Dataslayer MCPfor AI insights and automation

Connectto your entire marketing data stack.

Ask your favorite AI assistant questions in plain language and compare performance across channels in seconds, all through one connection instead of many. No coding or complex data plumbing required.

Try It Free

  • 15-day free trial
  • No credit card

Prefer a walkthrough? Book a demo

4.8/5300+ reviews on G2ISO 27001Independently certified1-clickinstallation1 MCPfor 60+ platforms
Compatibility

Works with the AI assistants you already use.

Connect your data to ChatGPT and Claude with one click through native connectors, or configure compatible AI assistants like Gemini, Copilot, or others using custom MCP settings.

Dataslayer AI Agent

Prefer to work in one platform? Use Dataslayer’s built-in AI Agent to explore your connected marketing data right in the app.

  • Immediate AI insights
  • Connected to all your data sources
  • No external account required

Chat now

Pricing

Two ways to get Dataslayer MCP.

OPTION 1

Select MCP as your core destination

Buy a Dataslayer plan specifically for MCP. Connect your marketing data to your preferred AI assistants with unlimited messages. Available on Starter and above.

OPTION 2

Get MCP included with another destination

Going to buy an Advanced, Pro, or Business plan for another destination? MCP will be included at no extra cost, with 100 messages per day using the connectors covered by your plan.

EUR €
USD $
See full pricing

Starter

3 connectors, 3 accounts each.

29€/mo billed annually
MCP access
As a core destinationUnlimited messages
Not includedFrom Advanced upwards

Advanced

7 connectors, 50 accounts each.

99€/mo billed annually
MCP access
As a core destinationUnlimited messages
Included with another destination100 messages a day

Pro

10 connectors, 100 accounts each.

299€/mo billed annually
MCP access
As a core destinationUnlimited messages
Included with another destination100 messages a day

Business

Custom connectors and accounts.

Quote only
MCP access
As a core destinationAs agreed in your quote
Included with another destination100 messages a day*

* On Business, MCP access is part of your quote. A message is one prompt sent to AI.

Why Dataslayer MCP

One MCP for cross-channel marketing insights.

Instead of connecting separate MCPs for Meta Ads, Google Ads, and every other platform, use Dataslayer to bring all your marketing data into one AI conversation. Compare channels, connect the dots across platforms, and understand what’s driving growth or holding it back through a single integration.

One connection. Multiple platforms.

Access data from your connected platforms through a single MCP integration. Dataslayer maintains the underlying connectors, so you can focus on insights instead of managing individual APIs.

Google Ads GA4 TikTok HubSpot +Everything else
Dataslayer
ChatGPT Claude Gemini Copilot Mistral +Custom LLM

Secure, read-only access

Your AI can analyze your data but never change your campaigns or source accounts. Scoped, read-only access keeps your data protected.

Understand what drives performance

Explore campaign results, identify trends, and see which channels contribute most to your marketing goals using simple prompts.

Ask as much as you need

Ask follow-up questions, explore performance changes, compare results, and generate visual reports without merging exports.

What users say about AI with DataSlayer

Less manual work. More meaningful insights.

“Dataslayer.ai is intuitive and includes its AI add-on, which helps me resolve errors or review metrics. It automates everything completely, which is very useful for my reports.”
Origen P.Analyst · Small business
How it works

From raw data to AI insights in three steps.

Connect your marketing platforms to Dataslayer, install the Dataslayer MCP in your preferred AI assistant, and just start talking to your data.

  1. 01

    Connect your data sources

    Choose the marketing platforms you want to analyze and connect them in Dataslayer.

  2. 02

    Connect Dataslayer to your AI tool

    Set up Dataslayer MCP in ChatGPT or Claude using the native integration, or configure a compatible AI tool using custom MCP settings.

  3. 03

    Ask questions and unlock insights

    Use AI to explore campaign results, identify performance shifts, and find patterns across your marketing channels.

In practice

Get more value from your marketing data with AI.

From campaign analysis to budget optimization, explore practical ways to use Dataslayer MCP with AI to make more informed decisions.

Example prompt

“Compare ROAS across Google Ads, Meta Ads, and TikTok Ads over the last 30 days. Which channels are performing best?”

Example answer
What you can uncover
  1. Best- and worst-performing channels
  2. Performance differences across campaigns
  3. Trends over time and potential causes
Go deeper

“Compare the top-performing campaigns with the lowest-performing ones. What important things stand out?”

Example prompt

“Find campaigns that spent more than €5,000 but generated less than 2x ROAS this month.”

The shape of the answer
What you can uncover
  1. Campaigns that may need attention
  2. Where inefficient spend is concentrated
  3. Opportunities to review budget allocation
Go deeper

“How much of our total ad spend goes to these campaigns, and which platforms account for the largest share? Help me optimize their budget.”

Example prompt

“Compare clicks, conversions, and conversion rates across our paid channels. Where are we losing the most potential customers?”

The shape of the answer
What you can uncover
  1. Differences in conversion performance
  2. Channels with high traffic but low conversion rates
  3. Areas that may warrant further investigation
Go deeper

“Break down conversion performance by campaign and identify the biggest opportunities for improvement.”

Example prompt

“Summarize our marketing performance across all connected channels this month compared with last month. Highlight the biggest changes in spend, conversions, and ROAS.”

The shape of the answer
What you can uncover
  1. Key performance changes
  2. Channels driving growth or decline
  3. A concise summary to share with your team or clients
Go deeper

“Create a chart comparing spend and conversions by channel over the last six months.”

Example prompt

“Analyze our Google Ads and Meta Ads data to identify patterns in campaign performance. What insights could an AI marketing assistant surface automatically?”

The shape of the answer
What you can uncover
  1. Patterns and insights across marketing platforms
  2. Opportunities for AI-generated recommendations
  3. Ways to build smarter, data-driven applications
Go deeper

“Design a workflow for an AI agent that monitors campaign performance, flags unusual changes, and recommends actions based on our data.”

Example prompt

“Compare our daily and weekly sales revenue over the last three months. What trends or unusual changes do you see?”

The shape of the answer
What you can uncover
  1. Revenue growth and seasonal patterns
  2. Periods of unusually high or low sales
  3. Changes in sales performance across channels
Go deeper

“Based on recent sales trends, what revenue range might we expect next month, and what can we do now to prepare for expected changes in demand?”

Security

Your marketing data stays protected.

Connect AI to your marketing data without handing over the keys to your accounts.

Read about our security approach
  • OAuth 2.1 authenticationEncrypted HTTPS/TLS connections and automatically expiring access tokens.
  • Read-only, scoped accessYour AI can analyze data but never change campaigns, budgets or accounts.
  • ISO 27001 & 27701Audited security and privacy management, certified by Bureau Veritas.
  • Access controlChoose the accounts and sources in each session, and revoke access at any time.
  • Credentials never sharedYour platform credentials stay with Dataslayer, never with your AI provider.
  • GDPR and CCPASupports GDPR and CCPA compliance. Encrypted in transit and at rest.
FAQ

Your questions about Dataslayer MCP, answered.

Still have questions? Contact our team for help finding the right setup.

Contact us

What is Dataslayer MCP?

Dataslayer MCP connects your marketing data to AI assistants through the Model Context Protocol (MCP) and native connectors. Instead of setting up a separate connection for each platform, you install Dataslayer MCP once and ask questions across all your connected sources in plain language.

What is Dataslayer MCP?

Dataslayer MCP connects your marketing data to AI assistants through the Model Context Protocol (MCP) and native connectors. Instead of setting up a separate connection for each platform, you install Dataslayer MCP once and ask questions across all your connected sources in plain language.

Which marketing platforms can I connect?

Dataslayer supports 60+ marketing and analytics platforms, including Google Ads, Google Analytics 4 (GA4), TikTok Ads, HubSpot, and more. Available data for AI analysis depends on the connector and the metrics it supports.

How do I get started?

Three steps:

  1. Connect your marketing accounts in Dataslayer.
  2. Add Dataslayer MCP to your AI assistant. ChatGPT and Claude have native setup options, and others use custom MCP settings.
  3. Start a new chat and ask your first question.
Is it safe? Can the AI change my campaigns?

The AI integration through Dataslayer MCP is absolutely secure. Access is read-only: your AI can analyze connected data but can’t edit campaigns, budgets, or source accounts. Dataslayer uses OAuth 2.1 and scoped permissions, you choose which accounts are available, and you can revoke access at any time. Your platform credentials stay with Dataslayer and are never shared with the AI provider. Dataslayer is ISO 27001 and 27701 certified.

Which AI assistants are compatible with Dataslayer MCP?

You can connect Dataslayer MCP to ChatGPT and Claude through their native integration options. You can also configure compatible MCP-enabled assistants and tools, including Gemini and Copilot, using custom settings. Setup requirements vary by platform. Please, visit our documentation for setup guides.

Do I need a separate MCP for every marketing platform?

No. Dataslayer MCP provides a single integration for accessing data from your connected, supported marketing platforms. This lets you analyze multiple channels in one AI conversation right away instead of installing and managing a separate MCP connector for each source.

How is Dataslayer MCP different from native MCPs for individual platforms (e.g., Meta Ads MCP Server)?

Native MCPs connect an AI assistant to one platform and usually need separate configuration. Dataslayer MCP gives you one connection to many platforms, so you can compare Meta, Google, TikTok, and more in a single conversation. You also avoid setting up and maintaining each connection yourself.

How much does Dataslayer MCP cost?

Plans start at €29/month, billed annually, with unlimited messages when MCP is your main destination. If you already subscribe to Advanced, Pro, or Business for another destination, MCP is included with 100 messages per day. A message is one prompt sent to AI. Connector and account limits depend on your plan. See our pricing for plan details.

Do I need a paid AI plan to use Dataslayer MCP?

You can connect ChatGPT and Claude with Dataslayer’s native connectors for free. Gemini and Copilot don’t have a native Dataslayer connector, so they use custom MCP settings, and the requirements depend on the platform:

  • Copilot: Connect through Microsoft Copilot Studio, which requires a Copilot Studio license and a work account. Setup is usually done by an admin or the agent’s author. The free Copilot app doesn’t support custom MCP servers.
  • Gemini: Connect through the Gemini CLI or a Gemini Enterprise custom MCP data store, which requires an eligible Gemini Enterprise subscription and admin setup.
  • Any other MCP-compatible tool: Add the Dataslayer MCP server URL and sign in with OAuth.

If you don’t want to depend on an external AI subscription, you can use the built-in Dataslayer AI Agent.

How fresh is the data, and are there limits on what it can pull?

Dataslayer MCP retrieves data from your connected platforms through their APIs when you ask a question, so freshness matches what each platform makes available. Some platforms update metrics in near real time, while others, such as GA4 and some ad platforms, have a reporting delay or finalize conversions later. Because the numbers come from the same APIs, they should match what you see in the platform itself.

Limits come from the platforms’ API rules (such as rate limits, available metrics and dimensions, and historical date ranges) and from the AI assistant you use (such as context size and message limits). Dataslayer doesn’t add its own limits on what you can pull, apart from the message allowance on your plan. Available metrics depend on each connector.

Can I use Dataslayer MCP to create charts and reports?

Yes, you can ask your AI assistant to summarize marketing performance, compare metrics, and create visualizations based on your connected data. The available charting and reporting features depend on the capabilities of the AI assistant you use.

What other things can I do with Dataslayer MCP?

You can use Dataslayer MCP to analyze marketing performance, compare channels, investigate trends, and make more informed decisions directly in your AI assistant. For example, you can compare ROAS across Google Ads and Meta Ads, identify campaigns with inefficient spending, track changes in conversions, summarize monthly results, and generate charts from your connected data. You can also ask follow-up questions to explore results in more detail without manually combining exports or building reports from scratch.

Connect once. Ask anything.

Make every marketing decision more informed with one secure connection to the AI-driven insights that power your growth.

Get started with Dataslayer

Book a Demo
  • 15-day free trial
  • No credit card