Tiktok Metrics
- Apple Search Ads
- Amazon Ads
- Bing
- Criteo
- DCM
- DV360
- Facebook Insights
- Facebook Public Data
- Google Ads
- Google Ad Manager
- Google Analytics V4
- Google My Business
- Google New SA360
- Google Search Console
- Google Trends
- Hubspot
- Instagram Insights
- Instagram Public Data
- Klaviyo
- LinkedIn Ads
- LinkedIn Pages
- Mailchimp
- Shopify
- Snapchat
- Stripe
- Tik Tok
- Tik Tok Insights
- Twitter Insights
- Woocommerce
- YouTube
DIMENSIONS: 98 | METRICS: 488
| Group | Field | ID | Has Conversion | Is Formula | Type | Description |
|---|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | False | False | Dimension | |
| Dataslayer Dimensions | Connector name | connector_name | False | False | Dimension | |
| Time | Year | year | True | False | Dimension | |
| Time | Year & month | yearMonth | True | False | Dimension | |
| Time | Year & week (Sun-Sat) | yearWeek | True | False | Dimension | |
| Time | Year & week (Mon-Sun) | yearWeekISO | True | False | Dimension | |
| Time | Month | month | True | False | Dimension | |
| Time | Week (Mon-Sun) | weekISO | True | False | Dimension | |
| Time | Week (Sun-Sat) | week | True | False | Dimension | |
| Time | Day of month | dayOfMonth | True | False | Dimension | |
| Time | Day of week | dayOfWeekNameIso | True | False | Dimension | |
| Time | Date | date | True | False | Dimension | |
| Account | Advertiser name | advertiser_name | False | False | Dimension | |
| Account | Advertiser ID | advertiser_id | True | False | Dimension | |
| Account | Advertiser status | advertiser_status | False | False | Dimension | |
| Account | Company | advertiser_company | False | False | Dimension | |
| Account | Advertiser balance | advertiser_balance | False | False | Dimension | |
| Account | Currency | advertiser_currency | False | False | Dimension | |
| Account | Time zone | advertiser_timezone | False | False | Dimension | |
| Account | Advertiser address | advertiser_address | False | False | Dimension | |
| Account | Advertiser country | advertiser_country | False | False | Dimension | |
| Account | Advertiser license number | advertiser_license_number | False | False | Dimension | |
| Account | Advertiser contact email | advertiser_email | False | False | Dimension | |
| Account | Advertiser contact phone number | advertiser_phone_number | False | False | Dimension | |
| Audience | Gender | gender | False | False | Dimension | |
| Audience | Age | age | True | False | Dimension | |
| Audience | Country code | country_code | False | False | Dimension | |
| Audience | Country name | country_name | True | False | Dimension | |
| Audience | Province ID | province_id | False | False | Dimension | |
| Audience | Province name | province_name | True | False | Dimension | |
| Audience | DMA ID | dma_id | False | False | Dimension | |
| Audience | DMA name | dma_name | True | False | Dimension | |
| Audience | Language | language | False | False | Dimension | |
| Audience | Connection type | connection_type | False | False | Dimension | |
| Audience | Platform | platform | False | False | Dimension | |
| Audience | Interest category | interest_category | False | False | Dimension | |
| Campaign | Campaign name | campaign_name | False | False | Dimension | |
| Campaign | Campaign ID | campaign_id | False | False | Dimension | |
| Campaign | Type of the campaign | campaign_type | False | False | Dimension | |
| Campaign | Campaign budget | campaign_budget | True | False | Dimension | |
| Campaign | Campaign budget mode | campaign_budget_mode | False | False | Dimension | |
| Campaign | Campaign status | campaign_status | False | False | Dimension | |
| Campaign | Campaign operation status | campaign_operation_status | False | False | Dimension | |
| Campaign | Campaign objective type | campaign_objective_type | False | False | Dimension | |
| Campaign | Campaign creation date | campaign_creation_date | True | False | Dimension | |
| Campaign | Campaign modify date | campaign_modify_date | True | False | Dimension | |
| Ad Group | Ad group name | ad_group_name | False | False | Dimension | |
| Ad Group | Ad group ID | ad_group_id | False | False | Dimension | |
| Ad Group | Ad group status | ad_group_status | False | False | Dimension | |
| Ad Group | Ad group operation status | ad_group_opt_status | False | False | Dimension | |
| Ad Group | Optimization goal | optimize_goal | False | False | Dimension | |
| Ad Group | CPV video duration | cpv_video_duration | False | False | Dimension | |
| Ad Group | Pacing | pacing | False | False | Dimension | |
| Ad Group | Bid method | billing_event | False | False | Dimension | |
| Ad Group | Bidding strategy | bid_type | False | False | Dimension | |
| Ad Group | Deep bid type | deep_bid_type | False | False | Dimension | |
| Ad Group | Bid | bid | False | False | Dimension | |
| Ad Group | Conversion bid | conversion_bid | False | False | Dimension | |
| Ad Group | Conversion bid statistic type | statistic_type | False | False | Dimension | |
| Ad Group | Deep CPA bid | deep_cpabid | False | False | Dimension | |
| Ad Group | Placement type | placement_type | False | False | Dimension | |
| Ad Group | AG Placement | adgroup_placement | True | False | Dimension | |
| Ad Group | Are comments disabled | is_comment_disable | False | False | Dimension | |
| Ad Group | Schedule type | schedule_type | False | False | Dimension | |
| Ad Group | Schedule start time | schedule_start_time | True | False | Dimension | |
| Ad Group | Schedule end time | schedule_end_time | True | False | Dimension | |
| Ad Group | Ad group budget | ad_group_budget | True | False | Dimension | |
| Ad Group | Ad group budget mode | ad_group_budget_mode | False | False | Dimension | |
| Ad | Ad name | ad_name | False | False | Dimension | |
| Ad | Ad text | ad_text | False | False | Dimension | |
| Ad | Ad ID | ad_id | False | False | Dimension | |
| Ad | Ad status | ad_status | False | False | Dimension | |
| Ad | Ad operation status | ad_opt_status | False | False | Dimension | |
| Ad | Call-to-action | call_to_action | False | False | Dimension | |
| Ad | Landing Page URL | landing_page_url | False | False | Dimension | |
| Ad | UTM Source | utm_source | True | False | Dimension | |
| Ad | UTM Medium | utm_medium | True | False | Dimension | |
| Ad | UTM Campaign | utm_campaign | True | False | Dimension | |
| Ad | UTM Term | utm_term | True | False | Dimension | |
| Ad | Ad created date | ad_created_date | True | False | Dimension | |
| Ad | Ad created hour | ad_created_hour | True | False | Dimension | |
| Ad | Creative image URL | ad_image_url | False | False | Dimension | |
| Ad | Creative image | ad_image | True | False | Dimension | |
| Ad | Creative video cover URL | video_cover_url | False | False | Dimension | |
| Ad | Creative video cover | video_cover_image | True | False | Dimension | |
| Ad | Creative video preview URL | video_preview_url | False | False | Dimension | |
| Ad | Video ID | video_id | False | False | Dimension | |
| Ad | Image mode | image_mode | False | False | Dimension | |
| Targeting | Audience type | audience_type | False | False | Dimension | |
| Targeting | Audience rule | audience_rule | True | False | Dimension | |
| Targeting | Age targeting | target_age | True | False | Dimension | |
| Targeting | Gender targeting | target_gender | False | False | Dimension | |
| Targeting | Language targeting | target_languages | True | False | Dimension | |
| Targeting | Operating system targeting | target_operation_system | True | False | Dimension | |
| Targeting | Operating type targeting | target_connection_type | True | False | Dimension | |
| Targeting | Device price targeting | target_device_price | True | False | Dimension | |
| Targeting | Minimum Android version | target_android_osv | False | False | Dimension | |
| Targeting | Minimum iOS version | target_ios_osv | False | False | Dimension | |
| Conversion | Results | result | False | False | Metric | |
| Conversion | Result rate | result_rate | False | False | Metric | |
| Conversion | Cost per result | cost_per_result | False | True | Metric | |
| Conversion | Real-time results | real_time_result | False | False | Metric | |
| Conversion | Real-time result rate | real_time_result_rate | False | False | Metric | |
| Conversion | Cost per real-time result | real_time_cost_per_result | False | True | Metric | |
| Conversion | Conversions | conversion | False | False | Metric | |
| Conversion | Conversion rate | conversion_rate | False | True | Metric | |
| Conversion | Cost per conversion (CPA) | cost_per_conversion | False | True | Metric | |
| Conversion | Real-time conversions | real_time_conversion | False | False | Metric | |
| Conversion | Real-time CPA | real_time_cost_per_conversion | False | True | Metric | |
| Conversion | Real-time conversion rate | real_time_conversion_rate | False | False | Metric | |
| Conversion | Secondary goal result | secondary_goal_result | True | False | Metric | |
| Conversion | Cost per secondary goal result | cost_per_secondary_goal_result | False | True | Metric | |
| Basic | Impressions | impressions | False | False | Metric | |
| Basic | Clicks | clicks | False | False | Metric | |
| Basic | CTR | ctr | False | True | Metric | |
| Basic | Cost | spend | False | False | Metric | |
| Basic | Cost (USD) | spend_USD | False | True | Metric | |
| Basic | Cost (AUD) | spend_AUD | False | True | Metric | |
| Basic | CPC | cpc | False | True | Metric | |
| Basic | CPM | cpm | False | True | Metric | |
| Reach | Reach | reach | False | False | Metric | |
| Reach | Frequency | frequency | False | True | Metric | |
| Reach | Cost per 1,000 people reached | cost_per_1000_reached | False | True | Metric | |
| Video | Video views | video_play_actions | False | False | Metric | |
| Video | Avg video play | average_video_play | False | False | Metric | |
| Video | Avg video play per user | average_video_play_per_user | False | False | Metric | |
| Video | 2-second video views | video_watched_2s | False | False | Metric | |
| Video | 6-second video views | video_watched_6s | False | False | Metric | |
| Video | 6-second video views (Focused view) | engaged_view | False | False | Metric | |
| Video | 15-second video views (Focused view) | engaged_view_15s | False | False | Metric | |
| Video | Video views at 25% | video_views_p25 | False | False | Metric | |
| Video | Video views at 50% | video_views_p50 | False | False | Metric | |
| Video | Video views at 75% | video_views_p75 | False | False | Metric | |
| Video | Video views at 100% | video_views_p100 | False | False | Metric | |
| Engagement | Total engagement | total_engagement | False | False | Metric | |
| Engagement | Engagement rate | engagement_rate | False | True | Metric | |
| Engagement | Profile visits | profile_visits | False | False | Metric | |
| Engagement | Paid likes | likes | False | False | Metric | |
| Engagement | Paid comments | comments | False | False | Metric | |
| Engagement | Paid shares | shares | False | False | Metric | |
| Engagement | Paid follows | follows | False | False | Metric | |
| In App Event | Real-time app installs | real_time_app_install | False | False | Metric | |
| In App Event | Cost per Real-time app installs | cost_per_real_time_app_install | False | True | Metric | |
| In App Event | App installs | app_install | False | False | Metric | |
| In App Event | Cost per app installs | cost_per_app_install | False | True | Metric | |
| In App Event | Unique registrations | registration | False | False | Metric | |
| In App Event | Unique purchases | purchase | False | False | Metric | |
| In App Event | Unique adds to cart | app_event_add_to_cart | False | False | Metric | |
| In App Event | Unique checkouts | checkout | False | False | Metric | |
| In App Event | Unique content views | view_content | False | False | Metric | |
| In App Event | Unique day 2 retentions | next_day_open | False | False | Metric | |
| In App Event | Unique payment info additions | add_payment_info | False | False | Metric | |
| In App Event | Unique adds to wishlist | add_to_wishlist | False | False | Metric | |
| In App Event | Unique app launches | launch_app | False | False | Metric | |
| In App Event | Unique tutorial completions | complete_tutorial | False | False | Metric | |
| In App Event | Unique group creations | create_group | False | False | Metric | |
| In App Event | Unique group joins | join_group | False | False | Metric | |
| In App Event | Unique role creations | create_gamerole | False | False | Metric | |
| In App Event | Unique credit spends | spend_credits | False | False | Metric | |
| In App Event | Unique level achievements | achieve_level | False | False | Metric | |
| In App Event | Unique achievement unlocks | unlock_achievement | False | False | Metric | |
| In App Event | Unique in-app ad clicks | in_app_ad_click | False | False | Metric | |
| In App Event | Unique in-app ad impressions | in_app_ad_impr | False | False | Metric | |
| In App Event | Unique loan applications | loan_apply | False | False | Metric | |
| In App Event | Unique loan approvals | loan_credit | False | False | Metric | |
| In App Event | Unique loan disbursements | loan_disbursement | False | False | Metric | |
| In App Event | Unique logins | login | False | False | Metric | |
| In App Event | Unique searches | search | False | False | Metric | |
| In App Event | Unique trial starts | start_trial | False | False | Metric | |
| In App Event | Unique Subscribes | subscribe | False | False | Metric | |
| In App Event | Registrations events | total_registration | False | False | Metric | |
| In App Event | Purchase events | total_purchase | False | False | Metric | |
| In App Event | Total purchase value | total_purchase_value | False | False | Metric | |
| In App Event | Add to cart events | total_app_event_add_to_cart | False | False | Metric | |
| In App Event | Total add to cart value | total_app_event_add_to_cart_value | False | False | Metric | |
| In App Event | Cost per add to cart event | cost_per_add_to_cart_event | False | True | Metric | |
| In App Event | Checkout events | total_checkout | False | False | Metric | |
| In App Event | Total checkout value | total_checkout_value | False | False | Metric | |
| In App Event | Cost per checkout event | cost_per_checkout_event | False | True | Metric | |
| In App Event | View content events | total_view_content | False | False | Metric | |
| In App Event | Total view content value | total_view_content_value | False | False | Metric | |
| In App Event | Day 2 retention events | total_next_day_open | False | False | Metric | |
| In App Event | Add payment info events | total_add_payment_info | False | False | Metric | |
| In App Event | Add to wishlist events | total_add_to_wishlist | False | False | Metric | |
| In App Event | Total add to wishlist value | total_add_to_wishlist_value | False | False | Metric | |
| In App Event | Launch app events | total_launch_app | False | False | Metric | |
| In App Event | Complete tutorial events | total_complete_tutorial | False | False | Metric | |
| In App Event | Total complete tutorial value | total_complete_tutorial_value | False | False | Metric | |
| In App Event | Create group events | total_create_group | False | False | Metric | |
| In App Event | Total create group value | total_create_group_value | False | False | Metric | |
| In App Event | Join group events | total_join_group | False | False | Metric | |
| In App Event | Total join group value | total_join_group_value | False | False | Metric | |
| In App Event | Create role events | total_create_gamerole | False | False | Metric | |
| In App Event | Total create role value | total_create_gamerole_value | False | False | Metric | |
| In App Event | Spend credit events | total_spend_credits | False | False | Metric | |
| In App Event | Total spend credit value | total_spend_credits_value | False | False | Metric | |
| In App Event | Achieve level events | total_achieve_level | False | False | Metric | |
| In App Event | Total achieve level value | total_achieve_level_value | False | False | Metric | |
| In App Event | Unlock achievement events | total_unlock_achievement | False | False | Metric | |
| In App Event | Total unlock achievement value | total_unlock_achievement_value | False | False | Metric | |
| In App Event | In-app ad clicks | total_in_app_ad_click | False | False | Metric | |
| In App Event | Total in app ad click value | total_in_app_ad_click_value | False | False | Metric | |
| In App Event | In-app ad impressions | total_in_app_ad_impr | False | False | Metric | |
| In App Event | Total in-app ad impression value | total_in_app_ad_impr_value | False | False | Metric | |
| In App Event | Loan apply events | total_loan_apply | False | False | Metric | |
| In App Event | Loan approval events | total_loan_credit | False | False | Metric | |
| In App Event | Loan disbursement events | total_loan_disbursement | False | False | Metric | |
| In App Event | Login events | total_login | False | False | Metric | |
| In App Event | Search events | total_search | False | False | Metric | |
| In App Event | Start trial events | total_start_trial | False | False | Metric | |
| In App Event | Subscribe (Total No.) | total_subscribe | False | False | Metric | |
| In App Event | Total subscribe value | total_subscribe_value | False | False | Metric | |
| In App Event | Unique generate lead | sales_lead | False | False | Metric | |
| In App Event | Total generate lead | total_sales_lead | False | False | Metric | |
| In App Event | Total generate lead value | total_sales_lead_value | False | False | Metric | |
| In App Event | Unique rate | ratings | False | False | Metric | |
| In App Event | Total rate | total_ratings | False | False | Metric | |
| In App Event | Total rate value | total_ratings_value | False | False | Metric | |
| Attribution | VTA conversions | vta_conversion | False | False | Metric | |
| Attribution | VTA registrations | vta_registration | False | False | Metric | |
| Attribution | VTA purchases | vta_purchase | False | False | Metric | |
| Attribution | CTA conversions | cta_conversion | False | False | Metric | |
| Attribution | CTA registrations | cta_registration | False | False | Metric | |
| Attribution | CTA purchases | cta_purchase | False | False | Metric | |
| Page Event | Complete Payment ROAS | complete_payment_roas | False | True | Metric | |
| Page Event | Total Complete Payment | complete_payment | False | False | Metric | |
| Page Event | Total Complete Payment Value | total_complete_payment_value | False | True | Metric | |
| Page Event | Value per Complete Payment | value_per_complete_payment | False | True | Metric | |
| Page Event | Complete Payment Rate | complete_payment_rate | False | True | Metric | |
| Page Event | Cost per Complete Payment | cost_per_complete_payment | False | True | Metric | |
| Page Event | Total Page Views | total_pageview | False | False | Metric | |
| Page Event | Total Landing Page Views | total_landing_page_view | False | False | Metric | |
| Page Event | Button click events | button_click | False | False | Metric | |
| Page Event | Total button click value | total_button_click_value | False | False | Metric | |
| Page Event | Cost per Button click events | cost_per_button_click | False | True | Metric | |
| Page Event | button click rate page events | button_click_rate | False | True | Metric | |
| Page Event | Value per button click page events | value_per_button_click | False | True | Metric | |
| Page Event | Online consultation events | online_consult | False | False | Metric | |
| Page Event | Total online consultation value | total_online_consult_value | False | False | Metric | |
| Page Event | Cost per online result events | cost_per_online_consult | False | True | Metric | |
| Page Event | Online consult rate page events | online_consult_rate | False | True | Metric | |
| Page Event | Value per online consult page events | value_per_online_consult | False | True | Metric | |
| Page Event | User registrations | user_registration | False | False | Metric | |
| Page Event | Total user registration value | total_user_registration_value | False | False | Metric | |
| Page Event | Cost per user registration events | cost_per_user_registration | False | True | Metric | |
| Page Event | User registrations rate page events | user_registration_rate | False | True | Metric | |
| Page Event | Value per user registration page events | value_per_user_registration | False | True | Metric | |
| Page Event | Total view content page events | page_content_view_events | False | False | Metric | |
| Page Event | Total view content value page events | total_page_view_content_events_value | False | False | Metric | |
| Page Event | Cost per view content page events | cost_per_page_content_view_event | False | True | Metric | |
| Page Event | View content rate page events | page_content_view_event_rate | False | True | Metric | |
| Page Event | Value per view content page events | value_per_page_content_view_event | False | True | Metric | |
| Page Event | Product details page browse events | product_details_page_browse | False | False | Metric | |
| Page Event | Total product details page browse value | total_product_details_page_browse_value | False | False | Metric | |
| Page Event | Cost per product details page browse | cost_per_product_details_page_browse | False | True | Metric | |
| Page Event | Value per product details page browse | value_per_product_details_page_browse | False | True | Metric | |
| Page Event | Product details page browse rate | product_details_page_browse_rate | False | True | Metric | |
| Page Event | Add to cart events | web_event_add_to_cart | False | False | Metric | |
| Page Event | Total add to cart value | total_web_event_add_to_cart_value | False | False | Metric | |
| Page Event | Cost per add to cart page events | cost_per_web_event_add_to_cart | False | True | Metric | |
| Page Event | Add to cart rate page events | web_event_add_to_cart_rate | False | True | Metric | |
| Page Event | Value per add to cart page events | value_per_web_event_add_to_cart | False | True | Metric | |
| Page Event | Place an order events | on_web_order | False | False | Metric | |
| Page Event | Total place an order value | total_on_web_order_value | False | False | Metric | |
| Page Event | Cost per place an order events | cost_per_on_web_order | False | True | Metric | |
| Page Event | Place an order rate page events | on_web_order_rate | False | True | Metric | |
| Page Event | Value per place an order page events | value_per_on_web_order | False | True | Metric | |
| Page Event | Checkout initiations | initiate_checkout | False | False | Metric | |
| Page Event | Total initiate checkout value | total_initiate_checkout_value | False | False | Metric | |
| Page Event | Cost per checkout initiations events | cost_per_initiate_checkout | False | True | Metric | |
| Page Event | Checkout initiations rate page events | initiate_checkout_rate | False | True | Metric | |
| Page Event | Value per checkout initiations page events | value_per_initiate_checkout | False | True | Metric | |
| Page Event | Add billing | add_billing | False | False | Metric | |
| Page Event | Total add billing value | total_add_billing_value | False | False | Metric | |
| Page Event | Cost per add billing page events | cost_per_add_billing | False | True | Metric | |
| Page Event | Add billing rate page events | add_billing_rate | False | True | Metric | |
| Page Event | Value per add billing page events | value_per_add_billing | False | True | Metric | |
| Page Event | Search events | page_event_search | False | False | Metric | |
| Page Event | Total search value | total_page_event_search_value | False | False | Metric | |
| Page Event | Cost per Search page events | cost_per_page_event_search | False | True | Metric | |
| Page Event | Search rate page events | page_event_search_rate | False | True | Metric | |
| Page Event | Value per search page events | value_per_page_event_search | False | True | Metric | |
| Page Event | Form submissions | form | False | False | Metric | |
| Page Event | Total form submission value | total_form_value | False | False | Metric | |
| Page Event | Cost per form submissions page events | cost_per_form | False | True | Metric | |
| Page Event | Form submissions rate page events | form_rate | False | True | Metric | |
| Page Event | Value per form submissions page events | value_per_form | False | True | Metric | |
| Page Event | Download button clicks | download_start | False | False | Metric | |
| Page Event | Total download button click value | total_download_start_value | False | False | Metric | |
| Page Event | Cost per download button click page events | cost_per_download_start | False | True | Metric | |
| Page Event | Download button click rate page events | download_start_rate | False | True | Metric | |
| Page Event | Value per download button click page events | value_per_download_start | False | True | Metric | |
| Page Event | Adds to wishlist events | on_web_add_to_wishlist | False | False | Metric | |
| Page Event | Total adds to wishlist value | total_on_web_add_to_wishlist_value | False | False | Metric | |
| Page Event | Cost per adds to wishlist page events | cost_per_on_web_add_to_wishlist | False | True | Metric | |
| Page Event | Adds to wishlist rate page events | on_web_add_to_wishlist_per_click | False | True | Metric | |
| Page Event | Value per adds to wishlist page events | value_per_on_web_add_to_wishlist | False | True | Metric | |
| Page Event | Total Subscribe events | on_web_subscribe | False | False | Metric | |
| Page Event | Total Subscribes value | total_on_web_subscribe_value | False | False | Metric | |
| Page Event | Cost per total subscribes page events | cost_per_on_web_subscribe | False | True | Metric | |
| Page Event | Total subscribes rate page events | on_web_subscribe_per_click | False | True | Metric | |
| Page Event | Value per total subscribes page events | value_per_on_web_subscribe | False | True | Metric | |
| Page Event | Custom events | custom_page_events | False | False | Metric | |
| Page Event | Total custom events value | custom_page_events_value | False | False | Metric | |
| Page Event | Cost per custom events page events | cost_per_custom_page_event | False | True | Metric | |
| Page Event | Custom events rate page events | custom_page_event_rate | False | True | Metric | |
| Page Event | Value per custom events page events | value_per_custom_page_event | False | True | Metric | |
| Page Event | Details page browse events (form) | form_detail | False | False | Metric | |
| Page Event | Total details page browse (form) value | total_form_detail_value | False | False | Metric | |
| Onsite event | Complete Payment ROAS (Onsite) | onsite_shopping_roas | False | True | Metric | |
| Onsite event | Complete Payment (Onsite) | onsite_shopping | False | False | Metric | |
| Onsite event | Total Complete Payment value (Onsite) | total_onsite_shopping_value | False | False | Metric | |
| Onsite event | Cost per Complete Payment (Onsite) | cost_per_onsite_shopping | False | True | Metric | |
| Onsite event | Complete Payment Rate (Onsite) | onsite_shopping_rate | False | True | Metric | |
| Onsite event | Value per Complete Payment (Onsite) | value_per_onsite_shopping | False | True | Metric | |
| Onsite event | Total Initiate Checkout (Onsite) | onsite_initiate_checkout_count | False | False | Metric | |
| Onsite event | Total Initiate Checkout Value (Onsite) | total_onsite_initiate_checkout_count_value | False | False | Metric | |
| Onsite event | Cost per Complete Payment (Onsite) | cost_per_onsite_initiate_checkout_count | False | True | Metric | |
| Onsite event | Initiate Checkout Rate (Onsite) | onsite_initiate_checkout_count_rate | False | True | Metric | |
| Onsite event | Value per Initiate Checkout (Onsite) | value_per_onsite_initiate_checkout_count | False | True | Metric | |
| Onsite event | Total Product Details Page View (Onsite) | onsite_on_web_detail | False | False | Metric | |
| Onsite event | Total Product Details Page View Value (Onsite) | total_onsite_on_web_detail_value | False | False | Metric | |
| Onsite event | Cost per Product Details Page View (Onsite) | cost_per_onsite_on_web_detail | False | True | Metric | |
| Onsite event | Product Details Page View Rate (Onsite) | onsite_on_web_detail_rate | False | True | Metric | |
| Onsite event | Value per Product Details Page View (Onsite) | value_per_onsite_on_web_detail | False | True | Metric | |
| Onsite event | Total Add To Wishlist (Onsite) | onsite_add_to_wishlist | False | False | Metric | |
| Onsite event | Total Add To Wishlist Value (Onsite) | total_onsite_add_to_wishlist_value | False | False | Metric | |
| Onsite event | Cost per Add To Wishlist (Onsite) | cost_per_onsite_add_to_wishlist | False | True | Metric | |
| Onsite event | Add To Wishlist Rate (Onsite) | onsite_add_to_wishlist_rate | False | True | Metric | |
| Onsite event | Value per Add To Wishlist (Onsite) | value_per_onsite_add_to_wishlist | False | True | Metric | |
| Onsite event | Total Add Billing (Onsite) | onsite_add_billing | False | False | Metric | |
| Onsite event | Total Add Billing Value (Onsite) | total_onsite_add_billing_value | False | False | Metric | |
| Onsite event | Cost per Add Billing (Onsite) | cost_per_onsite_add_billing | False | True | Metric | |
| Onsite event | Add Billing Rate (Onsite) | onsite_add_billing_rate | False | True | Metric | |
| Onsite event | Value per Add Billing (Onsite) | value_per_onsite_add_billing | False | True | Metric | |
| Onsite event | Total Add to Cart (Onsite) | onsite_on_web_cart | False | False | Metric | |
| Onsite event | Total Add to Cart Value (Onsite) | total_onsite_on_web_cart_value | False | False | Metric | |
| Onsite event | Cost per Add to Cart (Onsite) | cost_per_onsite_on_web_cart | False | True | Metric | |
| Onsite event | Add to Cart Rate (Onsite) | onsite_on_web_cart_rate | False | True | Metric | |
| Onsite event | Value per Add to Cart (Onsite) | value_per_onsite_on_web_cart | False | True | Metric | |
| Onsite event | Total Form Submission (Onsite) | onsite_form | False | False | Metric | |
| Onsite event | Total Form Submission Value (Onsite) | total_onsite_form_value | False | False | Metric | |
| Onsite event | Cost per Form Submission (Onsite) | cost_per_onsite_form | False | True | Metric | |
| Onsite event | Form Submission Rate (Onsite) | onsite_form_rate | False | True | Metric | |
| Onsite event | Value per Form Submission (Onsite) | value_per_onsite_form | False | True | Metric | |
| Onsite event | App Store Click (Onsite) | onsite_download_start | False | False | Metric | |
| Onsite event | Cost per App Store Click (Onsite) | cost_per_onsite_download_start | False | True | Metric | |
| Onsite event | App Store Click Rate (Onsite) | onsite_download_start_rate | False | True | Metric | |
| Onsite event | Page Views (Onsite) | ix_page_view_count | False | False | Metric | |
| Onsite event | Cost per Page Views (Onsite) | cost_per_ix_page_view_count | False | True | Metric | |
| Onsite event | Page Views Rate (Onsite) | ix_page_view_count_rate | False | True | Metric | |
| Onsite event | Call-to-Action Button Clicks (Onsite) | ix_button_click_count | False | False | Metric | |
| Onsite event | Cost per Call-to-Action Button Clicks (Onsite) | cost_per_ix_button_click_count | False | True | Metric | |
| Onsite event | Call-to-Action Button Clicks Rate (Onsite) | ix_button_click_count_rate | False | True | Metric | |
| Onsite event | Product Clicks (Onsite) | ix_product_click_count | False | False | Metric | |
| Onsite event | Cost per Product Clicks (Onsite) | cost_per_ix_product_click_count | False | True | Metric | |
| Onsite event | Product Clicks Rate (Onsite) | ix_product_click_count_rate | False | True | Metric | |
| Offline event | Payments completed (offline) | offline_shopping_events | False | False | Metric | |
| Offline event | Payment completion value (offline) | offline_shopping_events_value | False | False | Metric | |
| Offline event | Cost per complete payment (offline) | cost_per_offline_shopping_event | False | True | Metric | |
| Offline event | Unique payment completion rate (offline) | offline_shopping_event_rate | False | True | Metric | |
| Offline event | Value per complete payment (offline) | value_per_offline_shopping_event | False | True | Metric | |
| Offline event | Payment completion ROAS (offline) | offline_shopping_events_roas | False | True | Metric | |
| Offline event | Contacts (offline) | offline_contact_events | False | False | Metric | |
| Offline event | Contact value (offline) | offline_contact_events_value | False | False | Metric | |
| Offline event | Cost per contact (offline) | cost_per_offline_contact_event | False | True | Metric | |
| Offline event | Unique contact rate (offline) | offline_contact_event_rate | False | True | Metric | |
| Offline event | Value per contact (offline) | value_per_offline_contact_event | False | True | Metric | |
| Offline event | Subscriptions (offline) | offline_subscribe_events | False | False | Metric | |
| Offline event | Subscription value (offline) | offline_subscribe_events_value | False | False | Metric | |
| Offline event | Cost per subscription (offline) | cost_per_offline_subscribe_event | False | True | Metric | |
| Offline event | Unique subscription rate (offline) | offline_subscribe_event_rate | False | True | Metric | |
| Offline event | Value per subscription (offline) | value_per_offline_subscribe_event | False | True | Metric | |
| Offline event | Form submissions (offline) | offline_form_events | False | False | Metric | |
| Offline event | Form submission value (offline) | offline_form_events_value | False | False | Metric | |
| Offline event | Cost per form submitted (offline) | cost_per_offline_form_event | False | True | Metric | |
| Offline event | Unique form submission rate (offline) | offline_form_event_rate | False | True | Metric | |
| Offline event | Value per form submitted (offline) | value_per_offline_form_event | False | True | Metric | |
| Offline event | Payment info adds (offline) | offline_add_payment_info_events | False | False | Metric | |
| Offline event | Payment info add value (offline) | offline_add_payment_info_events_value | False | False | Metric | |
| Offline event | Cost per payment info add (offline) | cost_per_offline_add_payment_info_event | False | True | Metric | |
| Offline event | Unique payment info add rate (offline) | offline_add_payment_info_event_rate | False | True | Metric | |
| Offline event | Value per payment info add (offline) | value_per_offline_add_payment_info_event | False | True | Metric | |
| Offline event | Adds to cart (offline) | offline_add_to_cart_events | False | False | Metric | |
| Offline event | Add to cart value (offline) | offline_add_to_cart_events_value | False | False | Metric | |
| Offline event | Cost per add to cart (offline) | cost_per_offline_add_to_cart_event | False | True | Metric | |
| Offline event | Unique add to cart rate (offline) | offline_add_to_cart_event_rate | False | True | Metric | |
| Offline event | Value per add to cart (offline) | value_per_offline_add_to_cart_event | False | True | Metric | |
| Offline event | Adds to wishlist (offline) | offline_add_to_wishlist_events | False | False | Metric | |
| Offline event | Add to wishlist value (offline) | offline_add_to_wishlist_events_value | False | False | Metric | |
| Offline event | Cost per add to wishlist (offline) | cost_per_offline_add_to_wishlist_event | False | True | Metric | |
| Offline event | Unique add to wishlist rate (offline) | offline_add_to_wishlist_event_rate | False | True | Metric | |
| Offline event | Value per add to wishlist (offline) | value_per_offline_add_to_wishlist_event | False | True | Metric | |
| Offline event | Button clicks (offline) | offline_click_button_events | False | False | Metric | |
| Offline event | Button click value (offline) | offline_click_button_events_value | False | False | Metric | |
| Offline event | Cost per button click (offline) | cost_per_offline_click_button_event | False | True | Metric | |
| Offline event | Unique button click rate (offline) | offline_click_button_event_rate | False | True | Metric | |
| Offline event | Value per button click (offline) | value_per_offline_click_button_event | False | True | Metric | |
| Offline event | Registrations completed (offline) | offline_complete_registration_events | False | False | Metric | |
| Offline event | Registration completion value (offline) | offline_complete_registration_events_value | False | False | Metric | |
| Offline event | Cost per complete registration (offline) | cost_per_offline_complete_registration_event | False | True | Metric | |
| Offline event | Unique registration completion rate (offline) | offline_complete_registration_event_rate | False | True | Metric | |
| Offline event | Value per complete registration (offline) | value_per_offline_complete_registration_event | False | True | Metric | |
| Offline event | Downloads (offline) | offline_download_events | False | False | Metric | |
| Offline event | Download value (offline) | offline_download_events_value | False | False | Metric | |
| Offline event | Cost per download (offline) | cost_per_offline_download_event | False | True | Metric | |
| Offline event | Unique download rate (offline) | offline_download_event_rate | False | True | Metric | |
| Offline event | Value per download (offline) | value_per_offline_download_event | False | True | Metric | |
| Offline event | Checkouts initiated (offline) | offline_initiate_checkout_events | False | False | Metric | |
| Offline event | Checkout initiation value (offline) | offline_initiate_checkout_events_value | False | False | Metric | |
| Offline event | Cost per checkout initiated (offline) | cost_per_offline_initiate_checkout_event | False | True | Metric | |
| Offline event | Unique checkout initiated rate (offline) | offline_initiate_checkout_event_rate | False | True | Metric | |
| Offline event | Value per checkout initiated (offline) | value_per_offline_initiate_checkout_event | False | True | Metric | |
| Offline event | Orders placed (offline) | offline_place_order_events | False | False | Metric | |
| Offline event | Order placed value (offline) | offline_place_order_events_value | False | False | Metric | |
| Offline event | Cost per order placed (offline) | cost_per_offline_place_order_event | False | True | Metric | |
| Offline event | Unique orders placed rate (offline) | offline_place_order_event_rate | False | True | Metric | |
| Offline event | Value per order placed (offline) | value_per_offline_place_order_event | False | True | Metric | |
| Offline event | Searches (offline) | offline_search_events | False | False | Metric | |
| Offline event | Search value (offline) | offline_search_events_value | False | False | Metric | |
| Offline event | Cost per search (offline) | cost_per_offline_search_event | False | True | Metric | |
| Offline event | Unique Search rate (offline) | offline_search_event_rate | False | True | Metric | |
| Offline event | Value per Search (offline) | value_per_offline_search_event | False | True | Metric | |
| Offline event | Content views (offline) | offline_view_content_events | False | False | Metric | |
| Offline event | Content view value (offline) | offline_view_content_events_value | False | False | Metric | |
| Offline event | Cost per content view (offline) | cost_per_offline_view_content_event | False | True | Metric | |
| Offline event | Unique ontent view rate (offline) | offline_view_content_event_rate | False | True | Metric | |
| Offline event | Value per ontent view (offline) | value_per_offline_view_content_event | False | True | Metric | |
| GMV Max | Total Cost | gmv_max_spend | False | False | Metric | |
| GMV Max | Net Cost | billed_cost | False | False | Metric | The amount spent, excluding ad credit/coupons used. |
| Basic Data (SKAN) | Result (SKAN) | skan_result | False | False | Metric | |
| Basic Data (SKAN) | Cost per result (SKAN) | skan_cost_per_result | False | False | Metric | |
| Basic Data (SKAN) | Result rate (SKAN) | skan_result_rate | False | False | Metric | |
| Basic Data (SKAN) | Conversions (SKAN) | skan_conversion | False | False | Metric | |
| Basic Data (SKAN) | CPA (SKAN) | skan_cost_per_conversion | False | True | Metric | |
| Basic Data (SKAN) | CVR (SKAN) | skan_conversion_rate | False | False | Metric | |
| In-App Event (SKAN) | App install (SKAN) | skan_app_install | False | False | Metric | |
| In-App Event (SKAN) | Cost per app install (SKAN) | skan_cost_per_app_install | False | True | Metric | |
| Registration (SKAN) | Unique registration (SKAN) | skan_registration | False | False | Metric | |
| Registration (SKAN) | Cost per unique registration (SKAN) | skan_cost_per_registration | False | False | Metric | |
| Registration (SKAN) | Unique registration rate (SKAN) | skan_registration_rate | False | False | Metric | |
| Registration (SKAN) | Total registration (SKAN) | skan_total_registration | False | False | Metric | |
| Registration (SKAN) | Cost per registration (SKAN) | skan_cost_per_total_registration | False | False | Metric | |
| Purchase (SKAN) | Unique purchase (SKAN) | skan_purchase | False | False | Metric | |
| Purchase (SKAN) | Cost per unique purchase (SKAN) | skan_cost_per_purchase | False | False | Metric | |
| Purchase (SKAN) | Unique purchase rate (SKAN) | skan_purchase_rate | False | False | Metric | |
| Purchase (SKAN) | Total purchase (SKAN) | skan_total_purchase | False | False | Metric | |
| Purchase (SKAN) | Cost per purchase (SKAN) | skan_cost_per_total_purchase | False | False | Metric | |
| Purchase (SKAN) | Total purchase value (SKAN) | skan_total_purchase_value | False | False | Metric | |
| Add to Cart (SKAN) | Unique add to cart (SKAN) | skan_add_to_cart | False | False | Metric | |
| Add to Cart (SKAN) | Cost per unique add to cart (SKAN) | skan_cost_per_add_to_cart | False | False | Metric | |
| Add to Cart (SKAN) | Unique add to cart rate (SKAN) | skan_add_to_cart_rate | False | False | Metric | |
| Add to Cart (SKAN) | Total add to cart (SKAN) | skan_total_add_to_cart | False | False | Metric | |
| Add to Cart (SKAN) | Cost per add to cart (SKAN) | skan_cost_per_total_add_to_cart | False | False | Metric | |
| Add to Cart (SKAN) | Total add to cart value (SKAN) | skan_total_add_to_cart_value | False | False | Metric | |
| Checkout (SKAN) | Unique checkout (SKAN) | skan_checkout | False | False | Metric | |
| Checkout (SKAN) | Cost per unique checkout (SKAN) | skan_cost_per_checkout | False | False | Metric | |
| Checkout (SKAN) | Unique checkout rate (SKAN) | skan_checkout_rate | False | False | Metric | |
| Checkout (SKAN) | Total checkout (SKAN) | skan_total_checkout | False | False | Metric | |
| Checkout (SKAN) | Cost per checkout (SKAN) | skan_cost_per_total_checkout | False | False | Metric | |
| Checkout (SKAN) | Cost per checkout (SKAN) | skan_total_checkout_value | False | False | Metric | |
| View Content (SKAN) | Unique view content (SKAN) | skan_view_content | False | False | Metric | |
| View Content (SKAN) | Cost per unique view content (SKAN) | skan_cost_per_view_content | False | False | Metric | |
| View Content (SKAN) | Unique view content rate (SKAN) | skan_view_content_rate | False | False | Metric | |
| View Content (SKAN) | Total view content (SKAN) | skan_total_view_content | False | False | Metric | |
| View Content (SKAN) | Cost per view content (SKAN) | skan_cost_per_total_view_content | False | False | Metric | |
| View Content (SKAN) | Total view content value (SKAN) | skan_total_view_content_value | False | False | Metric | |
| Add Payment Info (SKAN) | Unique add payment info (SKAN) | skan_add_payment_info | False | False | Metric | |
| Add Payment Info (SKAN) | Cost per unique add payment info (SKAN) | skan_cost_per_add_payment_info | False | False | Metric | |
| Add Payment Info (SKAN) | Unique add payment info rate (SKAN) | skan_add_payment_info_rate | False | False | Metric | |
| Add Payment Info (SKAN) | Total add payment info (SKAN) | skan_total_add_payment_info | False | False | Metric | |
| Add Payment Info (SKAN) | Cost per add payment info (SKAN) | skan_cost_total_add_payment_info | False | False | Metric | |
| Add to Wishlist (SKAN) | Unique add to wishlist (SKAN) | skan_add_to_wishlist | False | False | Metric | |
| Add to Wishlist (SKAN) | Cost per unique add to wishlist (SKAN) | skan_cost_per_add_to_wishlist | False | False | Metric | |
| Add to Wishlist (SKAN) | Unique add to wishlist rate (SKAN) | skan_add_to_wishlist_rate | False | False | Metric | |
| Add to Wishlist (SKAN) | Cost per add to wishlist (SKAN) | skan_cost_per_total_add_to_wishlist | False | False | Metric | |
| Add to Wishlist (SKAN) | Total add to wishlist value (SKAN) | skan_total_add_to_wishlist_value | False | False | Metric | |
| Add to Wishlist (SKAN) | Total add to wishlist (SKAN) | skan_total_add_to_wishlist | False | False | Metric | |
| Launch App (SKAN) | Unique launch app (SKAN) | skan_launch_app | False | False | Metric | |
| Launch App (SKAN) | Cost per unique launch app (SKAN) | skan_cost_per_launch_app | False | False | Metric | |
| Launch App (SKAN) | Unique launch app rate (SKAN) | skan_launch_app_rate | False | False | Metric | |
| Launch App (SKAN) | Cost per launch app (SKAN) | skan_cost_per_total_launch_app | False | False | Metric | |
| Launch App (SKAN) | Total launch app (SKAN) | skan_total_launch_app | False | False | Metric | |
| Complete Tutorial (SKAN) | Total complete tutorial (SKAN) | skan_total_complete_tutorial | False | False | Metric | |
| Complete Tutorial (SKAN) | Cost per complete tutorial (SKAN) | skan_cost_per_total_complete_tutorial | False | False | Metric | |
| Complete Tutorial (SKAN) | Unique complete tutorial (SKAN) | skan_complete_tutorial | False | False | Metric | |
| Complete Tutorial (SKAN) | Cost per unique complete tutorial (SKAN) | skan_cost_per_complete_tutorial | False | False | Metric | |
| Complete Tutorial (SKAN) | Unique complete tutorial rate (SKAN) | skan_complete_tutorial_rate | False | False | Metric | |
| Complete Tutorial (SKAN) | Total complete tutorial value (SKAN) | skan_total_complete_tutorial_value | False | False | Metric | |
| Create Group (SKAN) | Cost per unique create group (SKAN) | skan_cost_per_create_group | False | False | Metric | |
| Create Group (SKAN) | Unique create group rate (SKAN) | skan_create_group_rate | False | False | Metric | |
| Create Group (SKAN) | Total create group (SKAN) | skan_total_create_group | False | False | Metric | |
| Create Group (SKAN) | Cost per create group (SKAN) | skan_cost_per_total_create_group | False | False | Metric | |
| Create Group (SKAN) | Unique create group (SKAN) | skan_total_create_group_value | False | False | Metric | |
| Create Group (SKAN) | Total create group value (SKAN) | skan_create_group | False | False | Metric | |
| Join Group (SKAN) | Unique join group (SKAN) | skan_join_group | False | False | Metric | |
| Join Group (SKAN) | Cost per unique join group (SKAN) | skan_cost_per_join_group | False | False | Metric | |
| Join Group (SKAN) | Unique join group rate (SKAN) | skan_join_group_rate | False | False | Metric | |
| Join Group (SKAN) | Total join group (SKAN) | skan_total_join_group | False | False | Metric | |
| Join Group (SKAN) | Cost per join group (SKAN) | skan_cost_per_total_join_group | False | False | Metric | |
| Join Group (SKAN) | Total join group value (SKAN) | skan_total_join_group_value | False | False | Metric | |
| Spend Credit (SKAN) | Unique spend credit (SKAN) | skan_spend_credits | False | False | Metric | |
| Spend Credit (SKAN) | Cost per unique spend credit (SKAN) | skan_cost_per_spend_credits | False | False | Metric | |
| Spend Credit (SKAN) | Spend credit rate (SKAN) | skan_spend_credits_rate | False | False | Metric | |
| Spend Credit (SKAN) | Total spend credit (SKAN) | skan_total_spend_credits | False | False | Metric | |
| Spend Credit (SKAN) | Cost per spend credit (SKAN) | skan_cost_per_total_spend_credits | False | False | Metric | |
| Spend Credit (SKAN) | Total spend credit value (SKAN) | skan_total_spend_credits_value | False | False | Metric | |
| Achieve Level (SKAN) | Unique achieve level (SKAN) | skan_achieve_level | False | False | Metric | |
| Achieve Level (SKAN) | Cost per unique achieve level (SKAN) | skan_cost_per_achieve_level | False | False | Metric | |
| Achieve Level (SKAN) | Achieve level rate (SKAN) | skan_achieve_level_rate | False | False | Metric | |
| Achieve Level (SKAN) | Total achieve level (SKAN) | skan_total_achieve_level | False | False | Metric | |
| Achieve Level (SKAN) | Cost per achieve level (SKAN) | skan_cost_per_total_achieve_level | False | False | Metric | |
| Achieve Level (SKAN) | Total achieve level value (SKAN) | skan_total_achieve_level_value | False | False | Metric | |
| Unlock Achievement (SKAN) | Unique unlock achievement (SKAN) | skan_unlock_achievement | False | False | Metric | |
| Unlock Achievement (SKAN) | Cost per unique unlock achievement (SKAN) | skan_cost_per_unlock_achievement | False | False | Metric | |
| Unlock Achievement (SKAN) | Unique unlock achievement rate (SKAN) | skan_unlock_achievement_rate | False | False | Metric | |
| Unlock Achievement (SKAN) | Total unlock achievement (SKAN) | skan_total_unlock_achievement | False | False | Metric | |
| Unlock Achievement (SKAN) | Cost per unlock achievement (SKAN) | skan_cost_per_total_unlock_achievement | False | False | Metric | |
| Unlock Achievement (SKAN) | Unique unlock achievement (SKAN) | skan_total_unlock_achievement_value | False | False | Metric | |
| Generate Lead (SKAN) | Unique generate lead (SKAN) | skan_sales_lead | False | False | Metric | |
| Generate Lead (SKAN) | Cost per unique generate lead (SKAN) | skan_cost_per_sales_lead | False | False | Metric | |
| Generate Lead (SKAN) | Unique generate lead rate (SKAN) | skan_sales_lead_rate | False | False | Metric | |
| Generate Lead (SKAN) | Total generate lead (SKAN) | skan_total_sales_lead | False | False | Metric | |
| Generate Lead (SKAN) | Cost per generate lead (SKAN) | skan_cost_per_total_sales_lead | False | False | Metric | |
| Generate Lead (SKAN) | Total generate lead (SKAN) | skan_total_sales_lead_value | False | False | Metric | |
| In-App Ad Click (SKAN) | Unique in app ad click (SKAN) | skan_in_app_ad_click | False | False | Metric | |
| In-App Ad Click (SKAN) | Cost per unique in app ad click (SKAN) | skan_cost_per_in_app_ad_click | False | False | Metric | |
| In-App Ad Click (SKAN) | Unique in app ad click rate (SKAN) | skan_in_app_ad_click_rate | False | False | Metric | |
| In-App Ad Click (SKAN) | Total in app ad click (SKAN) | skan_total_in_app_ad_click | False | False | Metric | |
| In-App Ad Click (SKAN) | Cost per in app ad click (SKAN) | skan_cost_per_total_in_app_ad_click | False | False | Metric | |
| In-App Ad Click (SKAN) | Total in app ad click (SKAN) | skan_total_in_app_ad_click_value | False | False | Metric | |
| In-App Ad Impression (SKAN) | Unique in app ad impressions (SKAN) | skan_in_app_ad_impr | False | False | Metric | |
| In-App Ad Impression (SKAN) | Cost per unique in app ad impressions (SKAN) | skan_cost_per_in_app_ad_impr | False | False | Metric | |
| In-App Ad Impression (SKAN) | Unique in app ad impressions rate (SKAN) | skan_in_app_ad_impr_rate | False | False | Metric | |
| In-App Ad Impression (SKAN) | Total in app ad impressions (SKAN) | skan_total_in_app_ad_impr | False | False | Metric | |
| In-App Ad Impression (SKAN) | Cost per in app ad impressions (SKAN) | skan_cost_per_total_in_app_ad_impr | False | False | Metric | |
| In-App Ad Impression (SKAN) | Total in app ad impressions (SKAN) | skan_total_in_app_ad_impr_value | False | False | Metric | |
| Loan Apply (SKAN) | Cost per unique loan apply (SKAN) | skan_cost_per_loan_apply | False | False | Metric | |
| Loan Apply (SKAN) | Unique loan apply rate (SKAN) | skan_loan_apply_rate | False | False | Metric | |
| Loan Apply (SKAN) | Total loan apply (SKAN) | skan_total_loan_apply | False | False | Metric | |
| Loan Apply (SKAN) | Cost per loan apply (SKAN) | skan_cost_per_total_loan_apply | False | False | Metric | |
| Loan Apply (SKAN) | Unique loan apply (SKAN) | skan_loan_apply | False | False | Metric | |
| Loan Approval (SKAN) | Unique loan approval (SKAN) | skan_loan_credit | False | False | Metric | |
| Loan Approval (SKAN) | Cost per unique loan approval (SKAN) | skan_cost_per_loan_credit | False | False | Metric | |
| Loan Approval (SKAN) | Unique loan approval rate (SKAN) | skan_loan_credit_rate | False | False | Metric | |
| Loan Approval (SKAN) | Total loan approval (SKAN) | skan_total_loan_credit | False | False | Metric | |
| Loan Approval (SKAN) | Cost per loan approval (SKAN) | skan_cost_per_total_loan_credit | False | False | Metric | |
| Loan Disbursal (SKAN) | Unique loan disbursement (SKAN) | skan_loan_disbursement | False | False | Metric | |
| Loan Disbursal (SKAN) | Cost per unique loan disbursement (SKAN) | skan_cost_per_loan_disbursement | False | False | Metric | |
| Loan Disbursal (SKAN) | Unique loan disbursement rate (SKAN) | skan_loan_disbursement_rate | False | False | Metric | |
| Loan Disbursal (SKAN) | Total loan disbursement (SKAN) | skan_total_loan_disbursement | False | False | Metric | |
| Loan Disbursal (SKAN) | Cost per loan disbursement (SKAN) | skan_cost_per_total_loan_disbursement | False | False | Metric | |
| Login (SKAN) | Unique login (SKAN) | skan_login | False | False | Metric | |
| Login (SKAN) | Cost per unique login (SKAN) | skan_cost_per_login | False | False | Metric | |
| Login (SKAN) | Unique login rate (SKAN) | skan_login_rate | False | False | Metric | |
| Login (SKAN) | Total login (SKAN) | skan_total_login | False | False | Metric | |
| Login (SKAN) | Cost per login (SKAN) | skan_cost_per_total_login | False | False | Metric | |
| Rate (SKAN) | Unique rate (SKAN) | skan_ratings | False | False | Metric | |
| Rate (SKAN) | Cost per unique rate (SKAN) | skan_cost_per_ratings | False | False | Metric | |
| Rate (SKAN) | Unique rate rate (SKAN) | skan_ratings_rate | False | False | Metric | |
| Rate (SKAN) | Total rate (SKAN) | skan_total_ratings | False | False | Metric | |
| Rate (SKAN) | Cost per rate (SKAN) | skan_cost_per_total_ratings | False | False | Metric | |
| Rate (SKAN) | Total rate value (SKAN) | skan_total_ratings_value | False | False | Metric | |
| Search (SKAN) | Unique search (SKAN) | skan_search | False | False | Metric | |
| Search (SKAN) | Cost per unique search (SKAN) | skan_cost_per_search | False | False | Metric | |
| Search (SKAN) | Unique search rate (SKAN) | skan_search_rate | False | False | Metric | |
| Search (SKAN) | Total search (SKAN) | skan_total_search | False | False | Metric | |
| Search (SKAN) | Cost per search (SKAN) | skan_cost_per_total_search | False | False | Metric | |
| Start Trial (SKAN) | Unique start trial (SKAN) | skan_start_trial | False | False | Metric | |
| Start Trial (SKAN) | Cost per unique start trial (SKAN) | skan_cost_per_start_trial | False | False | Metric | |
| Start Trial (SKAN) | Unique start trial rate (SKAN) | skan_start_trial_rate | False | False | Metric | |
| Start Trial (SKAN) | Total start trial (SKAN) | skan_total_start_trial | False | False | Metric | |
| Start Trial (SKAN) | Cost per start trial (SKAN) | skan_cost_per_total_start_trial | False | False | Metric | |
| Subscribe (SKAN) | Unique subscribe (SKAN) | skan_subscribe | False | False | Metric | |
| Subscribe (SKAN) | Cost per unique subscribe (SKAN) | skan_cost_per_subscribe | False | False | Metric | |
| Subscribe (SKAN) | Unique subscribe rate (SKAN) | skan_subscribe_rate | False | False | Metric | |
| Subscribe (SKAN) | Total subscribe (SKAN) | skan_total_subscribe | False | False | Metric | |
| Subscribe (SKAN) | Cost per subscribe (SKAN) | skan_cost_per_total_subscribe | False | False | Metric | |
| Subscribe (SKAN) | Total subscribe value (SKAN) | skan_total_subscribe_value | False | False | Metric | |
| Overall App Events (SKAN + Non-SKAN) | Overall app installs | overall_app_install | False | True | Metric | |
| Overall App Events (SKAN + Non-SKAN) | Overall registrations | overall_registration | False | True | Metric | |
| Overall App Events (SKAN + Non-SKAN) | Overall purchases | overall_purchase | False | True | Metric | |
| Overall App Events (SKAN + Non-SKAN) | Overall add to cart | overall_add_to_cart | False | True | Metric | |
| Overall App Events (SKAN + Non-SKAN) | Overall checkouts | overall_checkout | False | True | Metric | |
| Overall App Events (SKAN + Non-SKAN) | Overall view content | overall_view_content | False | True | Metric | |
| Overall App Events (SKAN + Non-SKAN) | Overall add to whislist | overall_add_to_wishlist | False | True | Metric |
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