About us

Mission

At Dataslayer, we save time for marketing professionals by automating repetitive tasks, giving them the freedom to focus on strategic thinking, embrace creativity, and achieve a better work-life balance.

Vision

Our vision is to give marketers back their time for what truly matters: human decisions. We strive to create a business landscape where communities choose valuable products, backed by reliable support, high quality, and fair pricing.

Culture

At Dataslayer, our people come first—always. Free from external investor pressure, we are committed to building a workplace where well-being, creativity, and professional growth go hand in hand. We embrace remote work for flexibility and freedom while meeting yearly regularly to strengthen teamwork, stay connected, and ensure everyone feels united. We believe that sustainable success comes from happy teams who feel empowered, valued, and have the freedom to balance ambition with a fulfilling life.

Our team agreed to write the mission, vision, and culture together

Executive Team

Juan de Portugal
CEO / CTO

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Marinela Martinez
Admin

 

Software Development

Fernando Perez
Tech Product Lead

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Manuel Acosta
Full Stack Developer

 

Fran Saavedra
Senior Developer

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Enrique Campos
Senior Developer

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Alberto Martín
Senior Developer

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Alejandro Borbolla
Backend Developer

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Jorge Ventura
Backend Developer

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Iván Mata
Front Developer

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María José Sánchez
Full Stack Developer

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Customer Success & Support

Adela Delso
Head of Customer Success & Support

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Esteban Castro
Customer Support Specialist

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Carolina Panigazzi
Customer Support Specialist

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Daniela Bejarano
Customer Support Specialist LATAM

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Digital Marketing

Julia Moreno
Head of Digital Marketing

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Juliana Cintra
Junior Digital Marketing Specialist

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Andrei Balota
Digital Content Creator

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Sales Team

Lucio Aranda
International Sales Director

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Marcela Mesa
Business Development

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José Ignacio Soler
Spain Commercial Director

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Sara Londoño
Business Development

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David Casasbuenas
Business Development

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Carlos González
Business Development

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ABOUT US

Dataslayer was built by Softpoint Consultores, a software development company located in Madrid, Spain that has specialised in Internet solutions for more than 15 years across more than 10 countries and in five languages.

HOW DATASLAYER STARTED

As a team of developers, we are constantly looking for ideas that fill market gaps and solve problems for marketing professionals. Our most successful tools started by providing time saving solutions for our clients – Dataslayer is no different. Dataslayer provides cost effective reporting by automating the collection and updating of data tables in GSheets. Our most typical customer is a digital marketer who wants to eliminate manual exports, uploads and formatting of data. With Dataslayer, that manual time suck is gone, enabling the marketer to focus on finding and reporting the insights that the data holds.

At Softpoint, we focus on solving marketing problems with software innovation, two examples of great products are: AdSync360 (which links the offline and online worlds. When a real world event takes place, for example a sports event, or TV advert, Adsync can launch digital advertisements, capitalising on the real world event, providing synchronisation and increasing effectiveness of the campaign) and NextBrain.ai (that democratizes Machine Learning as a no-code platform)

We have been granted the prestigious seal Innovative SME from the Ministry of Science and Technology of the Government of Spain. Few companies in Spain have this exclusive seal and is the best proof of one of the things we do best: always search and apply the most innovative solutions to our customer’s needs.

INNOVATIVE SME 12/07/2024