Marketing Mix Modeling: A Step-by-Step Guide to Conducting an Insightful MMM Analysis
Marketing Mix Modeling (MMM) is a powerful analytical tool that enables marketers to evaluate historical data...
Kate Zakharova
août 22, 2024 Kate Zakharova
août 22, 2024Ad Targeting Changes: How Meta’s New Rules Will Challenge Marketers
The ad targeting changes of Meta have recently altered how advertisers can approach audience segmentation on...
Juliana Cintra
août 9, 2024A Tip to Increase Looker Studio Report Loading Time
Looker Studio is widely used by marketers for its simplicity in creating reports, but handling large...
Kate Zakharova
août 5, 2024Why You Absolutely Need Data Blending in Marketing for Better Results
Data blending helps combine data from different sources for a complete analysis thus showing insights without...
Kate Zakharova
1er août 2024Dataslayer Pricing vs SuperMetrics Pricing: The Ultimate Guide to Choosing the Best Value
If you’re seeking an alternative to Supermetrics, Dataslayer is the tool worth exploring. Dataslayer provides agencies...
Adela
juillet 31, 2024New TikTok Privacy Regulations and Ad Tools: Positive Changes for Users and Advertisers
On July 03, 2024, TikTok announced several new features to give users and advertisers more control...
Kate Zakharova
9 juillet 2024Top 5 Use Cases for Data Blending in Your Strategy
Data blending is a powerful method to bring together isolated data sets, allowing you to see...
Kate Zakharova
8 juillet 2024Unlock Success with Marketing Mix Modeling: A Beginner’s Guide to Optimizing Your Marketing Strategy
Marketing Mix Modeling (MMM) offers a powerful way to analyze and optimize your marketing efforts. This...
Kate Zakharova
5 juillet 2024From Data Chaos to Powerful Clarity: The Role of Blended Connectors in Business Intelligence
Blended connectors are an essential solution for companies dealing with large volumes of data from various...
Kate Zakharova
2 juillet 2024How MMM Can Revolutionize Your Advertising Strategy
Marketing Mix Modeling is a statistical analysis technique that evaluates the performance of various marketing inputs...
Kate Zakharova
juillet 1, 2024Marketing Mix Modeling: Unlock Remarkable ROI with Powerful Insights
Access to extensive data and advanced tools we have nowadays can greatly improve marketing decisions, but...
Kate Zakharova
juillet 1, 20248 Critical Reasons for Data Discrepancies Between Google Ads and GA4
In this article we study why Google Ads and GA4 report different data. Learn about conversion...
Kate Zakharova
juin 27, 2024
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