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Data Analysis and Reporting in Marketing

5 Marketing Dashboard Examples by Vertical: SaaS, DTC, Agency, B2B, and Content (2026)

Five marketing dashboard layouts by vertical (SaaS, DTC, agency, B2B, content), with KPIs, data sources, and refresh cadence for each in 2026.
Julia Moreno
May 22, 2026
Digital Marketing Tools and Technologies
Paid Advertising and PPC Management

Google Ads Caps Granular Reporting Data at 37 Months from June 1, 2026: What to Do This Week

Google Ads is limiting hourly, daily, and weekly reporting data to 37 months starting June 1, 2026. Three methods to preserve your granular history.
July Cintra
May 21, 2026
Digital Marketing Tools and Technologies
Data Analysis and Reporting in Marketing

Stripe to Looker Studio in 2026: Trial Conversion Funnel and Dunning Recovery Dashboards for SaaS Marketers

Three methods to connect Stripe to Looker Studio. Build trial-to-paid conversion funnels and dunning recovery dashboards segmented by channel.
Adela
May 20, 2026
Digital Marketing Tools and Technologies

The Best Data Visualization Tools for Marketing Teams in 2026: A Connector-First Buyer's Guide

18 data visualization tools ranked by what they natively connect to. BI platforms, dashboards, lightweight viz. The 2026 marketing buyer's guide.
July Cintra
May 19, 2026
Campaign Optimization and Analytics

Google Ads for Ecommerce: Stop Optimizing for ROAS and Do This Instead

Most ecommerce brands over-rely on ROAS and miss real growth. Learn 7 advanced Google Ads strategies to acquire new customers, improve margins, and build a reporting system that scales.
Guest Author
May 18, 2026
Data Analysis and Reporting in Marketing
Campaign Optimization and Analytics

How to Connect Klaviyo to Google Sheets for Ecommerce Email and SMS Attribution

Three ways to pull Klaviyo into Google Sheets, plus the 2 dashboards that fix ecommerce email and SMS attribution. Methods, gotchas, and API tips.
Adela
May 15, 2026
Paid Advertising and PPC Management
Digital Marketing Tools and Technologies

Meta's AI Business Assistant Goes Global: What Marketing Reporting Teams Need to Track Now

Meta's AI business assistant rolled out to all advertisers in 2026. What it does, what's coming next, and the 4 reporting changes marketing teams need.
July Cintra
May 14, 2026
Data Analysis and Reporting in Marketing
Digital Marketing Tools and Technologies

Visual Query Builder vs SQL: Which One Should Your Marketing Team Use?

When should marketing teams use visual query builders vs SQL? Decision framework for 2026: 6 questions where visual wins, 4 where SQL does, with examples.
Julia Moreno
May 13, 2026
Digital Marketing Tools and Technologies
Data Analysis and Reporting in Marketing

Marketing Data Warehouse in 2026: When You Need One and Which Path Fits

A pillar guide to the 2026 marketing data warehouse decision: when you need one, the three real paths (cloud DIY, enterprise platform, marketing-native), and how to choose.
July Cintra
May 12, 2026
Digital Marketing Tools and Technologies
Campaign Optimization and Analytics

BigQuery for Marketing Teams: The Hidden Costs You Won't See Until Month 3

BigQuery's pricing calculator doesn't show what marketing teams pay after month 3. Seven hidden costs and the patterns to cut your bill 40-60%.
Julia Moreno
May 11, 2026
Paid Advertising and PPC Management
Data Analysis and Reporting in Marketing

HubSpot to Google Sheets for RevOps: Lifecycle Velocity (2026)

The RevOps guide to pulling HubSpot data into Google Sheets. Build lifecycle velocity and deal aging dashboards in 2026.
Adela
May 7, 2026
Data Analysis and Reporting in Marketing

The Marketing Dashboard KPIs Playbook for 2026 (and Anti-Patterns to Cut)

Most marketing dashboards track vanity metrics, not decisions. The 2026 KPI playbook: 3 tiers, 6 anti-patterns, decision-driven layout.
July Cintra
May 6, 2026
Data Analysis and Reporting in Marketing
Paid Advertising and PPC Management

Why Marketing Attribution Is Broken in 2026 (And What Actually Works Now)

Marketing attribution is broken in 2026: cookies, iOS, walled gardens, AI search. The 5-pillar framework that replaces last-click thinking.
Julia Moreno
May 6, 2026
Digital Marketing Tools and Technologies
Data Analysis and Reporting in Marketing

From Looker Studio to Data Studio: What the 2026 Rebrand Means for Your Reports

Google renamed Looker Studio back to Data Studio in April 2026. Existing reports keep working; only team materials need a vocabulary update.
July Cintra
May 5, 2026
Digital Marketing Tools and Technologies

Why Your BigQuery Data Transfers Now Need MFA: The 2026 Google Ads API Update

Google Ads API now requires MFA: April 21 rollout, May 7 BigQuery transfers. Existing tokens grandfathered, service accounts exempt. Action plan.
Julia Moreno
May 4, 2026
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