Mailchimp Metrics | Dataslayer


GroupFieldIDHas ConversionIs FormulaTypeDescription
CampaignCampaign IDcampaign_idFalseFalseDimension
CampaignCampaign typecampaign_typeFalseFalseDimension
CampaignCampaign namecampaign_nameFalseFalseDimension
CampaignCampaign statuscampaign_statusFalseFalseDimension
CampaignCampaign folder idcampaign_folder_idFalseFalseDimension
CampaignCreation datecampaign_created_dateTrueFalseDimension
CampaignCampaign last opencampaign_last_openTrueFalseDimension
CampaignCampaign last clickcampaign_last_clickTrueFalseDimension
EmailAuthenticateauthenticateFalseFalseDimension
EmailTemplate idtemplate_idFalseFalseDimension
EmailReply toreply_toFalseFalseDimension
EmailFrom namefrom_nameFalseFalseDimension
EmailAuto tweetauto_tweetFalseFalseDimension
EmailAuto footerauto_footerFalseFalseDimension
EmailInline CSSinline_cssFalseFalseDimension
EmailTimewarptimewarpFalseFalseDimension
EmailEmail content typecontent_typeFalseFalseDimension
Delivery StatusDelivery status enableddelivery_status_enabledFalseFalseDimension
Delivery StatusDelivery status namedelivery_status_nameFalseFalseDimension
TrackingTracking openstracking_opensFalseFalseDimension
TrackingTracking html clickstracking_html_clicksFalseFalseDimension
TrackingTracking text clickstracking_text_clicksFalseFalseDimension
TrackingGoal trackinggoal_trackingFalseFalseDimension
TrackingGoogle analytics trackingtracking_google_analyticsFalseFalseDimension
TrackingeCommerce360 trackingtracking_ecomm360FalseFalseDimension
TrackingClickTale trackingtracking_clicktaleFalseFalseDimension
ListList IDlist_idFalseFalseDimension
ListList namelist_nameFalseFalseDimension
ListSubscribe url shortsubscribe_url_shortFalseFalseDimension
ListSubscribe url longsubscribe_url_longFalseFalseDimension
ListPermission reminderpermission_reminderFalseFalseDimension
ListNotify email on subscribelist_notify_on_subscribeFalseFalseDimension
ListNotify email on unsubscribelist_notify_on_unsubscribeFalseFalseDimension
ListList ratinglist_ratingFalseFalseDimension
ListMultiple email formatlist_email_type_optionFalseFalseDimension
ListBeamer urlbeamer_addressFalseFalseDimension
ListVisibilitylist_visibilityFalseFalseDimension
ListList moduleslist_modulesTrueFalseDimension
ListCreated datelist_created_dateTrueFalseDimension
ListLast list subscribed datelist_last_sub_dateTrueFalseDimension
ListLast list unsubscribed datelist_last_unsub_dateTrueFalseDimension
List ContactCompanycontact_companyFalseFalseDimension
List ContactAddress 1contact_address_1FalseFalseDimension
List ContactAddress 2contact_address_2FalseFalseDimension
List ContactCitycontact_cityFalseFalseDimension
List ContactStatecontact_stateFalseFalseDimension
List ContactZip codecontact_zipFalseFalseDimension
List ContactCountrycontact_countryFalseFalseDimension
List ContactPhonecontact_phoneFalseFalseDimension
List MembersMember IDmember_idFalseFalseDimension
List MembersMember emailmember_emailFalseFalseDimension
List MembersMember statusmember_statusFalseFalseDimension
List MembersMember namemember_nameFalseFalseDimension
List MembersFirst namemember_fnameFalseFalseDimension
List MembersLast namemember_lnameFalseFalseDimension
List MembersMember fieldsmember_fieldsTrueFalseDimension
List MembersMember ratingmember_ratingFalseFalseDimension
List MembersMember VIPmember_vipFalseFalseDimension
List MembersMember languagemember_languageFalseFalseDimension
List MembersMember latitudemember_latitudeFalseFalseDimension
List MembersMember longitudemember_longitudeFalseFalseDimension
List MembersMember GMT offsetmember_gmtoffFalseFalseDimension
List MembersMember timezonemember_timezoneFalseFalseDimension
List MembersMember email clientmember_email_clientFalseFalseDimension
List MembersMember email typemember_email_typeFalseFalseDimension
List MembersMember signup datemember_signup_dateTrueFalseDimension
List MembersMember signup IPmember_signup_ipFalseFalseDimension
List MembersMember Opt-in IPmember_opt_ipFalseFalseDimension
List MembersMember Opt-in datemember_opt_dateTrueFalseDimension
List MembersLast changed datemember_last_changed_dateTrueFalseDimension
AutomationAutomation IDautomation_idFalseFalseDimension
AutomationAutomation nameautomation_nameFalseFalseDimension
AutomationAutomation typeautomation_typeFalseFalseDimension
AutomationAutomation created dateautomation_created_dateTrueFalseDimension
AutomationAutomation started dateautomation_date_startedTrueFalseDimension
AutomationAutomation statusautomation_statusFalseFalseDimension
AutomationRun timeruntimeTrueFalseDimension
IndustryIndustry typeindustry_typeFalseFalseDimension
List MembersMember avg. open ratemember_avg_open_rateTrueFalseMetric
List MembersMember avg. click ratemember_avg_click_rateTrueFalseMetric
IndustryIndustry abuse rateindustry_abuse_rateTrueFalseMetric
IndustryIndustry open rateindustry_open_rateTrueFalseMetric
IndustryIndustry click rateindustry_click_rateTrueFalseMetric
IndustryIndustry bounce rateindustry_bounce_rateTrueFalseMetric
IndustryInsustry unopen rateindustry_unopen_rateTrueFalseMetric
IndustryIndustry unsub rateindustry_unsub_rateTrueFalseMetric
Sent & OpenedEmails sentemails_sentFalseFalseMetric
Sent & OpenedEmails deliveredemails_deliveredTrueFalseMetric
Sent & OpenedOpens totalopens_totalFalseFalseMetric
Sent & OpenedUnique opensunique_opensFalseFalseMetric
Sent & OpenedOpen rateopen_rateFalseFalseMetric
BouncesBouncesbouncesTrueFalseMetric
BouncesHard bounceshard_bouncesFalseFalseMetric
BouncesSoft bouncessoft_bouncesFalseFalseMetric
BouncesSyntax errorssyntax_errorsFalseFalseMetric
ForwardsForwards countforwards_countFalseFalseMetric
ForwardsForwards opensforwards_opensFalseFalseMetric
Abuse ReportsAbuse reportsabuse_reportsFalseFalseMetric
UnsubscriptionsUnsubscribesunsubscribesFalseFalseMetric
ClicksTotal clicksclicks_totalFalseFalseMetric
ClicksUnique clicksunique_clicksFalseFalseMetric
ClicksUnique subscriber clicksunique_subscriber_clicksFalseFalseMetric
ClicksClick rateclick_rateFalseFalseMetric
LikesFacebook likesfacebook_likesFalseFalseMetric
LikesUnique facebook likesunique_likesFalseFalseMetric
LikesRecipient facebook likesrecipient_likesFalseFalseMetric
List All-Time TotalsCampaign countcampaign_countFalseFalseMetric
List All-Time TotalsMember countmember_countFalseFalseMetric
List All-Time TotalsCampaign countmember_count_since_sendFalseFalseMetric
List All-Time TotalsCleaned countcleaned_countFalseFalseMetric
List All-Time TotalsCleaned count since last sendcleaned_count_since_sendFalseFalseMetric
List All-Time TotalsUnsubscribed member countlist_unsubscribe_countFalseFalseMetric
List All-Time TotalsUnsubscribe member count since last sendunsubscribe_count_since_sendFalseFalseMetric
List All-Time TotalsList open ratelist_open_rateFalseFalseMetric
List All-Time TotalsList click ratelist_click_rateFalseFalseMetric
List All-Time TotalsList average subscribe ratelist_avg_sub_rateTrueFalseMetric
List All-Time TotalsList average unsubscribe ratelist_avg_unsub_rateTrueFalseMetric
List All-Time TotalsList target subscribe ratelist_target_sub_rateTrueFalseMetric