Making Perfect PPC Reports Tips: 3 Things To Remember

Le reporting PPC peut être très compliqué et chronophage si vous le faites à la hâte. Il est important de créer des rapports PPC qui contiennent toutes les informations détaillées sur les indicateurs de performance clés et les aspects connexes. Cela vous aide à fournir des rapports PPC détaillés et engageants à vos clients pour la campagne PPC que vous gérez pour eux. Eh bien, ce que vous offrez à travers les rapports PPC et ce que vos clients veulent voir est parfois difficile à savoir. C'est ici que l'importance de l'outil de reporting PPC entre en jeu.

Avec l'aide du bon Outil de reporting PPC, vous pouvez facilement préparer des rapports PPC sur une base hebdomadaire, mensuelle et trimestrielle tout en planifiant l'automatisation. Cela ne rend pas seulement votre tâche de reporting PPC plus facile, mais cela vous fait également gagner beaucoup de temps et d'argent. Vous savez peut-être qu'il existe des modèles et certains indicateurs qui doivent être mentionnés dans les rapports PPC et le bon outil de reporting PPC vous aide à inclure tout ce qui rend votre rapport informatif et facile à comprendre. L'envoi de rapports PPC appropriés vous permet de bâtir la confiance avec vos clients et d'améliorer les processus.

3 things to remember for making perfect PPC reports

Be Consistent and Transparent

Make sure the report you are sharing with your clients has actual stats and details. When you share the actual stats, you build trust in your customers and promote honest conversation with them while handling their PPC campaign. Also, be consistent in following the PPC report format. This helps your clients to understand the report easily and get familiar with your workflow. A well-structured report enables them to track key performance indicators (KPIs) over time and make data-driven decisions confidently. Avoid cherry-picking data to present only favorable outcomes—transparency is crucial for a productive partnership. Providing insights into both successful aspects and areas for improvement will demonstrate your commitment to optimizing their campaigns.

Start with Objectives

Every client has different requirements. Some focus on impressions and clicks while some want improved click-through rate and conversions. Thus, while preparing a PPC report for your clients, consider their goals and expectations for running a PPC campaign. Begin the report with a section summarizing these objectives and how the campaign has performed against them. If a client prioritizes return on ad spend (ROAS), highlight this metric prominently. If their goal is lead generation, emphasize cost per lead (CPL) and conversion rates. By aligning your report structure with the client’s business objectives, you ensure that they can quickly grasp the most relevant insights and assess whether their PPC investment is yielding desired results.

Have Definitions in The Report

Your client may not understand all the terms and acronyms you used in the report. You should define the terms if you used in the figures or tables, that is helpful for your client to understand the report easily. Consider adding a glossary section at the end of the report or including tooltips in digital versions. Common PPC terms such as CPC (Cost Per Click), CTR (Click-Through Rate), and Quality Score should be clearly explained. Using visual aids like charts, graphs, and annotations can also make complex data more digestible. The more accessible your report is, the more valuable it becomes to your client, empowering them to make informed decisions about their advertising strategy.

Maintenant, si vous recherchez un outil de reporting PPC populaire et gratuit qui est également facile d'accès, vous pouvez sans aucun doute compter sur Dataslayer. Il est connu comme la meilleure alternative à Supermetrics avec diverses fonctionnalités qui vous aident à créer des rapports PPC appropriés et perspicaces en peu de temps.

You can directly update the data in google sheets from various sources such as Microsoft advertising, Google DV360, DCM, Google Search Console, Facebook, Google ads, and Criteo. It is very simple to make PPC reports and import them into the google sheets automatically.