Integrating data from multiple sources is essential for making informed decisions in today’s data-driven landscape. Data integration brings together information from different platforms […]
Análisis de Datos e Informes en Marketing
Cuando se trata de rastrear conversiones, Google Analytics 4 (GA4) ofrece modelos de atribución avanzados que ayudan a los marketers a entender qué canales contribuyen a las acciones de los usuarios, tales como […]
¿Listo para optimizar tu estrategia de email marketing? Descubre cómo Klaviyo y Dataslayer.ai pueden trabajar juntos para ayudarte a crear, ejecutar y rastrear campañas de alto rendimiento.
Looker Studio es muy popular entre los marketers porque facilita la creación de informes. Sin embargo, al manejar grandes cantidades de datos, Looker Studio a veces carga […]
If you’re seeking an alternative to Supermetrics, Dataslayer is the tool worth exploring. Dataslayer provides agencies of any size with significant savings compared to Supermetrics […]
In this article we study why Google Ads and GA4 report different data. Learn about conversion modeling, tag setups, lookback windows, and more to understand and minimize discrepancies.
Understanding and analyzing website traffic is crucial for the success of any business. Website traffic analysis provides valuable insights into the performance, reach, and effectiveness […]
Digital marketing reporting has revolutionized the way businesses track and optimize their marketing campaigns. By leveraging analytics and reporting tools, organizations can gather crucial data […]
In 2023, what are the best alternatives to Supermetrics that you can consider for your company? Every marketing professional needs an ETL (Extract, Transform, Load) […]
Google Universal Analytics, or simply Google Analytics, will be sunsetting by 1st July 2023 to pave the way to the new Google Analytics 4 version. […]
A spreadsheet packed with only numbers makes it almost impossible to spot trends and make sense of your data at a glance. Now, import all […]
For your business to grow, you must try to see and compare the evolution of your marketing or advertising campaigns over time in Looker Studio. […]