On July 03, 2024 TikTok announced several new features to give users and advertisers more control over data and privacy. These changes include updates to […]
Digital Marketing Strategies and Trends
Data blending is a powerful method to bring together isolated data sets, allowing you to see the full picture of what’s going on in your […]
Marketing Mix Modeling is a statistical analysis technique that evaluates the performance of various marketing inputs (e.g., TV, radio, online ads, promotions) to determine their […]
These days, capturing and maintaining your customers’ attention is more challenging than ever. With endless streams of marketing messages competing for their attention, you have […]
In marketing, it’s crucial to stay ahead of competitors and follow trends to meet clients’ needs. This is especially important online, where things change rapidly. […]
Did you know that 84% of marketers struggle to understand which marketing efforts contribute best to their business, and almost 44% of Chief Marketing Officers […]
The digital marketing landscape is undergoing a significant transformation with Google’s announcement to phase out third-party tracking cookies. This development is prompting marketers to search […]
Digital marketing is a complex and ever-changing field, and it’s easy to make mistakes. But if you avoid these five common mistakes, you’ll be well […]
Digital marketing trends are constantly evolving, as new technologies emerge and consumer behavior changes. By staying up-to-date on the latest trends, businesses can ensure that […]
In 2023, what are the best alternatives to Supermetrics that you can consider for your company? Every marketing professional needs an ETL (Extract, Transform, Load) […]
What does the new year signify for you as a marketer? Is it setting new goals and resolutions, renewing your determination, or strengthening your purpose? […]
Generative AI, especially Natural Language Processing, is a significant aspect of technology that have had a significant impact across all industries. And with the new […]