Dataslayer Blog
Uncover the latest insights, tips, and trends to empower your journey with Dataslayer's cutting-edge technology.
Blog
View allIntegrating Meta Ads with GA4: How to Boost Your Digital Marketing Strategy
The integration between Meta Ads (Facebook and Instagram) and Google Analytics 4 (GA4) has finally arrived,...
July Cintra
July 2, 2025MMM Platforms Don’t Have to Be Complicated: How to Run Marketing Mix Modeling Without a Data Science Team
Marketing teams are under pressure to prove the impact of every dollar they spend. But when...
July Cintra
June 25, 2025Looker Studio AI: How to Use AI to Supercharge Your Reports (Even for Free)
If you’re working with data in Looker Studio, you’ve probably heard that Gemini, Google Cloud’s generative...
July Cintra
June 25, 202510 Free Looker Studio Templates Ready to Use in Marketing
If you work in digital marketing or analytics, you know how much time it takes to...
July Cintra
June 17, 2025How to Use Public APIs to Enrich Your Marketing Dashboards
Adding external data to your marketing dashboards is super easy thanks to public APIs. These interfaces...
July Cintra
June 17, 2025Everything You Need to Know About Looker Studio Templates (Before You Waste Another Hour Reporting)
Most people don’t enjoy building reports from scratch. It’s repetitive, it eats into your day, and...
July Cintra
June 13, 2025How to Use the FILTER Function in Google Sheets: A Step-by-Step Guide for Marketers
If you work in marketing and manage campaign data in Google Sheets, you’ve likely needed to...
July Cintra
June 6, 2025Campaign Optimization and Analytics
View allHow to Use Public APIs to Enrich Your Marketing Dashboards
Adding external data to your marketing dashboards is super easy thanks to public APIs. These interfaces...
July Cintra
June 17, 2025How to Use the FILTER Function in Google Sheets: A Step-by-Step Guide for Marketers
If you work in marketing and manage campaign data in Google Sheets, you’ve likely needed to...
July Cintra
June 6, 2025Google Sheets Automation in 2025: How to Import and Sync Data Automatically (IMPORTRANGE, Apps Script & More)
If you’re a marketer, data analyst, or growth specialist working in 2025, chances are you’re dealing...
July Cintra
June 5, 20255 Ways to Improve ROAS Without Increasing Your Campaign Budget
Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...
July Cintra
March 20, 2025Stop-Start Marketing Campaigns in 2025: Why Consistency is Key for Success
Are you tired of the constant pressure to justify the budget of your Marketing Campaigns? Do...
Julia Moreno
January 23, 2025How to Implement Effective Attribution Models in Today’s Digital Landscape
Attribution modeling can feel like solving a puzzle in the ever-evolving digital marketing world. How do...
July Cintra
January 14, 2025Boost Your Marketing Reports with a Strong Click-Through Rate
Learn how to measure and improve CTR in marketing reports to enhance campaigns and drive better...
July Cintra
December 10, 2024What is a KPI Report? How to Create Effective Marketing Reports That Drive Results
Learn to create an effective KPI report with this guide, covering goal setting, choosing measurable KPIs,...
July Cintra
December 10, 2024Data Analysis and Reporting in Marketing
View allIntegrating Meta Ads with GA4: How to Boost Your Digital Marketing Strategy
The integration between Meta Ads (Facebook and Instagram) and Google Analytics 4 (GA4) has finally arrived,...
July Cintra
July 2, 2025Looker Studio AI: How to Use AI to Supercharge Your Reports (Even for Free)
If you’re working with data in Looker Studio, you’ve probably heard that Gemini, Google Cloud’s generative...
July Cintra
June 25, 202510 Free Looker Studio Templates Ready to Use in Marketing
If you work in digital marketing or analytics, you know how much time it takes to...
July Cintra
June 17, 2025How to Use Public APIs to Enrich Your Marketing Dashboards
Adding external data to your marketing dashboards is super easy thanks to public APIs. These interfaces...
July Cintra
June 17, 2025Everything You Need to Know About Looker Studio Templates (Before You Waste Another Hour Reporting)
Most people don’t enjoy building reports from scratch. It’s repetitive, it eats into your day, and...
July Cintra
June 13, 2025The Real Struggles Behind Marketing Reporting Challenges and How to Solve Them (2025)
Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...
July Cintra
May 20, 2025How to Build an Apple Search Ads Dashboard for Smarter Campaign Analysis
Apple Search Ads have become an essential acquisition channel for app marketers who want to reach...
July Cintra
May 20, 2025GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?
If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...
July Cintra
April 4, 2025Digital Marketing Strategies and Trends
View allHow to Use the FILTER Function in Google Sheets: A Step-by-Step Guide for Marketers
If you work in marketing and manage campaign data in Google Sheets, you’ve likely needed to...
July Cintra
June 6, 2025Google Sheets Automation in 2025: How to Import and Sync Data Automatically (IMPORTRANGE, Apps Script & More)
If you’re a marketer, data analyst, or growth specialist working in 2025, chances are you’re dealing...
July Cintra
June 5, 2025From Contextual to Shoppable: The 3 New Amazon Interactive Ads You Can’t Miss
The streaming wars are evolving, and with them, the advertising landscape. As platforms grapple with rising...
July Cintra
May 23, 2025How to Adapt Your Strategy to Social Media Algorithm Changes 2025
2025 isn’t the year to play it safe on social. Every major platform has redefined what...
July Cintra
May 20, 2025ChatGPT Shopping Assistant: A New Player in E-commerce Search That Marketers Can’t Ignore
Online shopping is changing (again!). This time, not because of a new app, marketplace, or social...
July Cintra
May 12, 2025Video Marketing in 2025: Short-Form, Smart Tools, and the Live Video Comeback
If it feels like everyone’s doing video right now, you’re not wrong. In 2025, video marketing...
July Cintra
April 25, 2025Generative Engine Optimization (GEO): How to Optimize Your Content in 2025
What if your content never ranks in AI-generated answers, even though it’s SEO-perfect? That’s the harsh...
July Cintra
April 25, 2025AI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now
Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...
July Cintra
April 4, 2025Digital Marketing Tools and Technologies
View allMMM Platforms Don’t Have to Be Complicated: How to Run Marketing Mix Modeling Without a Data Science Team
Marketing teams are under pressure to prove the impact of every dollar they spend. But when...
July Cintra
June 25, 2025Looker Studio AI: How to Use AI to Supercharge Your Reports (Even for Free)
If you’re working with data in Looker Studio, you’ve probably heard that Gemini, Google Cloud’s generative...
July Cintra
June 25, 2025n8n API + Dataslayer: The Best Way to Automate Your Marketing Reporting
Managing marketing data can easily become a time-consuming task. Between exporting reports from platforms like Google...
July Cintra
May 27, 2025Why a Marketing Mix Modeling Software Is Essential for Modern Brand Awareness Strategy
Between tight budgets, shifting consumer habits, and a growing list of channels to manage, marketers today...
July Cintra
May 27, 2025The Best Supermetrics Alternatives Based on Real User Reviews in 2025
If you’re working in marketing, you know how messy data can get. Pulling numbers from different...
July Cintra
May 22, 2025The Real Struggles Behind Marketing Reporting Challenges and How to Solve Them (2025)
Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...
July Cintra
May 20, 2025ChatGPT Shopping Assistant: A New Player in E-commerce Search That Marketers Can’t Ignore
Online shopping is changing (again!). This time, not because of a new app, marketplace, or social...
July Cintra
May 12, 2025Make Your Data Talk with Looker Studio Query Result Variables
Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...
July Cintra
April 10, 2025Paid Advertising and PPC Management
View allIntegrating Meta Ads with GA4: How to Boost Your Digital Marketing Strategy
The integration between Meta Ads (Facebook and Instagram) and Google Analytics 4 (GA4) has finally arrived,...
July Cintra
July 2, 2025MMM Platforms Don’t Have to Be Complicated: How to Run Marketing Mix Modeling Without a Data Science Team
Marketing teams are under pressure to prove the impact of every dollar they spend. But when...
July Cintra
June 25, 202510 Free Looker Studio Templates Ready to Use in Marketing
If you work in digital marketing or analytics, you know how much time it takes to...
July Cintra
June 17, 2025Everything You Need to Know About Looker Studio Templates (Before You Waste Another Hour Reporting)
Most people don’t enjoy building reports from scratch. It’s repetitive, it eats into your day, and...
July Cintra
June 13, 20255 Ways to Improve ROAS Without Increasing Your Campaign Budget
Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...
July Cintra
March 20, 2025Google Demand Gen: New Updates 2025
Google just rolled out some exciting new features for Demand Gen campaigns, giving marketers more control,...
July Cintra
February 5, 2025How the Meta Views Metric is Improving Content Performance Tracking
Meta Views Metric is now the most important KPI to track in your reports. Meta has...
July Cintra
December 20, 2024Exciting New Pinterest AI and Automation Campaign Features
A suite of innovative Pinterest AI and automation tools has recently been introduced to help advertisers...
July Cintra
October 9, 2024Social Media and Influencer Marketing
View allReveal the Real Impact: Influencer Marketing Reporting and ROI Measurement with Dataslayer
Influencer marketing has become a key strategy for brands looking to reach specific audiences in a...
July Cintra
May 12, 2025Generation Z Marketing: Powerful Tactics to Attract a Hyperconnected Audience
Generation Z marketing is becoming a crucial strategy for brands aiming to connect with today’s most...
July Cintra
December 20, 2024New TikTok Privacy Regulations and Ad Tools: Positive Changes for Users and Advertisers
On July 03, 2024, TikTok announced several new features to give users and advertisers more control...
Julia Moreno
July 9, 2024Twitter’s Transition to X: Powerful Changes on Marketing Professionals
As we know, social media platforms are continuously evolving, and Twitter is no exception to this...
Julia Moreno
September 19, 2023How To Use Social Media Marketing As An Effective Tool
Today, over 4.59 billion people are active on social media and expected to reach over 6 billion...
Adela
December 23, 2022Twitter Analytics: Best Practices For Analyzing Your Stats
Twitter (X) Analytics provides the most powerful data that can impact and inform your marketing strategies....
Adela
December 5, 2022TikTok Analytics: How to measure your success with marketing reporting
Marketing analytics have always been the most effective resource that digital marketers rely on to improve...
Adela
October 21, 2022How To Make The Most Of Meta Business Suite And Why It Is Great
Facebook and Instagram are two social media channels that grow more popular daily. Facebook has 2.93 billion...
Adela
September 30, 2022
