Data Analysis and Reporting in Marketing

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8 Key Reasons for Data Discrepancies Be...

junio 27, 2024

In this article we study why Google Ads and GA4 report different data. Learn about conversion modeling, tag setups, lookback windows, and more to understand and minimize discrepancies.

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Why You Must Deeply Analyze Your Websit...

mayo 28, 2024

Understanding and analyzing website traffic is crucial for the success of any business. Website traffic analysis provides valuable insights into the performance, reach, and effectiveness […]

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The Power of Digital Marketing Reportin...

julio 12, 2023

Digital marketing reporting has revolutionized the way businesses track and optimize their marketing campaigns. By leveraging analytics and reporting tools, organizations can gather crucial data […]

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Best Alternatives to Supermetrics in 2023

marzo 3, 2023

In 2023, what are the best alternatives to Supermetrics that you can consider for your company? Every marketing professional needs an ETL (Extract, Transform, Load) […]

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How To Import Data From Google Universa...

enero 24, 2023

Google Universal Analytics, or simply Google Analytics, will be sunsetting by 1st July 2023 to pave the way to the new Google Analytics 4 version. […]

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See And Compare The Evolution Of Your M...

enero 11, 2023

For your business to grow, you must try to see and compare the evolution of your marketing or advertising campaigns over time in Looker Studio. […]

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Twitter Analytics: Best Practices For A...

diciembre 5, 2022

Twitter Analytics provides the most powerful data that can impact and inform your Twitter marketing strategies. And to use your Twitter Analytics data accurately, you […]

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Data Studio becomes Looker Studio: What...

noviembre 24, 2022

On October 11, during Google Next 2022 virtual user conference, Kate Wright, Senior Director for BI Product Management at Google, announced that all Google Cloud […]

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TikTok Insights: How to measure your su...

octubre 21, 2022

Marketing analytics have always been the most effective resource that digital marketers rely on to improve their marketing strategy. However, TikTok’s analytics is still new, […]

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