Dataslayer Blog

Gartner predicted 50% would limit social media by 2025. October data reveals they were right—users grew 5%, but time spent dropped 10%. What marketers must do now.

TikTok Shop hit $33.2B in 2024 GMV with 650% US growth. Learn which TikTok Shop analytics metrics matter and strategies to optimize your social commerce performance.

Master marketing data privacy: GDPR enforcement, CCPA compliance, US state laws, and practical strategies for cookies, pixels, and targeting in 2025.

59% of marketers increase influencer investment in 2025 per Sprout Social. Learn to track ROI with automated data tools and prove campaign value to executives.

ChatGPT Pulse (Sept 2025) delivers automated research briefings every morning. Learn how marketers use this new ChatGPT Pulse feature for competitor tracking, trend monitoring, and campaign insights.

Meta's Vibes AI video feed drove a 15.58% user spike in weeks. Learn how this AI-generated content platform impacts video marketing, UGC strategy, and ad opportunities.

IAB Europe's October 2025 landscape map update and Commerce Media Standards V2 bring quick commerce metrics and new certification requirements. Here's what changed for marketers.

Google launched a hide ads button on October 13, 2025, letting users collapse sponsored results. Here's what changed in Google Search and what metrics to monitor in your campaigns.

Learn how to export TikTok Ads data to Google Sheets in 2025. Three proven methods with step-by-step instructions for marketers at any budget level.

Get our free Meta Ads dashboard for Looker Studio. Track Facebook & Instagram performance, compare campaigns, and spot trends—no manual exports needed.

Learn how to track ad spend across Google Ads, Facebook, LinkedIn, and more. Compare manual vs automated methods with step-by-step setup instructions.

Google Analytics now imports Meta & TikTok costs automatically. Should you switch from third-party tools? Compare features, limitations, and costs to decide what's best for your business.

TikTok's October 2025 Smart+ update adds module-by-module control and expanded attribution tracking. Here's what changed, why it matters, and how to use it now.

YouTube's new Brand Pulse Report uses AI to track paid ads, creator content, and organic videos in one dashboard. Here's what it measures and who can access it.

Learn how Generative Engine Optimization (GEO) helps marketers rank in ChatGPT, Perplexity & AI search. Get actionable tactics to boost AI visibility in 2025.