In 2024, there are plenty of digital marketing tools available. Supermetrics is one of the most popular choices for ETL (extract, transform, and load) tasks, but its strategy of raising prices for growth has led many marketers to look for alternatives. This article introduces several options that suit different business needs. Whether you’re a small startup or a large enterprise, this guide will help you find the right tool to speed up data processing and analysis.

1 Dataslayer

Dataslayer is a great alternative to Supermetrics, offering a user-friendly and efficient way to work with over 45 data sources including Meta, Google, Bing, etc. It easily integrates with the main data visualization platforms, including  Google Sheets, Looker Studio, Google BigQuery, Power BI, Qlik, Microsoft Azure, allowing for automated reporting.

Affordable and adaptable, Dataslayer is easy to pick up, especially for those already familiar with Supermetrics, thanks to its intuitive design. It may have fewer data sources, but it still covers the essential needs for marketing reports and is always adding more.

Dataslayer pricing is based on usage (measured in daily API calls), making it a cost-effective choice for businesses of any size.

In addition, they have a Freelance Plan , so whether you’re a large company or a freelancer, you’ll find a plan that suits your needs.

Moreover,  it’s committed to keeping your data secure, storing all information safely on Google’s servers, so Dataslayer does not receive or store any of your data.

Switching from Supermetrics to Dataslayer is simple, with tools available to transfer your data smoothly and customer support is always ready to assist. If you’re looking for a budget-friendly, flexible, and secure data reporting tool, Dataslayer is worth considering.


  • Free plan: Available
  • Free trial: 15 días de Trial
  • Plans: 4 plans from $29
  • Connectors: 45+

2 Porter

Porter offers a streamlined approach to reporting, making it a good choice for marketers looking for simplicity. Its key feature is an easy-to-use drag-and-drop interface, enabling easy data connection to tools like Google Sheets and Google Data Studio.

Although Porter has fewer connectors than some competitors, it prioritizes quality, ensuring reliable and accurate data delivery. Unlike the usual subscription models, it charges per connector, offering a cost-effective solution for those needing a few connectors or preferring to pay for only what they use.

Customer service at Porter stands out for being quick and helpful, ready to assist with any questions or issues, ensuring a smooth user experience from beginning to end.


  • Free plan: Not available.
  • Free Trial: 14-day free trial
  • Plans:  4 plans from $12.5 per account
  • Connectors: 16

3 Funnel

Funnel stands out in the marketing reporting space with its big number of connections, including over 500 connectors which is significantly more than competitors like Supermetrics. This means that it can integrate with almost any marketing platform.

Funnel also has a unique data management approach. It stores data on its servers, which minimizes the need for API calls, lightens server load, and speeds up data loading. This creates a centralized hub for your marketing data, making it easier to store, organize, and share information from various sources, thus offering complete control over your marketing data assets.

While Funnel’s extensive data sources and solid data hub are impressive, it’s important to focus on selecting platforms that are most relevant to your reporting needs. Choosing the right data to analyze can streamline your process and lead to more meaningful insights.


  • Free Plan: Available
  • Free Trial: Not available
  • Plans: 2 plans starting from $1000
  • Connectors: 230+

4 Windsor

Windsor is a strong competitor to Supermetrics in 2024, offering integrations with a variety of tools such as Looker Studio, Google BigQuery, and Tableau. 

Its special feature is the optimization of user ROI across marketing channels and campaigns, providing detailed ROI metrics for better strategy refinement. Windsor’s budget optimizer further assists in allocating marketing spend efficiently to the most impactful channels and campaigns.

Using a sophisticated ML Bayesian algorithm, Windsor delivers customized recommendations and insights, tailored to individual marketer needs. 

While its interface may not be as user-friendly or visually appealing as those of some competitors, the depth of Windsor’s features would be helpful to more advanced users capable of using complex tools for comprehensive marketing analysis.


  • Free Plan: Available
  • Free Trial: 30-day free trial
  • Plans: 5 plans starting from $19
  • Connectors: 60+

5 PowerMyAnalytics

PowerMyAnalytics stands out as a compelling Supermetrics alternative, offering efficiency and robust performance. 

It connects with over 40 data sources, seamlessly exporting data to platforms like Google Sheets, Looker Studio, and Microsoft Excel. 

A key advantage is its data warehousing solution, which minimizes API connection problems and enhances both speed and reliability. This feature will be helpful for those in need of stable, powerful data warehousing.

In addition to its performance, PowerMyAnalytics maintains competitive pricing, presenting a cost-effective option without sacrificing quality or functionality.


  • Free Plan: Not Available
  • Free Trial: 14-day free trial
  • Plans: 4 plans starting from $14.95
  • Connectors: 40+

6 Fivetran

Fivetran is another Supermetrics competitor, offering access to over 100 data sources for comprehensive data collection for companies. It’s good at data transformation and monitoring, providing tools for data cleansing, formatting, and standardization. This ensures data is consistent and analysis-ready once it reaches the data warehouse.

Fivetran ensures that the data warehouse data structure remains synchronized with the source systems, eliminating the risk of data inconsistencies and errors. In addition, Fivetran’s integrated data monitoring provides real-time visibility into the data pipeline, allowing any issues to be quickly resolved.

Though Fivetran’s pricing might be on the higher side compared to some alternatives, its extensive functionality and automated features justify the investment for businesses seeking a thorough data integration solution.


  • Free Plan: Available
  • Free Trial: 14-day free trial
  • Plans: Customized pricing plans from $500
  • Connectors: 300+

7 Improvado

Improvado is known for its cloud-based ETL capabilities, particularly excelling in data storage. This feature not only enhances data security and accessibility but also simplifies data backup, migration, and retrieval processes, thereby eliminating manual data extraction efforts and streamlining reporting.

Connecting with over 300 data sources, Improvado, the same as Fivetran, offers comprehensive tools for data cleansing, formatting, and standardization to ensure the consistency and accuracy of data.

The platform’s centralized data repository facilitates easy access and analysis of data from multiple sources. Its advanced analytics tools help users uncover trends, patterns, and issues, supporting informed decision-making.


  • Free Plan: Not available
  • Free Trial: Not available
  • Plans: Personalized pricing plans
  • Connectors: 500+

8 Apipheny

Apipheny is a budget-friendly Supermetrics alternative, especially designed for marketers who are looking for detailed management over their data sources. 

Its Google Sheets add-on can integrate with almost any app with an API, providing access to niche data sources that may be unavailable through other tools.

Its standout feature is data automation, which simplifies data extraction and enables the automation of routine tasks. This not only saves valuable time but also lets marketers concentrate on more strategic tasks.


  • Free plan: Available.
  • Free Trial: 14-day free trial
  • Plans:  5 plans from $5
  • Connectors: 100+

9 Whatagraph

Whatagraph focuses on simplifying the collection, visualization, and reporting of marketing data. Its unique feature is a comprehensive library of report templates that simplifies the creation of visual reports and saves time on manual work. Additionally, Whatagraph supports customization, allowing users to create reports to their specific requirements.

A key feature of Whatagraph is its capability for real-time reporting with immediate tracking of marketing performance. This is particularly valuable for businesses in fast-paced markets, as it facilitates quick decision-making and campaign optimization. 

The platform’s real-time tracking helps to identify early trends and issues, so that the marketers can adjust strategies promptly to maintain a competitive edge. 


  • Free Plan: Not Available
  • Free Trial: 14-day free trial
  • Plans: 4 plans starting from $249
  • Connectors: 45+ 

10 Dataddo

Dataddo is another alternative to Supermetrics and it’s a powerful platform for integrating data from a variety of sources, including databases, cloud services, and marketing platforms. It helps consolidate data, streamline the process of bringing different datasets together.

Through its automated data pipelines, Dataddo simplifies the extraction, transformation, and loading (ETL) process, thereby ensuring data accuracy and consistency across the integrated datasets. Once data is aggregated within the platform, users can tailor its structure and content to their specific requirements, using Dataddo’s suite of tools for data cleansing, enrichment, and manipulation.

Moreover, Dataddo has real-time data streaming capabilities, ensuring that users have access to the most up-to-date information for informed decision-making. The platform has security and compliance features such as data encryption and role-based access control protecting sensitive information. 


  • Free Plan: Available
  • Free Trial: 14-day free trial
  • Plans: 4 plans starting from $129
  • Connectors: 300+

Which tool is right for you?

With numerous data integration solutions available, each with its own strengths, finding the perfect fit depends on your specific needs.

Here are some key considerations to help you. For instance, if your company deals with large volumes of data and multiple storage systems, options like or Fivetran could be beneficial.

Alternatively, if you prefer a simple, pay-as-you-go model and need a reliable tool with a wide range of popular connectors, consider trying out DataSlayer. You can start a free trial here and see if it meets your requirements.