Recently, Meta made a significant change to its advertising platform. They’ve removed the option to exclude detailed targeting in ads. This change could have a […]
Paid Advertising and PPC Management
If you are thinking to use Pinterest ads to drive your marketing strategy, you’re lucky. With over 433 million global active users, Pinterest Ads can be […]
Geotargeting and Multi-regional campaigns are two of the most popular geomarketing approaches that you can use to improve your PPC strategy. These two approaches can […]
How do you know if your Facebook marketing strategy is profitable? That is if you are wasting your money and time on it. Precisely, to […]
LinkedIn is the second most popular platform among B2B marketers, topping the first position as the most trusted social network in the U.S., and beyond. […]
Finding the right and the best PPC tools to manage your campaigns will ultimately lead to a better Return on your Investment(ROI). PPC, or Pay-Per-Click, […]
Google Data Studio has become an indispensable tool for marketers and businesses. Visualizing Apple Search Ads (ASA) in Google Data Studio is one of the […]
Optimizing your PPC Campaign Reach based on a budget can significantly take your company to new levels. Over time, more marketing strategies have been developed […]
Although TikTok is a young social media channel, it has more impressions and higher engagement rates than many other channels. TikTok ads campaigns have so […]
In this article, we will discuss the 7 powerful ways to optimize your LinkedIn Ads Campaigns. We will also cover why optimization is extremely important […]
In this article, we’ll dive into the differences, similarities, advantages, and disadvantages of the new Google Ads API vs the old Google AdWords API.
Google ads’ quality score rates the relevancy of your ads through keywords, landing pages as well as a search query. If you are using Adwords, […]