Blog Optimisation de Campagnes et Analytique

How to Use the FILTER Function in Google Sheets: A Step-by-Step Guide for Marketers

If you work in marketing and manage campaign data in Google Sheets, you’ve likely needed to...

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Blog Optimisation de Campagnes et Analytique

Google Sheets Automation in 2025: How to Import and Sync Data Automatically (IMPORTRANGE, Apps Script & More)

If you’re a marketer, data analyst, or growth specialist working in 2025, chances are you’re dealing...

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Blog Outils et Technologies de Marketing Digital

n8n API + Dataslayer: The Best Way to Automate Your Marketing Reporting

Managing marketing data can easily become a time-consuming task. Between exporting reports from platforms like Google...

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Blog Outils et Technologies de Marketing Digital

Why a Marketing Mix Modeling Software Is Essential for Modern Brand Awareness Strategy

Between tight budgets, shifting consumer habits, and a growing list of channels to manage, marketers today...

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Blog Stratégies et Tendances du Marketing Digital

From Contextual to Shoppable: The 3 New Amazon Interactive Ads You Can’t Miss

The streaming wars are evolving, and with them, the advertising landscape. As platforms grapple with rising...

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Blog Outils et Technologies de Marketing Digital

The Best Supermetrics Alternatives Based on Real User Reviews in 2025

If you’re working in marketing, you know how messy data can get. Pulling numbers from different...

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Blog Analyse de Données et Reporting en Marketing

The Real Struggles Behind Marketing Reporting Challenges and How to Solve Them (2025)

Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...

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Blog Analyse de Données et Reporting en Marketing

How to Build an Apple Search Ads Dashboard for Smarter Campaign Analysis

Apple Search Ads have become an essential acquisition channel for app marketers who want to reach...

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Blog Stratégies et Tendances du Marketing Digital

How to Adapt Your Strategy to Social Media Algorithm Changes 2025

2025 isn’t the year to play it safe on social. Every major platform has redefined what...

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Blog Marketing des réseaux sociaux et des influenceurs

Reveal the Real Impact: Influencer Marketing Reporting and ROI Measurement with Dataslayer

Influencer marketing has become a key strategy for brands looking to reach specific audiences in a...

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Blog Stratégies et Tendances du Marketing Digital

ChatGPT Shopping Assistant: A New Player in E-commerce Search That Marketers Can’t Ignore

Online shopping is changing (again!). This time, not because of a new app, marketplace, or social...

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Blog Stratégies et Tendances du Marketing Digital

Video Marketing in 2025: Short-Form, Smart Tools, and the Live Video Comeback

If it feels like everyone’s doing video right now, you’re not wrong. In 2025, video marketing...

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