julio 1, 2024
Kate Zakharova Access to extensive data and advanced tools we have nowadays can greatly improve marketing decisions, but many companies still struggle to optimize their advertising budgets. In this article we will explain how Marketing Mix Modeling can increase ROI and handle the budgets effectively.
mayo 23, 2024
Juliana Cintra As we wrap up the month, it’s time to dive deep into your campaign performance and understand how your marketing efforts have paid off. Whether […]
noviembre 30, 2023
Adela Marketing Mix Modeling (MMM) is a powerful tool that can help businesses get a clear picture of how their Marketing efforts affect their profits. By […]
noviembre 7, 2023
Adela In the dynamic landscape of digital marketing, the key to achieving higher conversion rates and personalized customer experiences lies in advanced segmentation strategies. Audience segmentation […]
julio 12, 2023
Julia Digital marketing reporting has revolutionized the way businesses track and optimize their marketing campaigns. By leveraging analytics and reporting tools, organizations can gather crucial data […]
junio 1, 2023
Julia Introduction In today’s competitive marketplace, businesses need to do everything they can to maximize their return on investment (ROI). One of the most effective ways […]
abril 18, 2023
Benard Kiplangat Do you want to spend less time and money planning and optimizing your ad campaigns? Are you struggling to build optimal targets, utilize your ad […]
abril 16, 2023
Benard Kiplangat Setting up Google Analytics 4 eCommerce on your site can be a little confusing. And because Google Analytics does not automatically collect eCommerce data from […]
marzo 2, 2023
Benard Kiplangat Setting up Google Analytics 4 can be daunting and tedious, especially if you’re new to Google Analytics. Having a detailed GA4 set-up checklist at your […]
enero 24, 2023
Benard Kiplangat Google Universal Analytics, or simply Google Analytics, will be sunsetting by 1st July 2023 to pave the way to the new Google Analytics 4 version. […]
enero 4, 2023
Benard Kiplangat What does the new year signify for you as a marketer? Is it setting new goals and resolutions, renewing your determination, or strengthening your purpose? […]
diciembre 23, 2022
Benard Kiplangat Today, over 4.59 billion people are active on social media and expected to reach over 6 billion in 2027. That’s almost 59% of the world’s total […]
