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Data Analysis and Reporting in Marketing
Paid Advertising and PPC Management

Google Ads + GA4 Attribution Dashboard: Stop Trusting Numbers That Don't Match

Google Ads shows 147 conversions. GA4 shows 112. Which is right? Learn why 20-30% discrepancies are normal, how to reconcile both platforms in one dashboard, and which channels actually drive revenue. Free templates + setup guide.
Julia Moreno
February 13, 2026
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Data Analysis and Reporting in Marketing

TikTok Ads Reporting: Track the Metrics That Actually Drive ROAS (2025)

TikTok shows 400+ metrics but only 8 predict ROAS. Get verified benchmarks (0.84% CTR, $0.50 CPC, 4.07% engagement) and automate cross-platform reporting.
July Cintra
February 12, 2026
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Social Media and Influencer Marketing

LinkedIn Algorithm February 2026: What's Working Now

Document posts hit 6.6% engagement on LinkedIn in Feb 2026 vs 2-4% for text. External links lose 60% reach. Complete guide to formats, timing, and real test data.
July Cintra
February 12, 2026
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Data Analysis and Reporting in Marketing

How to Track Threads Ads Performance in Meta Ads Manager

Learn how to track Threads ads performance in Meta Ads Manager with placement breakdowns. Get CPM, CTR, and conversion data for 400M Threads users. Step-by-step guide + automated tracking solution.
Julia Moreno
February 12, 2026
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Digital Marketing Tools and Technologies
Data Analysis and Reporting in Marketing

Funnel.io Alternative 2026: Why Marketing Teams Are Switching to Fixed-Price Solutions

Funnel.io eliminated free plan and raised Starter to $400/mo in Feb 2026. Compare real costs, user reviews & alternatives. Agencies save $24K/year. Try free.
Adela
February 11, 2026
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Data Analysis and Reporting in Marketing
Digital Marketing Tools and Technologies

MCP Setup Guide: Connect ChatGPT, Claude, or Mistral to Your Marketing Data

Step-by-step tutorial to connect ChatGPT, Claude, or Mistral to your Google Ads, Meta, LinkedIn, and 50+ marketing platforms. Takes 10 minutes, no coding. Free trial available.
Julia Moreno
February 10, 2026
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Data Analysis and Reporting in Marketing

Marketing Agency Reporting: Automate Multi-Client Dashboards Without Per-User Costs

Agencies spend 30-50 hours monthly on manual client reports. Automate Google Ads, Meta, LinkedIn & GA4 dashboards with flat pricing, no per-user fees. Free 15-day trial, no credit card required.
July Cintra
February 10, 2026
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Data Analysis and Reporting in Marketing

How to Track Meta Ads Performance: Manual vs Automated [2026 Guide]

Compare 3 ways to track Meta Ads performance: manual CSV exports, Looker Studio's free connector, or automation tools. See which fits your workflow and budget.
Adela
February 9, 2026
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Paid Advertising and PPC Management
Digital Marketing Strategies and Trends

How to Use Competitor URLs in Performance Max Custom Segments

Performance Max custom segments let you add competitor URLs as audience signals. Learn what they actually do, how to set them up, and when to use them.
July Cintra
February 9, 2026
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Data Analysis and Reporting in Marketing
Paid Advertising and PPC Management

Snapchat Smart Campaign Solutions 2026: Smart Ads, Smart Bidding, Smart Budget

Snapchat Smart Campaign Solutions (May 2025): Smart Ads, Smart Bidding & Smart Budget. API Eligibility Endpoint prevents wasted spend. Smart Targeting shows 8.8% conversion increase. Setup guide + PMax comparison.
July Cintra
February 6, 2026
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Digital Marketing Tools and Technologies

BigQuery AI Functions for Marketing: 7 Use Cases with Gemini (2026)

Google's AI.GENERATE and AI.CLASSIFY went GA in January 2026. Automate ad analysis and sentiment scoring with SQL. Setup guide + working code included.
Adela
February 6, 2026
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Digital Marketing Tools and Technologies
Data Analysis and Reporting in Marketing

LinkedIn Ads API 202601: New Video Watch Metrics You Need Before Feb 16

New LinkedIn API metrics show how long people actually watch your videos (not just impressions). EventWatchTime + VideoWatchTime guide. Feb 16 deadline.
Adela
February 5, 2026
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Digital Marketing Tools and Technologies
Data Analysis and Reporting in Marketing

BigQuery Google Ads Connector: 3 Deprecated Columns (March 2, 2026 Update)

BigQuery video metrics break March 2, 2026: metrics_average_cpv, metrics_video_views, metrics_video_view_rate. Update queries with IFNULL() now. SQL examples included.
Julia Moreno
February 5, 2026
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Paid Advertising and PPC Management
Data Analysis and Reporting in Marketing

How to Measure Brand Awareness in Google Ads With Attributed Branded Searches

Google's Attributed Branded Searches tracks search behavior after ad exposure. Beta access guide + campaign data: 2.9× higher conversions from brand searches.
July Cintra
February 5, 2026
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Digital Marketing Tools and Technologies

Looker Studio Updates January 2026: Cross-Data Filtering, Tabbed Dashboards & What Changed

Cross-data filtering and component visibility controls launched in Looker Studio Jan 15, 2026. Looker 26.0 added tabbed dashboards & service accounts Jan 26. Complete feature breakdown.
July Cintra
February 4, 2026
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