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Digital Marketing Tools and Technologies

Google Antitrust Ruling 2025: How Ad Tech Could Change Forever

A federal judge ruled Google monopolized ad tech illegally. Here's what the antitrust case means for advertisers, publishers, and marketing professionals in 2025.
Adela
November 25, 2025
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Data Analysis and Reporting in Marketing

VLOOKUP Function in Google Sheets: Complete Marketing Guide

Master VLOOKUP in Google Sheets with this marketing-focused tutorial. Learn to cross-reference campaign data with CRM, merge platform tables, and fix common errors.
Julia Moreno
November 25, 2025
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Digital Marketing Tools and Technologies

Adobe Acquires Semrush: What the $1.9B Deal Means for Marketing

Adobe's $1.9B acquisition of Semrush signals a major shift in marketing analytics. Learn what this deal means for SEO professionals, content marketers, and your tool stack in 2025.
Adela
November 24, 2025
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Paid Advertising and PPC Management

Google Disabled EU Conversion Tracking And Many Advertisers Are Just Now Noticing

Google disabled conversion tracking for EU advertisers without Consent Mode v2 on July 21, 2025. Learn what changed and how to fix it fast.
Julia Moreno
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Paid Advertising and PPC Management
Data Analysis and Reporting in Marketing

Marketing KPIs by Channel: The Complete Reference Guide

rack what matters. Channel-specific marketing KPIs with 2024-2025 benchmarks for SEO, paid ads, social media, and email marketing.
July Cintra
November 24, 2025
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Digital Marketing Tools and Technologies
Digital Marketing Strategies and Trends

Gemini 3 Just Changed Google Search: What Marketers Need to Track Now

Google launched Gemini 3 Nov 18, 2025, live in Search day one. AI Overviews now hit 2B users. Here's what changed for ads, SEO, and which metrics actually matter.
Julia Moreno
November 21, 2025
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Paid Advertising and PPC Management

Pinterest Algorithm 2025: How to Drive Traffic with Visual Search

Master Pinterest's 2025 algorithm update with TransActV2, visual search optimization, and proven tactics to drive traffic. Learn what changed and how to rank higher on Pinterest.
Adela
November 21, 2025
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Paid Advertising and PPC Management
Data Analysis and Reporting in Marketing

Reddit Ads November 2025: Interactive Ads + 11% More Conversions

Reddit's Interactive Ads use quizzes and mini-games in-feed. Plus automated targeting now delivers 11% more conversions at 10% lower CPA. Here's what changed.
July Cintra
November 20, 2025
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Digital Marketing Strategies and Trends
Digital Marketing Tools and Technologies

HubSpot's 200+ AI Updates: What Actually Works After 2 Months

Customer Agent resolves 50% of tickets 40% faster, but implementation challenges remain. Here's what marketing professionals need to know about HubSpot's AI features.
Julia Moreno
November 19, 2025
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Campaign Optimization and Analytics

Predictive Analytics Marketing: 57% Growth in 2025 CDP Report

Twilio Segment's 2025 CDP Report reveals 57% surge in predictive analytics adoption. Learn how AI-powered customer predictions are reshaping marketing ROI.
Julia Moreno
November 19, 2025
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Paid Advertising and PPC Management

Meta Ads Updates November 2025: GEM AI Model Boosts Conversions 5%

Meta's GEM AI model launched Nov 2025 is increasing conversions 5% on Instagram, 3% on Facebook Feed. Learn what changed, what it means for your campaigns, and the tradeoffs.
Adela
November 18, 2025
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Paid Advertising and PPC Management

Instagram Competitive Insights: Analyze Competition (2025)

Instagram's new Competitive Insights lets you benchmark 10 competitors' follower growth, posting frequency, and Reels. But what metrics are missing? Complete 2025 guide.
Adela
November 18, 2025
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Paid Advertising and PPC Management

Amazon Ads News: 3 AI Tools From unBoxed 2025

Amazon's November 2025 unBoxed event launched Campaign Manager (67% faster launches), Creative Agent for TV ads, and Ads Agent that writes SQL queries in plain English.
July Cintra
November 18, 2025
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Paid Advertising and PPC Management

Google's November 2025 Performance Max Updates: Waze Ads and Channel Reporting Now Live

Google expanded Performance Max in November 2025 with Waze ads for 150M+ users and channel reporting for all campaigns. Plus: negative keywords now prevent 15% wasted spend.
Julia Moreno
November 17, 2025
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Digital Marketing Tools and Technologies
Data Analysis and Reporting in Marketing

Dataslayer AI: Marketing Data Meets Conversational AI

Connect Claude, ChatGPT, and Gemini directly to your marketing data with Dataslayer AI. Ask questions in natural language, get real-time answers from 50+ platforms. No CSV exports.
July Cintra
November 17, 2025
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