Dataslayer Blog

Calculate ROAS correctly with our guide. Includes industry benchmarks, common calculation errors, and when to use LTV and CAC instead of ROAS alone.

Build a cross channel analytics dashboard in Looker Studio that unifies Google Ads, Meta, TikTok & LinkedIn. Custom attribution models for smarter budget decisions.

Google AI Overviews drove a 61% drop in organic CTR. Learn new metrics that matter (share of voice, visibility) and how to optimize content for AI citations in 2025.

Reddit's new G2 integration changes B2B marketing. Learn how 70% of software buyers now use AI search, plus setup steps to track Reddit engagement with verified reviews.

Meta Value Rules let you adjust Facebook and Instagram ad bids by audience demographics. Learn how they work, why costs increase, and when to use them effectively.

Master dashboard design with 15 proven principles that make complex data instantly clear. Learn color theory, hierarchy, mobile optimization, and common mistakes to avoid.

YouTube product feeds and TikTok Shop are changing eCommerce. Learn how 68% of viewers use video for purchases, plus setup guides and tracking tips for marketers.

Voice search optimization is critical for marketers in 2025. Learn how to optimize for Alexa, Siri & Google Assistant with conversational keywords, local SEO, and GA4 tracking.

60% of searches now end without clicks. Learn proven zero-click search SEO strategies for 2025, including schema markup, AI Overviews optimization, and how to measure impact.

Learn how to use Google Ads Investment Strategy to maximize budget allocation. Step-by-step guide with real examples, comparisons, and ROI optimization tips for 2025.

Master LinkedIn Ads reporting with proven strategies for B2B teams. Learn how to track ROI, fix attribution issues, and build dashboards that drive better campaign decisions.

Automate Google Ads to BigQuery exports in minutes. Compare setup methods, avoid common data discrepancies, and build cross-platform marketing reports.

Meta Ads counts conversions two ways. Learn the difference between First Conversion and All Conversions, when to use each, and why your CAC might be 33% higher than you think.

Learn how to automate marketing analysis with ChatGPT and Claude. Discover 10 practical ways to generate reports, spot trends, and save 60% of your reporting time.

Navigate AI marketing ethics with proven strategies for privacy compliance, bias prevention, and transparency. Includes GDPR guidelines, real examples, and actionable frameworks.