Why Defining Goals is Important in PPC Reporting?


If you are a PPC marketer, then your goal behind PPC reporting is to make your clients aware of the positive impact on their campaign while exciting them for further business opportunities. However, creating PPC reports is not as easy as it seems if you do it manually. To make this task easier, many companies are building PPC reporting tools to bring automation in PPC reporting and making it easier for PPC marketers to send highly impact-full PPC reports for their clients.

PPC reporting is not just about the statistics, it’s about the context. Metrics and numbers in isolation may seem meaningless. And the metrics and numbers with the right alignment and details can meet the business goals of your clients and enhance your business relationship. With the help of the right PPC reporting tool, you can create and deliver the best quality PPC reports for your clients that have a lasting and positive impact. It can systemize the reporting task that benefits the time-poor PPC managers.

Before you create a detailed PPC report for your client that is meaningful and relevant to their goals, you should actually know their goals. At the start of the client-agency relationship, the goal of your client and your efforts should be transparent. As every PPC requirement can be different, thus, the reports made should meet the specific expectations and objectives of the client.

By defining a goal for the PPC campaign and making a strategic plan, you are reducing the chances of an unhappy business relationship while making accurate reports. There can be different goals of different clients-

  • Brand Exposure: It is determined by click-through rate, clicks, and cost per click.
  • Leads, Calls, or Meetings: Determined by conversion rate and lead conversions.
  • Growth and Sales: It is determined by ROI calculation, revenue, and leads to sale conversion rate.

When it comes to adding PPC metrics in the reports, you should add quality scores of the ads, ROAS (Return an Ad Spend) and sales funnel conversion rates. For each metrics, you prefer to add in the report, show your clients both keyword ad-specific points along with campaign wide averages so that they can clearly understand the meaning of numbers. You can also show the composition in the report for the previous PPC activity and benchmarks of the industry that offer further context. Also, it is important to focus on the elements of your PPC campaign that impact the performance of landing pages, keywords, tests, and related processes.

About Dataslayer: Dataslayer is the most reliable and free PPC reporting tool that makes it easier for you to create and share PPC reports without any hassle to your clients. You can update data in Google sheets from sources such as Google ads, Bing ads, Facebook, and so on.

To know more details, you can visit Dataslayer.ai