Dataslayer Blog

Compare 3 PPC reporting approaches: manual (free, 3-5 hours weekly), native tools (free, 1-2 hours), automation (€30-300/month, 30 minutes). Real pricing, time savings, accuracy tests for Google Ads, Meta, LinkedIn.

Gartner predicts 40% of apps will use AI agents by 2026. Retail media hits 20% of ad spend. Your current strategy won't work—here's what the data says to do now.

YouTube reduced long-form recommendations from 12 to 2 slots in December 2025. Here's what the 80% browse feed drop means for your 2026 content strategy and ROI.

Sites dropped from #1 to page 4 overnight. E-commerce down 52%, affiliates 71%. Here's what changed in December 2025 Google core update and how to recover fast.

When Twitter's API changed without warning, marketers lost 12+ months of ad data. TikTok ownership changes January 22. Step-by-step backup guide inside.

Why did your TikTok views tank this month? December 2025 algorithm update changed distribution forever. Get 4 fixes + 5 strategies that actually work now.

Jon Loomer documented 83 Facebook Ads changes in 2025. Andromeda killed the 6-ad limit, learning phase rules changed, Advantage+ became mandatory. Full list.

Paying €99 per extra user? Compare 6 alternatives with unlimited users from €25/mo. See real G2 reviews, actual pricing (no "contact sales"), and side-by-side costs for 5-person teams.

Instagram's December 10 update crushed aggregator accounts with 60-80% reach drops while boosting original creators 40-60%. Learn the 5 algorithm changes, what Your Algorithm feature means for your content, and the 5 fixes to implement this week. Updated Dec 30, 2025.

Our 2025 year in review: 39M queries, 10+ connectors, ISO 27001 certified, 93% satisfaction. Platform insights: TikTok +64%, GA4 doubled, LatAm growth.

AI agents cut analyst workload 60%. Composable stacks save $18K/year vs platforms. Privacy laws force MMM adoption. Companies adapting now gain 25% efficiency by Q4 2026. Here's your preparation roadmap.

Infillion just launched the first agent-native ad platform. Gartner says $100B in ad spend moves to AI agents by 2028. What this means for your campaigns.

Microsoft Invest DSP closes February 28, 2026. Learn what changes, how to migrate to Amazon DSP, preserve your data, and handle reporting transitions.

287% more companies reached. 96% more SQLs. 43% lower costs. LinkedIn's new Company Intelligence API tracks paid+organic engagement at company level. Available through 5 certified partners, here's how to access it.

Meta's AI ads: $60B revenue, zero attribution. The tracking layer 73% of marketers use to measure what Ads Manager hides.