Juliana Cintra février 18, 2025
In 2024, we explored the best Supermetrics alternatives, analyzing their features, pricing, and advantages. Now, in 2025, the market has evolved, and new tools have emerged while existing platforms have improved.
Today, we revisit the best Supermetrics alternatives, highlighting why Dataslayer stands out as the top choice for businesses and marketers looking for a robust and cost-effective data integration solution.
At the end of this article, you’ll find a comparison table that highlights the key features and pricing of each tool, helping you make a well-informed decision on the best Supermetrics alternative for your needs.
1. Dataslayer – The Best Supermetrics Alternative in 2025
If you’re looking for a powerful yet affordable alternative to Supermetrics, Dataslayer remains the best option in 2025. This tool has grown significantly over the past year, offering seamless integrations with Google Sheets, Microsoft Excel, Looker Studio, Power BI, BigQuery, Amazon S3, and Amazon RedShift, making it a go-to solution for marketers and analysts.
Additionally, they have recently launched their new Marketing Mix Modeling platform, Morpheus, which gives you insights into your marketing results so you can identify the channels that deliver the best results et re-allocate your marketing budget in a smarter, data-driven way.
Why Choose Dataslayer Over Supermetrics?
- Cost-effective: Dataslayer provides similar functionalities with a scalable and flexible pricing model based on your usage.
- Supports 45+ Data Sources: Including Google Ads, Facebook Ads, Bing, TikTok, LinkedIn, Twitter, Reddit, Pinterest, and more.
- Convivial: Easy-to-use interface, perfect for both beginners and advanced users.
- Automated Data Refreshes: Set up schedules to keep reports updated without manual effort.
- Excellent Customer Support: Quick response times and personalized support.
- Évolutivité: Whether you’re a small business or an enterprise, Dataslayer adapts to your needs with flexible plans.
- Custom Query Builder: Provides advanced customization options for users who require complex data manipulations.
- Privacy-First Approach: Ensures compliance with data privacy regulations.
- Data Blending Feature: The Blended Connector merges multiple data sources into a unified dataset, combining platforms like Google Ads and Facebook Ads. It streamlines reporting by reducing queries and tables, enabling easy comparison and analysis without complex formulas or master sheets.
- Reliable Uptime and Performance: Ensures that data extractions and reports are always available without unexpected downtimes.
- Extensive documentation: In addition to support, it has an extensive knowledge base that covers both tutorials of its tools and integrations as well as frequently asked questions. As well as video demos on its youtube channel.
Morpheus: Dataslayer Marketing Mix Modeling Platform
Marketing Mix Modeling (MMM) is a data-driven approach that helps businesses understand the effectiveness of their marketing efforts by analyzing historical data and predicting future performance. Morpheus is an advanced AI-powered platform that enables marketers to optimize budget allocation, improve ROI, and gain deeper insights into their marketing strategies.
Morpheus utilizes AI and machine learning to evaluate the impact of various marketing channels, both online and offline, providing businesses with a holistic view of their campaigns. With seamless integration into multiple data sources, Morpheus helps companies streamline their decision-making process and improve marketing efficiency.
Both Dataslayer and Morpheus Marketing Mix Modeling empower marketers with the tools they need to make data-driven decisions in 2025. Try them today and see why thousands of businesses have made the switch!
2. Improvado
Improvado remains a strong competitor, especially for large enterprises that require extensive data processing.
It supports 500+ data sources, surpassing Supermetrics’ 150+. And offers advanced ETL (Extract, Transform, Load) capabilities, making it ideal for complex marketing data needs.
Additionally, its AI-driven transformation tools allow marketers to process and visualize data efficiently which makes it a strong contender for enterprises seeking comprehensive data solutions, but at a higher price point compared to other competitors.
3. Funnel.io
Funnel.io is another enterprise-focused tool that serves as a Supermetrics alternative, designed for automating data collection and transformation.
It integrates with multiple destinations, also supporting 500+ data sources, including data warehouses and visualization tools, making it a solid choice for data-heavy companies. However, its learning curve and pricing structure might not be ideal for all businesses.
4. Windsor.ai
For businesses looking for a more cost-effective option than Supermetrics, Windsor.ai offers a good balance between price and functionality.
It supports integration with multiple data warehouses and provides unlimited integration with Google Sheets for 315+ data sources. This flexibility makes it suitable for businesses aiming to optimize marketing data management without incurring high costs.
However, it lacks some of the deeper integration options that Dataslayer and Improvado provide, and its interface might not be as intuitive or aesthetically pleasing as those of certain competitors.
5. Coupler.io
Coupler.io is another user-friendly choice when looking for a Supermetrics alternative that specializes in automated data imports.
It’s an excellent choice for those who need a simple, no-code solution for integrating data from business applications into Google Sheets or Excel. While it provides a straightforward setup, its advanced reporting and transformation capabilities are more limited.
6. Porter Metrics
Designed for medium-sized agencies, Porter Metrics is another Supermetrics alternative that provides easy-to-use reporting solutions, with pre-built dashboards and templates that streamline data visualization.
It is a great choice for marketing teams but may not have the depth of integrations required by larger enterprises.
7. Adverity
A powerful AI-driven marketing analytics tool, Adverity is well-suited for enterprises looking to optimize and automate their data workflows at scale.
It supports a wide array of integrations, but its complex setup and pricing may not be ideal for smaller businesses.
8. Whatagraph
Whatagraph focuses on data visualization and reporting, making it a preferred choice for agencies that need to create client-ready reports quickly.
It offers drag-and-drop report creation and real-time data updates but is not as versatile when it comes to custom integrations.
9. Power My Analytics
For those looking for a pay-per-connector pricing model, Power My Analytics offers a budget-friendly way to integrate various data sources without committing to expensive subscription plans.
However, its limited number of integrations and customization options may be restrictive for some businesses.
10. Agency Analytics
Agency Analytics is another option for those seeking a Supermetrics alternative ideal for marketing agencies managing multiple clients, offering customizable dashboards and automated reports tailored for agency workflows.
However, it focuses more on reporting rather than deep data integration and transformation.
Supermetrics Alternatives Comparison Table
Each Supermetrics alternative offers unique strengths catering to different business needs. Some tools excel in affordability and ease of use, while others provide advanced automation, AI-powered analytics, or extensive integrations.
 | |  |  |  |  |  |  |  | | |
| Tarification | de $29 | Custom pricing plans | de $700 | de $19 | de $24 | de $12.49 | Custom pricing plans | Custom pricing plans | de $12.46 | de $59 |
| Essai gratuit | 15 jours | No | No | 30 jours | 7 days | 14 jours | No | No | 14 jours | 14 jours |
| Plan gratuit | Yes | No | Yes | Yes | Yes | No | No | No | No | No |
| # of connectors | 45+ | 500+ | 500+ | 325+ | 60+ | 19 | 400+ | 55+ | 45+ | 80+ |
Finding the Best Data Integration Tool for Your Needs
With so many options available, the best choice depends on your specific needs. Do you prioritize affordability, ease of use, or advanced automation? Are you looking for a tool with deep integrations or one that focuses on intuitive reporting?
For businesses and agencies seeking a balance between powerful features, cost-effectiveness, and ease of use, Dataslayer emerges as the top choice in 2025. It offers seamless integrations, automated reporting, and excellent customer support, all without the high costs associated with Supermetrics.
👉 Ready to switch? Essayez Dataslayer aujourd'hui ou contact the Dataslayer team and simplify your data reporting!
