Morpheus
Discovers where to invest your next dollar to
maximize your Sales and boost your ROI
Analyze, optimize, and forecast your data with Marketing Mix Modeling to maximize the impact of your marketing campaigns. Allocate your budget to the online and offline channels that really matter.
Boost the effectiveness of your media spend in driving sales
Morpheus enables marketers across all industries to optimize their spending using advanced Marketing Mix Modeling. For example:
It helps retailers understand the impact of channels like in-store promotions, email marketing, and social media on sales.
Using MMM analysis in healthcare, Morpheus optimizes marketing for patient behavior and health outcomes
Financial services use Marketing Mix Modeling for better customer acquisition and retention.
Telecommunications and travel industries use this MMM statistical model to boost revenue and bookings
Whether you are a business owner striving to understand your marketing activities or a newcomer to the marketing field, comprehending Marketing Mix Modeling is a game-changer, and Morpheus does it all for you.
How Morpheus works
COLLECTION
Upload a detailed historical dataset of your sales and marketing efforts. This dataset should incorporate all marketing parameters you aim to evaluate, as well as any factors that could influence sales, like seasonal patterns, price changes, and competitor movements.
DEVELOPMENT
By only clicking on the Train Model button, a statistical model will be created on our backend to examine the data submitted, revealing relationships between marketing variables and sales figures. Through this, you will gain insights into the impact of each variable on your sales performance.
Through the validated model, you gain clarity on which marketing channels are generating the most ROI and influencing your Sales the most, and which are not meeting expectations. These insights allow you to allocate your marketing budget, focusing more resources on the best-performing channels and reducing spend on less effective channels. The model also forecasts future outcomes based on your budget or objectives, aiding strategic planning like time allocation, and results for upcoming periods.
Morpheus bridges the gap between
business problems and statistical solutions. BOOK A DEMO
Main Benefits
Improved ROI
By optimizing your marketing budget
Better decision-making
With data-driven approach
Customization
Most effective channels and strategies for your brand
Long Term Planning
Based on long-term impact insights
Competitive Advantage
By making more informed decisions
Request Access
FAQ
Starting is very easy. Simply upload your data file in a CSV format. Once uploaded, you can verify that the data is correctly uploaded and begin analyzing it:
01 Select the KPI you want to analyze
This could be your sales, app registrations, ad impressions, or any other KPI, but remember, only one KPI per model.
02 Select the date column
Your data must include a date column. This can be either weekly or daily (avoid monthly to build a more accurate model).
03 Select context variables
Ideally, you have included extra features in your uploaded dataset that might affect your data, but it's not a direct channel in which you are investing budget (for example, weather conditions for a beachwear store, or inflation rates). Select these columns so the model can take this extra information into account, apart from the seasonality or the brand trend.
04 Select columns to ignore if necessary
Choose any columns you don’t want to analyze or any additional KPIs if your dataset includes more than one.
05 All set! You can now train your model
Choose the training quality from Fast (0-3 minutes), Performance (5-6 minutes), or Accurate (up to 10 minutes). We always recommend selecting Accurate for the best precision.
