In this article we study why Google Ads and GA4 report different data. Learn about conversion modeling, tag setups, lookback windows, and more to understand and minimize discrepancies.
Data Analysis and Reporting in Marketing
Understanding and analyzing website traffic is crucial for the success of any business. Website traffic analysis provides valuable insights into the performance, reach, and effectiveness […]
If you’re seeking an alternative to Supermetrics, Dataslayer is the tool worth exploring. Dataslayer provides agencies of any size with significant savings compared to Supermetrics […]
Digital marketing reporting has revolutionized the way businesses track and optimize their marketing campaigns. By leveraging analytics and reporting tools, organizations can gather crucial data […]
In 2023, what are the best alternatives to Supermetrics that you can consider for your company? Every marketing professional needs an ETL (Extract, Transform, Load) […]
Google Universal Analytics, or simply Google Analytics, will be sunsetting by 1st July 2023 to pave the way to the new Google Analytics 4 version. […]
A spreadsheet packed with only numbers makes it almost impossible to spot trends and make sense of your data at a glance. Now, import all […]
For your business to grow, you must try to see and compare the evolution of your marketing or advertising campaigns over time in Looker Studio. […]
Twitter Analytics provides the most powerful data that can impact and inform your Twitter marketing strategies. And to use your Twitter Analytics data accurately, you […]
On October 11, during Google Next 2022 virtual user conference, Kate Wright, Senior Director for BI Product Management at Google, announced that all Google Cloud […]
Marketing analytics have always been the most effective resource that digital marketers rely on to improve their marketing strategy. However, TikTok’s analytics is still new, […]
A sluggish report in Google Data Studio is one of the worst nuisances that every marketer dislikes. But why is Google Data Studio so slow […]