Dataslayer Blog

GA4 now imports Meta and TikTok costs automatically. Compare native import vs Dataslayer across platforms, metrics, historical limits, and real costs for 2025.

Learn how to maintain Google Ads performance tracking under Consent Mode V2. Recover lost conversions with Enhanced Conversions, server-side tagging, and modeling.

Learn how to automatically export Snapchat Ads data to Google Sheets in minutes. Track swipe-ups, impressions, and conversions without manual CSV exports. Step-by-step setup included.

Model Context Protocol (MCP) connects Claude, ChatGPT, or Mistral to your marketing platforms. Ask questions in plain English, get instant data from Google Ads, Meta, GA4, and more.

Marketing data getting too big for Sheets? Learn BigQuery basics without coding. Includes 7 copy-paste queries, real costs, setup guide, and when to upgrade.

Master Google Sheets AI features in 2025. Learn how Gemini's =AI() function, Smart Fill, and automated insights transform marketing data analysis with practical examples.

Google Ads' new Original Conversion Value metric shows unadjusted conversion data before value rules. Learn how this transparency tool helps diagnose real performance.

Master the TikTok algorithm in 2025 with proven strategies. Learn how micro-virality, watch time, and community focus drive reach. Includes engagement benchmarks and actionable tips.

LinkedIn simplifies Campaign Manager with standard naming, adds AI targeting and First Impression Ads. Why B2B budgets jumped from 31% to 39% in six months.

OpenAI's ChatGPT Shopping processes 50 million daily queries, creating a new discovery channel. Learn how this impacts SEO, content strategy, and product visibility for marketers.

Microsoft Copilot advertising delivers 73% higher CTRs than traditional search. Learn setup, AI automation features, and how it compares to Google AI Overviews.

Perplexity AI launched ads in Nov 2024 but paused expansion by Oct 2025. Discover if AI search advertising is ready for your marketing budget with real data and expert insights.

Connect Amazon Ads to Google Sheets in 5 steps with Dataslayer. Automate ACOS tracking, eliminate manual CSV exports, and analyze campaign performance in real time.

ChatGPT, Gemini, or Claude for marketing analytics? Compare features, pricing, and real use cases. 77% of marketers use ChatGPT, but is it right for you?

Master the YouTube algorithm in 2025 with proven strategies for recommendations, CTR optimization, and Shorts growth. Includes benchmarks, metrics, and real tactics that work.