MMM Platforms Don’t Have to Be Complicated: How to Run Marketing Mix Modeling Without a Data Science Team
Marketing teams are under pressure to prove the impact of every dollar they spend. But when...
Marketing teams are under pressure to prove the impact of every dollar they spend. But when...
If you’re working with data in Looker Studio, you’ve probably heard that Gemini, Google Cloud’s generative...
Managing marketing data can easily become a time-consuming task. Between exporting reports from platforms like Google...
Between tight budgets, shifting consumer habits, and a growing list of channels to manage, marketers today...
If you’re working in marketing, you know how messy data can get. Pulling numbers from different...
Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...
Online shopping is changing (again!). This time, not because of a new app, marketplace, or social...
Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...
Have you ever set up a flawless automated report, only to have your client tell you...
If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...
Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...
AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...