Searchads Metrics

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DIMENSIONS: 247 | METRICS: 59

Group Field ID Has Conversion Is Formula Type Description
Dataslayer Dimensions Hub Account hub_account False False Dimension
Dataslayer Dimensions Connector name connector_name False False Dimension
Time Date date False False Dimension Segments the report by days; each row and its aggregate metrics are split into multiple rows, one for each day. This column returns the date of each row.
Time MENSUAL monthStart True False Dimension Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the first day of the month of each row.
Time Year-Week (Starting on Monday) year_week True False Dimension
Time Year-Month year_month True False Dimension
Time Day of Week day_of_week_str True False Dimension
Time Day of Week Numeric day_of_week True False Dimension
Time Quarter quarterStart True False Dimension Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the first day of the quarter of each row.
Time Week (Starting on Monday) weekStart True False Dimension Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the first day (Sunday) of each row.
Time ANUAL yearStart True False Dimension Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the first day of the year of each row.
Account Agency Name agency False False Dimension Agency name.
Account Agency ID agencyId False False Dimension DS agency ID.
Account Advertiser Name advertiser False False Dimension Advertiser name.
Account Advertiser ID advertiserId False False Dimension DS advertiser ID.
Account Account Name account False False Dimension Engine account name.
Account Account ID accountId False False Dimension DS engine account ID.
Account Account Status status False False Dimension The status of the account: Active, Paused, or Removed.
Account Account Engine Id accountEngineId False False Dimension ID of the account in the external engine account.
Account Account Type accountType False False Dimension Engine account type: Google AdWords, Bing Ads, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping.
Account Account Currency Code accountCurrencyCode False False Dimension Currency code of the engine account in ISO 4217 format.
Account Account Time Zone accountTimeZone False False Dimension Time zone of the engine account in IANA Time Zone Database format, such as America/New_York.
Account Engine Status engineStatus False False Dimension Additional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, creative deleted, creative approved family safe, etc.
Account Advertiser Currency Code advertiserCurrencyCode False False Dimension Currency code of the advertiser in ISO 4217 format.
Campaign Campaign Name campaign False False Dimension Campaign name.
Campaign Campaign Id campaignId False False Dimension DS campaign ID.
Campaign Campaign Status campaignStatus False False Dimension The status of the campaign that contains this item.
Campaign Campaign Engine Id campaignEngineId False False Dimension ID of the campaign in the external engine account.
Campaign Campaign Start Date campaignStartDate False False Dimension Start date of the campaign.
Campaign Campaign End Date campaignEndDate False False Dimension End date of the campaign.
Campaign Bing Ads Budget Type bingAdsBudgetType False False Dimension How budget is controlled for Bing Ads campaigns: Daily budget, Monthly even spend, Monthly accelerated spend, Daily accelerated spend, or Daily even spend.
Campaign Daily Budget dailyBudget False False Dimension Daily budget of the campaign.
Campaign Monthly Budget monthlyBudget False False Dimension Monthly budget of the campaign.
Campaign Delivery Method deliveryMethod False False Dimension Budget delivery method of the campaign: Standard or Accelerated.
Campaign Campaign Mobile Bid Adjustment campaignMobileBidAdjustment False False Dimension The percentage by which bids are adjusted for mobile. For example, 0.2 means 20% increase, so mobile bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
Campaign Campaign Tablet Bid Adjustment campaignTabletBidAdjustment False False Dimension The percentage by which bids are adjusted for tablet. For example, 0.2 means 20% increase, so tablet bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
Campaign Campaign Desktop Bid Adjustment campaignDesktopBidAdjustment False False Dimension The percentage by which bids are adjusted for desktop. For example, 0.2 means 20% increase, so desktop bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
Campaign Network Target networkTarget False False Dimension The type of network(s) the campaign advertises on.
Campaign Yahoo Geo Targets yahooGeoTargets False False Dimension Geo targets for Yahoo Search Marketing campaigns. See Download upload templates and geo/language codes.
Campaign Campaign Labels campaignLabels False False Dimension Names of labels directly assigned to this campaign; inherited labels are not included.
Campaign Campaign Type campaignType False False Dimension Indicates the type of campaign: Manual, Inventory, Inventory - PLA, Shopping, Comparison shopping, Mobile app install, Universal app, or Smart shopping.
Ad Group Ad Group Name adGroup False False Dimension Ad group name.
Ad Group Ad Group Id adGroupId False False Dimension DS ad group ID.
Ad Group Ad Group Status adGroupStatus False False Dimension The status of the ad group that contains this item.
Ad Group Ad Group Engine Id adGroupEngineId False False Dimension ID of the ad group in the external engine account.
Ad Group Ad Group Start Date adGroupStartDate False False Dimension Start date of the ad group.
Ad Group Ad Group End Date adGroupEndDate False False Dimension End date of the ad group.
Ad Group Ad Group Search Max Cpc adGroupSearchMaxCpc False False Dimension Default bid for search keywords in this ad group.
Ad Group Ad Group Broad Max Cpc adGroupBroadMaxCpc False False Dimension Default bid for broad match search keywords in this ad group (Bing Ads only).
Ad Group Ad Group Exact Max Cpc adGroupExactMaxCpc False False Dimension Default bid for exact match keywords in this ad group (Bing Ads only).
Ad Group Ad Group Phrase Max Cpc adGroupPhraseMaxCpc False False Dimension Default bid for phrasematch search keywords in this ad group (Bing Ads only).
Ad Group Ad Group Mobile Bid Adjustment adGroupMobileBidAdjustment False False Dimension The percentage by which bids are adjusted for mobile. For example, 0.2 means 20% increase, so mobile bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
Ad Group Ad Group Tablet Bid Adjustment adGroupTabletBidAdjustment False False Dimension The percentage by which bids are adjusted for tablet. For example, 0.2 means 20% increase, so tablet bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
Ad Group Ad Group Desktop Bid Adjustment adGroupDesktopBidAdjustment False False Dimension The percentage by which bids are adjusted for desktop. For example, 0.2 means 20% increase, so desktop bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
Ad Group Ad Group Type adGroupType False False Dimension (Applicable to Google Ads only) Indicates the type of ad group: Standard, Dynamic, or Showcase.
Ad Group Bing Ads Language bingAdsLanguage False False Dimension The language of the ads and keywords in a Bing Ads ad group.
Ad Group Bing Ads Ad Distributions bingAdsAdDistributions False False Dimension Ad distribution channels used by Bing Ads ad groups; a combination of Search and Content.
Ad Group Ad Group Labels adGroupLabels False False Dimension Names of labels directly assigned to this ad group; inherited labels are not included.
Ad Ad Name ad False False Dimension Ad name.
Ad Ad Id adId False False Dimension DS ad ID. A value of 0 indicates that the ad is unattributed.
Ad Ad Engine Id adEngineId False False Dimension ID of the ad in the external engine account.
Ad Is Unattributed Ad isUnattributedAd False False Dimension Indicates whether metrics in this row are unattributable to a specific ad. For example, an ad with an unsupported format or an erroneous clickserver URL can prevent DS from attributing metrics to an ad.
Ad Ad Headline adHeadline False False Dimension Ad headline.
Ad Ad Headline2 adHeadline2 False False Dimension Ad headline 2; not available for some engines.
Ad Ad Headline3 adHeadline3 False False Dimension Ad headline 3; not available for some engines.
Ad Ad Description1 adDescription1 False False Dimension Ad description line 1.
Ad Ad Description2 adDescription2 False False Dimension Ad description line 2; not available for some engines.
Ad Ad Display Url adDisplayUrl False False Dimension Ad display URL.
Ad Ad Landing Page adLandingPage False False Dimension Ad landing page. See Landing page and clickserver URLs.
Ad Ad Type adType False False Dimension The type of ad: Text, Product, Dynamic search, Mobile app install, Call-Only, Expanded text, or Expanded dynamic search.
Ad Ad Promotion Line adPromotionLine False False Dimension Ad promotion line. A short promotional message for a product ad.
Ad Ad Labels adLabels False False Dimension Names of labels directly assigned to this ad; inherited labels are not included.
Ad Ad Path Field1 adPathField1 False False Dimension Ad path field 1. Path fields 1 and 2 are combined with adDisplayUrl to form the URL that is shown on an ad.
Ad Ad Path Field2 adPathField2 False False Dimension Ad path field 2. Path fields 1 and 2 are combined with adDisplayUrl to form the URL that is shown on an ad.
Ad Ad Rotation adRotation False False Dimension Ad serving rotation used by the ad group: Optimize or Rotate indefinitely.
Keyword Effective Labels effectiveLabels False False Dimension Names of all labels inherited or directly assigned to this ad.
Keyword Effective Bid Strategy Id effectiveBidStrategyId False False Dimension DS ID of the bid strategy assigned to this entity, or inherited by this entity.
Keyword Effective Bid Strategy effectiveBidStrategy False False Dimension The name of the bid strategy assigned to this entity, or inherited by this entity.
Keyword Bid Strategy Inherited bidStrategyInherited False False Dimension Indicates whether this entity's bid strategy is inherited.
Keyword Keyword Near Match Enabled keywordNearMatchEnabled False False Dimension Whether keyword near match is enabled for the campaign: Enabled or Disabled.
Keyword Keyword Id keywordId False False Dimension DS keyword ID. A value of 0 indicates that the keyword is unattributed.
Keyword Keyword Match Type keywordMatchType False False Dimension Keyword match type: Broad, Exact, Phrase, or Content.
Keyword Keyword Text keywordText False False Dimension Keyword text.
Keyword Keyword Engine Id keywordEngineId False False Dimension ID of the keyword in the external engine account.
Keyword Keyword Max Cpc keywordMaxCpc False False Dimension Overrides the ad group's max CPC and sets a maximum amount you are willing to pay if someone clicks an ad for this specific keyword. If this field is empty, the keyword will use the ad group's max CPC.
Keyword Effective Keyword Max Cpc effectiveKeywordMaxCpc False False Dimension The max CPC (maximum cost-per-click) that is in effect for this keyword. This will be either the same value as the ad group's max CPC or, if the keyword is overriding the ad group's setting, the keyword's own max CPC.
Keyword Keyword Landing Page keywordLandingPage False False Dimension The final URL that a user would visit after clicking on your ad. See Landing page and clickserver URLs.
Keyword Keyword Clickserver Url keywordClickserverUrl False False Dimension The URL that DS uses to track activity. A user who clicks an ad would visit the clickserver URL first, and then be redirected to the final landing page. See Landing page and clickserver URLs.
Keyword Is Display Keyword isDisplayKeyword False False Dimension Indicates whether this is a placeholder keyword that is used for display and placement reporting.
Keyword Keyword Max Bid keywordMaxBid False False Dimension If this keyword is managed by a DS bid strategy, the bid strategy will never raise bids above this limit. See Apply a bid strategy to keywords.
Keyword Keyword Min Bid keywordMinBid False False Dimension If this keyword is managed by a DS bid strategy, the bid strategy will never lower bids below this limit. See Apply a bid strategy to keywords.
Keyword Keyword Url Params keywordUrlParams False False Dimension Extra URL parameters added to the landing page. See Add URL parameters.
Keyword Bing Keyword Param2 bingKeywordParam2 False False Dimension Param2 of a Bing Ads keyword.
Keyword Bing Keyword Param3 bingKeywordParam3 False False Dimension Param3 of a Bing Ads keyword.
Keyword Keyword Labels keywordLabels False False Dimension Names of labels directly assigned to this keyword; inherited labels are not included.
Keyword Negative Ad Group Keyword Id negativeAdGroupKeywordId False False Dimension DS negative ad group keyword ID.
Keyword Negative Ad Group Keyword Text negativeAdGroupKeywordText False False Dimension The keyword text.
Keyword Negative Ad Group Keyword Match Type negativeAdGroupKeywordMatchType False False Dimension Match type of the negative keyword: Broad, Exact, Phrase, or Content. Currently only for Google Ads accounts.
Keyword Negative Ad Group Target Id negativeAdGroupTargetId False False Dimension The ID DS generated for a negative ad-group target.
Keyword Negative Campaign Keyword Id negativeCampaignKeywordId False False Dimension DS negative campaign keyword ID.
Keyword Negative Campaign Keyword Text negativeCampaignKeywordText False False Dimension The keyword text.
Keyword Negative Campaign Keyword Match Type negativeCampaignKeywordMatchType False False Dimension Match type of the negative keyword: Broad, Exact, Phrase, or Content. Currently only for Google Ads accounts.
Search Search Query searchQuery False False Dimension The search terms that Google users entered.
Search Click Type serpType False False Dimension The type of search result that Google users clicked.
Floodlight Floodlight Group floodlightGroup False False Dimension Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.
Floodlight Floodlight Group Id floodlightGroupId False False Dimension Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.
Floodlight Floodlight Group Tag floodlightGroupTag False False Dimension Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.
Floodlight Floodlight Activity floodlightActivity False False Dimension Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.
Floodlight Floodlight Activity Id floodlightActivityId False False Dimension Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the DS Floodlight activity ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.
Floodlight Floodlight Activity Tag floodlightActivityTag False False Dimension Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.
Floodlight Floodlight Optimization Enabled floodlightOptimizationEnabled False False Dimension Whether the bid strategy targets specific Floodlight activities.
Floodlight Floodlight Activity Target Ids floodlightActivityTargetIds False False Dimension Comma-separated list of Floodlight activity IDs that this bid strategy targets.
Floodlight Floodlight Group Conversion Type floodlightGroupConversionType False False Dimension The type of conversions generated by Floodlight activities in this group: Action or Transaction.
Floodlight Floodlight Original Revenue floodlightOriginalRevenue False False Dimension The original, unchanged revenue associated with the Floodlight event (in the currency of the current report), before Floodlight currency instruction modifications.
Floodlight Floodlight Event Request String floodlightEventRequestString False False Dimension The Floodlight request string of the conversion.
Floodlight Floodlight Referrer floodlightReferrer False False Dimension The Floodlight referrer website of the conversion.
Floodlight Floodlight Order Id floodlightOrderId False False Dimension The Floodlight order ID provided by the advertiser for the conversion.
Floodlight Floodlight Configuration Id floodlightConfigurationId False False Dimension Campaign manager Floodlight configuration ID.
Targeting Device Segment deviceSegment False False Dimension Segments the report by device; each row and its aggregate metrics are split into multiple rows, up to one for each device segment. This column returns the device segment of each row.
Targeting Device Targets deviceTargets False False Dimension Device targets at the ad group level; a combination of Desktop, Mobile, Tablet, or Other.
Targeting Effective Device Targets effectiveDeviceTargets False False Dimension Device targets at the ad group level, or inherited from the campaign; a combination of Desktop, Mobile, Tablet, or Other.
Targeting Country Targets countryTargets False False Dimension Country targets included in the ad group. Download upload templates and geo/language codes.
Targeting Province Targets provinceTargets False False Dimension Province targets included in the ad group. Download upload templates and geo/language codes.
Targeting Metro Targets metroTargets False False Dimension Metro targets included in the ad group. Download upload templates and geo/language codes.
Targeting City Targets cityTargets False False Dimension City targets included in the ad group. Download upload templates and geo/language codes.
Targeting Effective Country Targets effectiveCountryTargets False False Dimension Country targets included in the ad group, or inherited from the campaign. Download upload templates and geo/language codes.
Targeting Effective Province Targets effectiveProvinceTargets False False Dimension Province targets included in the ad group, or inherited from the campaign. Download upload templates and geo/language codes.
Targeting Effective Metro Targets effectiveMetroTargets False False Dimension Metro targets included in the ad group, or inherited from the campaign. Download upload templates and geo/language codes.
Targeting Effective City Targets effectiveCityTargets False False Dimension City targets included in the ad group, or inherited from the campaign. Download upload templates and geo/language codes.
Targeting Location Business Name locationBusinessName False False Dimension Segments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the location's business name for each row.
Targeting Location Category locationCategory False False Dimension Segments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the location's category for each row.
Targeting Location Details locationDetails False False Dimension Segments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the details about a location for each row.
Targeting Location Filter locationFilter False False Dimension Segments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the location's filter for each row.
Targeting Dynamic Search Ads Target Conditions dynamicSearchAdsTargetConditions False False Dimension The criteria the dynamic ad target uses to select pages under the site domain.
Targeting Dynamic Search Ads Target Cpc Bid dynamicSearchAdsTargetCpcBid False False Dimension The dynamic ad target's max CPC (maximum cost per click) setting.
Targeting Dynamic Search Ads Target Landing Page Url dynamicSearchAdsTargetLandingPageUrl False False Dimension The dynamic ad target's URL template.
Targeting Dynamic Search Ads Target Coverage dynamicSearchAdsTargetCoverage False False Dimension The percentage of pages on the advertiser's site that the dynamic ad target matches.
Targeting Location Target Name locationTargetName False False Dimension The name of the location target.
Targeting Location Target Bid Modifier locationTargetBidModifier False False Dimension The bid adjustment associated with the location target.
Targeting Age Target Age Range ageTargetAgeRange False False Dimension The age range of age target.
Targeting Age Target Bid Modifier ageTargetBidModifier False False Dimension The bid adjustment associated with the age target.
Targeting Gender Target Gender Type genderTargetGenderType False False Dimension The gender type of gender target: Male, Female, Unknown.
Targeting Gender Target Bid Modifier genderTargetBidModifier False False Dimension The bid adjustment associated with the gender target.
Targeting Unclassified Target Name unclassifiedTargetName False False Dimension The name of the unclassified target.
Targeting Unclassified Target Type unclassifiedTargetType False False Dimension The type of the unclassified target: Dynamic search.
Targeting Ad Group Target Id adGroupTargetId False False Dimension The ID DS generated for an ad group target.
Targeting Ers Target ersTarget False False Dimension The target ERS (effective revenue share) ratio of the bid strategy.
Targeting Cpa Target cpaTarget False False Dimension The target CPA (cost per action) of the bid strategy.
Targeting Roas Target roasTarget False False Dimension The target ROAS (return on ad spending) ratio of the bid strategy.
Targeting Monthly Spend Target monthlySpendTarget False False Dimension The target spend for each month of this bid strategy. If needed, DS will increase bids to ensure this amount is spent.
Targeting Language Targets languageTargets False False Dimension Language targets at the campaign level. Download upload templates and geo/language codes.
Targeting Excluded Country Targets excludedCountryTargets False False Dimension Country targets excluded from the campaign. Download upload templates and geo/language codes.
Targeting Excluded Province Targets excludedProvinceTargets False False Dimension Province targets excluded from the campaign. Download upload templates and geo/language codes.
Targeting Excluded Metro Targets excludedMetroTargets False False Dimension Metro targets excluded from the campaign. Download upload templates and geo/language codes.
Targeting Excluded City Targets excludedCityTargets False False Dimension City targets excluded from the campaign. Download upload templates and geo/language codes.
Targeting Campaign Target Id campaignTargetId False False Dimension The ID DS generated for a campaign target.
Targeting Product Target Id productTargetId False False Dimension DS product target ID.
Targeting Negative Campaign Target Id negativeCampaignTargetId False False Dimension The ID DS generated for a negative campaign target.
Remarketing Engine Remarketing List Target All engineRemarketingListTargetAll False False Dimension Indicates if the ad group only uses remarketing targets to adjust bids.
Remarketing Engine Remarketing List engineRemarketingList False False Dimension The name of the remarketing list associated with the target.
Remarketing Engine Remarketing List Bid Modifier engineRemarketingListBidModifier False False Dimension The bid adjustment associated with the target.
Product Product Group Id productGroupId False False Dimension The product group ID associated with this conversion. Only conversions from shopping campaigns have product group IDs. Product group IDs should not be used for joining.
Product Inventory Account Id inventoryAccountId False False Dimension The DS inventory account ID containing the product associated with the conversion. DS generates this ID when you link an inventory account in DS.
Product Product Id productId False False Dimension The ID of the product associated with this conversion.
Product Product Country productCountry False False Dimension The country (ISO 3166 format) registered for the inventory feed that contains the product associated with this conversion.
Product Product Language productLanguage False False Dimension The language (ISO 639-1) of the product associated this conversion.
Product Product Store Id productStoreId False False Dimension The store in the Local Inventory Ad associated with the conversion. This should match the store IDs used in your local products feed.
Product Product Channel productChannel False False Dimension The sales channel of the product associated with the conversion: Online or Local.
Product Product Mpn productMpn False False Dimension The MPN attribute (Manufacturer Part Number) of a product item.
Product Product Color productColor False False Dimension The color attribute of a product item.
Product Product Size productSize False False Dimension The size attribute of a product item.
Product Product Material productMaterial False False Dimension The material attribute of a product item.
Product Product Pattern productPattern False False Dimension The pattern attribute of a product item.
Product Product Availability productAvailability False False Dimension The availability attribute of a product item.
Product Product Gender productGender False False Dimension The gender attribute of a product item.
Product Product Age Group productAgeGroup False False Dimension The age group attribute of a product item.
Product Product Landing Page Url productLandingPageUrl False False Dimension The landing page attribute of a product item.
Product Product Category productCategory False False Dimension The google product category attribute of a product item.
Product Product Category Level1 productCategoryLevel1 False False Dimension The google product category level 1 attribute of a product item.
Product Product Category Level2 productCategoryLevel2 False False Dimension The google product category level 2 attribute of a product item.
Product Product Category Level3 productCategoryLevel3 False False Dimension The google product category level 3 attribute of a product item.
Product Product Category Level4 productCategoryLevel4 False False Dimension The google product category level 4 attribute of a product item.
Product Product Category Level5 productCategoryLevel5 False False Dimension The google product category level 5 attribute of a product item.
Product Product Brand productBrand False False Dimension The brand attribute of a product item.
Product Product Gtin productGtin False False Dimension The GTIN attribute (Global Trading Item Number) of a product item.
Product Product Price productPrice False False Dimension The price attribute of a product item.
Product Product Sale Price productSalePrice False False Dimension The price attribute of a product item.
Product Product Type Level1 productTypeLevel1 False False Dimension The product type leve 1 attribute of a product item.
Product Product Type Level2 productTypeLevel2 False False Dimension The product type leve 2 attribute of a product item.
Product Product Type Level3 productTypeLevel3 False False Dimension The product type leve 3 attribute of a product item.
Product Product Type Level4 productTypeLevel4 False False Dimension The product type leve 4 attribute of a product item.
Product Product Type Level5 productTypeLevel5 False False Dimension The product type leve 5 attribute of a product item.
Product Product Condition productCondition False False Dimension The condition attribute of a product item.
Product Product Custom Label0 productCustomLabel0 False False Dimension The custom label 0 attribute of a product item.
Product Product Custom Label1 productCustomLabel1 False False Dimension The custom label 1 attribute of a product item.
Product Product Custom Label2 productCustomLabel2 False False Dimension The custom label 2 attribute of a product item.
Product Product Custom Label3 productCustomLabel3 False False Dimension The custom label 3 attribute of a product item.
Product Product Custom Label4 productCustomLabel4 False False Dimension The custom label 4 attribute of a product item.
Product Product Cost Of Goods Sold productCostOfGoodsSold False False Dimension The total cost of selling a product as specified in the inventory feed.
Product Product Channel Exclusivity productChannelExclusivity False False Dimension The channel exclusivity attribute of a product item.
Product Product Item Group Id productItemGroupId False False Dimension The item group id attribute of a product item.
Product Product Title productTitle False False Dimension The title attribute of a product item.
Product Product Target Filter productTargetFilter False False Dimension Filters products in a Google Merchant Center account with this product target. You can specify matching criteria using attributes such as product IDs, brand, etc.
Product Product Target Engine Id productTargetEngineId False False Dimension ID of the product target in the external engine account.
Product Product Target Landing Page productTargetLandingPage False False Dimension The value that indicates the final URL a user would visit after clicking on your shopping ad. See Shopping ads landing pages.
Product Product Target Clickserver Url productTargetClickserverUrl False False Dimension The URL that DS uses to track activity. A user who clicks a shopping ad would visit the clickserver URL first, and then be redirected to the final landing page. See Shopping ads landing pages.
Product Product Target Labels productTargetLabels False False Dimension Names of labels directly assigned to this product target; inherited labels are not included.
Product Product Target Max Cpc productTargetMaxCpc False False Dimension Overrides the ad group's max CPC and sets a maximum amount you are willing to pay if someone clicks a product ad for this specific product target. If this field is empty, the product target will use the ad group's max CPC.
Product Effective Product Target Max Cpc effectiveProductTargetMaxCpc False False Dimension The max CPC (maximum cost-per-click) that is in effect for this product target. This will be either the same value as the ad group's max CPC or, if the product target is overriding the ad group's setting, the product target's own max CPC.
Product Product Target Max Bid productTargetMaxBid False False Dimension If this product target is managed by a DS bid strategy, the bid strategy will never raise bids above this limit. See Apply a bid strategy to product targets.
Product Product Target Min Bid productTargetMinBid False False Dimension If this product target is managed by a DS bid strategy, the bid strategy will never lower bids below this limit. See Apply a bid strategy to product targets.
Visit Visit Id visitId False False Dimension DS visit ID.
Visit Visit Search Query visitSearchQuery False False Dimension The search query that generated this visit.
Visit Visit Date visitDate False False Dimension The date, in the engine account time zone, when the visit occurred. This date is used for visits aggregation. For example, when DS aggregates visits for May 1, it counts all visits whose visitDate is May 1.
Visit Visit Timestamp visitTimestamp False False Dimension The UTC timestamp when the visit occurred.
Visit Visit Network Type visitNetworkType False False Dimension The ad network that generated this visit: Content, Search, or Other.
Visit Visit Referrer visitReferrer False False Dimension The referrer URL of the visit.
Visit Visit External Click Id visitExternalClickId False False Dimension A unique string for each visit that is passed to the landing page as the gclid URL parameter. Only enabled for advertisers with conversion API integration or Google Analytics integration.
Conversion Conversion Id conversionId False False Dimension ID that Search Ads 360 generates for each conversion.
Conversion Advertiser Conversion Id advertiserConversionId False False Dimension For offline conversions, this is an ID provided by advertisers. If an advertiser doesn't specify such an ID, Search Ads 360 generates one. For online conversions, this is equal to the conversionId column or the floodlightOrderId column depending on the advertiser's Floodlight instructions.
Conversion Conversion Type conversionType False False Dimension The type of the conversion: Action or Transaction.
Conversion Conversion Revenue conversionRevenue False False Dimension The total dollar amount from the conversion.
Conversion Conversion Quantity conversionQuantity False False Dimension The quantity of items recorded by the conversion, as determined by the qty parameter. The advertiser is responsible for dynamically populating the parameter (such as number of items sold in the conversion), otherwise it defaults to 1.
Conversion Conversion Date conversionDate False False Dimension The date, in the Campaign manager network time zone, when the conversion occurred. This date is used for conversion metric aggregation. For example, when DS aggregates actions for May 1, it counts all action conversions whose conversionDate is May 1.
Conversion Conversion Timestamp conversionTimestamp False False Dimension The UTC timestamp when the conversion occurred.
Conversion Conversion Last Modified Timestamp conversionLastModifiedTimestamp False False Dimension The UTC timestamp of the conversion's most recent modification.
Conversion Conversion Attribution Type conversionAttributionType False False Dimension What the conversion is attributed to: Visit or Keyword+Ad.
Conversion Conversion Visit Id conversionVisitId False False Dimension The DS visit ID that the conversion is attributed to.
Conversion Conversion Visit Timestamp conversionVisitTimestamp False False Dimension The UTC timestamp of the visit that the conversion is attributed to.
Conversion Conversion Visit External Click Id conversionVisitExternalClickId False False Dimension A unique string, for the visit that the conversion is attributed to, that is passed to the landing page as the gclid URL parameter. Only enabled for advertisers with conversion API integration or Google Analytics integration.
Conversion Conversion Search Term conversionSearchTerm False False Dimension The search term that led to the conversion.
DFA Dfa Advertiser Id dfaAdvertiserId False False Dimension ID of the Campaign manager advertiser associated with this DS advertiser.
DFA Dfa Network Id dfaNetworkId False False Dimension ID of the Campaign manager network associated with this DS advertiser.
DFA Dfa Network Time Zone dfaNetworkTimeZone False False Dimension Time zone of the Campaign manager network associated with this DS advertiser in IANA Time Zone Database format, such as America/New_York.
Calls Call Phone Number callPhoneNumber False False Dimension Segments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns a call extension's phone number.
Calls Call Country Code callCountryCode False False Dimension Segments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns the call extension's country code of each row.
Calls Call Is Tracked callIsTracked False False Dimension Segments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns true if the call extension's calls will be tracked, false otherwise.
Calls Call Call Only callCallOnly False False Dimension Segments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns true if the call extension only shows a phone number, or false if the extension shows both a phone number and a link.
Calls Call Conversion Tracker callConversionTracker False False Dimension Segments the report by call extensions; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns the name of the conversion tracker associated with the feed item, if any exists.
Calls Call Conversion Tracker Id callConversionTrackerId False False Dimension Segments the report by call extensions; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns the ID of the conversion tracker associated with the call extension, if any exists.
Other App Id appId False False Dimension Segments the report by app extension; each row and its aggregate metrics are split into multiple rows, one for each app extension. This column returns the app ID, if any exists.
Other App Store appStore False False Dimension Segments the report by app extension; each row and its aggregate metrics are split into multiple rows, one for each app extension. This column returns the app store type (Apple App Store, Google Play Store), if any exists.
Other Feed Item Id feedItemId False False Dimension Segments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the DS feed item row ID for each row.
Other Feed Id feedId False False Dimension Segments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the DS feed table ID for each row.
Other Feed Type feedType False False Dimension Segments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the type of feed item for each row.
Other Low Position lowPosition False False Dimension The lowest desirable position (numerically bigger) to show ads. For example, in a position range of 2 - 5, 5 is the lowPosition.
Other High Position highPosition False False Dimension The highest desirable position (numerically smaller) to show ads. For example, in a position range of 2 - 5, 2 is the highPosition.
Engine Stats Avg Cpc avgCpc False True Metric Average cost per click.
Engine Stats Avg Cpm avgCpm False True Metric Average cost per thousand impressions.
Engine Stats Avg Pos avgPos False False Metric Average position.
Engine Stats Clics clicks False False Metric Aggregate clicks.
Engine Stats Coste cost False False Metric Aggregate cost paid to engine account(s).
Engine Stats Ctr ctr False True Metric Average click-through rate.
Engine Stats Impresiones impr False False Metric The total number of impressions.
Engine Stats Visits visits False False Metric The total number of DS visits.
DFA Transactions dfaTransactions False False Metric The total number of Campaign manager transactions.
DFA Actions dfaActions False False Metric The total number of Campaign manager actions.
DFA Revenue dfaRevenue False False Metric Aggregate revenue generated by Campaign manager transactions.
DFA Weighted Actions dfaWeightedActions False False Metric Weighted sum of Campaign manager actions.
DFA Dfa Actions Cross Env dfaActionsCrossEnv False False Metric The total number of cross-environment Campaign manager actions.
DFA Dfa Revenue Cross Env dfaRevenueCrossEnv False False Metric Aggregate revenue generated by cross-environment Campaign manager transactions.
DFA Dfa Transactions Cross Env dfaTransactionsCrossEnv False False Metric The total number of cross-environment Campaign manager transactions.
DFA Dfa Weighted Actions Cross Env dfaWeightedActionsCrossEnv False False Metric Weighted sum of cross-environment Campaign manager actions.
Adwords AdWords Conversions adWordsConversions False False Metric The data that the advertiser has set up to be reported in the Google Ads Conversions column. When an Google Ads conversion action is created, the advertiser can choose whether to count those conversions in the Conversions reporting column.
Adwords AdWords Conversion Value adWordsConversionValue False False Metric Aggregate value of Google Ads conversions.
Adwords AdWords View Through Conversions adWordsViewThroughConversions False False Metric The total number of Google Ads view-through conversions.
Search Clicks With Feed Item Showing clicksWithFeedItemShowing False False Metric Clicks on any link in the ad while the feed item was displayed. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column.
Search Cost With Feed Item Showing costWithFeedItemShowing False False Metric Cost of all ads when the feed item was showing. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column.
Search Paid Clicks paidClicks False False Metric The number of times someone clicked an ad after entering the searchQuery.
Search Organic Clicks organicClicks False False Metric The number of clicks on unpaid search results for your site after someone entered the searchQuery.
Search Paid And Organic Clicks paidAndOrganicClicks False False Metric The number of clicks on either one of your ads ad or an unpaid search result for your site after someone entered the searchQuery.
Search Paid Impressions paidImpressions False False Metric The number of times an ad has appeared on a search results page or on a website in the Google Network after someone entered the searchQuery.
Search Organic Queries organicQueries False False Metric The total number of times users have entered the searchQuery and saw at least one organic search result from your site.
Search Paid And Organic Queries paidAndOrganicQueries False False Metric The total number of times users have entered the searchQuery and saw at least one of your ads or at least one organic search result from your site.
Search Paid Ctr paidCtr False True Metric The click-through rate for an ad, which is how often people who see your ad end up clicking it after entering the searchQuery.
Search Organic Ctr organicCtr False True Metric The rate at which people who see unpaid search results for your site end up clicking an unpaid result and landing on your site.
Search Paid And Organic Ctr paidAndOrganicCtr False True Metric The rate at which people who see either one of your ads or an unpaid search result for your site end up clicking on either and landing on your site.
Search Paid Avg Pos paidAvgPos False False Metric The average position in which the ad appears after someone entered the searchQuery.
Search Organic Avg Pos organicAvgPos False False Metric The average top position of unpaid search results for your site.
Search Paid Cost Per Click paidCostPerClick False True Metric The average cost per click for an ad. This is the average amount you pay each time someone clicks your ad.
Impression share Search Impression Share searchImpressionShare True True Metric Google Ads and Bing Ads only. The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. Returned as a number between 0.1 and 1 or, if the share is less than 0.1, the string < 10%.
Impression share Available impression AvailableImpression False True Metric
Impression share Lost impressions due to budget LostImpressionsDueToBudget False True Metric
Impression share Lost impressions due to rank LostImpressionsDueToRank False True Metric
Impression share Search Budget Lost Impression Share searchBudgetLostImpressionShare True True Metric Google Ads and Bing Ads only. The percentage of time that your ads weren't shown on the Search Network due to insufficient budget. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.
Impression share Search Rank Lost Impression Share searchRankLostImpressionShare True True Metric Google Ads and Bing Ads only. The percentage of time that your ads weren’t shown on the Search Network due to poor Ad Rank. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.
Impression share Display Impression Share displayImpressionShare False False Metric Google Ads only. The impressions you have received on the Display Network divided by the estimated number of impressions you were eligible to receive. Returned as a number between 0.1 and 1 or, if the share is less than 0.1, the string < 10%.
Impression share Display Budget Lost Impression Share displayBudgetLostImpressionShare False False Metric Google Ads only. The percentage of time that your ads weren't shown on the Display Network due to insufficient budget. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.
Impression share Display Rank Lost Impression Share displayRankLostImpressionShare False False Metric Google Ads only. The percentage of time that your ads weren’t shown on the Display Network due to poor Ad Rank. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.
Product Lead Cross Sell Average Unit Price crossSellAverageUnitPrice False False Metric Average price reported for sales of a product when it sold as a result of advertising a different product
Product Lead Cross Sell Cost Of Goods Sold crossSellCostOfGoodsSold False False Metric The total cost of selling a product when it sold as a result of advertising a different product.
Product Lead Cross Sell Gross From Units Sold crossSellGrossFromUnitsSold False False Metric The total revenue generated from sales of a product as a result of advertising a different product.
Product Lead Cross Sell Gross Profit Margin crossSellGrossProfitMargin False False Metric The gross profit margin for a specific product when sold as a result of advertising a different product.
Product Lead Cross Sell Revenue From Units Sold crossSellRevenueFromUnitsSold False False Metric The total revenue generated from cross sales (revenue generated as a result of advertising a different product).
Product Lead Cross Sell Units Sold crossSellUnitsSold False False Metric The number of units sold as the result of cross-selling. (The number of units sold as a result of advertising a different product.)
Product Lead Lead Average Unit Price leadAverageUnitPrice False False Metric The average price reported for sales of a product when it sold as a result of advertising the product.
Product Lead Lead Cost Of Goods Sold leadCostOfGoodsSold False False Metric The total cost of selling a product when sold as a result of advertising the product.
Product Lead Lead Gross Profit From Units Sold leadGrossProfitFromUnitsSold False False Metric The total revenue generated from sales of a product as a result of advertising the product.
Product Lead Lead Gross Profit Margin leadGrossProfitMargin False False Metric The gross profit margin for a specific product as a direct result of advertising the product.
Product Lead Lead Revenue From Units Sold leadRevenueFromUnitsSold False False Metric The total revenue generated from a product as a result of advertising the product.
Product Lead Lead Units Sold leadUnitsSold False False Metric The number of units sold as a result of advertising the product.
Product Lead Product Units Sold productUnitsSold False False Metric The total number of units sold for a particular product.
Product Lead Product Revenue From Units Sold productRevenueFromUnitsSold False False Metric The total revenue generated from a product (using the price reported on each product).
Product Lead Product Average Unit Price productAverageUnitPrice False False Metric The average price reported for sales of a product (using the price reported on each product).
Other Quality Score Avg qualityScoreAvg False False Metric Google Ads and Bing Ads only. The impression-weighted average of the engine's Quality score (QS) across all days and keywords in the report scope.
Other Top Of Page Bid Avg topOfPageBidAvg False False Metric Google Ads only. Approximates the average CPC bid needed during the report's time range for your ads to appear regularly in the top positions above the search results.
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