Blog de Dataslayer

Uncover the latest insights, tips, and trends to empower your journey with Dataslayer's cutting-edge technology.

Blog

n8n API + Dataslayer: The Best Way to Automate Your Marketing Reporting

Managing marketing data can easily become a time-consuming task. Between exporting reports from platforms like Google...

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Blog

Why a Marketing Mix Modeling Software Is Essential for Modern Brand Awareness Strategy

Between tight budgets, shifting consumer habits, and a growing list of channels to manage, marketers today...

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Blog

From Contextual to Shoppable: The 3 New Amazon Interactive Ads You Can’t Miss

The streaming wars are evolving, and with them, the advertising landscape. As platforms grapple with rising...

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Blog

The Best Supermetrics Alternatives Based on Real User Reviews in 2025

If you’re working in marketing, you know how messy data can get. Pulling numbers from different...

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The Real Struggles Behind Marketing Reporting Challenges and How to Solve Them (2025)

Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...

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How to Build an Apple Search Ads Dashboard for Smarter Campaign Analysis

Apple Search Ads have become an essential acquisition channel for app marketers who want to reach...

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Blog

How to Adapt Your Strategy to Social Media Algorithm Changes 2025

2025 isn’t the year to play it safe on social. Every major platform has redefined what...

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Blog

Reveal the Real Impact: Influencer Marketing Reporting and ROI Measurement with Dataslayer

Influencer marketing has become a key strategy for brands looking to reach specific audiences in a...

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Optimización de Campañas y Analytics

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Optimización de Campañas y Analytics

5 Ways to Improve ROAS Without Increasing Your Campaign Budget

Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...

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Optimización de Campañas y Analytics

Campañas de Marketing Intermitentes en 2025: Por qué la Consistencia es Clave para el Éxito

Are you tired of the constant pressure to justify the budget of your Marketing Campaigns? Do...

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Optimización de Campañas y Analytics

How to Implement Effective Attribution Models in Today’s Digital Landscape

Attribution modeling can feel like solving a puzzle in the ever-evolving digital marketing world. How do...

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Optimización de Campañas y Analytics

Boost Your Marketing Reports with a Strong Click-Through Rate

Learn how to measure and improve CTR in marketing reports to enhance campaigns and drive better...

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Optimización de Campañas y Analytics

What is a KPI Report? How to Create Effective Marketing Reports That Drive Results

Learn to create an effective KPI report with this guide, covering goal setting, choosing measurable KPIs,...

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Optimización de Campañas y Analytics

Modelos de Atribución GA4: Limitaciones y Soluciones para Tiendas Físicas y Marketing Offline

When it comes to tracking conversions, Google Analytics 4 (GA4) provides advanced attribution models that help...

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Optimización de Campañas y Analytics

The Perfect Connection: Dataslayer Integration to Optimize Your Klaviyo Email Marketing Campaigns

Ready to optimize your email marketing strategy? Discover how Klaviyo and Dataslayer.ai can work together to...

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Optimización de Campañas y Analytics

Top 5 Use Cases for Data Blending in Your Strategy

Data blending is a powerful method to bring together isolated data sets, allowing you to see...

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Análisis de Datos e Informes en Marketing

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Análisis de Datos e Informes en Marketing

The Real Struggles Behind Marketing Reporting Challenges and How to Solve Them (2025)

Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...

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Análisis de Datos e Informes en Marketing

How to Build an Apple Search Ads Dashboard for Smarter Campaign Analysis

Apple Search Ads have become an essential acquisition channel for app marketers who want to reach...

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Análisis de Datos e Informes en Marketing

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

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Análisis de Datos e Informes en Marketing

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

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Análisis de Datos e Informes en Marketing

5 misused Graphs in Reports: Which Report Charts Confuse and Which Truly Help in Decision-Making?

Data visualization plays a crucial role in reporting and decision-making. However, when report charts are misused,...

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Análisis de Datos e Informes en Marketing

How to Effectively Reduce Reporting Time by 80% with Automation Tools

It’s Monday morning, and your inbox is already flooded with emails. Your boss pings you: “Can...

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Análisis de Datos e Informes en Marketing

How to Connect TikTok Ads to Google Sheets for Accurate Data Analysis

You’re running TikTok Ads campaigns, you can sense there’s untapped potential in your data. You suspect...

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Análisis de Datos e Informes en Marketing

The best marketing reporting software for data-driven decisions

In today’s fast-paced digital world, managing and analyzing marketing data is more challenging than ever. Marketers...

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Estrategias y Tendencias de Marketing Digital

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Estrategias y Tendencias de Marketing Digital

From Contextual to Shoppable: The 3 New Amazon Interactive Ads You Can’t Miss

The streaming wars are evolving, and with them, the advertising landscape. As platforms grapple with rising...

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Estrategias y Tendencias de Marketing Digital

How to Adapt Your Strategy to Social Media Algorithm Changes 2025

2025 isn’t the year to play it safe on social. Every major platform has redefined what...

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Estrategias y Tendencias de Marketing Digital

ChatGPT Shopping Assistant: A New Player in E-commerce Search That Marketers Can’t Ignore

Online shopping is changing (again!). This time, not because of a new app, marketplace, or social...

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Estrategias y Tendencias de Marketing Digital

Video Marketing in 2025: Short-Form, Smart Tools, and the Live Video Comeback

If it feels like everyone’s doing video right now, you’re not wrong. In 2025, video marketing...

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Estrategias y Tendencias de Marketing Digital

Generative Engine Optimization (GEO): How to Optimize Your Content in 2025

What if your content never ranks in AI-generated answers, even though it’s SEO-perfect? That’s the harsh...

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Estrategias y Tendencias de Marketing Digital

AI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now

Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...

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Estrategias y Tendencias de Marketing Digital

AI in Content Marketing: Strategies, Tools, and the Future of Marketing

AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...

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Estrategias y Tendencias de Marketing Digital

Generative AI in Digital Marketing: A Powerful Tool or a Risky Gamble?

The Future of Marketing is Here, Are You Ready? Imagine a world where marketing content is...

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Herramientas y tecnologías de marketing digital

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Herramientas y tecnologías de marketing digital

n8n API + Dataslayer: The Best Way to Automate Your Marketing Reporting

Managing marketing data can easily become a time-consuming task. Between exporting reports from platforms like Google...

Leer más
Herramientas y tecnologías de marketing digital

Why a Marketing Mix Modeling Software Is Essential for Modern Brand Awareness Strategy

Between tight budgets, shifting consumer habits, and a growing list of channels to manage, marketers today...

Leer más
Herramientas y tecnologías de marketing digital

The Best Supermetrics Alternatives Based on Real User Reviews in 2025

If you’re working in marketing, you know how messy data can get. Pulling numbers from different...

Leer más
Herramientas y tecnologías de marketing digital

The Real Struggles Behind Marketing Reporting Challenges and How to Solve Them (2025)

Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...

Leer más
Herramientas y tecnologías de marketing digital

ChatGPT Shopping Assistant: A New Player in E-commerce Search That Marketers Can’t Ignore

Online shopping is changing (again!). This time, not because of a new app, marketplace, or social...

Leer más
Herramientas y tecnologías de marketing digital

Make Your Data Talk with Looker Studio Query Result Variables

Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...

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Herramientas y tecnologías de marketing digital

Looker Studio Email Limits in 2025: What Marketers Need to Know

Have you ever set up a flawless automated report, only to have your client tell you...

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Herramientas y tecnologías de marketing digital

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

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Publicidad pagada y gestión de PPC

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Publicidad pagada y gestión de PPC

5 Ways to Improve ROAS Without Increasing Your Campaign Budget

Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...

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Publicidad pagada y gestión de PPC

Google Demand Gen: New Updates 2025

Google just rolled out some exciting new features for Demand Gen campaigns, giving marketers more control,...

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Publicidad pagada y gestión de PPC

How the Meta Views Metric is Improving Content Performance Tracking

Meta Views Metric is now the most important KPI to track in your reports. Meta has...

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Publicidad pagada y gestión de PPC

Exciting New Pinterest AI and Automation Campaign Features

A suite of innovative Pinterest AI and automation tools has recently been introduced to help advertisers...

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Publicidad pagada y gestión de PPC

Mastering TikTok Marketing Strategy: Proven Search Ads Campaign Tricks to Boost Engagement

TikTok has just launched its new TikTok Search Ads Campaign, marking a significant shift for marketers...

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Publicidad pagada y gestión de PPC

Meta Ads New Formats To Boost Your Holiday Campaigns

Meta ads are essential for businesses looking to maximize their impact during the holiday season. As...

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Publicidad pagada y gestión de PPC

Ad Targeting Changes: How Meta’s New Rules Will Challenge Marketers

The ad targeting changes of Meta have recently altered how advertisers can approach audience segmentation on...

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Publicidad pagada y gestión de PPC

New TikTok Privacy Regulations and Ad Tools: Positive Changes for Users and Advertisers

On July 03, 2024, TikTok announced several new features to give users and advertisers more control...

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Marketing en Redes Sociales e Influencers

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Marketing en Redes Sociales e Influencers

Reveal the Real Impact: Influencer Marketing Reporting and ROI Measurement with Dataslayer

Influencer marketing has become a key strategy for brands looking to reach specific audiences in a...

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Marketing en Redes Sociales e Influencers

Generation Z Marketing: Powerful Tactics to Attract a Hyperconnected Audience

Generation Z marketing is becoming a crucial strategy for brands aiming to connect with today’s most...

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Marketing en Redes Sociales e Influencers

New TikTok Privacy Regulations and Ad Tools: Positive Changes for Users and Advertisers

On July 03, 2024, TikTok announced several new features to give users and advertisers more control...

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Marketing en Redes Sociales e Influencers

Twitter’s Transition to X: Powerful Changes on Marketing Professionals

As we know, social media platforms are continuously evolving, and Twitter is no exception to this...

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Marketing en Redes Sociales e Influencers

How To Use Social Media Marketing As An Effective Tool

Today, over 4.59 billion people are active on social media and expected to reach over 6 billion...

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Marketing en Redes Sociales e Influencers

Twitter Analytics: mejores prácticas para analizar tus estadísticas

Twitter (X) Analytics provides the most powerful data that can impact and inform your marketing strategies....

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Marketing en Redes Sociales e Influencers

TikTok Analytics: How to measure your success with marketing reporting

Marketing analytics have always been the most effective resource that digital marketers rely on to improve...

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Marketing en Redes Sociales e Influencers

Cómo aprovechar al máximo Meta Business Suite y por qué es genial

Facebook and Instagram are two social media channels that grow more popular daily. Facebook has 2.93 billion...

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