Dataslayer Blog

Snapchat Smart Campaign Solutions (May 2025): Smart Ads, Smart Bidding & Smart Budget. API Eligibility Endpoint prevents wasted spend. Smart Targeting shows 8.8% conversion increase. Setup guide + PMax comparison.

Google's AI.GENERATE and AI.CLASSIFY went GA in January 2026. Automate ad analysis and sentiment scoring with SQL. Setup guide + working code included.

New LinkedIn API metrics show how long people actually watch your videos (not just impressions). EventWatchTime + VideoWatchTime guide. Feb 16 deadline.

BigQuery video metrics break March 2, 2026: metrics_average_cpv, metrics_video_views, metrics_video_view_rate. Update queries with IFNULL() now. SQL examples included.

Google's Attributed Branded Searches tracks search behavior after ad exposure. Beta access guide + campaign data: 2.9× higher conversions from brand searches.

Cross-data filtering and component visibility controls launched in Looker Studio Jan 15, 2026. Looker 26.0 added tabbed dashboards & service accounts Jan 26. Complete feature breakdown.

All v19 API requests fail February 11, 2026. Learn which errors you'll get, how to migrate to v22, and what breaks if you don't update before deadline.

TCF v2.3 becomes mandatory Feb 28, 2026 for Google Ads in Europe. Without it, campaigns default to Limited Ads. Publishers report 40-60% revenue impact.

Complete Amazon Redshift setup guide for marketing teams: dc2.large costs ~$180/mo for 10-20 ad accounts. Includes SQL queries, schema design, Redshift vs BigQuery comparison, and cost optimization. Updated 2026.

TikTok's 7-day attribution window undercounts conversions by 63-79%. Jan 2026: Auto-select creative, consideration signals, and how to check your real conversion numbers in 2 minutes.

Meta's AI will control 90% of ad decisions by late 2026. Upload image + budget = done. Here's how Lattice, Andromeda, GEM change your job and what to do today.

Test entire Google Ads account strategies with multi-campaign experiments beta. Compare Search vs Performance Max, portfolio bidding, and budget splits. Request access now.

Instagram's algorithm now treats professional photos as AI-generated, killing reach for brands. Small businesses down 80%. Here's how to recover without looking amateur.

Search Ads target keywords like Google (any destination). GMV Max only works for TikTok Shop. Setup steps, 2026 benchmarks, and combined strategy tips.

Tired of unpredictable Supermetrics costs? These 12 competitors offer transparent pricing from €49/mo, ISO security, and no hidden row fees. See comparison.