Google New SA360
- Apple Search Ads
- Amazon Ads
- Bing
- Criteo
- DCM
- DV360
- Facebook Insights
- Facebook Public Data
- Google Ads
- Google Ad Manager
- Google Analytics
- Google Analytics V4
- Google My Business
- Google New SA360
- Google SA360 Legacy
- Google Search Console
- Google Trends
- Hubspot
- Instagram Insights
- Instagram Public Data
- Klaviyo
- LinkedIn Ads
- LinkedIn Pages
- Mailchimp
- Shopify
- Snapchat
- Stripe
- Tik Tok
- Tik Tok Insights
- Twitter Insights
- Woocommerce
- YouTube
DIMENSIONS: 229 | METRICS: 60
| Group | Field | ID | Has Conversion | Is Formula | Type | Description |
|---|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | False | False | Dimension | |
| Dataslayer Dimensions | Connector name | connector_name | False | False | Dimension | |
| Time | Date | Date | False | False | Dimension | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
| Time | Day of week | DayOfWeek | True | False | Dimension | Day of the week, for example, MONDAY. |
| Time | Week (starting on Monday) | Week | True | False | Dimension | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
| Time | Year-Week (starting on Monday) | YearWeek | True | False | Dimension | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
| Time | MENSUAL | MENSUAL | True | False | Dimension | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
| Time | Year-Month | YearMonth | True | False | Dimension | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
| Time | Quarter | Quarter | False | False | Dimension | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
| Time | ANUAL | ANUAL | False | False | Dimension | Year, formatted as yyyy. |
| Customer | Customer ID | CustomerId | False | False | Dimension | The ID of the customer. |
| Customer | Customer name | CustomerDescriptiveName | False | False | Dimension | Optional, non-unique descriptive name of the customer. |
| Customer | Customer Status | CustomerStatus | False | False | Dimension | The status of the customer. |
| Customer | Customer Creation time | CustomerCreationTime | False | False | Dimension | The timestamp when this customer was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format. |
| Customer | Customer Last modified time | CustomerLastModifiedTime | False | False | Dimension | The datetime when this customer was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format. |
| Customer | Customer Currency code | CustomerCurrencyCode | False | False | Dimension | The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported. |
| Customer | Account status | AccountStatus | False | False | Dimension | Account status, for example, Enabled, Paused, Removed, etc. |
| Customer | Account type | AccountType | False | False | Dimension | Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc. |
| Customer | Customer Engine id | CustomerEngineId | False | False | Dimension | ID of the account in the external engine account. |
| Customer | Customer Final url suffix | CustomerFinalUrlSuffix | False | False | Dimension | The URL template for appending params to the final URL. |
| Customer | Is Customer Manager | CustomerManager | False | False | Dimension | Whether the customer is a manager. |
| Customer | Customer Time zone | CustomerTimeZone | False | False | Dimension | The local timezone ID of the customer. |
| Customer | Customer Tracking url template | CustomerTrackingUrlTemplate | False | False | Dimension | The URL template for constructing a tracking URL out of parameters. |
| Customer | Auto tagging enabled | AutoTaggingEnabled | False | False | Dimension | Whether auto-tagging is enabled for the customer. |
| Customer | Accepted customer data terms | ConversionTrackingSettingAcceptedCustomerDataTerms | False | False | Dimension | Whether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709. |
| Customer | Conversion Tracking ID | ConversionTrackingSettingConversionTrackingId | False | False | Dimension | The conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only. |
| Customer | Conversion tracking status | ConversionTrackingSettingConversionTrackingStatus | False | False | Dimension | Conversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request. |
| Customer | Cross account conversion Tracking ID | ConversionTrackingSettingCrossAccountConversionTrackingId | False | False | Dimension | The conversion tracking id of the customer's manager. This is set when the customer is opted into cross-account conversion tracking, and it overrides conversion_tracking_id. |
| Customer | Enhanced conversions for leads enabled | ConversionTrackingSettingEnhancedConversionsForLeadsEnabled | False | False | Dimension | Whether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. |
| Customer | Google ads conversion customer | ConversionTrackingSettingGoogleAdsConversionCustomer | False | False | Dimension | The resource name of the customer where conversions are created and managed. This field is read-only. |
| Customer | Google ads cross account conversion tracking id | ConversionTrackingSettingGoogleAdsCrossAccountConversionTrackingId | False | False | Dimension | The conversion tracking id of the customer's manager. This is set when the customer is opted into conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only. |
| Customer | Advertiser ID | DoubleClickCampaignManagerSettingAdvertiserId | False | False | Dimension | ID of the Campaign Manager advertiser associated with this customer. |
| Customer | Network ID | DoubleClickCampaignManagerSettingNetworkId | False | False | Dimension | ID of the Campaign Manager network associated with this customer. |
| Customer | Campaign Manager network Time zone | DoubleClickCampaignManagerSettingTimeZone | False | False | Dimension | Time zone of the Campaign Manager network associated with this customer in IANA Time Zone Database format, such as America/New_York. |
| Campaign | Campaign Id | CampaignId | False | False | Dimension | The ID of the campaign. |
| Campaign | Campaign Name | CampaignName | False | False | Dimension | The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. |
| Campaign | Advertising channel type | AdvertisingChannelType | False | False | Dimension | The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed. |
| Campaign | Advertising channel sub type | AdvertisingChannelSubType | False | False | Dimension | Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed. |
| Campaign | Campaign Engine id | CampaignEngineId | False | False | Dimension | ID of the campaign in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "campaign.id" instead. |
| Campaign | Campaign budget | CampaignBudget | False | False | Dimension | The budget of the campaign. |
| Campaign | Campaign Status | CampaignStatus | False | False | Dimension | The status of the campaign. When a new campaign is added, the status defaults to ENABLED. |
| Campaign | Campaign Serving status | CampaignServingStatus | False | False | Dimension | The ad serving status of the campaign. |
| Campaign | Campaign Creation time | CampaignCreationTime | False | False | Dimension | The timestamp when this campaign was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format. |
| Campaign | Campaign Last modified time | CampaignLastModifiedTime | False | False | Dimension | The datetime when this campaign was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format. |
| Campaign | Campaign Start date | CampaignStartDate | False | False | Dimension | The date when campaign started in serving customer's timezone in YYYY-MM-DD format. |
| Campaign | Campaign End date | CampaignEndDate | False | False | Dimension | The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30. |
| Campaign | Campaign Bid strategy | CampaignBiddingStrategy | False | False | Dimension | Portfolio bidding strategy used by campaign. |
| Campaign | Campaign Bid strategy system status | CampaignBiddingStrategySystemStatus | False | False | Dimension | The system status of the campaign's bidding strategy. |
| Campaign | Campaign Bid strategy type | CampaignBiddingStrategyType | False | False | Dimension | The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only. |
| Campaign | Ad serving optimization status | AdServingOptimizationStatus | False | False | Dimension | The ad serving optimization status of the campaign. |
| Campaign | Dynamic search ads Domain name | DynamicSearchAdsSettingDomainName | False | False | Dimension | Required. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com". |
| Campaign | Dynamic search ads Language code | DynamicSearchAdsSettingLanguageCode | False | False | Dimension | Required. The language code specifying the language of the domain, for example, "en". |
| Campaign | Dynamic search ads Use supplied urls only | DynamicSearchAdsSettingUseSuppliedUrlsOnly | False | False | Dimension | Whether the campaign uses advertiser supplied URLs exclusively. |
| Campaign | Excluded parent asset field types | ExcludedParentAssetFieldTypes | False | False | Dimension | The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level. |
| Campaign | Frequency caps | FrequencyCaps | False | False | Dimension | A list that limits how often each user will see this campaign's ads. |
| Campaign | Geo target type negative geo target type | GeoTargetTypeSettingNegativeGeoTargetType | False | False | Dimension | The setting used for negative geotargeting in this particular campaign. |
| Campaign | Geo target type positive geo target type | GeoTargetTypeSetting.PositiveGeoTargetType | False | False | Dimension | The setting used for positive geotargeting in this particular campaign. |
| Campaign | Campaign Labels | CampaignLabels | False | False | Dimension | The resource names of labels attached to this campaign. |
| Campaign | Manual CPA | ManualCpa | False | False | Dimension | Standard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns. |
| Campaign | Manual CPC enhanced cpc enabled | ManualCpcEnhancedCpcEnabled | False | False | Dimension | Whether bids are to be enhanced based on conversion optimizer data. |
| Campaign | Manual CPM | ManualCpm | False | False | Dimension | Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions. |
| Campaign | Campaign Max conv. value target roas | CampaignMaximizeConversionValueTargetRoas | False | False | Dimension | The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. |
| Campaign | Campaign Max conv.target CPA micros | CampaignMaximizeConversionsTargetCpaMicros | False | False | Dimension | The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget. |
| Campaign | Target content network | TargetContentNetwork | False | False | Dimension | Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion. |
| Campaign | Target google search | TargetGoogleSearch | False | False | Dimension | Whether ads will be served with google.com search results. |
| Campaign | Target partner search network | TargetPartnerSearchNetwork | False | False | Dimension | Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts. |
| Campaign | Target search network | TargetSearchNetwork | False | False | Dimension | Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true). |
| Campaign | Optimization goal types | OptimizationGoalTypes | False | False | Dimension | The list of optimization goal types. |
| Campaign | Percent CPC bid ceiling micros | CpcBidCeilingMicros | False | False | Dimension | Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined. |
| Campaign | Percent enhanced CPC enabled | PercentCpcEnhancedCpcEnabled | False | False | Dimension | Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not. |
| Campaign | OPT in | RealTimeBiddingSettingOptIn | False | False | Dimension | Whether the campaign is opted in to real-time bidding. |
| Campaign | Conversion actions | SelectiveOptimizationConversionActions | False | False | Dimension | The selected set of conversion actions for optimizing this campaign. |
| Campaign | Shopping Campaign priority | CampaignPriority | False | False | Dimension | Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set. |
| Campaign | Shopping Enable local | EnableLocal | False | False | Dimension | Whether to include local products. |
| Campaign | Shopping feed label | ShoppingSettingFeedLabel | False | False | Dimension | Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center. |
| Campaign | Shopping merchant ID | ShoppingSettingMerchantId | False | False | Dimension | ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns. |
| Campaign | Shopping sales country | ShoppingSettingSalesCountry | False | False | Dimension | Sales country of products to include in the campaign. |
| Campaign | Shopping use vehicle inventory | ShoppingSettingUseVehicleInventory | False | False | Dimension | Whether to target Vehicle Listing inventory. |
| Campaign | Campaign Target cpa CPC bid ceiling micros | CampaignTargetCpaCpcBidCeilingMicros | False | False | Dimension | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| Campaign | Campaign Target cpa CPC bid floor micros | CampaignTargetCpaCpcBidFloorMicros | False | False | Dimension | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| Campaign | Campaign Trget cpa micros | CampaignTargetCpaTargetCpaMicros | False | False | Dimension | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. |
| Campaign | Camapign Target CPM | CamapignTargetCpm | False | False | Dimension | A bidding strategy that automatically optimizes cost per thousand impressions. |
| Campaign | Campaign Target impression share CPC bid ceiling micros | CampaignTargetImpressionShareCpcBidCeilingMicros | False | False | Dimension | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. |
| Campaign | Campaign Target impression share location | CampaignTargetImpressionShareLocation | False | False | Dimension | The targeted location on the search results page. |
| Campaign | Campaign Target impression share location fraction micros | CampaignTargetImpressionShareLocationFractionMicros | False | False | Dimension | The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. |
| Campaign | Campaign Target roas CPC bid ceiling micros | CampaignTargetRoasCpcBidCeilingMicros | False | False | Dimension | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| Campaign | Campaign Target roas CPC bid floor micros | CampaignTargetRoasCpcBidFloorMicros | False | False | Dimension | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| Campaign | Campaign Target roas | CampaignTargetRoasTargetRoas | False | False | Dimension | Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive. |
| Campaign | Campaign Target spend CPC bid ceiling micros | CampaignTargetSpendCpcBidCeilingMicros | False | False | Dimension | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. |
| Campaign | Campaign Target spend micros | CampaignTargetSpendTargetSpendMicros | False | False | Dimension | The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. |
| Campaign | Tracking URL | TrackingSettingTrackingUrl | False | False | Dimension | The url used for dynamic tracking. |
| Campaign | Url custom parameters | UrlCustomParameters | False | False | Dimension | The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. |
| Campaign | Url expansion opt out | UrlExpansionOptOut | False | False | Dimension | Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false. |
| Campaign | Campaign Final url suffix | CampaignFinalUrlSuffix | False | False | Dimension | Suffix used to append query parameters to landing pages that are served with parallel tracking. |
| Campaign | Campaign Tracking url template | CampaignTrackingUrlTemplate | False | False | Dimension | The URL template for constructing a tracking URL. |
| Ad Group | Ad Group Id | AdGroupId | False | False | Dimension | The ID of the ad group. |
| Ad Group | Ad Group Name | AdGroupName | False | False | Dimension | The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. |
| Ad Group | Ad Group Status | AdGroupStatus | False | False | Dimension | The status of the ad group. |
| Ad Group | Ad Group Type | AdGroupType | False | False | Dimension | The type of the ad group. |
| Ad Group | Ad network type | AdNetworkType | False | False | Dimension | Ad network type. |
| Ad Group | Ad Group Language code | AdGroupLanguageCode | False | False | Dimension | The language of the ads and keywords in an ad group. This field is only available for Microsoft Advertising accounts. More details: https://docs.microsoft.com/en-us/advertising/guides/ad-languages?view=bingads-13#adlanguage |
| Ad Group | Ad Group Engine id | AdGroupEngineId | False | False | Dimension | ID of the ad group in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group.id" instead. |
| Ad Group | Ad Group Engine status | AdGroupEngineStatus | False | False | Dimension | The Engine Status for ad group. |
| Ad Group | Ad Group Labels | AdGroupLabels | False | False | Dimension | The resource names of labels attached to this ad group. |
| Ad Group | Ad Group Creation time | AdGroupCreationTime | False | False | Dimension | The timestamp when this ad_group was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format. |
| Ad Group | Ad Group Last modified time | AdGroupLastModifiedTime | False | False | Dimension | The datetime when this ad group was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format. |
| Ad Group | Ad Group Start date | AdGroupStartDate | False | False | Dimension | Date when this ad group starts serving ads. By default, the ad group starts now or the ad group's start date, whichever is later. If this field is set, then the ad group starts at the beginning of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14 |
| Ad Group | Ad Group End date | AdGroupEndDate | False | False | Dimension | Date when the ad group ends serving ads. By default, the ad group ends on the ad group's end date. If this field is set, then the ad group ends at the end of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14 |
| Ad Group | Ad rotation mode | AdGroupAdRotationMode | False | False | Dimension | The ad rotation mode of the ad group. |
| Ad Group | Ad Group Cpc bid micros | AdGroupCpcBidMicros | False | False | Dimension | The maximum CPC (cost-per-click) bid. |
| Ad Group | Ad Group Target restrictions | AdGroupTargetingSettingTargetRestrictions | False | False | Dimension | The per-targeting-dimension setting to restrict the reach of your campaign or ad group. |
| Ad Group Ad | Ad Display url | AdDisplayUrl | False | False | Dimension | The URL that appears in the ad description for some ad formats. |
| Ad Group Ad | Ad ID | AdId | False | False | Dimension | The ID of the ad. |
| Ad Group Ad | Ad Name | AdName | False | False | Dimension | The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd. |
| Ad Group Ad | Ad Status | AdGroupAdStatus | False | False | Dimension | The status of the ad. |
| Ad Group Ad | Ad type | AdType | False | False | Dimension | The type of ad. |
| Ad Group Ad | Ad Engine id | AdGroupAdEngineId | False | False | Dimension | ID of the ad in the external engine account. This field is for SearchAds 360 account only, for example, Yahoo Japan, Microsoft, Baidu etc. For non-SearchAds 360 entity, use "ad_group_ad.ad.id" instead. |
| Ad Group Ad | Ad Engine status | AdEngineStatus | False | False | Dimension | Additional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, pending review, etc. |
| Ad Group Ad | AD Creation time | AdGroupAdCreationTime | False | False | Dimension | The timestamp when this ad_group_ad was created. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format. |
| Ad Group Ad | Ad Last modified time | AdGroupAdLastModifiedTime | False | False | Dimension | The datetime when this ad group ad was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format. |
| Ad Group Ad | Ad Labels | AdGroupAdLabels | False | False | Dimension | The resource names of labels attached to this ad group ad. |
| Ad Group Ad | Text Ad Headline | AdTextAdHeadline | False | False | Dimension | The headline of the ad. |
| Ad Group Ad | Text Ad Display URL | AdTextAdDisplayUrl | False | False | Dimension | The displayed URL of the ad. |
| Ad Group Ad | Ad Final URLs | AdFinalUrls | False | False | Dimension | The list of possible final URLs after all cross-domain redirects for the ad. |
| Ad Group Ad | Text Ad Tracking ID | AdTextAdAdTrackingId | False | False | Dimension | The tracking id of the ad. |
| Ad Group Ad | Text Ad Description 1 | AdTextAdDescription1 | False | False | Dimension | The first line of the ad's description. |
| Ad Group Ad | Text Ad Description 2 | AdTextAdDescription2 | False | False | Dimension | The second line of the ad's description. |
| Ad Group Ad | Text Ad Display mobile URL | AdTextAdDisplayMobileUrl | False | False | Dimension | The displayed mobile URL of the ad. |
| Ad Group Ad | Dynamic search ad Tracking ID | AdExpandedDynamicSearchAdAdTrackingId | False | False | Dimension | The tracking id of the ad. |
| Ad Group Ad | Dynamic search Ad Description 1 | AdExpandedDynamicSearchAdDescription1 | False | False | Dimension | The first line of the ad's description. |
| Ad Group Ad | Dynamic search Ad Description 2 | AdExpandedDynamicSearchAdDescription2 | False | False | Dimension | The second line of the ad's description. |
| Ad Group Ad | Expanded text Ad Tracking ID | AdExpandedTextAdAdTrackingId | False | False | Dimension | The tracking id of the ad. |
| Ad Group Ad | Expanded text Ad Description 1 | AdExpandedTextAdDescription1 | False | False | Dimension | The first line of the ad's description. |
| Ad Group Ad | Expanded text Ad Description 2 | AdExpandedTextAdDescription2 | False | False | Dimension | The second line of the ad's description. |
| Ad Group Ad | Expanded text Ad Headline | AdExpandedTextAdHeadline | False | False | Dimension | The headline of the ad. |
| Ad Group Ad | Expanded text Ad Headline 2 | AdExpandedTextAdHeadline2 | False | False | Dimension | The second headline of the ad. |
| Ad Group Ad | Expanded text Ad Headline 3 | AdExpandedTextAdHeadline3 | False | False | Dimension | The third headline of the ad. |
| Ad Group Ad | Expanded text Ad Path 1 | AdExpandedTextAdPath1 | False | False | Dimension | Text appended to the auto-generated visible URL with a delimiter. |
| Ad Group Ad | Expanded text Ad Path 2 | AdExpandedTextAdPath2 | False | False | Dimension | Text appended to path1 with a delimiter. |
| Ad Group Ad | Responsive search Ad Tracking ID | AdResponsiveSearchAdAdTrackingId | False | False | Dimension | The tracking id of the ad. |
| Ad Group Ad | Responsive search Ad Path 1 | AdResponsiveSearchAdPath1 | False | False | Dimension | Text appended to the auto-generated visible URL with a delimiter. |
| Ad Group Ad | Responsive search Ad Path 2 | AdResponsiveSearchAdPath2 | False | False | Dimension | Text appended to path1 with a delimiter. |
| Bidding Strategy | Bidding Strategy Id | BiddingStrategyId | False | False | Dimension | The ID of the bidding strategy. |
| Bidding Strategy | Bidding Strategy Name | BiddingStrategyName | False | False | Dimension | The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed). |
| Bidding Strategy | Bidding Strategy Status | BiddingStrategyStatus | False | False | Dimension | The status of the bidding strategy. This field is read-only. |
| Bidding Strategy | Bidding Strategy Type | BiddingStrategyType | False | False | Dimension | The type of the bidding strategy. Create a bidding strategy by setting the bidding scheme. This field is read-only. |
| Bidding Strategy | Bidding Strategy Currency code | BiddingStrategyCurrencyCode | False | False | Dimension | The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy. |
| Bidding Strategy | Campaign count | CampaignCount | False | False | Dimension | The number of campaigns attached to this bidding strategy. This field is read-only. |
| Bidding Strategy | Effective currency code | EffectiveCurrencyCode | False | False | Dimension | The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only. |
| Bidding Strategy | Enhanced cpc | EnhancedCpc | False | False | Dimension | A bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely. |
| Bidding Strategy | Max conv. value CPC Bid ceiling micros | MaximizeConversionValueCpcBidCeilingMicros | False | False | Dimension | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |
| Bidding Strategy | Max conv. value CPC Bid floor micros | MaximizeConversionValueCpcBidFloorMicros | False | False | Dimension | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |
| Bidding Strategy | Max conv. CPC Bid ceiling micros | MaximizeConversionsCpcBidCeilingMicros | False | False | Dimension | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |
| Bidding Strategy | Max conv. CPC Bid floor micros | MaximizeConversionsCpcBidFloorMicros | False | False | Dimension | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |
| Bidding Strategy | Non removed campaign count | NonRemovedCampaignCount | False | False | Dimension | The number of non-removed campaigns attached to this bidding strategy. This field is read-only. |
| Bidding Strategy | Target outrank share CPC Bid ceiling micros | TargetOutrankShareCpcBidCeilingMicros | False | False | Dimension | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. |
| Bidding Strategy | Bidding Strategy Max conv. value target roas | BiddingStrategyMaximizeConversionValueTargetRoas | False | False | Dimension | The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. |
| Bidding Strategy | Bidding Strategy Max conv.target CPA micros | BiddingStrategyMaximizeConversionsTargetCpaMicros | False | False | Dimension | The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget. |
| Bidding Strategy | Bidding Strategy Target cpa CPC bid ceiling micros | BiddingStrategyTargetCpaCpcBidCeilingMicros | False | False | Dimension | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| Bidding Strategy | Bidding StrategyTarget cpa CPC bid floor micros | BiddingStrategyTargetCpaCpcBidFloorMicros | False | False | Dimension | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| Bidding Strategy | Bidding Strategy Target cpa micros | BiddingStrategyTargetCpa.TargetCpaMicros | False | False | Dimension | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. |
| Bidding Strategy | Bidding Strategy Target impression share CPC bid ceiling micros | BiddingStrategyTargetImpressionShareCpcBidCeilingMicros | False | False | Dimension | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. |
| Bidding Strategy | Bidding Strategy Target impression share location | BiddingStrategyTargetImpressionShareLocation | False | False | Dimension | The targeted location on the search results page. |
| Bidding Strategy | Bidding Strategy Target impression share location fraction micros | BiddingStrategyTargetImpressionShareLocationFractionMicros | False | False | Dimension | The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. |
| Bidding Strategy | Bidding Strategy Target roas CPC bid ceiling micros | BiddingStrategyTargetRoasCpcBidCeilingMicros | False | False | Dimension | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| Bidding Strategy | Bidding Strategy Target roas CPC bid floor micros | BiddingStrategyTargetRoasCpcBidFloorMicros | False | False | Dimension | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| Bidding Strategy | Bidding Strategy Target roas | BiddingStrategyTargetRoasTargetRoas | False | False | Dimension | Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive. |
| Bidding Strategy | Bidding Strategy Target spend CPC bid ceiling micros | BiddingStrategyTargetSpendCpcBidCeilingMicros | False | False | Dimension | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. |
| Bidding Strategy | Bidding Strategy Target spend micros | BiddingStrategyTargetSpendTargetSpendMicros | False | False | Dimension | The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. |
| Campaign Budget | Campaign Budget Amount | CampaignBudgetAmount | True | False | Dimension | The amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. Monthly spend is capped at 30.4 times this amount. |
| Campaign Budget | Campaign Budget Delivery method | DeliveryMethod | False | False | Dimension | The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation. |
| Campaign Budget | Campaign Budget Period | Period | False | False | Dimension | Period over which to spend the budget. Defaults to DAILY if not specified. |
| Dynamic Search Ad Search Term | Landing page | LandingPage | False | False | Dimension | The dynamically selected landing page URL of the impression. This field is read-only. |
| Customer Asset | Customer Asset Status | CustomerAssetStatus | False | False | Dimension | Status of the customer asset. |
| Campaign Asset | Campaign Asset Status | CampaignAssetStatus | False | False | Dimension | Status of the campaign asset. |
| Productos | Product bidding category level1 | ProductBiddingCategoryLevel1 | False | False | Dimension | Bidding category (level 1) of the product. |
| Productos | Product bidding category level2 | ProductBiddingCategoryLevel2 | False | False | Dimension | Bidding category (level 2) of the product. |
| Productos | Product bidding category level3 | ProductBiddingCategoryLevel3 | False | False | Dimension | Bidding category (level 3) of the product. |
| Productos | Product bidding category level4 | ProductBiddingCategoryLevel4 | False | False | Dimension | Bidding category (level 4) of the product. |
| Productos | Product bidding category level5 | ProductBiddingCategoryLevel5 | False | False | Dimension | Bidding category (level 5) of the product. |
| Productos | Product brand | ProductBrand | False | False | Dimension | Brand of the product. |
| Productos | Product channel | ProductChannel | False | False | Dimension | Channel of the product. |
| Productos | Product channel exclusivity | ProductChannelExclusivity | False | False | Dimension | Channel exclusivity of the product. |
| Productos | Product condition | ProductCondition | False | False | Dimension | Condition of the product. |
| Productos | Product country | ProductCountry | False | False | Dimension | Resource name of the geo target constant for the country of sale of the product. |
| Productos | Product custom attribute0 | ProductCustomAttribute0 | False | False | Dimension | Custom attribute 0 of the product. |
| Productos | Product custom attribute1 | ProductCustomAttribute1 | False | False | Dimension | Custom attribute 1 of the product. |
| Productos | Product custom attribute2 | ProductCustomAttribute2 | False | False | Dimension | Custom attribute 2 of the product. |
| Productos | Product custom attribute3 | ProductCustomAttribute3 | False | False | Dimension | Custom attribute 3 of the product. |
| Productos | Product custom attribute4 | ProductCustomAttribute4 | False | False | Dimension | Custom attribute 4 of the product. |
| Productos | Product item id | ProductItemId | False | False | Dimension | Item ID of the product. |
| Productos | Product language | ProductLanguage | False | False | Dimension | Resource name of the language constant for the language of the product. |
| Productos | Product sold bidding category level1 | ProductSoldBiddingCategoryLevel1 | False | False | Dimension | Bidding category (level 1) of the product sold. |
| Productos | Product sold bidding category level2 | ProductSoldBiddingCategoryLevel2 | False | False | Dimension | Bidding category (level 2) of the product sold. |
| Productos | Product sold bidding category level3 | ProductSoldBiddingCategoryLevel3 | False | False | Dimension | Bidding category (level 3) of the product sold. |
| Productos | Product sold bidding category level4 | ProductSoldBiddingCategoryLevel4 | False | False | Dimension | Bidding category (level 4) of the product sold. |
| Productos | Product sold bidding category level5 | ProductSoldBiddingCategoryLevel5 | False | False | Dimension | Bidding category (level 5) of the product sold. |
| Productos | Product sold brand | ProductSoldBrand | False | False | Dimension | Brand of the product sold. |
| Productos | Product sold condition | ProductSoldCondition | False | False | Dimension | Condition of the product sold. |
| Productos | Product sold custom attribute0 | ProductSoldCustomAttribute0 | False | False | Dimension | Custom attribute 0 of the product sold. |
| Productos | Product sold custom attribute1 | ProductSoldCustomAttribute1 | False | False | Dimension | Custom attribute 1 of the product sold. |
| Productos | Product sold custom attribute2 | ProductSoldCustomAttribute2 | False | False | Dimension | Custom attribute 2 of the product sold. |
| Productos | Product sold custom attribute3 | ProductSoldCustomAttribute3 | False | False | Dimension | Custom attribute 3 of the product sold. |
| Productos | Product sold custom attribute4 | ProductSoldCustomAttribute4 | False | False | Dimension | Custom attribute 4 of the product sold. |
| Productos | Product sold item id | ProductSoldItemId | False | False | Dimension | Item ID of the product sold. |
| Productos | Product sold title | ProductSoldTitle | False | False | Dimension | Title of the product sold. |
| Productos | Product sold type l1 | ProductSoldTypeL1 | False | False | Dimension | Type (level 1) of the product sold. |
| Productos | Product sold type l2 | ProductSoldTypeL2 | False | False | Dimension | Type (level 2) of the product sold. |
| Productos | Product sold type l3 | ProductSoldTypeL3 | False | False | Dimension | Type (level 3) of the product sold. |
| Productos | Product sold type l4 | ProductSoldTypeL4 | False | False | Dimension | Type (level 4) of the product sold. |
| Productos | Product sold type l5 | ProductSoldTypeL5 | False | False | Dimension | Type (level 5) of the product sold. |
| Productos | Product store id | ProductStoreId | False | False | Dimension | Store ID of the product. |
| Productos | Product title | ProductTitle | False | False | Dimension | Title of the product. |
| Productos | Product type l1 | ProductTypeL1 | False | False | Dimension | Type (level 1) of the product. |
| Productos | Product type l2 | ProductTypeL2 | False | False | Dimension | Type (level 2) of the product. |
| Productos | Product type l3 | ProductTypeL3 | False | False | Dimension | Type (level 3) of the product. |
| Productos | Product type l4 | ProductTypeL4 | False | False | Dimension | Type (level 4) of the product. |
| Productos | Product type l5 | ProductTypeL5 | False | False | Dimension | Type (level 5) of the product. |
| Conversiones | Conversion action | ConversionAction | False | False | Dimension | Resource name of the conversion action. |
| Conversiones | Conversion action category | ConversionActionCategory | False | False | Dimension | Conversion action category. |
| Conversiones | Conversion action name | ConversionActionName | False | False | Dimension | Conversion action name. |
| Palabras clave | Keyword ID | KeywordID | False | False | Dimension | The ID of the criterion. |
| Palabras clave | Keyword Type | KeywordType | False | False | Dimension | The type of the criterion. |
| Palabras clave | Keyword Status | KeywordStatus | False | False | Dimension | The status of the criterion. This is the status of the ad group criterion entity, set by the client. Note: UI reports may incorporate additional information that affects whether a criterion is eligible to run. In some cases a criterion that's REMOVED in the API can still show as enabled in the UI. For example, campaigns by default show to users of all age ranges unless excluded. |
| Palabras clave | Keyword Engine ID | KeywordEngineID | False | False | Dimension | ID of the ad group criterion in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. |
| Palabras clave | Keyword Engine Status | KeywordEngineStatus | False | False | Dimension | The Engine Status for ad group criterion. |
| Palabras clave | Keyword Text | KeywordText | False | False | Dimension | The text of the keyword (at most 80 characters and 10 words). |
| Palabras clave | Keyword Match Type | KeywordMatchType | False | False | Dimension | The match type of the keyword. |
| Palabras clave | Keyword Gender | KeywordGenderType | False | False | Dimension | Type of the gender. |
| Basic | Clics | Clics | False | False | Metric | The number of clicks. |
| Basic | Impresiones | Impresiones | False | False | Metric | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| Basic | Ctr | Ctr | False | True | Metric | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
| Basic | Interactions | Interactions | False | False | Metric | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. |
| Basic | Interaction event types | InteractionEventTypes | False | False | Metric | The types of payable and free interactions. |
| Basic | Interaction rate | InteractionRate | False | False | Metric | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. |
| Basic | Coste | Coste | True | False | Metric | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Basic | Average cost | AverageCost | False | True | Metric | The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. |
| Basic | Average cpc | AverageCpc | False | True | Metric | The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Basic | Average cpm | AverageCpm | False | True | Metric | Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Conversiones | Conversiones | Conversiones | False | False | Metric | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| Conversiones | Conversions value | ConversionsValue | False | False | Metric | The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions. |
| Conversiones | All conversions | AllConversions | False | False | Metric | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
| Conversiones | All conversions value | AllConversionsValue | False | False | Metric | The value of all conversions. |
| Conversiones | Conversions by conversion date | ConversionsByConversionDate | False | False | Metric | The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in date column means the conversion date. |
| Conversiones | Conversions from interactions rate | ConversionsFromInteractionsRate | False | False | Metric | Average biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion. |
| Conversiones | Conversions from interactions value per interaction | ConversionsFromInteractionsValuePerInteraction | False | False | Metric | The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| Conversiones | Conversions value by conversion date | ConversionsValueByConversionDate | False | False | Metric | The sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date. |
| Conversiones | Conversions value per cost | ConversionsValuePerCost | False | True | Metric | The value of biddable conversion divided by the total cost of conversion eligible interactions. |
| Conversiones | All conversions by conversion date | AllConversionsByConversionDate | False | False | Metric | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. |
| Conversiones | All conversions from click to call | AllConversionsFromClickToCall | False | False | Metric | The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. |
| Conversiones | All conversions from directions | AllConversionsFromDirections | False | False | Metric | The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only. |
| Conversiones | All conversions from interactions rate | AllConversionsFromInteractionsRate | False | False | Metric | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
| Conversiones | All conversions from interactions value per interaction | AllConversionsFromInteractionsValuePerInteraction | False | False | Metric | The value of all conversions from interactions divided by the total number of interactions. |
| Conversiones | All conversions from menu | AllConversionsFromMenu | False | False | Metric | The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only. |
| Conversiones | All conversions from order | AllConversionsFromOrder | False | False | Metric | The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only. |
| Conversiones | All conversions from other engagement | AllConversionsFromOtherEngagement | False | False | Metric | The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only. |
| Conversiones | All conversions from store visit | AllConversionsFromStoreVisit | False | False | Metric | Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only. |
| Conversiones | All conversions from store website | AllConversionsFromStoreWebsite | False | False | Metric | The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only. |
| Conversiones | All conversions value by conversion date | AllConversionsValueByConversionDate | False | False | Metric | The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. |
| Conversiones | All conversions value per cost | AllConversionsValuePerCost | False | True | Metric | The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). |
| Conversiones | Cost per all conversions | CostPerAllConversions | False | True | Metric | The cost of ad interactions divided by all conversions. |
| Conversiones | Cost per conversion | CostPerConversion | False | True | Metric | Average conversion eligible cost per biddable conversion. |
| Conversiones | Value per all conversions | ValuePerAllConversions | False | True | Metric | The value of all conversions divided by the number of all conversions. |
| Conversiones | Value per all conversions by conversion date | ValuePerAllConversionsByConversionDate | False | True | Metric | The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. |
| Conversiones | Value per conversion | ValuePerConversion | False | True | Metric | The value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth. |
| Conversiones | Value per conversions by conversion date | ValuePerConversionsByConversionDate | False | True | Metric | Biddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date. |
| Search Impression Share | Available impression | AvailableImpression | False | True | Metric | |
| Search Impression Share | Search impression share | SearchImpressionShare | True | True | Metric | The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| Search Impression Share | Lost impressions due to budget | LostImpressionsDueToBudget | False | True | Metric | |
| Search Impression Share | Lost impressions due to rank | LostImpressionsDueToRank | False | True | Metric | |
| Search Impression Share | Lost impressions | LostImpressions | False | True | Metric | |
| Search Impression Share | Search budget lost impression share | SearchBudgetLostImpressionShare | True | True | Metric | The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Search Impression Share | Search rank lost impression share | SearchRankLostImpressionShare | True | True | Metric | The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Search Top Impression Share | Impressions On Top | ImpressionsOnTop | False | True | Metric | |
| Search Top Impression Share | Top impression percentage | TopImpressionPercentage | False | True | Metric | The percent of your ad impressions that are shown anywhere above the organic search results. |
| Search Top Impression Share | Availale Impressions On Top | AvailableImpressionsOnTop | False | True | Metric | |
| Search Top Impression Share | Search top impression share | SearchTopImpressionShare | True | True | Metric | The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| Search Top Impression Share | Lost Top impressions due to budget | LostTopImpressionsDueToBudget | False | True | Metric | |
| Search Top Impression Share | Lost Top impressions due to Rank | LostTopImpressionsDueToRank | False | True | Metric | |
| Search Top Impression Share | Search budget lost top impression share | SearchBudgetLostTopImpressionShare | True | True | Metric | The number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Search Top Impression Share | Search rank lost top impression share | SearchRankLostTopImpressionShare | True | True | Metric | The number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Search Absolute Top Impression Share | Impressions On Absolut Top | ImpressionsOnAbsoluteTop | False | True | Metric | |
| Search Absolute Top Impression Share | Availale Impressions On Absolut Top | AvailableImpressionsOnAbsoluteTop | False | True | Metric | |
| Search Absolute Top Impression Share | Absolute top impression percentage | AbsoluteTopImpressionPercentage | False | True | Metric | The percent of your ad impressions that are shown as the very first ad above the organic search results. |
| Search Absolute Top Impression Share | Search absolute top impression share | SearchAbsoluteTopImpressionShare | True | True | Metric | The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/sa360/answer/9566729 for details. Any value below 0.1 is reported as 0.0999. |
| Search Absolute Top Impression Share | Lost Absolute Top impressions due to budget | LostAbsoluteTopImpressionsDueToBudget | False | True | Metric | |
| Search Absolute Top Impression Share | Lost Absolute Top impressions due to Rank | LostAbsoluteTopImpressionsDueToRank | False | True | Metric | |
| Search Absolute Top Impression Share | Search budget lost absolute top impression share | SearchBudgetLostAbsoluteTopImpressionShare | True | True | Metric | The number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Search Absolute Top Impression Share | Search rank lost absolute top impression share | SearchRankLostAbsoluteTopImpressionShare | True | True | Metric | The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
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