Blog Tools und Technologien im digitalen Marketing

MMM Platforms Don’t Have to Be Complicated: How to Run Marketing Mix Modeling Without a Data Science Team

Marketing teams are under pressure to prove the impact of every dollar they spend. But when...

Mehr lesen
Blog Datenanalyse und Reporting im Marketing

Looker Studio AI: How to Use AI to Supercharge Your Reports (Even for Free)

If you’re working with data in Looker Studio, you’ve probably heard that Gemini, Google Cloud’s generative...

Mehr lesen
Blog Datenanalyse und Reporting im Marketing

10 Free Looker Studio Templates Ready to Use in Marketing

If you work in digital marketing or analytics, you know how much time it takes to...

Mehr lesen
Blog Kampagnenoptimierung und Analytik

How to Use Public APIs to Enrich Your Marketing Dashboards

Adding external data to your marketing dashboards is super easy thanks to public APIs. These interfaces...

Mehr lesen
Blog Datenanalyse und Reporting im Marketing

Everything You Need to Know About Looker Studio Templates (Before You Waste Another Hour Reporting)

Most people don’t enjoy building reports from scratch. It’s repetitive, it eats into your day, and...

Mehr lesen
Blog Kampagnenoptimierung und Analytik

How to Use the FILTER Function in Google Sheets: A Step-by-Step Guide for Marketers

If you work in marketing and manage campaign data in Google Sheets, you’ve likely needed to...

Mehr lesen
Blog Kampagnenoptimierung und Analytik

Google Sheets Automation in 2025: How to Import and Sync Data Automatically (IMPORTRANGE, Apps Script & More)

If you’re a marketer, data analyst, or growth specialist working in 2025, chances are you’re dealing...

Mehr lesen
Blog Tools und Technologien im digitalen Marketing

n8n API + Dataslayer: The Best Way to Automate Your Marketing Reporting

Managing marketing data can easily become a time-consuming task. Between exporting reports from platforms like Google...

Mehr lesen
Blog Tools und Technologien im digitalen Marketing

Why a Marketing Mix Modeling Software Is Essential for Modern Brand Awareness Strategy

Between tight budgets, shifting consumer habits, and a growing list of channels to manage, marketers today...

Mehr lesen
Blog Strategien und Trends im digitalen Marketing

From Contextual to Shoppable: The 3 New Amazon Interactive Ads You Can’t Miss

The streaming wars are evolving, and with them, the advertising landscape. As platforms grapple with rising...

Mehr lesen
Blog Tools und Technologien im digitalen Marketing

The Best Supermetrics Alternatives Based on Real User Reviews in 2025

If you’re working in marketing, you know how messy data can get. Pulling numbers from different...

Mehr lesen
Blog Datenanalyse und Reporting im Marketing

The Real Struggles Behind Marketing Reporting Challenges and How to Solve Them (2025)

Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...

Mehr lesen
Newsletter Ihre Anlaufstelle für Marketing Ihre Quelle für Best Practices, Tipps und hilfreiche Hinweise, um ein professioneller datengestützter Marketer zu werden. Abonnieren Sie und bleiben Sie über die neuesten Trends informiert.