When it comes to managing a PPC reporting, you have to deal with a lot of factors. Creating PPC reports and sending them to clients is one of the tasks that consume a lot of time when done manually. Using a good PPC reporting tool makes it easily to create detailed reports while analyzing the overall performance of the campaign. It helps to reduce the efforts of PPC account managers, marketers and agency owners.

This allows you to get benefit from great convenience and efficiency while managing the PPC related tasks. With a free PPC reporting tool, marketers can easily track the key performance metrics of the campaign and show them in the reports in a concise manner.

Most often, a dynamic and flexible PPC reporting solution is required to create insightful PPC reports for different audiences. Well, there is a plethora of PPC reporting tools available online, having custom features to make your PPC reporting task easier, but you should make sure that the tool you are choosing can meet all your specific requirements. If you are also managing a PPC campaign and looking for the best and reliable supermetrics free alternative, then you should consider the below-mentioned factors while choosing a right PPC reporting tool.

What is Your Goal Behind Creating PPC Reports?

Defining your goal is the most important factor to consider when selecting a PPC reporting tool. Generally, PPC account managers use such tools to track performance data from various sources such as Google Analytics, Google Ads, Twitter, and Facebook. These reports help them analyze campaign effectiveness, optimize ad spending, and make data-driven decisions to improve ROI. A well-structured PPC report provides transparency, highlights strengths and weaknesses, and ensures continuous improvement in advertising strategies.

Your goal could be to monitor ad spend efficiency, track conversions, assess audience engagement, or compare the performance of multiple campaigns across different platforms. Understanding your objectives will help you choose the right PPC reporting tool with features tailored to your needs, ensuring you gain valuable insights from the data.

Who Will Check Your PPC Report?

It is crucial to know your audience when creating PPC reports. Whether they are account managers, business owners, marketing executives, or digital marketers, your reporting tool should present performance metrics clearly and concisely.

For account managers, reports should provide in-depth analytics and optimization suggestions. Business owners may prefer a high-level overview of ROI and key financial metrics, while marketing teams might need detailed insights into audience behavior, conversion rates, and ad effectiveness. Customizing reports based on the recipient ensures they receive relevant information in an easily digestible format.

Which Key Performance Indicators Should You Include?

Your PPC reporting tool should allow you to customize and add the key performance indicators (KPIs) that matter most to your campaigns. These KPIs may include:

Revenue and Costs: Essential for determining overall campaign profitability.

Click-Through Rate (CTR): Measures how often people click on your ad after seeing it.

Impressions: The number of times your ad is displayed.

Cost Per Click (CPC): The amount you pay per click on your ad.

Return on Ad Spend (ROAS): A crucial metric that calculates revenue generated per dollar spent.

Conversions: The number of desired actions taken, such as purchases or sign-ups.

A good PPC reporting tool should provide customizable dashboards and automated reporting to make data analysis efficient and actionable. By choosing the right tool and tailoring reports to your audience, you can optimize ad performance and achieve better business outcomes.

Will you be able to use custom features?

While choosing a PPC reporting tool, make sure that you will be able to use custom features. With drag and drop options and related custom features, you will ensure professional-looking and engaging reports created with the help of any alternative to supermetrics.

Now, after considering the above factors, if you are seeking the best PPC reporting tool that comes within your budget, then you can undoubtedly use Dataslayer. It makes it easier for PPC marketers to create report smoothly and update them in the Google sheets. You can even combine different accounts and data sources in the same report. It is possible to share your report with other people to edit and update the data.