Blog Analyse de Données et Reporting en Marketing

The Real Struggles Behind Marketing Reporting Challenges and How to Solve Them (2025)

Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...

Lire la suite
Blog Analyse de Données et Reporting en Marketing

How to Build an Apple Search Ads Dashboard for Smarter Campaign Analysis

Apple Search Ads have become an essential acquisition channel for app marketers who want to reach...

Lire la suite
Blog Stratégies et Tendances du Marketing Digital

How to Adapt Your Strategy to Social Media Algorithm Changes 2025

2025 isn’t the year to play it safe on social. Every major platform has redefined what...

Lire la suite
Blog Marketing des réseaux sociaux et des influenceurs

Reveal the Real Impact: Influencer Marketing Reporting and ROI Measurement with Dataslayer

Influencer marketing has become a key strategy for brands looking to reach specific audiences in a...

Lire la suite
Blog Stratégies et Tendances du Marketing Digital

ChatGPT Shopping Assistant: A New Player in E-commerce Search That Marketers Can’t Ignore

Online shopping is changing (again!). This time, not because of a new app, marketplace, or social...

Lire la suite
Blog Stratégies et Tendances du Marketing Digital

Video Marketing in 2025: Short-Form, Smart Tools, and the Live Video Comeback

If it feels like everyone’s doing video right now, you’re not wrong. In 2025, video marketing...

Lire la suite
Blog Stratégies et Tendances du Marketing Digital

Generative Engine Optimization (GEO): How to Optimize Your Content in 2025

What if your content never ranks in AI-generated answers, even though it’s SEO-perfect? That’s the harsh...

Lire la suite
Blog Outils et Technologies de Marketing Digital

Make Your Data Talk with Looker Studio Query Result Variables

Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...

Lire la suite
Blog Outils et Technologies de Marketing Digital

Looker Studio Email Limits in 2025: What Marketers Need to Know

Have you ever set up a flawless automated report, only to have your client tell you...

Lire la suite
Blog Stratégies et Tendances du Marketing Digital

AI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now

Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...

Lire la suite
Blog Analyse de Données et Reporting en Marketing

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

Lire la suite
Blog Analyse de Données et Reporting en Marketing

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

Lire la suite
Newsletter Votre source de référence pour le marketing Votre source pour les meilleures pratiques, conseils et astuces utiles pour devenir un pro du marketing basé sur les données. Abonnez-vous et restez à jour sur les dernières tendances.