September 2, 2024
Kate Zakharova Globant GUT is the marketing division of Globant, one of the fastest-growing technology companies globally, with over 30,000 employees across countries like the US, Mexico, […]
August 22, 2024
Kate Zakharova Marketing Mix Modeling (MMM) is a powerful analytical tool that enables marketers to evaluate historical data and understand which marketing channels and efforts drive the […]
August 9, 2024
Juliana Cintra Recently, Meta made a significant change to its advertising platform. They’ve removed the option to exclude detailed targeting in ads. This change could have a […]
August 5, 2024
Kate Zakharova Looker Studio is very popular among marketers because it makes creating reports easy. However, when dealing with large amounts of data Looker Studio sometimes loads […]
August 1, 2024
Kate Zakharova Data blending helps combine data from different sources for a complete analysis thus showing insights without changing the original data. Data blending uses external code […]
July 31, 2024
Adela If you’re seeking an alternative to Supermetrics, Dataslayer is the tool worth exploring. Dataslayer provides agencies of any size with significant savings compared to Supermetrics […]
July 9, 2024
Kate Zakharova On July 03, 2024 TikTok announced several new features to give users and advertisers more control over data and privacy. These changes include updates to […]
July 8, 2024
Kate Zakharova Data blending is a powerful method to bring together isolated data sets, allowing you to see the full picture of what’s going on in your […]
July 5, 2024
Kate Zakharova Marketing Mix Modeling (MMM) offers a powerful way to analyze and optimize your marketing efforts. This statistical technique evaluates how different marketing activities affect sales […]
July 2, 2024
Kate Zakharova Today, companies encounter a vast amount of data produced at an incredibly fast rate. This information holds great promise but is frequently spread out across […]
July 1, 2024
Kate Zakharova Marketing Mix Modeling is a statistical analysis technique that evaluates the performance of various marketing inputs (e.g., TV, radio, online ads, promotions) to determine their […]
July 1, 2024
Kate Zakharova Access to extensive data and advanced tools we have nowadays can greatly improve marketing decisions, but many companies still struggle to optimize their advertising budgets. In this article we will explain how Marketing Mix Modeling can increase ROI and handle the budgets effectively.
