On July 03, 2024 TikTok announced several new features to give users and advertisers more control over data and privacy. These changes include updates to […]
TikTok’s New Privacy and Ad Tools for U...
July 9, 2024
Kate ZakharovaDigital Marketing Strategies and Trends
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Kate Zakharova
Top 5 Use Cases for Blended Connectors ...
July 8, 2024
Kate ZakharovaData blending is a powerful method to bring together isolated data sets, allowing you to see the full picture of what’s going on in your […]
How Marketing Mix Modeling Can Transfor...
July 1, 2024
Kate ZakharovaMarketing Mix Modeling is a statistical analysis technique that evaluates the performance of various marketing inputs (e.g., TV, radio, online ads, promotions) to determine their […]
How to Capture Audience’s Interes...
June 11, 2024
Kate ZakharovaThese days, capturing and maintaining your customers’ attention is more challenging than ever. With endless streams of marketing messages competing for their attention, you have […]
How to Track Marketing Trends Effectively
May 13, 2024
Kate ZakharovaIn marketing, it’s crucial to stay ahead of competitors and follow trends to meet clients’ needs. This is especially important online, where things change rapidly. […]
4 Marketing Analytics Tricks to Boost Y...
April 30, 2024
Kate ZakharovaDid you know that 84% of marketers struggle to understand which marketing efforts contribute best to their business, and almost 44% of Chief Marketing Officers […]
Exploring Alternatives to Third-Party C...
April 11, 2024
Kate ZakharovaThe digital marketing landscape is undergoing a significant transformation with Google’s announcement to phase out third-party tracking cookies. This development is prompting marketers to search […]
Top 5 mistakes you should avoid in your...
November 7, 2023
AdelaDigital marketing is a complex and ever-changing field, and it’s easy to make mistakes. But if you avoid these five common mistakes, you’ll be well […]
Digital Marketing Trends in 2023 and ho...
October 6, 2023
JuliaDigital marketing trends are constantly evolving, as new technologies emerge and consumer behavior changes. By staying up-to-date on the latest trends, businesses can ensure that […]
Best Alternatives to Supermetrics in 2023
March 3, 2023
Benard KiplangatIn 2023, what are the best alternatives to Supermetrics that you can consider for your company? Every marketing professional needs an ETL (Extract, Transform, Load) […]
How to Optimize Your Digital Marketing ...
January 4, 2023
Benard KiplangatWhat does the new year signify for you as a marketer? Is it setting new goals and resolutions, renewing your determination, or strengthening your purpose? […]
What is ChatGPT and its Impact on Digit...
December 18, 2022
Benard KiplangatGenerative AI, especially Natural Language Processing, is a significant aspect of technology that have had a significant impact across all industries. And with the new […]
