Mejora tu Quality Score de Google Ads con 3 consejos

Google ads quality score rates the relevancy of your ads through keywords, landing pages as well as a search query. If you are using Adwords, you may know that how having a good quality score can lead to a better position and reduced CPC.

Google rewards brands in this way and makes it easier to have better placements and entre bid auction in your budget. Now the question is how to improve your Google Ads quality score. Well, it’s the best idea to analyze your current quality scores to know which ads require improvement.

How to check your Google Ads quality score

You can check your Google Ads quality score in two ways by considering the keyword level.

• Navegando por la campaña activa y viendo la pestaña de palabras clave.
  
• Haz clic en la pestaña de discurso junto a cualquier palabra clave en la columna de estado.

Google Ads quality scores are ideal if they are between 7-10. You can even have an idea about where your PPC ads are falling short or excelling for the 3 main categories which are ad relevance, click-through rate and even landing page experience. If you also run a PPC campaign and your Google Ads quality scores are not good, then here are top 3 tips to improve your Google Ads quality score for these categories for PPC.

• Aumenta el CTR: Si alguna palabra clave está obteniendo un 1% o menos del 1% de CTR en la red de Google, se recomienda pausar o modificarla. Puedes cambiar tus tipos de concordancia. Con la concordancia de frase o concordancia exacta correcta, puedes filtrar el tráfico que no es relevante para tu anuncio. Crea tu copy de anuncio más atractivo modificando la redacción y agregando algún llamado a la acción que capte la atención de muchos usuarios.
  
• Sincronizando Páginas de Destino: Si tu página de destino parece irrelevante para tu anuncio y tiene una alta tasa de rebote, puede afectar tu quality score. Es importante considerar que tus anuncios son relevantes para las páginas que visitan utilizando las mismas palabras clave y redacción en tus anuncios de PPC.
  
• Enfócate en tus Temas: Asegúrate de que tus grupos de anuncios tengan grandes temas con palabras clave similares para garantizar mejor que tus palabras clave coincidan con tus anuncios de PPC. Con temas organizados en los grupos de anuncios, no solo mejorarás tu quality score, sino que también será más fácil analizar el rendimiento de tu campaña.

Analyzing the Google Ads quality score and including it in your PPC report is crucial for optimizing ad performance, but doing it manually can be tedious and time-consuming. Keeping track of multiple campaigns, gathering data from various sources, and compiling reports manually requires significant effort.

However, with the help of a PPC reporting tool, this process becomes much more efficient, allowing you to save both time and resources while ensuring accuracy. A good reporting tool automates data collection, visualization, and report generation, making it easier to analyze trends, optimize campaigns, and improve ROI.

Dataslayer is the best PPC reporting tool you can use to simplify this process. It allows you to create visually appealing PPC reports, schedule automation, and extract data from multiple sources effortlessly. The best part? You can download and start using Dataslayer free of cost, making it an excellent choice for marketers looking for an efficient reporting solution.

About Dataslayer

Dataslayer is the best Supermetrics free alternative that enables marketers to create PPC reports seamlessly. It integrates with Google Sheets, pulling data from various advertising platforms such as Google Ads, Google Analytics, Bing Ads, and Facebook Ads.

Whether you’re an agency, freelancer, or in-house marketer, Dataslayer helps you streamline reporting and make data-driven decisions efficiently. With its easy-to-use interface and automation features, you can schedule reports, reduce manual work, and focus on optimizing your campaigns.

Additionally, Dataslayer supports multiple data connectors, allowing you to centralize all your marketing data in one place. This ensures accurate insights, better collaboration, and improved performance tracking. Comienza tu prueba hoy to explore the value of the tool!