Marketing En diciembre 28, 2020
La elaboración de informes de PPC puede ser muy complicada y consumir mucho tiempo si lo haces de prisa. Es importante crear informes de PPC que contengan toda la información detallada sobre las métricas clave de rendimiento y aspectos relacionados. Esto te ayuda a entregar informes de PPC detallados y atractivos a tus clientes para la campaña de PPC que estás manejando para ellos. Bueno, lo que ofreces a través de los informes de PPC y lo que tus clientes quieren ver a veces es difícil de saber. Aquí es donde la importancia de la herramienta de informes de PPC entra en juego.
Con la ayuda del correcto herramienta de informes PPC, puedes preparar fácilmente informes de PPC de forma semanal, mensual y trimestral mientras programas la automatización. No solo facilita tu tarea de informes de PPC, sino que también te ahorra mucho tiempo y dinero. Puede que sepas que hay plantillas y ciertos métricas que son esenciales para mencionar en los informes de PPC y la herramienta de informes de PPC adecuada te ayuda a incluir todo lo que hace que tu informe sea perspicaz y fácil de entender. Enviar informes de PPC adecuados te llevará a construir confianza en tus clientes y mejorar los procesos.
3 things to remember for making perfect PPC reports
Be Consistent and Transparent
Make sure the report you are sharing with your clients has actual stats and details. When you share the actual stats, you build trust in your customers and promote honest conversation with them while handling their PPC campaign. Also, be consistent in following the PPC report format. This helps your clients to understand the report easily and get familiar with your workflow. A well-structured report enables them to track key performance indicators (KPIs) over time and make data-driven decisions confidently. Avoid cherry-picking data to present only favorable outcomes—transparency is crucial for a productive partnership. Providing insights into both successful aspects and areas for improvement will demonstrate your commitment to optimizing their campaigns.
Start with Objectives
Every client has different requirements. Some focus on impressions and clicks while some want improved click-through rate and conversions. Thus, while preparing a PPC report for your clients, consider their goals and expectations for running a PPC campaign. Begin the report with a section summarizing these objectives and how the campaign has performed against them. If a client prioritizes return on ad spend (ROAS), highlight this metric prominently. If their goal is lead generation, emphasize cost per lead (CPL) and conversion rates. By aligning your report structure with the client’s business objectives, you ensure that they can quickly grasp the most relevant insights and assess whether their PPC investment is yielding desired results.
Have Definitions in The Report
Your client may not understand all the terms and acronyms you used in the report. You should define the terms if you used in the figures or tables, that is helpful for your client to understand the report easily. Consider adding a glossary section at the end of the report or including tooltips in digital versions. Common PPC terms such as CPC (Cost Per Click), CTR (Click-Through Rate), and Quality Score should be clearly explained. Using visual aids like charts, graphs, and annotations can also make complex data more digestible. The more accessible your report is, the more valuable it becomes to your client, empowering them to make informed decisions about their advertising strategy.
Ahora, si estás buscando una herramienta de informes de PPC popular y gratuita que también sea fácil de acceder, entonces puedes confiar sin duda en Dataslayer. Se conoce como la mejor alternativa a supermetrics, con diversas características y funcionalidades que te ayudan a crear informes de PPC adecuados y perspicaces en poco tiempo.
You can directly update the data in google sheets from various sources such as Microsoft advertising, Google DV360, DCM, Google Search Console, Facebook, Google ads, and Criteo. It is very simple to make PPC reports and import them into the google sheets automatically.
