How to Connect TikTok Ads to Google Sheets for Accurate Data Analysis

You’re running TikTok Ads campaigns, you can sense there’s untapped potential in your data. You suspect hidden patterns in your campaigns, opportunities to optimize your budget, and insights that could drive better results. But how do you uncover them without spending hours manually exporting and organizing data?

The answer: Automate your TikTok Ads data extraction to Google Sheets and perform advanced analysis with ease.

In this article, you’ll learn how to seamlessly connect TikTok Ads to Google Sheets using Dataslayer, and how to analyze your data like a pro.

Why Connect TikTok Ads to Google Sheets?

Managing TikTok Ads data manually is inefficient. Exporting reports, cleaning data, and merging spreadsheets is time-consuming and error-prone. Automating this process allows you to:

• Save time – No more manual exports.
• Ensure data accuracy – Eliminate human errors.
• Analyze trends easily – Spot patterns and optimize performance.
• Share reports effortlessly – Keep stakeholders updated with live data.

Google Sheets, combined with a tool like Dataslayer, makes this process seamless.

Step 1: Setting Up Dataslayer for TikTok Ads

Before diving into data analysis, you need to connect TikTok Ads to Google Sheets. Here’s how:

1. Install Dataslayer

Dataslayer is a powerful automation tool that pulls marketing data directly into Google Sheets, among other platforms. Install the complemento de Dataslayer from the Google Workspace Marketplace.

2. Connect Your TikTok Ads Account

Once installed:

1. Open Google Sheets and go to Extensions > Dataslayer > Launch Sidebar.
2. Seleccionar New Query and choose TikTok Ads as your data source.
3. Authenticate your TikTok Ads account.

3. Configure Your Query

Dataslayer allows you to customize your data extraction:

• Select date ranges (e.g., last 30 days, custom range, etc.).
• Choose metrics like impressions, clicks, conversions, ROAS, …
• Filter (if necessary) by a campaign, ad group, or the dimension/metric you prefer.

Once set up, click Run Query and your TikTok Ads data will populate your Google Sheet in seconds. You can also schedule automatic updates to keep your data fresh.

Step 2: Analyzing TikTok Ads Data in Google Sheets

Now that your data is flowing into Google Sheets, it’s time for deep analysis. Here are three ways to extract powerful insights:

1. Identify High-Performing Campaigns

Use Dataslayer’s built-in filters and sorts, or Google Sheets functions, to analyze campaign performance.

For example, you can filter campaigns with more than 1,000 impressions and a CTR above 2%, allowing you to focus on successful campaigns.

2. Detect Anomalies with Conditional Formatting

Highlight unusual performance trends:

1. Select your data range.
2. Ve a Format > Conditional Formatting.
3. Set rules (e.g., highlight rows where CTR is below 1%).

3. Automate Performance Alerts

Set up Google Sheets alerts:

• Use the formula =IF([Data range]<1%, "⚠️ Low CTR!", "✅ Good") to flag underperforming ads.
• Combine with Google Apps Script to send email alerts when performance drops.

Step 3: Create Live Dashboards in Google Sheets

Marketers and analysts need dynamic dashboards to track performance in real-time. Here’s how to build one:

1. Use Google Sheets Pivot Tables
   • Select your dataset.
   • Clic Insertar > Tabla Dinámica.
   • Summarize key metrics like spend, conversions, and ROAS.
2. Visualize Data with Charts
   • Ve a Insert > Chart.
   • Elige line charts for trends, bar charts for comparisons.
   • Utiliza Slicers to filter data by campaign, date, or region.
3. Share Live Reports
   • Clic Compartir in Google Sheets.
   • Set permissions for your team or clients.
   • Utiliza el Publicar en la web feature for a live report link.

Reflexiones Finales

Connecting TikTok Ads to Google Sheets with Dataslayer is a game-changer for marketers and analysts. It saves time, reduces errors, and unlocks powerful insights for better decision-making.

Now that you know how to automate data extraction and perform advanced analysis, the next step is putting it into action. Try it today and take control of your TikTok Ads data like never before.