Optimisation de Campagnes et Analytique

Blog Optimisation de Campagnes et Analytique

How to Use Public APIs to Enrich Your Marketing Dashboards

Adding external data to your marketing dashboards is super easy thanks to public APIs. These interfaces...

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Blog Optimisation de Campagnes et Analytique

How to Use the FILTER Function in Google Sheets: A Step-by-Step Guide for Marketers

If you work in marketing and manage campaign data in Google Sheets, you’ve likely needed to...

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Blog Optimisation de Campagnes et Analytique

Google Sheets Automation in 2025: How to Import and Sync Data Automatically (IMPORTRANGE, Apps Script & More)

If you’re a marketer, data analyst, or growth specialist working in 2025, chances are you’re dealing...

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Blog Optimisation de Campagnes et Analytique

5 Ways to Improve ROAS Without Increasing Your Campaign Budget

Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...

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Blog Optimisation de Campagnes et Analytique

Campagnes de Marketing Intermittentes en 2025 : Pourquoi la Consistance est Essentielle au Succès

Are you tired of the constant pressure to justify the budget of your Marketing Campaigns? Do...

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Blog Optimisation de Campagnes et Analytique

How to Implement Effective Attribution Models in Today’s Digital Landscape

Attribution modeling can feel like solving a puzzle in the ever-evolving digital marketing world. How do...

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Blog Optimisation de Campagnes et Analytique

Boost Your Marketing Reports with a Strong Click-Through Rate

Learn how to measure and improve CTR in marketing reports to enhance campaigns and drive better...

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Blog Optimisation de Campagnes et Analytique

What is a KPI Report? How to Create Effective Marketing Reports That Drive Results

Learn to create an effective KPI report with this guide, covering goal setting, choosing measurable KPIs,...

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Blog Optimisation de Campagnes et Analytique

Modèles d'attribution GA4 : limitations et solutions pour les magasins physiques et le marketing hors ligne

When it comes to tracking conversions, Google Analytics 4 (GA4) provides advanced attribution models that help...

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Blog Optimisation de Campagnes et Analytique

The Perfect Connection: Dataslayer Integration to Optimize Your Klaviyo Email Marketing Campaigns

Ready to optimize your email marketing strategy? Discover how Klaviyo and Dataslayer.ai can work together to...

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Blog Optimisation de Campagnes et Analytique

Top 5 Use Cases for Data Blending in Your Strategy

Data blending is a powerful method to bring together isolated data sets, allowing you to see...

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Blog Optimisation de Campagnes et Analytique

Marketing Mix Modeling: Unlock Remarkable ROI with Powerful Insights

Access to extensive data and advanced tools we have nowadays can greatly improve marketing decisions, but...

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