julio 5, 2024
Kate Zakharova Marketing Mix Modeling (MMM) offers a powerful way to analyze and optimize your marketing efforts. This statistical technique evaluates how different marketing activities affect sales […]
julio 2, 2024
Kate Zakharova Today, companies encounter a vast amount of data produced at an incredibly fast rate. This information holds great promise but is frequently spread out across […]
mayo 28, 2024
Kate Zakharova Understanding and analyzing website traffic is crucial for the success of any business. Website traffic analysis provides valuable insights into the performance, reach, and effectiveness […]
abril 15, 2024
Adela If you’re seeking an alternative to Supermetrics, Dataslayer is the tool worth exploring. Dataslayer provides agencies of any size with significant savings compared to Supermetrics […]
abril 12, 2024
Kate Zakharova In 2024, there are plenty of digital marketing tools available. Supermetrics is one of the most popular choices for ETL (extract, transform, and load) tasks, […]
junio 1, 2023
Julia Introduction Digital advertising is a rapidly evolving field, and artificial intelligence (AI) is playing an increasingly important role. AI is being used to improve targeting, […]
mayo 10, 2023
Adela Analyzing data is crucial to measure all our campaigns and adjust them accordingly, but the part where we need to predict how our campaigns are […]
abril 18, 2023
Benard Kiplangat Do you want to spend less time and money planning and optimizing your ad campaigns? Are you struggling to build optimal targets, utilize your ad […]
marzo 2, 2023
Benard Kiplangat Setting up Google Analytics 4 can be daunting and tedious, especially if you’re new to Google Analytics. Having a detailed GA4 set-up checklist at your […]
diciembre 18, 2022
Benard Kiplangat Generative AI, especially Natural Language Processing, is a significant aspect of technology that have had a significant impact across all industries. And with the new […]
noviembre 24, 2022
Benard Kiplangat On October 11, during Google Next 2022 virtual user conference, Kate Wright, Senior Director for BI Product Management at Google, announced that all Google Cloud […]
septiembre 30, 2022
Benard Kiplangat Ready to learn how to drive effective digital marketing in the Metaverse? Well, that’s what we will discuss today in this article. Metaverse is a […]
