Juliana Cintra décembre 27, 2024
Wow, can you believe the end of the year is already here? I’ve been listening to Mariah Carey’s Christmas classics for over a month now! Time really flies, especially when you work in marketing, where it feels like every month brings a new event or campaign.
2024 has been an incredible year for us here at Dataslayer, filled with growth, exciting new features, and updates designed to make our tool even more powerful for marketers like you. Let’s take a look back at the biggest updates and milestones from Dataslayer this year!
Morpheus
This Dataslayer Wrapped 2024 has to start with Morpheus, which is, without a doubt, our favorite feature of the year.
If you’ve somehow missed it (I’m not sure what you’ve been doing if you use Dataslayer and haven’t tried Morpheus yet, but hey, no judgment), Morpheus is a powerful Marketing Mix Modeling platform. It helps you optimize your budget by reallocating funds to the channels that provide the best return on investment. The best part? It doesn’t rely on tracking or cookie data. All it needs from you is at least a year’s worth of data to deliver the most accurate insights.
You’re probably familiar with GA4 attribution, which focuses on short-term, user-level insights and specific touchpoints. Morpheus, on the other hand, takes a broader approach. It evaluates both online and offline channels, along with external factors like weather, seasonality, and economic trends, to assess the overall impact on sales. This gives you a holistic view of how every marketing effort contributes to your business outcomes.
With Morpheus, you can dive deep into your data, uncover its full potential, and even forecast future outcomes. It simulates different marketing investment scenarios, helping you predict what will work best based on historical trends.
Data Blending & Custom Formulas
The Data Blending is another standout feature of the year, and we couldn’t be more excited about how well it’s been received. It’s always great to launch something new and see you dive in and make it your own!
Our Blended Connectors are available on the Large Plans for all our destinations (with the exception of Looker Studio, which has its own Blended feature). This tool allows you to merge multiple data sources into a single, unified dataset. But that’s not all, you can also create custom metrics within the blended connectors, so your reports can be tailored exactly to your needs!
This feature reduces the need for multiple queries and tables, letting you compare, combine, and contrast data from different channels in one place (a dream!).
Leaders on G2!
Remember when we traded cards as kids and hated getting duplicates? Well, as adults in marketing, we’ve totally flipped the script. We now love earning repeat badges (and picking up new ones), especially when they come from G2!
This year, we’ve been proud to be recognized multiple times as a Momentum Leader, Best Support, High Performer, Easiest to Use, and Users Most Likely to Recommend, among others. We’re so happy about these awards! With so many marketing tools out there, it’s an honor for Dataslayer to stand out, and that’s all thanks to you!
So, thanks once again for helping us help you. We know you’ve heard this a lot, but your feedback truly means a lot to us.
DMWF Event
We attended the DMWF Event, and we loved it! It was our first (but definitely not our last) event, and the experience was amazing. Meeting so many of you in person was a highlight, and we’re already thinking about where to go next!
What events are you planning to attend next year? Are there any you’d like to see us at? We’d love to hear from you and hopefully meet up for a chat!
Web & APP
A lot has happened with our web and app this year! We’ve been working hard to improve your experience, so let’s break down the most important changes and new features.
New UI app
We’ve given the Dataslayer App a fresh new look to make it easier and more enjoyable to use. We wanted to make sure it’s not only nice to look at but also easy to navigate. Plus, one of the most requested features is now available: you can now check your invoice history directly in the app!
User Guides
To match the new design, we’ve also created simple and clear User Guides. These guides will help new users understand how each feature works. Some guides are step-by-step instructions, and others have video demos! We know that sometimes you prefer not to make that video demo call (we totally understand!), so now you can watch the demos on your own time. And don’t worry, our live chat is always here if you need help, we have the G2 badge of the best support for a reason!
Website in 5 languages
Since Dataslayer is becoming more international, we’ve made it easier for our global users to access our website and app. We’ve translated both into 5 different languages to make sure everyone around the world can use our tools in their preferred language.
Destinations
In 2024 we didn’t launch 1 or 2, we launched 3 new destinations!
Power BI
If you’re more into Microsoft than Google, Power BI is the perfect alternative to Looker Studio. Microsoft Power BI is a powerful data visualization and reporting platform, while it’s often used by business analysts, it’s designed to be accessible even for those without specialized data knowledge.
With the Dataslayer connector, you can easily create reports and dashboards that automatically pull in your marketing data. Power BI lets you turn that data into a wide range of visuals, including pie charts, decomposition trees, gauge charts, KPIs, combo charts, bar and column charts, ribbon charts, and many more options.
Amazon S3 & Redshift destinations
If you’re looking to manage marketing data, this year we’ve also launched the Amazon S3 and Amazon Redshift destinations.
With Dataslayer for Amazon S3, you can easily store large volumes of raw marketing data, such as campaign files or images, in a scalable and cost-effective way. It’s perfect for keeping your data secure and easily accessible.
On the other hand, Amazon Redshift is a powerful data warehouse, and with Dataslayer, you can seamlessly transfer your marketing data for fast analysis. It’s ideal for marketers who need to run complex queries and generate insights quickly, making it perfect for in-depth analytics and reporting.
Globant Case Study: How they achieve higher productivity with Dataslayer
Many of you asked us for a case study, and we were excited to finally share one with our client, Globant! We want to thank them for taking the time to participate and share their experience with us. It was not only great to publish this case study after so many of you requested it, but it was also amazing to see how Dataslayer was helping with their daily tasks.
If you haven’t had the chance to read it yet, you can check it out here! It’s a great way to see how other companies have used Dataslayer to improve their work.
LinkedIn Newsletter: “Data-Driven Wins: Smarter Marketing”
We can’t finish this Dataslayer Wrapped 2024 without reminding you that this year we’ve also launched Data-Driven Wins: Smarter Marketing, our brand-new newsletter on LinkedIn!
Every Friday, we dive into key marketing topics, industry trends, and the latest updates in paid and social media. If you’re a marketer looking for fresh strategies or just want to stay ahead of the curve, this newsletter is your go-to source for insightful, data-driven content.
If you’re not following us on LinkedIn yet, I don’t know what you’re waiting for! Our team puts a lot of effort into creating valuable content, so support them by following us!
That was a lot of exciting news! We’ve listened to you, created new features, and launched plenty of updates all thanks to your feedback. So, a big thank you for helping us make Dataslayer better year after year! We’re looking forward to an even better 2025.
Warmest Holiday Wishes from all of us at Dataslayer!
