Blog Dataslayer

Uncover the latest insights, tips, and trends to empower your journey with Dataslayer's cutting-edge technology.

Blog

Make Your Data Talk with Looker Studio Query Result Variables

Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...

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Blog

Looker Studio Email Limits in 2025: What Marketers Need to Know

Have you ever set up a flawless automated report, only to have your client tell you...

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Blog

AI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now

Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...

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Blog

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

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Blog

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

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Blog

AI in Content Marketing: Strategies, Tools, and the Future of Marketing

AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...

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Blog

Top Marketing Mix Modeling Platforms in 2025

Discover the leading Marketing Mix Modeling platforms for 2025, including features, pricing, and how they help...

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Blog

5 misused Graphs in Reports: Which Report Charts Confuse and Which Truly Help in Decision-Making?

Data visualization plays a crucial role in reporting and decision-making. However, when report charts are misused,...

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Optimisation de Campagnes et Analytique

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Optimisation de Campagnes et Analytique

5 Ways to Improve ROAS Without Increasing Your Campaign Budget

Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...

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Optimisation de Campagnes et Analytique

Campagnes de Marketing Intermittentes en 2025 : Pourquoi la Consistance est Essentielle au Succès

Are you tired of the constant pressure to justify the budget of your Marketing Campaigns? Do...

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Optimisation de Campagnes et Analytique

How to Implement Effective Attribution Models in Today’s Digital Landscape

Attribution modeling can feel like solving a puzzle in the ever-evolving digital marketing world. How do...

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Optimisation de Campagnes et Analytique

Boost Your Marketing Reports with a Strong Click-Through Rate

Learn how to measure and improve CTR in marketing reports to enhance campaigns and drive better...

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Optimisation de Campagnes et Analytique

What is a KPI Report? How to Create Effective Marketing Reports That Drive Results

Learn to create an effective KPI report with this guide, covering goal setting, choosing measurable KPIs,...

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Optimisation de Campagnes et Analytique

Modèles d'attribution GA4 : limitations et solutions pour les magasins physiques et le marketing hors ligne

When it comes to tracking conversions, Google Analytics 4 (GA4) provides advanced attribution models that help...

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Optimisation de Campagnes et Analytique

The Perfect Connection: Dataslayer Integration to Optimize Your Klaviyo Email Marketing Campaigns

Ready to optimize your email marketing strategy? Discover how Klaviyo and Dataslayer.ai can work together to...

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Optimisation de Campagnes et Analytique

Top 5 Use Cases for Data Blending in Your Strategy

Data blending is a powerful method to bring together isolated data sets, allowing you to see...

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Analyse de Données et Reporting en Marketing

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Analyse de Données et Reporting en Marketing

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

Lire la suite
Analyse de Données et Reporting en Marketing

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

Lire la suite
Analyse de Données et Reporting en Marketing

5 misused Graphs in Reports: Which Report Charts Confuse and Which Truly Help in Decision-Making?

Data visualization plays a crucial role in reporting and decision-making. However, when report charts are misused,...

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Analyse de Données et Reporting en Marketing

How to Effectively Reduce Reporting Time by 80% with Automation Tools

It’s Monday morning, and your inbox is already flooded with emails. Your boss pings you: “Can...

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Analyse de Données et Reporting en Marketing

How to Connect TikTok Ads to Google Sheets for Accurate Data Analysis

You’re running TikTok Ads campaigns, you can sense there’s untapped potential in your data. You suspect...

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Analyse de Données et Reporting en Marketing

The best marketing reporting software for data-driven decisions

In today’s fast-paced digital world, managing and analyzing marketing data is more challenging than ever. Marketers...

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Analyse de Données et Reporting en Marketing

5 Powerful Reasons Why Excel + Dataslayer is a Game Changer for Marketers

If you’re a data-driven marketer, you know the struggle: endless data exports, messy spreadsheets, and hours...

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Analyse de Données et Reporting en Marketing

The Secret to Effortless Data Blending for Your Marketing Insights

You need to present a report on your latest marketing campaigns. But instead of one clean...

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Stratégies et Tendances du Marketing Digital

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Stratégies et Tendances du Marketing Digital

AI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now

Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...

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Stratégies et Tendances du Marketing Digital

AI in Content Marketing: Strategies, Tools, and the Future of Marketing

AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...

Lire la suite
Stratégies et Tendances du Marketing Digital

Generative AI in Digital Marketing: A Powerful Tool or a Risky Gamble?

The Future of Marketing is Here, Are You Ready? Imagine a world where marketing content is...

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Stratégies et Tendances du Marketing Digital

The Exciting Future of SEO: What Game-Changing Shifts to Expect in 2025

Imagine this: it’s 2025, and you just asked your voice assistant a question about the best...

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Stratégies et Tendances du Marketing Digital

Marketing Predictions for 2025: Powerful Channels to Dominate Before Your Competition

It’s January 2025, and marketing predictions for 2025 are already shaping up. Now’s the perfect time...

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Stratégies et Tendances du Marketing Digital

The Powerful Chief Marketing Officer role: Digital Strategist, Innovator, and Change Leader

The Chief Marketing Officer role has changed dramatically in recent years. If you still picture the...

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Stratégies et Tendances du Marketing Digital

How the Meta Views Metric is Improving Content Performance Tracking

Meta Views Metric is now the most important KPI to track in your reports. Meta has...

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Stratégies et Tendances du Marketing Digital

Generation Z Marketing: Powerful Tactics to Attract a Hyperconnected Audience

Generation Z marketing is becoming a crucial strategy for brands aiming to connect with today’s most...

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Outils et Technologies de Marketing Digital

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Outils et Technologies de Marketing Digital

Make Your Data Talk with Looker Studio Query Result Variables

Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...

Lire la suite
Outils et Technologies de Marketing Digital

Looker Studio Email Limits in 2025: What Marketers Need to Know

Have you ever set up a flawless automated report, only to have your client tell you...

Lire la suite
Outils et Technologies de Marketing Digital

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

Lire la suite
Outils et Technologies de Marketing Digital

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

Lire la suite
Outils et Technologies de Marketing Digital

AI in Content Marketing: Strategies, Tools, and the Future of Marketing

AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...

Lire la suite
Outils et Technologies de Marketing Digital

Top Marketing Mix Modeling Platforms in 2025

Discover the leading Marketing Mix Modeling platforms for 2025, including features, pricing, and how they help...

Lire la suite
Outils et Technologies de Marketing Digital

How to Connect TikTok Ads to Google Sheets for Accurate Data Analysis

You’re running TikTok Ads campaigns, you can sense there’s untapped potential in your data. You suspect...

Lire la suite
Outils et Technologies de Marketing Digital

The best marketing reporting software for data-driven decisions

In today’s fast-paced digital world, managing and analyzing marketing data is more challenging than ever. Marketers...

Lire la suite

Publicité Payante et Gestion PPC

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Publicité Payante et Gestion PPC

5 Ways to Improve ROAS Without Increasing Your Campaign Budget

Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...

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Publicité Payante et Gestion PPC

Google Demand Gen: New Updates 2025

Google just rolled out some exciting new features for Demand Gen campaigns, giving marketers more control,...

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Publicité Payante et Gestion PPC

How the Meta Views Metric is Improving Content Performance Tracking

Meta Views Metric is now the most important KPI to track in your reports. Meta has...

Lire la suite
Publicité Payante et Gestion PPC

Exciting New Pinterest AI and Automation Campaign Features

A suite of innovative Pinterest AI and automation tools has recently been introduced to help advertisers...

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Publicité Payante et Gestion PPC

Mastering TikTok Marketing Strategy: Proven Search Ads Campaign Tricks to Boost Engagement

TikTok has just launched its new TikTok Search Ads Campaign, marking a significant shift for marketers...

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Publicité Payante et Gestion PPC

Meta Ads New Formats To Boost Your Holiday Campaigns

Meta ads are essential for businesses looking to maximize their impact during the holiday season. As...

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Publicité Payante et Gestion PPC

Ad Targeting Changes: How Meta’s New Rules Will Challenge Marketers

The ad targeting changes of Meta have recently altered how advertisers can approach audience segmentation on...

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Publicité Payante et Gestion PPC

New TikTok Privacy Regulations and Ad Tools: Positive Changes for Users and Advertisers

On July 03, 2024, TikTok announced several new features to give users and advertisers more control...

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Marketing des réseaux sociaux et des influenceurs

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Marketing des réseaux sociaux et des influenceurs

Generation Z Marketing: Powerful Tactics to Attract a Hyperconnected Audience

Generation Z marketing is becoming a crucial strategy for brands aiming to connect with today’s most...

Lire la suite
Marketing des réseaux sociaux et des influenceurs

New TikTok Privacy Regulations and Ad Tools: Positive Changes for Users and Advertisers

On July 03, 2024, TikTok announced several new features to give users and advertisers more control...

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Marketing des réseaux sociaux et des influenceurs

Twitter’s Transition to X: Powerful Changes on Marketing Professionals

As we know, social media platforms are continuously evolving, and Twitter is no exception to this...

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Marketing des réseaux sociaux et des influenceurs

How To Use Social Media Marketing As An Effective Tool

Today, over 4.59 billion people are active on social media and expected to reach over 6 billion...

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Marketing des réseaux sociaux et des influenceurs

Twitter Analytics : Meilleures pratiques pour analyser vos statistiques

Twitter (X) Analytics provides the most powerful data that can impact and inform your marketing strategies....

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Marketing des réseaux sociaux et des influenceurs

TikTok Analytics: How to measure your success with marketing reporting

Marketing analytics have always been the most effective resource that digital marketers rely on to improve...

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Marketing des réseaux sociaux et des influenceurs

Comment tirer le meilleur parti de Meta Business Suite et pourquoi c'est génial

Facebook and Instagram are two social media channels that grow more popular daily. Facebook has 2.93 billion...

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Marketing des réseaux sociaux et des influenceurs

How to Use Instagram Hashtag Analytics to Skyrocket Your Business Growth

Since 2010, when Instagram was introduced, hashtags have become increasingly popular. And there’s no doubt that...

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