Dataslayer Blog

When it comes to tracking conversions, Google Analytics 4 (GA4) provides advanced attribution models that help marketers understand which channels contribute to user actions, such […]

Juliana Cintra   October 21, 2024

Ready to optimize your email marketing strategy? Discover how Klaviyo and Dataslayer.ai can work together to help you create, execute, and track high-performing campaigns.

Kate Zakharova   September 24, 2024

Access to extensive data and advanced tools we have nowadays can greatly improve marketing decisions, but many companies still struggle to optimize their advertising budgets. In this article we will explain how Marketing Mix Modeling can increase ROI and handle the budgets effectively.

Kate Zakharova   July 1, 2024

Integrating data from multiple sources is essential for making informed decisions in today’s data-driven landscape. Data integration brings together information from different platforms [...]

Kate Zakharova   October 31, 2024

When it comes to tracking conversions, Google Analytics 4 (GA4) provides advanced attribution models that help marketers understand which channels contribute to user actions, such […]

Juliana Cintra   October 21, 2024

Ready to optimize your email marketing strategy? Discover how Klaviyo and Dataslayer.ai can work together to help you create, execute, and track high-performing campaigns.

Kate Zakharova   September 24, 2024

On July 03, 2024 TikTok announced several new features to give users and advertisers more control over data and privacy. These changes include updates to […]

Kate Zakharova   July 9, 2024

Data blending is a powerful method to bring together isolated data sets, allowing you to see the full picture of what’s going on in your […]

Kate Zakharova   July 8, 2024

Marketing Mix Modeling is a statistical analysis technique that evaluates the performance of various marketing inputs (e.g., TV, radio, online ads, promotions) to determine their […]

Kate Zakharova   July 1, 2024

Looking for a reliable Supermetrics alternative? See the top 10 competitors, including DataSlayer, for effortless data integration and reporting solutions.

Kate Zakharova   November 11, 2024

Integrating data from multiple sources is essential for making informed decisions in today’s data-driven landscape. Data integration brings together information from different platforms [...]

Kate Zakharova   October 31, 2024

This article explains how integrating HubSpot with Dataslayer can simplify marketing data collection, automate reporting, and enhance multi-channel campaign insights.

Kate Zakharova   October 10, 2024

Pinterest has recently introduced a suite of innovative AI and automation tools designed to help advertisers enhance their campaigns. The rollout includes Performance+ and Promotions, […]

Juliana Cintra   October 9, 2024

TikTok has just launched its new Search Ads Campaign, marking a significant shift for marketers aiming to tap into one of the fastest-growing digital advertising […]

Juliana Cintra   October 2, 2024

The holiday season is a crucial time for businesses, marketers must optimize their strategies to capture the attention of eager shoppers. Meta has recently unveiled […]

Juliana Cintra   September 23, 2024

On July 03, 2024 TikTok announced several new features to give users and advertisers more control over data and privacy. These changes include updates to […]

Kate Zakharova   July 9, 2024

As we know, social media platforms are continuously evolving, and Twitter is no exception to this trend. In this article, we will discuss a notable […]

Julia   September 19, 2023

Today, over 4.59 billion people are active on social media and expected to reach over 6 billion in 2027. That’s almost 59% of the world’s total […]

Benard Kiplangat   December 23, 2022