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Data Analysis and Reporting in Marketing

Marketing Agency Reporting: Automate Multi-Client Dashboards Without Per-User Costs

Agencies spend 30-50 hours monthly on manual client reports. Automate Google Ads, Meta, LinkedIn & GA4 dashboards with flat pricing, no per-user fees. Free 15-day trial, no credit card required.
July Cintra
February 10, 2026
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Data Analysis and Reporting in Marketing

How to Track Meta Ads Performance: Manual vs Automated [2026 Guide]

Compare 3 ways to track Meta Ads performance: manual CSV exports, Looker Studio's free connector, or automation tools. See which fits your workflow and budget.
Adela
February 9, 2026
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Paid Advertising and PPC Management
Digital Marketing Strategies and Trends

How to Use Competitor URLs in Performance Max Custom Segments

Performance Max custom segments let you add competitor URLs as audience signals. Learn what they actually do, how to set them up, and when to use them.
July Cintra
February 9, 2026
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Data Analysis and Reporting in Marketing
Paid Advertising and PPC Management

Snapchat Smart Campaign Solutions 2026: Smart Ads, Smart Bidding, Smart Budget

Snapchat Smart Campaign Solutions (May 2025): Smart Ads, Smart Bidding & Smart Budget. API Eligibility Endpoint prevents wasted spend. Smart Targeting shows 8.8% conversion increase. Setup guide + PMax comparison.
July Cintra
February 6, 2026
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Digital Marketing Tools and Technologies

BigQuery AI Functions for Marketing: 7 Use Cases with Gemini (2026)

Google's AI.GENERATE and AI.CLASSIFY went GA in January 2026. Automate ad analysis and sentiment scoring with SQL. Setup guide + working code included.
Adela
February 6, 2026
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Digital Marketing Tools and Technologies
Data Analysis and Reporting in Marketing

LinkedIn Ads API 202601: New Video Watch Metrics You Need Before Feb 16

New LinkedIn API metrics show how long people actually watch your videos (not just impressions). EventWatchTime + VideoWatchTime guide. Feb 16 deadline.
Adela
February 5, 2026
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Digital Marketing Tools and Technologies
Data Analysis and Reporting in Marketing

BigQuery Google Ads Connector: 3 Deprecated Columns (March 2, 2026 Update)

BigQuery video metrics break March 2, 2026: metrics_average_cpv, metrics_video_views, metrics_video_view_rate. Update queries with IFNULL() now. SQL examples included.
Julia Moreno
February 5, 2026
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Paid Advertising and PPC Management
Data Analysis and Reporting in Marketing

How to Measure Brand Awareness in Google Ads With Attributed Branded Searches

Google's Attributed Branded Searches tracks search behavior after ad exposure. Beta access guide + campaign data: 2.9× higher conversions from brand searches.
July Cintra
February 5, 2026
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Digital Marketing Tools and Technologies

Looker Studio Updates January 2026: Cross-Data Filtering, Tabbed Dashboards & What Changed

Cross-data filtering and component visibility controls launched in Looker Studio Jan 15, 2026. Looker 26.0 added tabbed dashboards & service accounts Jan 26. Complete feature breakdown.
July Cintra
February 4, 2026
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Digital Marketing Tools and Technologies
Paid Advertising and PPC Management

Google Ads API v19 Sunset (Feb 11, 2026): Migration Guide

All v19 API requests fail February 11, 2026. Learn which errors you'll get, how to migrate to v22, and what breaks if you don't update before deadline.
Julia Moreno
February 4, 2026
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Digital Marketing Tools and Technologies

Google Ads TCF Compliance: February 2026 Deadline Explained

TCF v2.3 becomes mandatory Feb 28, 2026 for Google Ads in Europe. Without it, campaigns default to Limited Ads. Publishers report 40-60% revenue impact.
Adela
February 4, 2026
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Data Analysis and Reporting in Marketing
Digital Marketing Tools and Technologies

Amazon Redshift for Marketing Data: Complete Setup Guide

Complete Amazon Redshift setup guide for marketing teams: dc2.large costs ~$180/mo for 10-20 ad accounts. Includes SQL queries, schema design, Redshift vs BigQuery comparison, and cost optimization. Updated 2026.
Julia Moreno
February 3, 2026
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Paid Advertising and PPC Management

TikTok Ads 2026: Auto-Select Creative, Consideration Signals & Attribution Changes

TikTok's 7-day attribution window undercounts conversions by 63-79%. Jan 2026: Auto-select creative, consideration signals, and how to check your real conversion numbers in 2 minutes.
Julia Moreno
February 2, 2026
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Paid Advertising and PPC Management

Meta's Vision for Full Ad Automation: What the "Goal-Only" System Means for Marketers in 2026

Meta's AI will control 90% of ad decisions by late 2026. Upload image + budget = done. Here's how Lattice, Andromeda, GEM change your job and what to do today.
Adela
January 29, 2026
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Paid Advertising and PPC Management

Google Ads Multi-Campaign Experiments: The Hidden Beta That Tests Your Entire Account Strategy

Test entire Google Ads account strategies with multi-campaign experiments beta. Compare Search vs Performance Max, portfolio bidding, and budget splits. Request access now.
July Cintra
January 27, 2026
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