Dataslayer Blog

Google shipped multi-platform attribution in GA4, automated keyword research in Trends, and natural language Search Console queries. Jan 12-16 updates explained.

Google's Universal Commerce Protocol lets customers buy without visiting your site. Direct Offers in AI Mode launched Jan 11. Performance Max A/B testing now live. Here's what to do before your competitors adapt.

Meta blocked ChatGPT/Copilot from WhatsApp Jan 15. Your customer service bots are safe IF you follow these rules. Templates, opt-in, quality metrics explained.

ChatGPT and Google AI cite Reddit, Wikipedia, and LinkedIn far more than brand websites. Learn why user content wins and 7 strategies to increase your AI visibility in 2026.

Meta removed 7/28-day attribution windows Jan 12 and stopped campaigns Jan 15. Your conversions dropped 30%? Here's the exact fix for both API changes.

Google Ads claims 150 conversions. Facebook says 89. Your CRM shows 180 actual customers. Learn how cross channel analytics reveals which channels really work.

Google's AI Overviews contracted to 16% of queries while ads exploded to 40% in Dec 2025. Publishers lost 27% YoY traffic. CTR dropped 15%→8%. Here's the data + 5 strategies that work in 2026.

Download 30+ Google Sheets marketing templates. Track Google Ads, Facebook campaigns, SEO rankings, and ROI automatically. No formulas needed, just add data.

Build a marketing analytics reporting system that saves 15 hours per week. The 5-step framework to automate reports, improve decisions, and stop wasting time on manual data exports.

ChatGPT Instant Checkout is processing real orders from Glossier, SKIMS & 1M+ Etsy sellers. Complete setup guide: product feeds, payment tokens, conversion tracking.

Meta's AI returns $4.52 per dollar (22% better than manual). Real performance data, which marketing jobs disappear, and what to do before Q4 2026 launch.

Compare 3 PPC reporting approaches: manual (free, 3-5 hours weekly), native tools (free, 1-2 hours), automation (€30-300/month, 30 minutes). Real pricing, time savings, accuracy tests for Google Ads, Meta, LinkedIn.

Gartner predicts 40% of apps will use AI agents by 2026. Retail media hits 20% of ad spend. Your current strategy won't work—here's what the data says to do now.

YouTube reduced long-form recommendations from 12 to 2 slots in December 2025. Here's what the 80% browse feed drop means for your 2026 content strategy and ROI.

Sites dropped from #1 to page 4 overnight. E-commerce down 52%, affiliates 71%. Here's what changed in December 2025 Google core update and how to recover fast.