Campaign Optimization and Analytics

Blog Campaign Optimization and Analytics

How to Use Public APIs to Enrich Your Marketing Dashboards

Adding external data to your marketing dashboards is super easy thanks to public APIs. These interfaces...

Read more
Blog Campaign Optimization and Analytics

How to Use the FILTER Function in Google Sheets: A Step-by-Step Guide for Marketers

If you work in marketing and manage campaign data in Google Sheets, you’ve likely needed to...

Read more
Blog Campaign Optimization and Analytics

Google Sheets Automation in 2025: How to Import and Sync Data Automatically (IMPORTRANGE, Apps Script & More)

If you’re a marketer, data analyst, or growth specialist working in 2025, chances are you’re dealing...

Read more
Blog Campaign Optimization and Analytics

5 Ways to Improve ROAS Without Increasing Your Campaign Budget

Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...

Read more
Blog Campaign Optimization and Analytics

Stop-Start Marketing Campaigns in 2025: Why Consistency is Key for Success

Are you tired of the constant pressure to justify the budget of your Marketing Campaigns? Do...

Read more
Blog Campaign Optimization and Analytics

How to Implement Effective Attribution Models in Today’s Digital Landscape

Attribution modeling can feel like solving a puzzle in the ever-evolving digital marketing world. How do...

Read more
Blog Campaign Optimization and Analytics

Boost Your Marketing Reports with a Strong Click-Through Rate

Learn how to measure and improve CTR in marketing reports to enhance campaigns and drive better...

Read more
Blog Campaign Optimization and Analytics

What is a KPI Report? How to Create Effective Marketing Reports That Drive Results

Learn to create an effective KPI report with this guide, covering goal setting, choosing measurable KPIs,...

Read more
Blog Campaign Optimization and Analytics

GA4 Attribution Models: Limitations and Solutions for Physical Stores and Offline Marketing

When it comes to tracking conversions, Google Analytics 4 (GA4) provides advanced attribution models that help...

Read more
Blog Campaign Optimization and Analytics

The Perfect Connection: Dataslayer Integration to Optimize Your Klaviyo Email Marketing Campaigns

Ready to optimize your email marketing strategy? Discover how Klaviyo and Dataslayer.ai can work together to...

Read more
Blog Campaign Optimization and Analytics

Top 5 Use Cases for Data Blending in Your Strategy

Data blending is a powerful method to bring together isolated data sets, allowing you to see...

Read more
Blog Campaign Optimization and Analytics

Marketing Mix Modeling: Unlock Remarkable ROI with Powerful Insights

Access to extensive data and advanced tools we have nowadays can greatly improve marketing decisions, but...

Read more
Newsletter Your Go-To Source for Marketing Your source for best practices, tips, and helpful hints to become a pro data-driven marketer. Subscribe and stay up to date on the latest trends.