On July 03, 2024 TikTok announced several new features to give users and advertisers more control over data and privacy. These changes include updates to […]
TikTok’s New Privacy and Ad Tools for U...
July 9, 2024
Kate Zakharova Blog -- All posts
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Top 5 Use Cases for Blended Connectors ...
July 8, 2024
Kate Zakharova Data blending is a powerful method to bring together isolated data sets, allowing you to see the full picture of what’s going on in your […]
A Beginner’s Guide to Understandi...
July 5, 2024
Kate Zakharova Marketing Mix Modeling (MMM) offers a powerful way to analyze and optimize your marketing efforts. This statistical technique evaluates how different marketing activities affect sales […]
From Data Chaos to Clarity: The Role of...
July 2, 2024
Kate Zakharova Today, companies encounter a vast amount of data produced at an incredibly fast rate. This information holds great promise but is frequently spread out across […]
How Marketing Mix Modeling Can Transfor...
July 1, 2024
Kate Zakharova Marketing Mix Modeling is a statistical analysis technique that evaluates the performance of various marketing inputs (e.g., TV, radio, online ads, promotions) to determine their […]
Maximizing Your ROI with Marketing Mix ...
July 1, 2024
Kate Zakharova Access to extensive data and advanced tools we have nowadays can greatly improve marketing decisions, but many companies still struggle to optimize their advertising budgets. In this article we will explain how Marketing Mix Modeling can increase ROI and handle the budgets effectively.
8 Key Reasons for Data Discrepancies Be...
June 27, 2024
Kate Zakharova In this article we study why Google Ads and GA4 report different data. Learn about conversion modeling, tag setups, lookback windows, and more to understand and minimize discrepancies.
How to Capture Audience’s Interes...
June 11, 2024
Kate Zakharova These days, capturing and maintaining your customers’ attention is more challenging than ever. With endless streams of marketing messages competing for their attention, you have […]
Why You Must Deeply Analyze Your Websit...
May 28, 2024
Kate Zakharova Understanding and analyzing website traffic is crucial for the success of any business. Website traffic analysis provides valuable insights into the performance, reach, and effectiveness […]
Mastering Your Month-end Metrics with D...
May 23, 2024
Juliana Cintra As we wrap up the month, it’s time to dive deep into your campaign performance and understand how your marketing efforts have paid off. Whether […]
How to Track Marketing Trends Effectively
May 13, 2024
Kate Zakharova In marketing, it’s crucial to stay ahead of competitors and follow trends to meet clients’ needs. This is especially important online, where things change rapidly. […]
4 Marketing Analytics Tricks to Boost Y...
April 30, 2024
Kate Zakharova Did you know that 84% of marketers struggle to understand which marketing efforts contribute best to their business, and almost 44% of Chief Marketing Officers […]
