False False Metric
Page post engagement Post engagement rate post_engagement_rate False True Metric
Page post engagement Post reactions post_reaction_actions False False Metric
Page post engagement Post saves post_save_actions False False Metric
Page post engagement Post shares post_shares_actions False False Metric
Page post engagement Photo views photo_view_actions False False Metric
Page post engagement Event responses event_responses_actions False False Metric
Page post engagement Offer claims receive_offer_actions False False Metric
Page post engagement Check-ins checkin_actions False False Metric
Page post engagement cost Cost per page like like_actions_cost_per_action_type False False Metric
Page post engagement cost Cost per event response event_responses_cost_per_action_type False False Metric
Page post engagement cost Cost per post engagement post_engagement_cost_per_action_type False False Metric
Page post engagement cost Cost per page engagement page_engagement_cost_per_action_type False False Metric
Unique page post engagement Unique page engagements page_engagement_unique_actions False False Metric
Unique page post engagement Unique page likes page_like_unique_actions False False Metric
Unique page post engagement Unique page subscribes page_subscribe_unique_actions False False Metric
Unique page post engagement Unique post comments post_comment_unique_actions False False Metric
Unique page post engagement Unique post engagements post_engagement_unique_actions False False Metric
Unique page post engagement Unique post reactions post_reaction_unique_actions False False Metric
Unique page post engagement Unique post saves post_save_unique_actions False False Metric
Unique page post engagement Unique post shares post_shares_unique_actions False False Metric
Unique page post engagement Unique photo views photo_view_unique_actions False False Metric
Unique page post engagement Unique event responses event_responses_unique_actions False False Metric
Unique page post engagement Unique offer claims receive_offer_unique_actions False False Metric
Unique page post engagement Unique check-ins checkin_unique_actions False False Metric
Unique page post engagement cost Cost per unique page like like_actions_cost_per_unique_action_type False False Metric
Unique page post engagement cost Cost per unique event response event_responses_cost_per_unique_action_type False False Metric
Unique page post engagement cost Cost per unique post engagement post_engagement_cost_per_unique_action_type False False Metric
Unique page post engagement cost Cost per unique page engagement page_engagement_cost_per_unique_action_type False False Metric
Conversions by conversion window Conversions within 1 day of view actions_1d_view False False Metric
Conversions by conversion window Conversions within 7 days of view actions_7d_view False False Metric
Conversions by conversion window Conversions within 28 days of view actions_28d_view False False Metric
Conversions by conversion window Conversions within 1 day of clicks actions_1d_clicks False False Metric
Conversions by conversion window Conversions within 7 days of clicks actions_7d_clicks False False Metric
Conversions by conversion window Conversions within 28 days of clicks actions_28d_clicks False False Metric
Conversions by conversion window Unique conversions within 1 day of view unique_actions_1d_view False False Metric
Conversions by conversion window Unique conversions within 7 days of view unique_actions_7d_view False False Metric
Conversions by conversion window Unique conversions within 28 days of view unique_actions_28d_view False False Metric
Conversions by conversion window Unique conversions within 1 day of click unique_actions_1d_click False False Metric
Conversions by conversion window Unique conversions within 7 days of click unique_actions_7d_click False False Metric
Conversions by conversion window Unique conversions within 28 days of click unique_actions_28d_click False False Metric
Conversions by conversion window Conversions value within 1 day of view actions_values_1d_view False False Metric
Conversions by conversion window Conversions value within 7 days of view actions_values_7d_view False False Metric
Conversions by conversion window Conversions value within 28 days of view actions_values_28d_view False False Metric
Conversions by conversion window Conversions value within 1 day of clicks actions_values_1d_clicks False False Metric
Conversions by conversion window Conversions value within 7 days of clicks actions_values_7d_clicks False False Metric
Conversions by conversion window Conversions value within 28 days of clicks actions_values_28d_clicks False False Metric
Ad Recalls Estimated Ad Recallers estimated_ad_recallers False False Metric
Ad Recalls Estimated Ad Recall Rate estimated_ad_recall_rate True False Metric
Ad Recalls Estimated Ad Recall rate lower bound estimated_ad_recall_rate_lower_bound False False Metric
Ad Recalls Estimated Ad Recall rate upper bound estimated_ad_recall_rate_upper_bound False False Metric
Ad Recalls Estimated Ad Recall lower bound estimated_ad_recallers_lower_bound False False Metric
Ad Recalls Estimated Ad Recall upper bound estimated_ad_recallers_upper_bound False False Metric
Website (Facebook Pixel) Website conversions offsite_conversion.conversions False False Metric
Website (Facebook Pixel) Website conversions rate offsite_conversion.conversions_rate False True Metric
Website (Facebook Pixel) Website leads offsite_conversion.fb_pixel_lead_actions False False Metric
Website (Facebook Pixel) Website adds of payment info offsite_conversion.fb_pixel_add_payment_info_actions False False Metric
Website (Facebook Pixel) Website adds to wishlist offsite_conversion.fb_pixel_add_to_wishlist_actions False False Metric
Website (Facebook Pixel) Website adds to cart offsite_conversion.fb_pixel_add_to_cart_actions False False Metric
Website (Facebook Pixel) Website registrations completed offsite_conversion.fb_pixel_complete_registration_actions False False Metric
Website (Facebook Pixel) Website custom conversions offsite_conversion.fb_pixel_custom_actions False False Metric
Website (Facebook Pixel) Website checkouts initiated offsite_conversion.fb_pixel_initiate_checkout_actions False False Metric
Website (Facebook Pixel) Website purchases offsite_conversion.fb_pixel_purchase_actions False False Metric
Website (Facebook Pixel) Website Location Searches offsite_conversion.find_location_website False False Metric
Website (Facebook Pixel) Total Location Searches offsite_conversion.find_location_total False False Metric
Website (Facebook Pixel) Website searches offsite_conversion.fb_pixel_search_actions False False Metric
Website (Facebook Pixel) Website content views offsite_conversion.fb_pixel_view_content_actions False False Metric
Website (Facebook Pixel) Landing page views landing_page_view_actions False False Metric
Website (Facebook Pixel) cost Cost per website lead lead_cost_per_action_type False True Metric
Website (Facebook Pixel) cost Cost per website content views view_content_cost_per_action_type False True Metric
Website (Facebook Pixel) cost Cost per landing page views landing_page_view_cost_per_action_type False True Metric
Website (Facebook Pixel) cost Cost per website custom conversion fb_pixel_custom_cost_per_action_type False True Metric
Website (Facebook Pixel) cost Cost per website add to cart add_to_cart_cost_per_action_type False True Metric
Website (Facebook Pixel) cost Cost per website purchase purchase_cost_per_action_type False True Metric
Website (Facebook Pixel) cost Cost per website registration completed complete_registration_cost_per_action_type False True Metric
Website (Facebook Pixel) cost Cost per website checkout initiated initiate_checkout_cost_per_action_type False True Metric
Website (Facebook Pixel) cost Cost per website add to wishlist add_to_wishlist_cost_per_action_type False True Metric
Website (Facebook Pixel) cost Cost per website add of payment info add_payment_info_cost_per_action_type False True Metric
Website (Facebook Pixel) cost Cost per website search search_cost_per_action_type False True Metric
Website Conversion Value (Facebook Pixel) Website conversions value offsite_conversion.conversion_value False False Metric
Website Conversion Value (Facebook Pixel) Website leads conversion value offsite_conversion.fb_pixel_lead_action_values False False Metric
Website Conversion Value (Facebook Pixel) Website adds of payment info conversion value offsite_conversion.fb_pixel_add_payment_info_action_values False False Metric
Website Conversion Value (Facebook Pixel) Website adds to wishlist conversion value offsite_conversion.fb_pixel_add_to_wishlist_action_values False False Metric
Website Conversion Value (Facebook Pixel) Website adds to cart conversion value offsite_conversion.fb_pixel_add_to_cart_action_values False False Metric
Website Conversion Value (Facebook Pixel) Website registrations completed conversion value offsite_conversion.fb_pixel_complete_registration_action_values False False Metric
Website Conversion Value (Facebook Pixel) Website custom conversions conversion value offsite_conversion.fb_pixel_custom_action_values False False Metric
Website Conversion Value (Facebook Pixel) Website checkouts initiated conversion value offsite_conversion.fb_pixel_initiate_checkout_action_values False False Metric
Website Conversion Value (Facebook Pixel) Website purchases conversion value offsite_conversion.fb_pixel_purchase_action_values False False Metric
Website Conversion Value (Facebook Pixel) Website searches conversion value offsite_conversion.fb_pixel_search_action_values False False Metric
Website Conversion Value (Facebook Pixel) Website content views conversion value offsite_conversion.fb_pixel_view_content_action_values False False Metric
Website Conversion Value (Facebook Pixel) Landing page views conversion value landing_page_view_action_values False False Metric
Website Conversion Value (Facebook Pixel) Website purchase ROAS roas_website_purchase_roas False True Metric
Offline Offline conversions offline_conversion.conversions_actions False False Metric
Offline Offline leads offline_conversion.lead_actions False False Metric
Offline Offline adds of payment info offline_conversion.add_payment_info_actions False False Metric
Offline Offline adds to wishlist offline_conversion.add_to_wishlist_actions False False Metric
Offline Offline adds to cart offline_conversion.add_to_cart_actions False False Metric
Offline Offline registrations completed offline_conversion.complete_registration_actions False False Metric
Offline Offline custom conversions offline_conversion.custom_actions False False Metric
Offline Offline checkouts initiated offline_conversion.initiate_checkout_actions False False Metric
Offline Offline purchases offline_conversion.purchase_actions False False Metric
Offline Offline searches offline_conversion.search_actions False False Metric
Offline Offline content views offline_conversion.view_content_actions False False Metric
Offline Values Offline conversion values offline_conversion.conversions_action_values False False Metric
Offline Values Offline lead values offline_conversion.lead_action_values False False Metric
Offline Values Offline add of payment info values offline_conversion.add_payment_info_action_values False False Metric
Offline Values Offline add to wishlist values offline_conversion.add_to_wishlist_action_values False False Metric
Offline Values Offline add to cart values offline_conversion.add_to_cart_action_values False False Metric
Offline Values Offline registration completed values offline_conversion.complete_registration_action_values False False Metric
Offline Values Offline custom conversion values offline_conversion.custom_action_values False False Metric
Offline Values Offline checkout initiated values offline_conversion.initiate_checkout_action_values False False Metric
Offline Values Offline purchase values offline_conversion.purchase_action_values False False Metric
Offline Values Offline searche values offline_conversion.search_action_values False False Metric
Offline Values Offline content view values offline_conversion.view_content_action_values False False Metric
Messaging New messaging conversations onsite_conversion.messaging_first_reply False False Metric
Messaging Cost per New Messages cost_per_new_messages False True Metric
Messaging Messaging conversations started onsite_conversion.messaging_conversation_started_7d False False Metric
Messaging Cost per New Conversation started cost_per_new_conversation_started False True Metric
Messaging Blocked messaging conversations onsite_conversion.messaging_block False False Metric
Media Three-second video views video_view_actions False False Metric
Media Unique three-second video views video_view_unique_actions False False Metric
Media 30-second video views video_30_sec_watched_actions False False Metric
Media Video watches at 25% video_p25_watched_actions False False Metric
Media Video watches at 50% video_p50_watched_actions False False Metric
Media Video watches at 75% video_p75_watched_actions False False Metric
Media Video watches at 95% video_p95_watched_actions False False Metric
Media Video watches at 100% video_p100_watched_actions False False Metric
Media Video average watch time video_avg_time_watched_actions False False Metric
Media Video play actions video_play_actions False False Metric
Media ThruPlay actions video_thruplay_watched_actions False False Metric
Media Avg. canvas view time canvas_avg_view_time False False Metric
Media Avg. canvas view percentage canvas_avg_view_percent False False Metric
Media Instant experience clicks to open instant_experience_clicks_to_open False False Metric
Media Instant experience clicks to start instant_experience_clicks_to_start False False Metric
Media Instant experience outbound clicks instant_experience_outbound_clicks False False Metric
Media Hook Rate hook_rate False True Metric
Media Cost Cost per three-second video view cost_per_video_view False False Metric
Media Cost Cost per video play cost_per_video_plays False True Metric
Media Cost Cost per ThruPlay cost_per_thruplay False False Metric
On Facebook On-Facebook Purchase actions onsite_conversion.purchase_actions False False Metric
On Facebook On-Facebook Purchase values onsite_conversion.purchase_action_values False False Metric
On Facebook On-Facebook Purchase number of conversions onsite_conversion.purchase_conversions False False Metric
On Facebook On-Facebook Purchase conversion values onsite_conversion.purchase_conversion_values False False Metric
On Facebook On Facebook Leads onsite_conversion_lead_grouped False False Metric
On Facebook Cost per On Facebook Leads cost_per_onsite_conversion_lead_grouped False True Metric
On Facebook On Facebook Initiated Checkouts onsite_conversion_initiated_checkout False False Metric
App Actions Game Plays game_plays_actions False False Metric
App Actions App installs app_action.app_install False False Metric
App Actions App Uses app_action.app_use False False Metric
App Actions Credit Spent app_action.credit_spent False False Metric
App Actions Mobile App Install app_action.mobile_app_install False False Metric
App Actions Mobile App Feature Unlocks app_custom_event.fb_mobile_achievement_unlocked_actions False False Metric
App Actions Mobile App Starts app_custom_event.fb_mobile_activate_app_actions False False Metric
App Actions Mobile App Payment Details app_custom_event.fb_mobile_add_payment_info_actions False False Metric
App Actions Mobile App Adds to Cart app_custom_event.fb_mobile_add_to_cart_actions False False Metric
App Actions Mobile App Adds to Whitelist app_custom_event.fb_mobile_add_to_wishlist_actions False False Metric
App Actions Mobile App Registrations app_custom_event.fb_mobile_complete_registration_actions False False Metric
App Actions Mobile App Content Views app_custom_event.fb_mobile_content_view_actions False False Metric
App Actions Mobile App Checkouts app_custom_event.fb_mobile_initiated_checkout_actions False False Metric
App Actions Mobile App Achievements app_custom_event.fb_mobile_level_achieved_actions False False Metric
App Actions Mobile App Purchases app_custom_event.fb_mobile_purchase_actions False False Metric
App Actions Mobile App Ratings app_custom_event.fb_mobile_rate_actions False False Metric
App Actions Mobile App Searchs app_custom_event.fb_mobile_search_actions False False Metric
App Actions Mobile App Credit Spends app_custom_event.fb_mobile_spent_credits_actions False False Metric
App Actions Mobile App Tutorial Completions app_custom_event.fb_mobile_tutorial_completion_actions False False Metric
App Actions Omni Install app_action.install False False Metric
App Actions Omni Purchases app_action.omni_purchase False False Metric
App Actions Omni Add to Cart app_action.omni_add_to_cart False False Metric
App Actions Omni Content Views app_action.omni_view_content False False Metric
App Actions Omni Searches app_action.omni_search False False Metric
App Actions Omni Checkouts Initiated app_action.omni_initiated_checkout False False Metric
App Actions Omni Achievements Unlocked app_action.omni_achievement_unlocked False False Metric
App Actions Omni Registrations completed app_action.omni_complete_registration False False Metric
App Actions Omni App Activations app_action.omni_activate_app False False Metric
App Actions Omni Levels Achieved app_action.omni_level_achieved False False Metric
App Actions Omni Ratings Submitted app_action.omni_rate False False Metric
App Actions Omni Credit Spends app_action.omni_spend_credits False False Metric
App Actions Omni Tutorial Completed app_action.omni_tutorial_completion False False Metric
App Actions Omni Custom Events app_action.omni_custom False False Metric
App Actions Omni Leads app_action.omni_leads False False Metric
App Actions Other Mobile App Actions app_custom_event.other_actions False False Metric
App Actions Mobile App Purchase values app_custom_event.fb_mobile_purchase_action_value False False Metric
App Actions Cost Cost per Game Plays app_cost_action.game_plays False False Metric
App Actions Cost Cost per App installs app_action_cost.app_install False False Metric
App Actions Cost Cost per App Uses app_action_cost.app_use False False Metric
App Actions Cost Cost per Unique Credit Spent app_action_cost.credit_spent False False Metric
App Actions Cost Cost per Mobile App Install app_action_cost.mobile_app_install False False Metric
App Actions Cost Cost per Mobile App Adds to Cart app_custom_event.fb_mobile_add_to_cart_actions_cost False False Metric
App Actions Cost Cost per Mobile App Adds to Whitelist app_custom_event.fb_mobile_add_to_wishlist_actions_cost False False Metric
App Actions Cost Cost per Mobile App Feature Unlocks app_custom_event.fb_mobile_achievement_unlocked_actions_cost False False Metric
App Actions Cost Cost per Mobile App Payment Details app_custom_event.fb_mobile_add_payment_info_actions_cost False False Metric
App Actions Cost Cost per Mobile App Registrations app_custom_event.fb_mobile_complete_registration_actions_cost False False Metric
App Actions Cost Cost per Mobile App Content Views app_custom_event.fb_mobile_content_view_actions_cost False False Metric
App Actions Cost Cost per Mobile App Checkouts app_custom_event.fb_mobile_initiated_checkout_actions_cost False False Metric
App Actions Cost Cost per Mobile App Achievements app_custom_event.fb_mobile_level_achieved_actions_cost False False Metric
App Actions Cost Cost per Mobile App Purchases app_custom_event.fb_mobile_purchase_actions_cost False False Metric
App Actions Cost Cost per Mobile App Ratings app_custom_event.fb_mobile_rate_actions_cost False False Metric
App Actions Cost Cost per Mobile App Searchs app_custom_event.fb_mobile_search_actions_cost False False Metric
App Actions Cost Cost per Mobile App Credit Spends app_custom_event.fb_mobile_spent_credits_actions_cost False False Metric
App Actions Cost Cost per Mobile App Tutorial Completions app_custom_event.fb_mobile_tutorial_completion_actions_cost False False Metric
App Actions Cost Cost per Other Mobile App Action app_custom_event.other_actions_cost False False Metric
Unique App Actions Unique Game Plays game_plays_unique_actions False False Metric
Unique App Actions Unique App installs unique_app_action.app_install False False Metric
Unique App Actions Unique App Uses unique_app_action.app_use False False Metric
Unique App Actions Unique Mobile App Install unique_app_action.mobile_app_install False False Metric
Unique App Actions Unique Instagram Profile Engagements unique_app_action.instagram_profile_engagement False False Metric
Unique App Actions Unique Mobile App Feature Unlocks app_custom_event.fb_mobile_achievement_unlocked_unique_actions False False Metric
Unique App Actions Unique Mobile App Starts app_custom_event.fb_mobile_activate_app_unique_actions False False Metric
Unique App Actions Unique Mobile App Payment Details app_custom_event.fb_mobile_add_payment_info_unique_actions False False Metric
Unique App Actions Unique Mobile App Adds to Cart app_custom_event.fb_mobile_add_to_cart_unique_actions False False Metric
Unique App Actions Unique Mobile App Adds to Whitelist app_custom_event.fb_mobile_add_to_wishlist_unique_actions False False Metric
Unique App Actions Unique Mobile App Registrations app_custom_event.fb_mobile_complete_registration_unique_actions False False Metric
Unique App Actions Unique Mobile App Content Views app_custom_event.fb_mobile_content_view_unique_actions False False Metric
Unique App Actions Unique Mobile App Checkouts app_custom_event.fb_mobile_initiated_checkout_unique_actions False False Metric
Unique App Actions Unique Mobile App Achievements app_custom_event.fb_mobile_level_achieved_unique_actions False False Metric
Unique App Actions Unique Mobile App Purchases app_custom_event.fb_mobile_purchase_unique_actions False False Metric
Unique App Actions Unique Mobile App Ratings app_custom_event.fb_mobile_rate_unique_actions False False Metric
Unique App Actions Unique Mobile App Searchs app_custom_event.fb_mobile_search_unique_actions False False Metric
Unique App Actions Unique Mobile App Credit Spends app_custom_event.fb_mobile_spent_credits_unique_actions False False Metric
Unique App Actions Unique Mobile App Tutorial Completions app_custom_event.fb_mobile_tutorial_completion_unique_actions False False Metric
Unique App Actions Unique Omni Purchases unique_app_action.omni_purchase False False Metric
Unique App Actions Unique Omni Install unique_app_action.omni_install False False Metric
Unique App Actions Unique Omni Add to Cart unique_app_action.omni_add_to_cart False False Metric
Unique App Actions Unique Omni Content Views unique_app_action.omni_view_content False False Metric
Unique App Actions Unique Omni Searches unique_app_action.omni_search False False Metric
Unique App Actions Unique Omni Checkouts Initiated unique_app_action.omni_initiated_checkout False False Metric
Unique App Actions Unique Omni Achievements Unlocked unique_app_action.omni_achievement_unlocked False False Metric
Unique App Actions Unique Omni Registrations completed unique_app_action.omni_complete_registration False False Metric
Unique App Actions Unique Omni App Activations unique_app_action.omni_activate_app False False Metric
Unique App Actions Unique Omni Levels Achieved unique_app_action.omni_level_achieved False False Metric
Unique App Actions Unique Omni Ratings Submitted unique_app_action.omni_rate False False Metric
Unique App Actions Unique Omni Credit Spends unique_app_action.omni_spend_credits False False Metric
Unique App Actions Unique Omni Tutorial Completed unique_app_action.omni_tutorial_completion False False Metric
Unique App Actions Unique Omni Custom Events unique_app_action.omni_custom False False Metric
Unique App Actions Unique Other Mobile App Actions app_custom_event.other_unique_actions False False Metric
Unique App Actions Cost Cost per Unique Game Plays app_unique_action_cost.game_plays False False Metric
Unique App Actions Cost Cost per Unique App installs app_unique_action_cost.app_install False False Metric
Unique App Actions Cost Cost per Unique App Uses app_unique_action_cost.app_use False False Metric
Unique App Actions Cost Cost per Unique Mobile App Install app_unique_action_cost.mobile_app_install False False Metric
Unique App Actions Cost Cost per Unique Mobile App Adds to Cart app_custom_event.fb_mobile_add_to_cart_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Mobile App Adds to Whitelist app_custom_event.fb_mobile_add_to_wishlist_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Mobile App Registrations app_custom_event.fb_mobile_complete_registration_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Mobile App Payment Details app_custom_event.fb_mobile_add_payment_info_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Mobile App Content Views app_custom_event.fb_mobile_content_view_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Mobile App Checkouts app_custom_event.fb_mobile_initiated_checkout_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Mobile App Achievements app_custom_event.fb_mobile_level_achieved_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Mobile App Purchases app_custom_event.fb_mobile_purchase_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Mobile App Ratings app_custom_event.fb_mobile_rate_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Mobile App Searchs app_custom_event.fb_mobile_search_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Mobile App Credit Spends app_custom_event.fb_mobile_spent_credits_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Mobile App Tutorial Completions app_custom_event.fb_mobile_tutorial_completion_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Other Mobile App Action app_custom_event.other_unique_actions_cost False False Metric
Unique App Actions Cost Cost per Unique Mobile App Feature Unlocks app_custom_event.fb_mobile_achievement_unlocked_unique_actions_cost False False Metric
Donations Donations donate_total_conversions False False Metric
Donations Website donations donate_website_conversions False False Metric
Donations On facebook donations donate_on_facebook_conversions False False Metric
Donations Mobile app donations donate_mobile_app_conversions False False Metric
Donations Offline donations donate_offline_conversions False False Metric
Donations Donation values donate_total_conversion_values False False Metric
Donations Website donation values donate_website_conversion_values False False Metric
Donations On facebook donation values donate_on_facebook_conversion_values False False Metric
Donations Mobile app donation values donate_mobile_app_conversion_values False False Metric
Donations Offline donation values donate_offline_conversion_values False False Metric
Donations Donation total cost donate_total_cost False False Metric
Contacts Contacts contat_total_conversions False False Metric
Contacts Website contacts contact_website_conversions False False Metric
Contacts Mobile app contacts contact_mobile_app_conversions False False Metric
Contacts Offline contacts contact_offline_conversions False False Metric
Contacts Contact values contact_total_conversion_values False False Metric
Contacts Website contact values contact_website_conversion_values False False Metric
Contacts Mobile app contact values contact_mobile_app_conversion_values False False Metric
Contacts Offline contact values contact_offline_conversion_values False False Metric
Customize Product Customize products customize_product_total_conversion False False Metric
Customize Product Website customize products customize_product_website_conversion False False Metric
Customize Product Mobile app customize products customize_product_mobile_app_conversion False False Metric
Customize Product Offline customize products customize_product_offline_conversion False False Metric
Customize Product Customize product values customize_product_total_conversion_values False False Metric
Customize Product Website customize product values customize_product_website_conversion_values False False Metric
Customize Product Mobile app customize product values customize_product_mobile_app_conversion_values False False Metric
Customize Product Offline customize product values customize_product_offline_conversion_values False False Metric
Customize Product Customize product total cost customize_product_total_cost False False Metric
Conversions in events Conversions Schedule Total conversions_in_schedule_total False False Metric
Conversions in events Conversions Schedule Website conversions_in_schedule_website False False Metric
Conversions in events Conversions Schedule Offline conversions_in_schedule_offline False False Metric
Conversions in events Conversions Schedule Mobile app conversions_in_schedule_mobile_app False False Metric
Conversions in events Conversions Start Trial Total conversions_in_start_trial_total False False Metric
Conversions in events Conversions Start Trial Website conversions_in_start_trial_website False False Metric
Conversions in events Conversions Start Trial Offline conversions_in_start_trial_offline False False Metric
Conversions in events Conversions Start Trial Mobile app conversions_in_start_trial_mobile_app False False Metric
Conversions in events Conversions Submit Application Total conversions_submit_application_total False False Metric
Conversions in events Conversions Submit Application Website conversions_submit_application_website False False Metric
Conversions in events Conversions Submit Application Mobile app conversions_submit_application_mobile_app False False Metric
Conversions in events Conversions Submit Application Offline conversions_submit_application_offline False False Metric
Conversions in events Conversions On Facebook Applications Submitted conversions_submit_application_on_facebook False False Metric
Conversions in events Conversions Subscribe Total conversions_subscribe_total False False Metric
Conversions in events Conversions Subscribe Website conversions_subscribe_website False False Metric
Conversions in events Conversions Subscribe Mobile app conversions_subscribe_mobile_app False False Metric
Conversions in events Conversions Subscribe Offline conversions_subscribe_offline False False Metric
Conversions in events Conversion values Start Trial Total conversion_values_in_start_trial_total False False Metric
Conversions in events Conversion values Start Trial Website conversion_values_in_start_trial_website False False Metric
Conversions in events Conversion values Start Trial Offline conversion_values_in_start_trial_offline False False Metric
Conversions in events Conversion values Start Trial Mobile app conversion_values_in_start_trial_mobile_app False False Metric
Conversions in events Conversions Value Subscribe Total conversions_value_subscribe_total False False Metric
Conversions in events Conversions Value Subscribe Website conversions_value_subscribe_website False False Metric
Conversions in events Conversions Value Subscribe Mobile app conversions_value_subscribe_mobile_app False False Metric
Conversions in events Conversions Value Subscribe Offline conversions_value_subscribe_offline False False Metric
Omni Conversion Value Purchase Conversion Value omni_purchase_value False False Metric
Catalog Segments Omni Purchases (shared Item) catalog_segment_value.omni_purchase False False Metric
Catalog Segments Purchases Conversion Value (shared Item) catalog_segment_value.purchase_conversion_value False False Metric
Catalog Segments Omni Purchases ROAS (shared Item) catalog_segment_value.omni_purchase_roas False True Metric
Catalog Segments Omni Add to cart (shared Item) catalog_segment_value.add_to_cart False False Metric
Catalog Segments Omni Add to cart Conversion Value (shared Item) catalog_segment_value.add_to_cart_value False False Metric
Catalog Segments Omni Content View (shared Item) catalog_segment_value.omni_view_content False False Metric
Catalog Segments Omni Complete Registrations (shared Item) catalog_segment_value.omni_complete_registration False False Metric
Catalog Segments Omni App Install (shared Item) catalog_segment_value.omni_app_install False False Metric
Catalog Segments Omni Initiated Checkout (shared Item) catalog_segment_value.omni_initiated_checkout False False Metric
Catalog Segments Omni Searches (shared Item) catalog_segment_value.omni_search False False Metric
video ad break Page daily Video ad break ad impressions crossposted page_daily_video_ad_break_ad_impressions_crossposted False False Metric
video ad break Page daily Video ad break ad impressions owned page_daily_video_ad_break_ad_impressions_owned False False Metric
video ad break Page daily Video ad break earning crossposted page_daily_video_ad_break_earnings_crossposted False False Metric
video ad break Page daily Video ad break earning owned page_daily_video_ad_break_earnings_owned False False Metric
video ad break Page daily Video ad break CPM crossposted page_daily_video_ad_break_cpm_crossposted False False Metric
video ad break Page daily Video ad break CPM owned page_daily_video_ad_break_cpm_owned False False Metric
video ad break Post Video ad break ad impressions post_video_ad_break_ad_impressions False False Metric
video ad break Post Video ad break ad earnings post_video_ad_break_earnings False False Metric
video ad break Post Video ad break ad cpm post_video_ad_break_ad_cpm False False Metric
Other Estimated Calls Confirmation Clicks estimated_call_confirmation_clicks False False Metric
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