ABOUT US

Dataslayer was built by Softpoint Consultores, a software development company located in Madrid, Spain that has specialised in Internet solutions for more than 15 years across more than 10 countries and in five languages.

LEARN MORE ABOUT SOFTPOINT >

HOW DATASLAYER STARTED

As a team of developers, we are constantly looking for ideas that fill market gaps and solve problems for marketing professionals. Our most successful tools started by providing time saving solutions for our clients – Dataslayer is no different. Dataslayer provides cost effective reporting by automating the collection and updating of data tables in GSheets. Our most typical customer is a digital marketer who wants to eliminate manual exports, uploads and formatting of data. With Dataslayer, that manual time suck is gone, enabling the marketer to focus on finding and reporting the insights that the data holds.

At Softpoint, we focus on solving marketing problems with software innovation, a great example is another one of our products, AdSync360, which links the offline and online worlds. When a real world event takes place, for example a sports event, or TV advert, Adsync can launch digital advertisements, capitalising on the real world event, providing synchronisation and increasing effectiveness of the campaign.

We have been granted the prestigious seal Innovative SME from the Ministry of Science and Technology of the Government of Spain. Few companies in Spain have this exclusive seal and is the best proof of one of the things we do best: always search and apply the most innovative solutions to our customer’s needs.

INNOVATIVE SME 12/07/2024

THE TEAM

Juan de Portugal
Founder

Iván Mata
Project Manager

Javier Marin
Advisor – Product Strategist

Marinela Martinez
Admin

Adela Delso
Marketing Manager

Julia Moreno
Marketing

Fernando Perez
Senior Developer Lead

Antonio Barral
Senior Developer

Enrique Campos
Senior Developer

Alberto Martín
Senior Developer

Fran Saavedra
Senior Developer

Alejandro Borbolla
Backend Developer

Juan García
Backend Developer

Martin Wagner
Technical Consultant

Paula Antequera
Intern Developer