Outils et Technologies de Marketing Digital

Blog Outils et Technologies de Marketing Digital

MMM Platforms Don’t Have to Be Complicated: How to Run Marketing Mix Modeling Without a Data Science Team

Marketing teams are under pressure to prove the impact of every dollar they spend. But when...

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Blog Analyse de Données et Reporting en Marketing

Looker Studio AI: How to Use AI to Supercharge Your Reports (Even for Free)

If you’re working with data in Looker Studio, you’ve probably heard that Gemini, Google Cloud’s generative...

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Blog Outils et Technologies de Marketing Digital

n8n API + Dataslayer: The Best Way to Automate Your Marketing Reporting

Managing marketing data can easily become a time-consuming task. Between exporting reports from platforms like Google...

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Blog Outils et Technologies de Marketing Digital

Why a Marketing Mix Modeling Software Is Essential for Modern Brand Awareness Strategy

Between tight budgets, shifting consumer habits, and a growing list of channels to manage, marketers today...

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Blog Outils et Technologies de Marketing Digital

The Best Supermetrics Alternatives Based on Real User Reviews in 2025

If you’re working in marketing, you know how messy data can get. Pulling numbers from different...

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Blog Analyse de Données et Reporting en Marketing

The Real Struggles Behind Marketing Reporting Challenges and How to Solve Them (2025)

Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...

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Blog Stratégies et Tendances du Marketing Digital

ChatGPT Shopping Assistant: A New Player in E-commerce Search That Marketers Can’t Ignore

Online shopping is changing (again!). This time, not because of a new app, marketplace, or social...

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Blog Outils et Technologies de Marketing Digital

Make Your Data Talk with Looker Studio Query Result Variables

Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...

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Blog Outils et Technologies de Marketing Digital

Looker Studio Email Limits in 2025: What Marketers Need to Know

Have you ever set up a flawless automated report, only to have your client tell you...

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Blog Analyse de Données et Reporting en Marketing

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

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Blog Analyse de Données et Reporting en Marketing

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

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Blog Stratégies et Tendances du Marketing Digital

AI in Content Marketing: Strategies, Tools, and the Future of Marketing

AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...

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