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Campaign Optimization and Analytics
Access to extensive data and advanced tools we have nowadays can greatly improve marketing decisions, but many companies still struggle to optimize their advertising budgets. In this article we will explain how Marketing Mix Modeling can increase ROI and handle the budgets effectively.
As we wrap up the month, it’s time to dive deep into your campaign performance and understand how your marketing efforts have paid off. Whether […]
Marketing Mix Modeling (MMM) is a powerful tool that can help businesses get a clear picture of how their Marketing efforts affect their profits. By […]
In the dynamic landscape of digital marketing, the key to achieving higher conversion rates and personalized customer experiences lies in advanced segmentation strategies. Audience segmentation […]
Digital marketing reporting has revolutionized the way businesses track and optimize their marketing campaigns. By leveraging analytics and reporting tools, organizations can gather crucial data […]
Introduction In today’s competitive marketplace, businesses need to do everything they can to maximize their return on investment (ROI). One of the most effective ways […]
Do you want to spend less time and money planning and optimizing your ad campaigns? Are you struggling to build optimal targets, utilize your ad […]
Setting up Google Analytics 4 eCommerce on your site can be a little confusing. And because Google Analytics does not automatically collect eCommerce data from […]
Setting up Google Analytics 4 can be daunting and tedious, especially if you’re new to Google Analytics. Having a detailed GA4 set-up checklist at your […]
Google Universal Analytics, or simply Google Analytics, will be sunsetting by 1st July 2023 to pave the way to the new Google Analytics 4 version. […]
What does the new year signify for you as a marketer? Is it setting new goals and resolutions, renewing your determination, or strengthening your purpose? […]