Analytics V4 Metrics

Linie


DIMENSIONS: 379 | METRICS: 86

GruppeFeldIDHat ConversionIst FormelTypBeschreibung
Dataslayer DimensionenHub-Kontohub_kontoFalschFalschDimension
Dataslayer DimensionenConnector-Nameconnector_nameFalschFalschDimension
ZeitDatumDatumWahrFalschDimensionThe date of the session formatted as YYYYMMDD.
ZeitJahrjahrFalschFalschDimensionThe year of the session, a four-digit year from 2005 to the current year.
ZeitMonatmonatFalschFalschDimensionMonth of the session, a two digit integer from 01 to 12.
ZeitWoche (Beginn am Sonntag)wocheFalschFalschDimensionThe week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
ZeitDay of the monthTagFalschFalschDimensionThe day of the month, a two-digit number from 01 to 31.
ZeitStundehourWahrFalschDimensionA two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
ZeitMinuteminuteFalschFalschDimensionReturns the minutes, between 00 and 59, in the hour.
ZeitNth yearnthYearFalschFalschDimensionThe number of years since the start of the date range. The starting year is 0000.
ZeitMonth IndexnthMonthFalschFalschDimensionThe index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.
ZeitWeek IndexnthWeekFalschFalschDimensionThe index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.
ZeitDay IndexnthDayFalschFalschDimensionThe index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.
ZeitMinute IndexnthMinuteFalschFalschDimensionThe index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.
ZeitHour IndexnthHourFalschFalschDimensionThe index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.
ZeitDay of WeekdayOfWeekFalschFalschDimensionDay of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).
ZeitDate-HourdateHourWahrFalschDimensionCombined values of ga:date and ga:hour formated as YYYYMMDDHH.
ZeitDate-Hour-MinutedateHourMinuteWahrFalschDimensionCombined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.
ZeitJahr-MonatyearMonthWahrFalschDimensionCombined values of ga:year and ga:month.
ZeitJahr-Woche (beginnend am Sonntag)yearWeekWahrFalschDimensionCombined values of ga:year and ga:week.
ZeitWoche (Beginnend am Montag)isoWeekFalschFalschDimensionISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.
ZeitJahr-Woche (Beginnend am Montag)isoYearIsoWeekWahrFalschDimensionCombined values of ga:isoYear and ga:isoWeek.
ZeitDay of week namedayOfWeekNameFalschFalschDimensionThe day of the week in English. This dimension has values such as Sunday or Monday.
ZeitISO yearisoYearFalschFalschDimensionThe ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023.
PropertyProperty nameproperty_nameFalschFalschDimension
PropertyProperty idproperty_idFalschFalschDimension
PropertyStream IDstreamIdFalschFalschDimensionThe numeric data stream identifier for your app or website.
PropertyStream namestreamNameFalschFalschDimensionThe data stream name for your app or website.
Traffic SourcesKampagnen-IDcampaignIdFalschFalschDimensionThe identifier of the marketing campaign. Present only for conversion events.
Traffic SourcesKampagnecampaignNameFalschFalschDimensionThe name of the marketing campaign. Present only for conversion events.
Traffic SourcesCampaign (lowercase)campaignNameLowerCaseWahrFalschDimensionThe name of the marketing campaign. Present only for conversion events.
Traffic SourcesDefault channel groupingdefaultChannelGroupingFalschFalschDimensionThe conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Traffic SourcesMediummediumFalschFalschDimensionThe medium attributed to the conversion event.
Traffic SourcesSearch termsearchTermFalschFalschDimensionThe term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'.
Traffic SourcesSession default channel groupingsessionDefaultChannelGroupingFalschFalschDimensionThe session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Traffic SourcesSession manual termsessionManualTermFalschFalschDimensionThe term that led to a session. Populated by the utm_term parameter.
Traffic SourcesSession mediumsessionMediumFalschFalschDimensionThe medium that initiated a session on your website or app.
Traffic SourcesSession sourcesessionSourceFalschFalschDimensionThe source that initiated a session on your website or app.
Traffic SourcesSession source / mediumsessionSourceMediumFalschFalschDimensionThe combined values of the dimensions 'sessionSource' and 'sessionMedium'.
Traffic SourcesSession source platformsessionSourcePlatformFalschFalschDimensionThe source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Traffic SourcesSession campaign IDsessionCampaignIdFalschFalschDimensionThe marketing campaign id for a session. Includes Google Ads Campaigns.
Traffic SourcesSession campaignsessionCampaignNameFalschFalschDimensionThe marketing campaign name for a session. Includes Google Ads and Manual Campaigns.
Traffic SourcesSourcesourceFalschFalschDimensionThe source attributed to the conversion event.
Traffic SourcesSource / mediumsourceMediumFalschFalschDimensionThe combined values of the dimensions 'source' and 'medium'.
Traffic SourcesSource platformsourcePlatformFalschFalschDimensionThe source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Traffic SourcesFirst user CM360 account IDfirstUserCm360AccountIdFalschFalschDimensionThe CM360 Account ID that originally acquired the user. Identifies the CM360 account.
Traffic SourcesFirst user CM360 account namefirstUserCm360AccountNameFalschFalschDimensionThe CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
Traffic SourcesFirst user CM360 advertiser IDfirstUserCm360AdvertiserIdFalschFalschDimensionThe CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.
Traffic SourcesFirst user CM360 advertiser namefirstUserCm360AdvertiserNameFalschFalschDimensionThe CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Traffic SourcesFirst user CM360 campaign IDfirstUserCm360CampaignIdFalschFalschDimensionThe CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.
Traffic SourcesFirst user CM360 campaign namefirstUserCm360CampaignNameFalschFalschDimensionThe CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Traffic SourcesFirst user CM360 creative formatfirstUserCm360CreativeFormatFalschFalschDimensionThe CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types.
Traffic SourcesFirst user CM360 creative IDfirstUserCm360CreativeIdFalschFalschDimensionThe CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.
Traffic SourcesFirst user CM360 creative namefirstUserCm360CreativeNameFalschFalschDimensionThe CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.
Traffic SourcesFirst user CM360 creative typefirstUserCm360CreativeTypeFalschFalschDimensionThe CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
Traffic SourcesFirst user CM360 creative type IDfirstUserCm360CreativeTypeIdFalschFalschDimensionThe CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.
Traffic SourcesFirst user CM360 creative versionfirstUserCm360CreativeVersionFalschFalschDimensionThe CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
Traffic SourcesFirst user CM360 mediumfirstUserCm360MediumFalschFalschDimensionThe CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure.
Traffic SourcesFirst user CM360 placement cost structurefirstUserCm360PlacementCostStructureFalschFalschDimensionThe CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
Traffic SourcesFirst user CM360 placement IDfirstUserCm360PlacementIdFalschFalschDimensionThe CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
Traffic SourcesFirst user CM360 placement namefirstUserCm360PlacementNameFalschFalschDimensionThe CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
Traffic SourcesFirst user CM360 rendering IDfirstUserCm360RenderingIdFalschFalschDimensionThe CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.
Traffic SourcesFirst user CM360 site IDfirstUserCm360SiteIdFalschFalschDimensionThe CM360 Site ID that originally acquired the user. Identifies a CM360 site.
Traffic SourcesFirst user CM360 site namefirstUserCm360SiteNameFalschFalschDimensionThe CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.
Traffic SourcesFirst user CM360 sourcefirstUserCm360SourceFalschFalschDimensionThe CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.
Traffic SourcesFirst user CM360 source / mediumfirstUserCm360SourceMediumFalschFalschDimensionThe CM360 Source Medium that originally acquired the user. A combination of the source and medium.
Traffic SourcesFirst user default channel groupfirstUserDefaultChannelGroupFalschFalschDimensionThe default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
Traffic SourcesFirst user DV360 advertiser IDfirstUserDv360AdvertiserIdFalschFalschDimensionThe DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.
Traffic SourcesFirst user DV360 advertiser namefirstUserDv360AdvertiserNameFalschFalschDimensionThe DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns.
Traffic SourcesFirst user DV360 campaign IDfirstUserDv360CampaignIdFalschFalschDimensionThe DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.
Traffic SourcesFirst user DV360 campaign namefirstUserDv360CampaignNameFalschFalschDimensionThe DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with a common business goal.
Traffic SourcesFirst user DV360 creative formatfirstUserDv360CreativeFormatFalschFalschDimensionThe DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expandable, video, or native.
Traffic SourcesFirst user DV360 creative IDfirstUserDv360CreativeIdFalschFalschDimensionThe DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.
Traffic SourcesFirst user DV360 creative namefirstUserDv360CreativeNameFalschFalschDimensionThe DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.
Traffic SourcesFirst user DV360 exchange IDfirstUserDv360ExchangeIdFalschFalschDimensionThe DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.
Traffic SourcesFirst user DV360 exchange namefirstUserDv360ExchangeNameFalschFalschDimensionThe DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
Traffic SourcesFirst user DV360 insertion order IDfirstUserDv360InsertionOrderIdFalschFalschDimensionThe DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.
Traffic SourcesFirst user DV360 insertion order namefirstUserDv360InsertionOrderNameFalschFalschDimensionThe DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
Traffic SourcesFirst user DV360 line item IDfirstUserDv360LineItemIdFalschFalschDimensionThe DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.
Traffic SourcesFirst user DV360 mediumfirstUserDv360MediumFalschFalschDimensionThe DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`.
Traffic SourcesFirst user DV360 partner IDfirstUserDv360PartnerIdFalschFalschDimensionThe DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.
Traffic SourcesFirst user DV360 partner namefirstUserDv360PartnerNameFalschFalschDimensionThe DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers.
Traffic SourcesFirst user DV360 sourcefirstUserDv360SourceFalschFalschDimensionThe DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.
Traffic SourcesFirst user DV360 source / mediumfirstUserDv360SourceMediumFalschFalschDimensionThe DV360 Source Medium that originally acquired the user. A combination of the source and medium.
Traffic SourcesFirst user Google Ads campaign IDfirstUserGoogleAdsCampaignIdFalschFalschDimensionIdentifier of the Google Ads marketing campaign that first acquired the user.
Traffic SourcesFirst user Google Ads campaignfirstUserGoogleAdsCampaignNameFalschFalschDimensionName of the Google Ads marketing campaign that first acquired the user.
Traffic SourcesFirst user manual campaign IDfirstUserManualCampaignIdFalschFalschDimensionThe manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL parameter.
Traffic SourcesFirst user manual campaign namefirstUserManualCampaignNameFalschFalschDimensionThe manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
Traffic SourcesFirst user manual creative formatfirstUserManualCreativeFormatFalschFalschDimensionThe manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
Traffic SourcesFirst user manual marketing tacticfirstUserManualMarketingTacticFalschFalschDimensionThe manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
Traffic SourcesFirst user manual mediumfirstUserManualMediumFalschFalschDimensionThe manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
Traffic SourcesFirst user manual sourcefirstUserManualSourceFalschFalschDimensionThe manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter.
Traffic SourcesFirst user manual source / mediumfirstUserManualSourceMediumFalschFalschDimensionThe manual Source Medium that originally acquired the user. A combination of the source and medium.
Traffic SourcesFirst user manual source platformfirstUserManualSourcePlatformFalschFalschDimensionThe manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
Traffic SourcesFirst user primary channel groupfirstUserPrimaryChannelGroupFalschFalschDimensionThe primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
Traffic SourcesFirst user SA360 ad group IDfirstUserSa360AdGroupIdFalschFalschDimensionThe SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.
Traffic SourcesFirst user SA360 ad group namefirstUserSa360AdGroupNameFalschFalschDimensionThe SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other.
Traffic SourcesFirst user SA360 campaign IDfirstUserSa360CampaignIdFalschFalschDimensionThe SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.
Traffic SourcesFirst user SA360 campaignfirstUserSa360CampaignNameFalschFalschDimensionThe SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal for your advertising.
Traffic SourcesFirst user SA360 creative formatfirstUserSa360CreativeFormatFalschFalschDimensionThe SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the advertisement used in a campaign.
Traffic SourcesFirst user SA360 engine account IDfirstUserSa360EngineAccountIdFalschFalschDimensionThe SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.
Traffic SourcesFirst user SA360 engine account namefirstUserSa360EngineAccountNameFalschFalschDimensionThe SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
Traffic SourcesFirst user SA360 engine account typefirstUserSa360EngineAccountTypeFalschFalschDimensionThe SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.
Traffic SourcesFirst user SA360 keyword textfirstUserSa360KeywordTextFalschFalschDimensionThe SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.
Traffic SourcesFirst user SA360 manager account IDfirstUserSa360ManagerAccountIdFalschFalschDimensionThe SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.
Traffic SourcesFirst user SA360 manager account namefirstUserSa360ManagerAccountNameFalschFalschDimensionThe SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
Traffic SourcesFirst user SA360 mediumfirstUserSa360MediumFalschFalschDimensionThe SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`.
Traffic SourcesFirst user SA360 queryfirstUserSa360QueryFalschFalschDimensionThe SA360 Query that originally acquired the user. The search query typed by the user.
Traffic SourcesFirst user SA360 sourcefirstUserSa360SourceFalschFalschDimensionThe SA360 Source that originally acquired the user. The search query happened on this site.
Traffic SourcesFirst user SA360 source / mediumfirstUserSa360SourceMediumFalschFalschDimensionThe SA360 Source Medium that originally acquired the user. A combination of the source and medium.
Traffic SourcesSession CM360 account IDsessionCm360AccountIdFalschFalschDimensionThe CM360 Account ID that led to the session. Identifies the CM360 account.
Traffic SourcesSession CM360 account namesessionCm360AccountNameFalschFalschDimensionThe CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
Traffic SourcesSession CM360 advertiser IDsessionCm360AdvertiserIdFalschFalschDimensionThe CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.
Traffic SourcesSession CM360 advertiser namesessionCm360AdvertiserNameFalschFalschDimensionThe CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Traffic SourcesSession CM360 campaign IDsessionCm360CampaignIdFalschFalschDimensionThe CM360 Campaign ID that led to the session. Identifies the CM360 campaign.
Traffic SourcesSession CM360 campaign namesessionCm360CampaignNameFalschFalschDimensionThe CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Traffic SourcesSession CM360 creative formatsessionCm360CreativeFormatFalschFalschDimensionThe CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.
Traffic SourcesSession CM360 creative IDsessionCm360CreativeIdFalschFalschDimensionThe CM360 Creative ID that led to the session. Identifies a CM360 creative.
Traffic SourcesSession CM360 creative namesessionCm360CreativeNameFalschFalschDimensionThe CM360 Creative Name that led to the session. The name given to a CM360 creative.
Traffic SourcesSession CM360 creative typesessionCm360CreativeTypeFalschFalschDimensionThe CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
Traffic SourcesSession CM360 creative type IDsessionCm360CreativeTypeIdFalschFalschDimensionThe CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.
Traffic SourcesSession CM360 creative versionsessionCm360CreativeVersionFalschFalschDimensionThe CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
Traffic SourcesSession CM360 mediumsessionCm360MediumFalschFalschDimensionThe CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.
Traffic SourcesSession CM360 placement cost structuresessionCm360PlacementCostStructureFalschFalschDimensionThe CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
Traffic SourcesSession CM360 placement IDsessionCm360PlacementIdFalschFalschDimensionThe CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
Traffic SourcesSession CM360 placement namesessionCm360PlacementNameFalschFalschDimensionThe CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
Traffic SourcesSession CM360 rendering IDsessionCm360RenderingIdFalschFalschDimensionThe CM360 Rendering ID that led to the session. Identifies a CM360 creative.
Traffic SourcesSession CM360 site IDsessionCm360SiteIdFalschFalschDimensionThe CM360 Site ID that led to the session. Identifies a CM360 site.
Traffic SourcesSession CM360 site namesessionCm360SiteNameFalschFalschDimensionThe CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.
Traffic SourcesSession CM360 sourcesessionCm360SourceFalschFalschDimensionThe CM360 Source that led to the session. The CM360 source is also referred to as the site name.
Traffic SourcesSession CM360 source / mediumsessionCm360SourceMediumFalschFalschDimensionThe CM360 Source Medium that led to the session. A combination of the source and medium.
Traffic SourcesSession default channel groupsessionDefaultChannelGroupFalschFalschDimensionThe session's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
Traffic SourcesSession DV360 advertiser IDsessionDv360AdvertiserIdFalschFalschDimensionThe DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.
Traffic SourcesSession DV360 advertiser namesessionDv360AdvertiserNameFalschFalschDimensionThe DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns.
Traffic SourcesSession DV360 campaign IDsessionDv360CampaignIdFalschFalschDimensionThe DV360 Campaign ID that led to the session. Identifies the DV360 campaign.
Traffic SourcesSession DV360 campaign namesessionDv360CampaignNameFalschFalschDimensionThe DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal.
Traffic SourcesSession DV360 creative formatsessionDv360CreativeFormatFalschFalschDimensionThe DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video, or native.
Traffic SourcesSession DV360 creative IDsessionDv360CreativeIdFalschFalschDimensionThe DV360 Creative ID that led to the session. Identifies the DV360 creative.
Traffic SourcesSession DV360 creative namesessionDv360CreativeNameFalschFalschDimensionThe DV360 Creative Name that led to the session. The name given to a DV360 creative.
Traffic SourcesSession DV360 exchange IDsessionDv360ExchangeIdFalschFalschDimensionThe DV360 Exchange ID that led to the session. Identifies the DV360 exchange.
Traffic SourcesSession DV360 exchange namesessionDv360ExchangeNameFalschFalschDimensionThe DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
Traffic SourcesSession DV360 insertion order IDsessionDv360InsertionOrderIdFalschFalschDimensionThe DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.
Traffic SourcesSession DV360 insertion order namesessionDv360InsertionOrderNameFalschFalschDimensionThe DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
Traffic SourcesSession DV360 line item IDsessionDv360LineItemIdFalschFalschDimensionThe DV360 Line Item ID that led to the session. Identifies the DV360 line item.
Traffic SourcesSession DV360 line item namesessionDv360LineItemNameFalschFalschDimensionThe DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources.
Traffic SourcesSession DV360 mediumsessionDv360MediumFalschFalschDimensionThe DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`.
Traffic SourcesSession DV360 partner IDsessionDv360PartnerIdFalschFalschDimensionThe DV360 Partner ID that led to the session. Identifies the DV360 partner.
Traffic SourcesSession DV360 partner namesessionDv360PartnerNameFalschFalschDimensionThe DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual advertisers.
Traffic SourcesSession DV360 sourcesessionDv360SourceFalschFalschDimensionThe DV360 Source that led to the session. The DV360 site name where your ad was displayed.
Traffic SourcesSession DV360 source / mediumsessionDv360SourceMediumFalschFalschDimensionThe DV360 Source Medium that led to the session. A combination of the source and medium.
Traffic SourcesSession manual campaign IDsessionManualCampaignIdFalschFalschDimensionThe manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter.
Traffic SourcesSession manual campaign namesessionManualCampaignNameFalschFalschDimensionThe manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
Traffic SourcesSession manual creative formatsessionManualCreativeFormatFalschFalschDimensionThe manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
Traffic SourcesSession manual marketing tacticsessionManualMarketingTacticFalschFalschDimensionThe manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
Traffic SourcesSession manual mediumsessionManualMediumFalschFalschDimensionThe manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
Traffic SourcesSession manual sourcesessionManualSourceFalschFalschDimensionThe manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter.
Traffic SourcesSession manual source / mediumsessionManualSourceMediumFalschFalschDimensionThe manual Source Medium that led to the session. A combination of the source and medium.
Traffic SourcesSession manual source platformsessionManualSourcePlatformFalschFalschDimensionThe manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
Traffic SourcesSession primary channel groupsessionPrimaryChannelGroupFalschFalschDimensionThe primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
Traffic SourcesSession SA360 ad group IDsessionSa360AdGroupIdFalschFalschDimensionThe SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.
Traffic SourcesSession SA360 ad group namesessionSa360AdGroupNameFalschFalschDimensionThe SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.
Traffic SourcesSession SA360 campaign IDsessionSa360CampaignIdFalschFalschDimensionThe SA360 Campaign ID that led to the session. Identifies the SA360 campaign.
Traffic SourcesSession SA360 campaignsessionSa360CampaignNameFalschFalschDimensionThe SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising.
Traffic SourcesSession SA360 creative formatsessionSa360CreativeFormatFalschFalschDimensionThe SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertisement used in a campaign.
Traffic SourcesSession SA360 engine account IDsessionSa360EngineAccountIdFalschFalschDimensionThe SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.
Traffic SourcesSession SA360 engine account namesessionSa360EngineAccountNameFalschFalschDimensionThe SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
Traffic SourcesSession SA360 engine account typesessionSa360EngineAccountTypeFalschFalschDimensionThe SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example, `google ads`, `bing`, or `baidu`.
Traffic SourcesSession SA360 keyword textsessionSa360KeywordFalschFalschDimensionThe SA360 Keyword Text that led to the session. The keywords that matched the search query.
Traffic SourcesSession SA360 manager account IDsessionSa360ManagerAccountIdFalschFalschDimensionThe SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.
Traffic SourcesSession SA360 manager account namesessionSa360ManagerAccountNameFalschFalschDimensionThe SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
Traffic SourcesSession SA360 mediumsessionSa360MediumFalschFalschDimensionThe SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`.
Traffic SourcesSession SA360 querysessionSa360QueryFalschFalschDimensionThe SA360 Query that led to the session. The search query typed by the user.
Traffic SourcesSession SA360 sourcesessionSa360SourceFalschFalschDimensionThe SA360 Source that led to the session. The search query happened on this site.
Traffic SourcesSession SA360 source / mediumsessionSa360SourceMediumFalschFalschDimensionThe SA360 Source Medium that led to the session. A combination of the source and medium.
StandortStadtcityFalschFalschDimensionThe city from which the user activity originated.
StandortCity IDcityIdFalschFalschDimensionThe geographic ID of the city from which the user activity originated, derived from their IP address.
StandortLandlandFalschFalschDimensionThe country from which the user activity originated.
StandortCountry CodecountryIdFalschFalschDimensionThe geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.
StandortSprachelanguageFalschFalschDimensionThe language setting of the user's browser or device. e.g. English
StandortLanguage codelanguageCodeFalschFalschDimensionThe language setting (ISO 639) of the user's browser or device. e.g. 'en-us'
StandortRegionregionFalschFalschDimensionThe geographic region from which the user activity originated, derived from their IP address.
EcommerceItem affiliationitemAffiliationFalschFalschDimensionThe name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter.
EcommerceItem branditemBrandFalschFalschDimensionBrand name of the item.
EcommerceItem categoryitemCategoryFalschFalschDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
EcommerceItem category 2itemCategory2FalschFalschDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
EcommerceItem category 3itemCategory3FalschFalschDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
EcommerceItem category 4itemCategory4FalschFalschDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
EcommerceItem category 5itemCategory5FalschFalschDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
EcommerceItem IDitemIdFalschFalschDimensionThe ID of the item.
EcommerceItem list IDitemListIdFalschFalschDimensionThe ID of the item list.
EcommerceItem list nameitemListNameFalschFalschDimensionThe name of the item list.
EcommerceItem nameitemNameFalschFalschDimensionThe name of the item.
EcommerceItem promotion creative nameitemPromotionCreativeNameFalschFalschDimensionThe name of the item-promotion creative.
EcommerceItem promotion creative slotitemPromotionCreativeSlotFalschFalschDimensionThe slot of the item-promotion creative.
EcommerceItem promotion IDitemPromotionIdFalschFalschDimensionThe ID of the item promotion.
EcommerceItem promotion nameitemPromotionNameFalschFalschDimensionThe name of the promotion for the item.
EcommerceItem variantitemVariantFalschFalschDimensionThe specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter.
EcommerceOrder couponorderCouponFalschFalschDimensionCode for the order-level coupon.
EcommerceTransaction IDtransactionIdFalschFalschDimensionThe ID of the ecommerce transaction.
EcommerceCurrencycurrencyCodeFalschFalschDimensionThe local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is specified in tagging by the `currency` parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See [Currency reference](https://support.google.com/analytics/answer/9796179).
EcommerceItem list positionitemListPositionFalschFalschDimensionThe position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the `index` parameter in the items array.
EcommerceItem location IDitemLocationIDFalschFalschDimensionThe physical location associated with the item. For example, the physical store location. It's recommended to use the [Google Place ID](https://developers.google.com/maps/documentation/places/web-service/place-id) that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the `location_id` parameter in the items array.
Link InfoLink classeslinkClassesFalschFalschDimensionThe HTML class attribute for an outbound link. For example if a user clicks a link '', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'.
Link InfoLink domainlinkDomainFalschFalschDimensionThe destination domain of the outbound link. For example if a user clicks a link '', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'.
Link InfoLink IDlinkIdFalschFalschDimensionThe HTML id attribute for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'.
Link InfoLink textlinkTextFalschFalschDimensionThe link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'.
Link InfoLink URLlinkUrlFalschFalschDimensionThe full url for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'.
ContentContent groupcontentGroupFalschFalschDimensionA category that applies to items of published content. Populated by the event parameter 'content_group'.
ContentContent IDcontentIdFalschFalschDimensionThe identifier of the selected content. Populated by the event parameter 'content_id'.
ContentContent typecontentTypeFalschFalschDimensionThe category of the selected content. Populated by the event parameter 'content_type'.
ContentLanding pagelandingPageFalschFalschDimensionThe page path associated with the first pageview in a session.
ContentLanding page + query stringlandingPagePlusQueryStringFalschFalschDimensionThe page path + query string associated with the first pageview in a session.
ContentPage locationpageLocationFalschFalschDimensionThe protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'.
ContentPage pathpagePathFalschFalschDimensionThe portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.
ContentPage path + query stringpagePathPlusQueryStringFalschFalschDimensionThe portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.
ContentPage referrerpageReferrerFalschFalschDimensionThe full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'.
ContentPage titlepageTitleFalschFalschDimensionThe web page titles used on your site.
ContentPercent scrolledpercentScrolledFalschFalschDimensionThe percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'.
Google AdsAd formatadFormatFalschFalschDimensionDescribes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'.
Google AdsAd sourceadSourceNameFalschFalschDimensionThe source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'.
Google AdsAd unitadUnitNameFalschFalschDimensionThe name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
Google AdsGoogle Ads account namegoogleAdsAccountNameFalschFalschDimensionThe Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API.
Google AdsGoogle Ads ad group IDgoogleAdsAdGroupIdFalschFalschDimensionThe ad group id attributed to the conversion event.
Google AdsGoogle Ads ad group namegoogleAdsAdGroupNameFalschFalschDimensionThe ad group name attributed to the conversion event.
Google AdsGoogle Ads ad network typegoogleAdsAdNetworkTypeFalschFalschDimensionThe advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Google AdsGoogle Ads campaign typegoogleAdsCampaignTypeFalschFalschDimensionThe campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Google AdsGoogle Ads creative IDgoogleAdsCreativeIdFalschFalschDimensionThe ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads.
Google AdsGoogle Ads customer IDgoogleAdsCustomerIdFalschFalschDimensionThe Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google AdsGoogle Ads keyword textgoogleAdsKeywordFalschFalschDimensionThe matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Google AdsGoogle Ads querygoogleAdsQueryFalschFalschDimensionThe search query that led to the conversion event.
Google AdsSession Google Ads account namesessionGoogleAdsAccountNameFalschFalschDimensionThe Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.
Google AdsSession Google Ads ad group IDsessionGoogleAdsAdGroupIdFalschFalschDimensionThe Ad Group Id in Google Ads for a session.
Google AdsSession Google Ads ad group namesessionGoogleAdsAdGroupNameFalschFalschDimensionThe Ad Group Name in Google Ads for a session.
Google AdsSession Google Ads ad network typesessionGoogleAdsAdNetworkTypeFalschFalschDimensionThe advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Google AdsSession Google Ads campaign IDsessionGoogleAdsCampaignIdFalschFalschDimensionThe Campaign ID for the Google Ads Campaign that led to this session
Google AdsSession Google Ads campaign NamesessionGoogleAdsCampaignNameFalschFalschDimensionThe Campaign Name for the Google Ads Campaign that led to this session
Google AdsSession Google Ads campaign typesessionGoogleAdsCampaignTypeFalschFalschDimensionThe campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Google AdsSession Google Ads creative IDsessionGoogleAdsCreativeIdFalschFalschDimensionThe ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads.
Google AdsSession Google Ads customer IDsessionGoogleAdsCustomerIdFalschFalschDimensionThe Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google AdsSession Google Ads keyword textsessionGoogleAdsKeywordFalschFalschDimensionThe matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Google AdsSession Google Ads querysessionGoogleAdsQueryFalschFalschDimensionThe search query that led to the session.
Google AdsSession manual ad contentsessionManualAdContentFalschFalschDimensionThe ad content that led to a session. Populated by the utm_content parameter.
Browser and NetworkBrowserbrowserFalschFalschDimensionThe browsers used to view your website.
Browser and NetworkHostnamehostNameFalschFalschDimensionIncludes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.
Browser and NetworkDevice brandmobileDeviceBrandingFalschFalschDimensionManufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
Browser and NetworkDevicemobileDeviceMarketingNameFalschFalschDimensionThe branded device name (examples: Galaxy S10 or P30 Pro).
Browser and NetworkMobile modelmobileDeviceModelFalschFalschDimensionThe mobile device model name (examples: iPhone X or SM-G950F).
Browser and NetworkOperating systembetriebssystemFalschFalschDimensionThe operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.
Browser and NetworkOS versionoperatingSystemVersionFalschFalschDimensionThe operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.
Browser and NetworkOperating system with versionoperatingSystemWithVersionFalschFalschDimensionThe operating system and version. For example, Android 10 or Windows 7.
Browser and NetworkPlattformplatformFalschFalschDimensionThe platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.
Browser and NetworkPlatform / device categoryplatformDeviceCategoryFalschFalschDimensionThe platform and type of device on which your website or mobile app ran. (example: Android / mobile)
Browser and NetworkScreen resolutionscreenResolutionFalschFalschDimensionThe screen resolution of the user's monitor. For example, 1920x1080.
DeviceDevice categorydeviceCategoryFalschFalschDimensionThe type of device: Desktop, Tablet, or Mobile.
DeviceDevice modeldeviceModelFalschFalschDimensionThe mobile device model (example: iPhone 10,6).
EventsEvent nameeventNameFalschFalschDimensionThe name of the event.
EventsIs conversion eventisConversionEventFalschFalschDimensionThe string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
User/SessionNew / returningnewVsReturningFalschFalschDimensionNew users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'.
User/SessionAudience IDaudienceIdFalschFalschDimensionThe numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
User/SessionAudience nameaudienceNameFalschFalschDimensionThe given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
User/SessionInterestsbrandingInterestFalschFalschDimensionInterests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'.
User/SessionSigned in with user IDsignedInWithUserIdFalschFalschDimensionThe string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see https://support.google.com/analytics/answer/9213390.
User/SessionAlteruserAgeBracketFalschFalschDimensionUser age brackets.
User/SessionGeschlechtuserGenderFalschFalschDimensionUser gender.
User/SessionAudience resource nameaudienceResourceNameFalschFalschDimensionThe resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see [Resource names](//google.aip.dev/122).
App TrackingApp versionappVersionFalschFalschDimensionThe app's versionName (Android) or short bundle version (iOS).
App TrackingPage path and screen classunifiedPagePathScreenFalschFalschDimensionThe page path (web) or screen class (app) on which the event was logged.
App TrackingPage path + query string and screen classunifiedPageScreenFalschFalschDimensionThe page path and query string (web) or screen class (app) on which the event was logged.
App TrackingPage title and screen classunifiedScreenClassFalschFalschDimensionThe page title (web) or screen class (app) on which the event was logged.
App TrackingPage title and screen nameunifiedScreenNameFalschFalschDimensionThe page title (web) or screen name (app) on which the event was logged.
Lifetime Value and CohortsCohort Nth DaycohortNthDayWahrFalschDimensionDay offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.
Lifetime Value and CohortsCohort Nth WeekcohortNthWeekWahrFalschDimensionWeek offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.
Lifetime Value and CohortsCohort Nth MonthcohortNthMonthWahrFalschDimensionMonth offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.
Lifetime Value and CohortsFirst session datefirstSessionDateFalschFalschDimensionThe date the user's first session occurred, formatted as YYYYMMDD.
Lifetime Value and CohortsFirst user campaign IDfirstUserCampaignIdFalschFalschDimensionIdentifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns.
Lifetime Value and CohortsFirst user campaignfirstUserCampaignNameFalschFalschDimensionName of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns.
Lifetime Value and CohortsFirst user default channel groupingfirstUserDefaultChannelGroupingFalschFalschDimensionThe default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Lifetime Value and CohortsFirst user Google Ads account namefirstUserGoogleAdsAccountNameFalschFalschDimensionThe Account name from Google Ads that first acquired the user.
Lifetime Value and CohortsFirst user Google Ads ad group IDfirstUserGoogleAdsAdGroupIdFalschFalschDimensionThe Ad Group Id in Google Ads that first acquired the user.
Lifetime Value and CohortsFirst user Google Ads ad group namefirstUserGoogleAdsAdGroupNameFalschFalschDimensionThe Ad Group Name in Google Ads that first acquired the user.
Lifetime Value and CohortsFirst user Google Ads ad network typefirstUserGoogleAdsAdNetworkTypeFalschFalschDimensionThe advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Lifetime Value and CohortsFirst user Google Ads campaign typefirstUserGoogleAdsCampaignTypeFalschFalschDimensionThe campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Lifetime Value and CohortsFirst user Google Ads creative IDfirstUserGoogleAdsCreativeIdFalschFalschDimensionThe ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
Lifetime Value and CohortsFirst user Google Ads customer IDfirstUserGoogleAdsCustomerIdFalschFalschDimensionThe Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Lifetime Value and CohortsFirst user Google Ads keyword textfirstUserGoogleAdsKeywordFalschFalschDimensionThe matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Lifetime Value and CohortsFirst user Google Ads queryfirstUserGoogleAdsQueryFalschFalschDimensionThe search query that first acquired the user.
Lifetime Value and CohortsFirst user manual ad contentfirstUserManualAdContentFalschFalschDimensionThe ad content that first acquired the user. Populated by the utm_content parameter.
Lifetime Value and CohortsFirst user manual termfirstUserManualTermFalschFalschDimensionThe term that first acquired the user. Populated by the utm_term parameter.
Lifetime Value and CohortsFirst user mediumfirstUserMediumFalschFalschDimensionThe medium that first acquired the user to your website or app.
Lifetime Value and CohortsFirst user sourcefirstUserSourceFalschFalschDimensionThe source that first acquired the user to your website or app.
Lifetime Value and CohortsFirst user source / mediumfirstUserSourceMediumFalschFalschDimensionThe combined values of the dimensions 'firstUserSource' and 'firstUserMedium'.
Lifetime Value and CohortsFirst user source platformfirstUserSourcePlatformFalschFalschDimensionThe source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Lifetime Value and CohortsManual ad contentmanualAdContentFalschFalschDimensionThe ad content attributed to the conversion event. Populated by the utm_content parameter.
Lifetime Value and CohortsManual termmanualTermFalschFalschDimensionThe term attributed to the conversion event. Populated by the utm_term parameter.
VideoVideo providervideoProviderFalschFalschDimensionThe source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'.
VideoVideo titlevideoTitleFalschFalschDimensionThe title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'.
VideoVideo-URLvideo-urlFalschFalschDimensionThe url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'.
AttributionCM360 account IDcm360AccountIdFalschFalschDimensionThe CM360 Account ID that led to the conversion event. Identifies the CM360 Account.
AttributionCM360 account namecm360AccountNameFalschFalschDimensionThe CM360 Account Name that led to the conversion event. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
AttributionCM360 advertiser IDcm360AdvertiserIdFalschFalschDimensionThe CM360 Advertiser ID that led to the conversion event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
AttributionCM360 advertiser namecm360AdvertiserNameFalschFalschDimensionThe CM360 Advertiser Name that led to the conversion event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
AttributionCM360 campaign IDcm360CampaignIdFalschFalschDimensionThe CM360 Campaign ID that led to the conversion event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
AttributionCM360 campaign namecm360CampaignNameFalschFalschDimensionThe CM360 Campaign Name that led to the conversion event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
AttributionCM360 creative formatcm360CreativeFormatFalschFalschDimensionThe CM360 Creative Format that led to the conversion event. CM360 creative formats are also referred to as creative types.
AttributionCM360 creative IDcm360CreativeIdFalschFalschDimensionThe CM360 Creative ID that led to the conversion event. Identifies a CM360 creative.
AttributionCM360 creative namecm360CreativeNameFalschFalschDimensionThe CM360 Creative Name that led to the conversion event. The name given to a CM360 creative.
AttributionCM360 creative typecm360CreativeTypeFalschFalschDimensionThe CM360 Creative Type that led to the conversion event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
AttributionCM360 creative type IDcm360CreativeTypeIdFalschFalschDimensionThe CM360 Creative Type ID that led to the conversion event. Identifies a CM360 creative type.
AttributionCM360 creative versioncm360CreativeVersionFalschFalschDimensionThe CM360 Creative Version that led to the conversion event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
AttributionCM360 mediumcm360MediumFalschFalschDimensionThe CM360 Medium that led to the conversion event. The CM360 medium is also referred to as the placement cost structure.
AttributionCM360 placement cost structurecm360PlacementCostStructureFalschFalschDimensionThe CM360 Placement Cost Structure that led to the conversion event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
AttributionCM360 placement IDcm360PlacementIdFalschFalschDimensionThe CM360 Placement ID that led to the conversion event. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
AttributionCM360 placement namecm360PlacementNameFalschFalschDimensionThe CM360 Placement Name that led to the conversion event. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
AttributionCM360 rendering IDcm360RenderingIdFalschFalschDimensionThe CM360 Rendering ID that led to the conversion event. Identifies a CM360 creative.
AttributionCM360 site IDcm360SiteIdFalschFalschDimensionThe CM360 Site ID that led to the conversion event. Identifies a CM360 site.
AttributionCM360 site namecm360SiteNameFalschFalschDimensionThe CM360 Site Name that led to the conversion event. The CM360 Site name from which the ad space was purchased.
AttributionCM360 sourcecm360SourceFalschFalschDimensionThe CM360 Source that led to the conversion event. The CM360 source is also referred to as the site name.
AttributionCM360 source / mediumcm360SourceMediumFalschFalschDimensionThe CM360 Source Medium that led to the conversion event. A combination of the source and medium.
AttributionDefault channel groupdefaultChannelGroupFalschFalschDimensionThe conversion's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
AttributionDV360 advertiser IDdv360AdvertiserIdFalschFalschDimensionThe DV360 Advertiser ID that led to the conversion event. Identifies the DV360 advertiser.
AttributionDV360 advertiser namedv360AdvertiserNameFalschFalschDimensionThe DV360 Advertiser Name that led to the conversion event. DV360 advertisers represent real-life businesses that run advertising campaigns.
AttributionDV360 campaign IDdv360CampaignIdFalschFalschDimensionThe DV360 Campaign ID that led to the conversion event. Identifies the DV360 campaign.
AttributionDV360 campaign namedv360CampaignNameFalschFalschDimensionThe DV360 Campaign Name that led to the conversion event. DV360 campaigns group together related insertion orders with a common business goal.
AttributionDV360 creative formatdv360CreativeFormatFalschFalschDimensionThe DV360 Creative Format that led to the conversion event. Also referred to as the creative type. For example, expandable, video, or native.
AttributionDV360 creative IDdv360CreativeIdFalschFalschDimensionThe DV360 Creative ID that led to the conversion event. Identifies the DV360 creative.
AttributionDV360 creative namedv360CreativeNameFalschFalschDimensionThe DV360 Creative Name that led to the conversion event. The name given to a DV360 creative.
AttributionDV360 exchange IDdv360ExchangeIdFalschFalschDimensionThe DV360 Exchange ID that led to the conversion event. Identifies the DV360 exchange.
AttributionDV360 exchange namedv360ExchangeNameFalschFalschDimensionThe DV360 Exchange Name that led to the conversion event. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
AttributionDV360 insertion order IDdv360InsertionOrderIdFalschFalschDimensionThe DV360 Insertion Order ID that led to the conversion event. Identifies the DV360 insertion order.
AttributionDV360 insertion order namedv360InsertionOrderNameFalschFalschDimensionThe DV360 Insertion Order Name that led to the conversion event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
AttributionDV360 line item IDdv360LineItemIdFalschFalschDimensionThe DV360 Line Item ID that led to the conversion event. Identifies the DV360 line item.
AttributionDV360 line item namedv360LineItemNameFalschFalschDimensionThe DV360 Line Item Name that led to the conversion event. A DV360 line item bids on impressions and serves creatives to inventory sources.
AttributionDV360 mediumdv360MediumFalschFalschDimensionThe DV360 Medium that led to the conversion event. The billable outcome of the insertion order. For example, `cpm`.
AttributionDV360 partner IDdv360PartnerIdFalschFalschDimensionThe DV360 Partner ID that led to the conversion event. Identifies the DV360 partner.
AttributionDV360 partner namedv360PartnerNameFalschFalschDimensionThe DV360 Partner Name that led to the conversion event. DV360 partners represent agencies, trading desks, or large individual advertisers.
AttributionDV360 sourcedv360SourceFalschFalschDimensionThe DV360 Source that led to the conversion event. The DV360 site name where your ad was displayed.
AttributionDV360 source / mediumdv360SourceMediumFalschFalschDimensionThe DV360 Source Medium that led to the conversion event. A combination of the source and medium.
AttributionGoogle Ads campaign IDgoogleAdsCampaignIdFalschFalschDimensionThe campaign ID for the Google Ads campaign attributed to the conversion event.
AttributionGoogle Ads campaigngoogleAdsCampaignNameFalschFalschDimensionThe campaign name for the Google Ads campaign attributed to the conversion event.
AttributionManual campaign IDmanualCampaignIdFalschFalschDimensionThe manual Campaign ID that led to the conversion event. Identifies the manual campaign. Populated by `utm_id` URL parameter.
AttributionManual campaign namemanualCampaignNameFalschFalschDimensionThe manual Campaign Name that led to the conversion event. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
AttributionManual creative formatmanualCreativeFormatFalschFalschDimensionThe manual Creative Format that led to the conversion event. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
AttributionManual marketing tacticmanualMarketingTacticFalschFalschDimensionThe manual Marketing Tactic that led to the conversion event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
AttributionManual mediummanualMediumFalschFalschDimensionThe manual Medium that led to the conversion event. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
AttributionManual sourcemanualSourceFalschFalschDimensionThe manual Source that led to the conversion event. The referrer. Populated by `utm_source` URL parameter.
AttributionManual source / mediummanualSourceMediumFalschFalschDimensionThe manual Source Medium that led to the conversion event. A combination of the source and medium.
AttributionManual source platformmanualSourcePlatformFalschFalschDimensionThe manual Source Platform that led to the conversion event. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
AttributionPrimary channel groupprimaryChannelGroupFalschFalschDimensionThe primary channel group attributed to the conversion event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
AttributionSA360 ad group IDsa360AdGroupIdFalschFalschDimensionThe SA360 Ad Group ID that led to the conversion event. Identifies the SA360 ad group.
AttributionSA360 ad group namesa360AdGroupNameFalschFalschDimensionThe SA360 Ad Group Name that led to the conversion event. SA360 Ad groups contain ads and keywords that relate to each other.
AttributionSA360 campaign IDsa360CampaignIdFalschFalschDimensionThe SA360 Campaign ID that led to the conversion event. Identifies the SA360 campaign.
AttributionSA360 campaignsa360CampaignNameFalschFalschDimensionThe SA360 Campaign Name that led to the conversion event. A SA360 campaign lets you organize your ads and define a goal for your advertising.
AttributionSA360 creative formatsa360CreativeFormatFalschFalschDimensionThe SA360 Creative Format that led to the conversion event. The creative format is the specific layout or design of the advertisement used in a campaign.
AttributionSA360 engine account IDsa360EngineAccountIdFalschFalschDimensionThe SA360 Engine Account ID that led to the conversion event. Identifies the SA360 engine account.
AttributionSA360 engine account namesa360EngineAccountNameFalschFalschDimensionThe SA360 Engine Account Name that led to the conversion event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
AttributionSA360 engine account typesa360EngineAccountTypeFalschFalschDimensionThe SA360 Engine Account Type that led to the conversion event. The type of engine used by the search engine account.
AttributionSA360 keyword textsa360KeywordTextFalschFalschDimensionThe SA360 Keyword Text that led to the conversion event. The keywords that matched the search query.
AttributionSA360 manager account IDsa360ManagerAccountIdFalschFalschDimensionThe SA360 Manager Account ID that led to the conversion event. Identifies the SA360 manager account.
AttributionSA360 manager account namesa360ManagerAccountNameFalschFalschDimensionThe SA360 Manager Account Name that led to the conversion event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
AttributionSA360 mediumsa360MediumFalschFalschDimensionThe SA360 Medium that led to the conversion event. The payment mode used in ad buying. For example, `cpc`.
AttributionSA360 querysa360QueryFalschFalschDimensionThe SA360 Query that led to the conversion event. The search query typed by the user.
AttributionSA360 sourcesa360SourceFalschFalschDimensionThe SA360 Source that led to the conversion event. The search query happened on this site.
AttributionSA360 source / mediumsa360SourceMediumFalschFalschDimensionThe SA360 Source Medium that led to the conversion event. A combination of the source and medium.
GeographyContinentcontinentFalschFalschDimensionThe continent from which the user activity originated. For example, `Americas` or `Asia`.
GeographyContinent IDcontinentIdFalschFalschDimensionThe geographic ID of the continent from which the user activity originated, derived from their IP address.
OtherAchievement IDachievementIdFalschFalschDimensionThe achieventment ID in a game for an event. Populated by the event parameter 'achievement_id'.
OtherCharactercharacterFalschFalschDimensionThe player character in a game for an event. Populated by the event parameter 'character'.
OtherFile extensionfileExtensionFalschFalschDimensionThe extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'.
OtherFile namefileNameFalschFalschDimensionThe page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'.
OtherGroup IDgroupIdFalschFalschDimensionThe player group ID in a game for an event. Populated by the event parameter 'group_id'.
OtherLevellevelFalschFalschDimensionThe player's level in a game. Populated by the event parameter 'level'.
OtherMethodmethodFalschFalschDimensionThe method by which an event was triggered. Populated by the event parameter 'method'.
OtherOutboundoutboundFalschFalschDimensionReturns 'true' if the link lead to a site is not a part of the property\u2019s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'.
OtherShipping tiershippingTierFalschFalschDimensionThe shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter.
OtherTest data filter nametestDataFilterNameFalschFalschDimensionThe name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see https://support.google.com/analytics/answer/10108813.
OtherVirtual currency namevirtualCurrencyNameFalschFalschDimensionThe name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the 'virtual_currency_name' event parameter.
OtherVisiblevisibleFalschFalschDimensionReturns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'.
OtherTest data filter IDtestDataFilterIdFalschFalschDimensionThe numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).
Traffic SourceFirst user DV360 line item namefirstUserDv360LineItemNameFalschFalschDimensionThe DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives to inventory sources.
User/Session1-day active usersactive1DayUsersFalschFalschMetrikThe number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.
User/Session28-day active usersactive28DayUsersFalschFalschMetrikThe number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.
User/Session7-day active usersactive7DayUsersFalschFalschMetrikThe number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.
User/SessionActive usersactiveUsersFalschFalschMetrikThe number of distinct users who visited your site or app.
User/SessionBounce ratebounceRateWahrWahrMetrikThe percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
User/SessionDAU / MAUdauPerMauFalschFalschMetrikThe rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.
User/SessionDAU / WAUdauPerWauFalschFalschMetrikThe rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.
User/SessionEngaged sessionsengagedSessionsFalschFalschMetrikThe number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
User/SessionEngagement rateengagementRateFalschWahrMetrikThe percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
User/SessionNew usersnewUsersFalschFalschMetrikThe number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).
User/SessionAufrufescreenPageViewsFalschFalschMetrikThe number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
User/SessionViews per sessionscreenPageViewsPerSessionFalschFalschMetrikThe number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
User/SessionSessionssessionsFalschFalschMetrikThe number of sessions that began on your site or app (event triggered: session_start).
User/SessionSessions per usersessionsPerUserFalschWahrMetrikThe average number of sessions per user (Sessions divided by Active Users).
User/SessionSession Conversion RateconversionRateFalschFalschMetrikThe percentage of sessions in which any conversion event was triggered.
User/SessionTotal userstotalUsersFalschFalschMetrikThe percentage of users who triggered any conversion event.
User/SessionUser engagement duration (seconds)userEngagementDurationFalschFalschMetrikThe total amount of time (in seconds) your website or app was in the foreground of users devices.
User/SessionAverage user engagement duration (seconds)userEngagementDurationperSessionFalschWahrMetrikThe total amount of time (in seconds) your website or app was in the foreground of users devices per session.
User/SessionWAU / MAUwauPerMauFalschFalschMetrikThe rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.
User/SessionUser conversion rate for purchaseuserConversionRate:purchaseFalschFalschMetrikThe percentage of users who triggered a specific conversion event.
User/SessionSession key event ratesessionKeyEventRateFalschFalschMetrikThe percentage of sessions in which any key event was triggered.
User/SessionUser key event rateuserKeyEventRateFalschFalschMetrikThe percentage of users who triggered any key event.
EcommerceAdd-to-cartsaddToCartsFalschFalschMetrikThe number of times users added items to their shopping carts.
EcommerceCart-to-view ratecartToViewRateFalschFalschMetrikThe number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.
EcommerceCheckoutscheckoutsFalschFalschMetrikThe number of times users started the checkout process.
EcommerceGross Purchase RevenuegrossPurchaseRevenueFalschFalschMetrikThe sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging
EcommerceEcommerce purchasesecommercePurchasesFalschFalschMetrikThe number of times users completed a purchase. This metric counts 'purchase' events; this metric does not count 'in_app_purchase' and subscription events.
EcommerceFirst-time purchaser conversionfirstTimePurchaserConversionRateFalschFalschMetrikThe percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.
EcommerceFirst time purchasersfirstTimePurchasersFalschFalschMetrikThe number of users that completed their first purchase event.
EcommerceFirst-time purchasers per new userfirstTimePurchasersPerNewUserFalschWahrMetrikThe average number of first time purchasers per new user.
EcommerceItem list click through rateitemListClickThroughRateFalschFalschMetrikThe number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.
EcommerceItem promotion click through rateitemPromotionClickThroughRateFalschFalschMetrikThe number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.
EcommerceItem view eventsitemViewEventsFalschFalschMetrikThe number of times the item details were viewed. The metric counts the occurrence of the 'view_item' event.
EcommerceItem revenueitemRevenueFalschFalschMetrikThe total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.
EcommerceItems added to cartitemsAddedToCartFalschFalschMetrikThe number of units added to cart for a single item. This metric counts the quantity of items in 'add_to_cart' events.
EcommerceItems vieweditemsViewedFalschFalschMetrikThe number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events.
EcommerceItems checked outitemsCheckedOutFalschFalschMetrikThe number of units checked out for a single item. This metric counts the quantity of items in 'begin_checkout' events.
EcommerceItems clicked in listitemsClickedInListFalschFalschMetrikThe number of units clicked in list for a single item. This metric counts the quantity of items in 'select_item' events.
EcommerceItems clicked in promotionitemsClickedInPromotionFalschFalschMetrikThe number of units clicked in promotion for a single item. This metric counts the quantity of items in 'select_promotion' events.
EcommerceItems purchaseditemsPurchasedFalschFalschMetrikThe number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.
EcommerceItems viewed in listitemsViewedInListFalschFalschMetrikThe number of units viewed in list for a single item. This metric counts the quantity of items in 'view_item_list' events.
EcommerceItems viewed in promotionitemsViewedInPromotionFalschFalschMetrikThe number of units viewed in promotion for a single item. This metric counts the quantity of items in 'view_promotion' events.
EcommerceTotal purchaserstotalPurchasersFalschFalschMetrikThe number of users that logged purchase events for the time period selected.
EcommerceGross item revenuegrossItemRevenueFalschFalschMetrikThe total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds.
EcommerceItem discount amountitemDiscountAmountFalschFalschMetrikThe monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item parameter.
EcommerceItem-list click eventsitemListClickEventsFalschFalschMetrikThe number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_item` event.
EcommerceItem-list view eventsitemListViewEventsFalschFalschMetrikThe number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.
EcommerceItem refund amountitemRefundAmountFalschFalschMetrikItem refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the `refund` event.
EcommercePromotion clickspromotionClicksFalschFalschMetrikThe number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.
EcommercePromotion viewspromotionViewsFalschFalschMetrikThe number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.
EcommerceRefund amountrefundAmountFalschFalschMetrikThe total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` events.
EventsAverage purchase revenueaveragePurchaseRevenueFalschFalschMetrikThe average purchase revenue in the transaction group of events.
EventsARPPUaveragePurchaseRevenuePerPayingUserFalschFalschMetrikAverage revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
EventsAverage purchase revenue per useraveragePurchaseRevenuePerUserFalschFalschMetrikThe average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.
EventsARPUaverageRevenuePerUserFalschFalschMetrikAverage revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.
EventsAverage session durationaverageSessionDurationFalschFalschMetrikThe average duration (in seconds) of users sessions.
EventsCrash-affected userscrashAffectedUsersFalschFalschMetrikThe number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name 'app_exception'.
EventsCrash-free users ratecrashFreeUsersRateFalschFalschMetrikThe number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
EventsEvent counteventCountFalschFalschMetrikThe count of events.
EventsEvent count per usereventCountPerUserFalschWahrMetrikThe average number of events per user (Event count divided by Active users).
EventsEvent valueeventValueFalschFalschMetrikThe sum of the event parameter named 'value'.
EventsEvents per sessioneventsPerSessionFalschWahrMetrikThe average number of events per session (Event count divided by Sessions).
EventsPurchase revenuepurchaseRevenueFalschFalschMetrikThe sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging.
EventsPurchase-to-view ratepurchaseToViewRateFalschFalschMetrikThe number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).
EventsReturn on ad spendreturnOnAdSpendFalschFalschMetrikReturn On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
EventsShipping amountshippingAmountFalschFalschMetrikShipping amount associated with a transaction. Populated by the 'shipping' event parameter.
EventsTax amounttaxAmountFalschFalschMetrikTax amount associated with a transaction. Populated by the 'tax' event parameter.
EventsTotal ad revenuetotalAdRevenueFalschFalschMetrikThe total advertising revenue from both Admob and third-party sources.
EventsTotal revenuetotalRevenueFalschFalschMetrikThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
EventsTransactionstransactionsFalschFalschMetrikThe count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
EventsTransactions per purchasertransactionsPerPurchaserFalschWahrMetrikThe average numer of transactions per purchaser.
AdsAd unit exposureadUnitExposureFalschFalschMetrikThe time that an ad unit was exposed to a user, in milliseconds.
AdsPublisher ad clickspublisherAdClicksFalschFalschMetrikThe number of ad_click events.
AdsPublisher ad impressionspublisherAdImpressionsFalschFalschMetrikThe number of ad_impression events.
AdsAdvertiser ad costadvertiserAdCostFalschFalschMetrikThe total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts.
AdsAdvertiser ad clicksadvertiserAdClicksFalschFalschMetrikTotal number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers.
AdsAds cost per clickadvertiserAdCostPerClickFalschWahrMetrikAds cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
AdsAds Cost per key eventadvertiserAdCostPerConversionFalschWahrMetrikCost per conversion is ad cost divided by conversions.
Lifetime Value and CohortsCohort active userscohortActiveUsersFalschFalschMetrikThe number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example for the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.
Lifetime Value and CohortsCohort total userscohortTotalUsersFalschFalschMetrikThe total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cochort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.
Page / ScreenViews per userscreenPageViewsPerUserFalschFalschMetrikThe number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.
EventConversions count for purchaseconversions:purchaseFalschFalschMetrikThe count of a specific conversion event.
EventKey eventskeyEventsFalschFalschMetrikThe count of key events. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as `first_open` or `purchase`) are marked as key events by default.
OtherAds impressionsadvertiserAdImpressionsFalschFalschMetrikThe total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.
OtherScrolled usersscrolledUsersFalschFalschMetrikThe number of unique users who scrolled down at least 90% of the page.
OtherPurchaser ratepurchaserRateFalschFalschMetrikThe percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.
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