Dataslayer Blog

TikTok's 7-day attribution window undercounts conversions by 63-79%. Jan 2026: Auto-select creative, consideration signals, and how to check your real conversion numbers in 2 minutes.

Meta's AI will control 90% of ad decisions by late 2026. Upload image + budget = done. Here's how Lattice, Andromeda, GEM change your job and what to do today.

Test entire Google Ads account strategies with multi-campaign experiments beta. Compare Search vs Performance Max, portfolio bidding, and budget splits. Request access now.

Instagram's algorithm now treats professional photos as AI-generated, killing reach for brands. Small businesses down 80%. Here's how to recover without looking amateur.

Search Ads target keywords like Google (any destination). GMV Max only works for TikTok Shop. Setup steps, 2026 benchmarks, and combined strategy tips.

Tired of unpredictable Supermetrics costs? These 12 competitors offer transparent pricing from €49/mo, ISO security, and no hidden row fees. See comparison.

Meta's AI update creates 18-40% conversion gaps between Ads Manager and actual sales. Here's how to verify your real CPA in 10 minutes using GA4.

Google shipped multi-platform attribution in GA4, automated keyword research in Trends, and natural language Search Console queries. Jan 12-16 updates explained.

Early GMV Max adopters report 30% higher GMV than Video Shopping Ads. Learn the 3 authorization mistakes that kill campaigns, 6 daily metrics to track, and why your GA4 numbers won't match TikTok.

Google's Universal Commerce Protocol lets customers buy without visiting your site. Direct Offers in AI Mode launched Jan 11. Performance Max A/B testing now live. Here's what to do before your competitors adapt.

Meta blocked ChatGPT/Copilot from WhatsApp Jan 15. Your customer service bots are safe IF you follow these rules. Templates, opt-in, quality metrics explained.

ChatGPT and Google AI cite Reddit, Wikipedia, and LinkedIn far more than brand websites. Learn why user content wins and 7 strategies to increase your AI visibility in 2026.

Meta removed 7/28-day attribution windows Jan 12 and stopped campaigns Jan 15. Your conversions dropped 30%? Here's the exact fix for both API changes.

Google Ads claims 150 conversions. Facebook says 89. Your CRM shows 180 actual customers. Learn how cross channel analytics reveals which channels really work.

Google's AI Overviews contracted to 16% of queries while ads exploded to 40% in Dec 2025. Publishers lost 27% YoY traffic. CTR dropped 15%→8%. Here's the data + 5 strategies that work in 2026.