Searchads Metrics


DIMENSIONS: 245 | METRICS: 59

GroupFieldIDHas ConversionIs FormulaTypeDescription
TimeDatedateFalseFalseDimensionSegments the report by days; each row and its aggregate metrics are split into multiple rows, one for each day. This column returns the date of each row.
TimeMonthmonthStartTrueFalseDimensionSegments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the first day of the month of each row.
TimeYear-Week (Starting on Monday)year_weekTrueFalseDimension
TimeYear-Monthyear_monthTrueFalseDimension
TimeDay of Weekday_of_week_strTrueFalseDimension
TimeDay of Week Numericday_of_weekTrueFalseDimension
TimeQuarterquarterStartTrueFalseDimensionSegments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the first day of the quarter of each row.
TimeWeek (Starting on Monday)weekStartTrueFalseDimensionSegments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the first day (Sunday) of each row.
TimeYearyearStartTrueFalseDimensionSegments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the first day of the year of each row.
AccountAgency NameagencyFalseFalseDimensionAgency name.
AccountAgency IDagencyIdFalseFalseDimensionDS agency ID.
AccountAdvertiser NameadvertiserFalseFalseDimensionAdvertiser name.
AccountAdvertiser IDadvertiserIdFalseFalseDimensionDS advertiser ID.
AccountAccount NameaccountFalseFalseDimensionEngine account name.
AccountAccount IDaccountIdFalseFalseDimensionDS engine account ID.
AccountAccount StatusstatusFalseFalseDimensionThe status of the account: Active, Paused, or Removed.
AccountAccount Engine IdaccountEngineIdFalseFalseDimensionID of the account in the external engine account.
AccountAccount TypeaccountTypeFalseFalseDimensionEngine account type: Google AdWords, Bing Ads, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping.
AccountAccount Currency CodeaccountCurrencyCodeFalseFalseDimensionCurrency code of the engine account in ISO 4217 format.
AccountAccount Time ZoneaccountTimeZoneFalseFalseDimensionTime zone of the engine account in IANA Time Zone Database format, such as America/New_York.
AccountEngine StatusengineStatusFalseFalseDimensionAdditional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, creative deleted, creative approved family safe, etc.
AccountAdvertiser Currency CodeadvertiserCurrencyCodeFalseFalseDimensionCurrency code of the advertiser in ISO 4217 format.
CampaignCampaign NamecampaignFalseFalseDimensionCampaign name.
CampaignCampaign IdcampaignIdFalseFalseDimensionDS campaign ID.
CampaignCampaign StatuscampaignStatusFalseFalseDimensionThe status of the campaign that contains this item.
CampaignCampaign Engine IdcampaignEngineIdFalseFalseDimensionID of the campaign in the external engine account.
CampaignCampaign Start DatecampaignStartDateFalseFalseDimensionStart date of the campaign.
CampaignCampaign End DatecampaignEndDateFalseFalseDimensionEnd date of the campaign.
CampaignBing Ads Budget TypebingAdsBudgetTypeFalseFalseDimensionHow budget is controlled for Bing Ads campaigns: Daily budget, Monthly even spend, Monthly accelerated spend, Daily accelerated spend, or Daily even spend.
CampaignDaily BudgetdailyBudgetFalseFalseDimensionDaily budget of the campaign.
CampaignMonthly BudgetmonthlyBudgetFalseFalseDimensionMonthly budget of the campaign.
CampaignDelivery MethoddeliveryMethodFalseFalseDimensionBudget delivery method of the campaign: Standard or Accelerated.
CampaignCampaign Mobile Bid AdjustmentcampaignMobileBidAdjustmentFalseFalseDimensionThe percentage by which bids are adjusted for mobile. For example, 0.2 means 20% increase, so mobile bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
CampaignCampaign Tablet Bid AdjustmentcampaignTabletBidAdjustmentFalseFalseDimensionThe percentage by which bids are adjusted for tablet. For example, 0.2 means 20% increase, so tablet bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
CampaignCampaign Desktop Bid AdjustmentcampaignDesktopBidAdjustmentFalseFalseDimensionThe percentage by which bids are adjusted for desktop. For example, 0.2 means 20% increase, so desktop bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
CampaignNetwork TargetnetworkTargetFalseFalseDimensionThe type of network(s) the campaign advertises on.
CampaignYahoo Geo TargetsyahooGeoTargetsFalseFalseDimensionGeo targets for Yahoo Search Marketing campaigns. See Download upload templates and geo/language codes.
CampaignCampaign LabelscampaignLabelsFalseFalseDimensionNames of labels directly assigned to this campaign; inherited labels are not included.
CampaignCampaign TypecampaignTypeFalseFalseDimensionIndicates the type of campaign: Manual, Inventory, Inventory - PLA, Shopping, Comparison shopping, Mobile app install, Universal app, or Smart shopping.
Ad GroupAd Group NameadGroupFalseFalseDimensionAd group name.
Ad GroupAd Group IdadGroupIdFalseFalseDimensionDS ad group ID.
Ad GroupAd Group StatusadGroupStatusFalseFalseDimensionThe status of the ad group that contains this item.
Ad GroupAd Group Engine IdadGroupEngineIdFalseFalseDimensionID of the ad group in the external engine account.
Ad GroupAd Group Start DateadGroupStartDateFalseFalseDimensionStart date of the ad group.
Ad GroupAd Group End DateadGroupEndDateFalseFalseDimensionEnd date of the ad group.
Ad GroupAd Group Search Max CpcadGroupSearchMaxCpcFalseFalseDimensionDefault bid for search keywords in this ad group.
Ad GroupAd Group Broad Max CpcadGroupBroadMaxCpcFalseFalseDimensionDefault bid for broad match search keywords in this ad group (Bing Ads only).
Ad GroupAd Group Exact Max CpcadGroupExactMaxCpcFalseFalseDimensionDefault bid for exact match keywords in this ad group (Bing Ads only).
Ad GroupAd Group Phrase Max CpcadGroupPhraseMaxCpcFalseFalseDimensionDefault bid for phrasematch search keywords in this ad group (Bing Ads only).
Ad GroupAd Group Mobile Bid AdjustmentadGroupMobileBidAdjustmentFalseFalseDimensionThe percentage by which bids are adjusted for mobile. For example, 0.2 means 20% increase, so mobile bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
Ad GroupAd Group Tablet Bid AdjustmentadGroupTabletBidAdjustmentFalseFalseDimensionThe percentage by which bids are adjusted for tablet. For example, 0.2 means 20% increase, so tablet bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
Ad GroupAd Group Desktop Bid AdjustmentadGroupDesktopBidAdjustmentFalseFalseDimensionThe percentage by which bids are adjusted for desktop. For example, 0.2 means 20% increase, so desktop bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
Ad GroupAd Group TypeadGroupTypeFalseFalseDimension(Applicable to Google Ads only) Indicates the type of ad group: Standard, Dynamic, or Showcase.
Ad GroupBing Ads LanguagebingAdsLanguageFalseFalseDimensionThe language of the ads and keywords in a Bing Ads ad group.
Ad GroupBing Ads Ad DistributionsbingAdsAdDistributionsFalseFalseDimensionAd distribution channels used by Bing Ads ad groups; a combination of Search and Content.
Ad GroupAd Group LabelsadGroupLabelsFalseFalseDimensionNames of labels directly assigned to this ad group; inherited labels are not included.
AdAd NameadFalseFalseDimensionAd name.
AdAd IdadIdFalseFalseDimensionDS ad ID. A value of 0 indicates that the ad is unattributed.
AdAd Engine IdadEngineIdFalseFalseDimensionID of the ad in the external engine account.
AdIs Unattributed AdisUnattributedAdFalseFalseDimensionIndicates whether metrics in this row are unattributable to a specific ad. For example, an ad with an unsupported format or an erroneous clickserver URL can prevent DS from attributing metrics to an ad.
AdAd HeadlineadHeadlineFalseFalseDimensionAd headline.
AdAd Headline2adHeadline2FalseFalseDimensionAd headline 2; not available for some engines.
AdAd Headline3adHeadline3FalseFalseDimensionAd headline 3; not available for some engines.
AdAd Description1adDescription1FalseFalseDimensionAd description line 1.
AdAd Description2adDescription2FalseFalseDimensionAd description line 2; not available for some engines.
AdAd Display UrladDisplayUrlFalseFalseDimensionAd display URL.
AdAd Landing PageadLandingPageFalseFalseDimensionAd landing page. See Landing page and clickserver URLs.
AdAd TypeadTypeFalseFalseDimensionThe type of ad: Text, Product, Dynamic search, Mobile app install, Call-Only, Expanded text, or Expanded dynamic search.
AdAd Promotion LineadPromotionLineFalseFalseDimensionAd promotion line. A short promotional message for a product ad.
AdAd LabelsadLabelsFalseFalseDimensionNames of labels directly assigned to this ad; inherited labels are not included.
AdAd Path Field1adPathField1FalseFalseDimensionAd path field 1. Path fields 1 and 2 are combined with adDisplayUrl to form the URL that is shown on an ad.
AdAd Path Field2adPathField2FalseFalseDimensionAd path field 2. Path fields 1 and 2 are combined with adDisplayUrl to form the URL that is shown on an ad.
AdAd RotationadRotationFalseFalseDimensionAd serving rotation used by the ad group: Optimize or Rotate indefinitely.
KeywordEffective LabelseffectiveLabelsFalseFalseDimensionNames of all labels inherited or directly assigned to this ad.
KeywordEffective Bid Strategy IdeffectiveBidStrategyIdFalseFalseDimensionDS ID of the bid strategy assigned to this entity, or inherited by this entity.
KeywordEffective Bid StrategyeffectiveBidStrategyFalseFalseDimensionThe name of the bid strategy assigned to this entity, or inherited by this entity.
KeywordBid Strategy InheritedbidStrategyInheritedFalseFalseDimensionIndicates whether this entity's bid strategy is inherited.
KeywordKeyword Near Match EnabledkeywordNearMatchEnabledFalseFalseDimensionWhether keyword near match is enabled for the campaign: Enabled or Disabled.
KeywordKeyword IdkeywordIdFalseFalseDimensionDS keyword ID. A value of 0 indicates that the keyword is unattributed.
KeywordKeyword Match TypekeywordMatchTypeFalseFalseDimensionKeyword match type: Broad, Exact, Phrase, or Content.
KeywordKeyword TextkeywordTextFalseFalseDimensionKeyword text.
KeywordKeyword Engine IdkeywordEngineIdFalseFalseDimensionID of the keyword in the external engine account.
KeywordKeyword Max CpckeywordMaxCpcFalseFalseDimensionOverrides the ad group's max CPC and sets a maximum amount you are willing to pay if someone clicks an ad for this specific keyword. If this field is empty, the keyword will use the ad group's max CPC.
KeywordEffective Keyword Max CpceffectiveKeywordMaxCpcFalseFalseDimensionThe max CPC (maximum cost-per-click) that is in effect for this keyword. This will be either the same value as the ad group's max CPC or, if the keyword is overriding the ad group's setting, the keyword's own max CPC.
KeywordKeyword Landing PagekeywordLandingPageFalseFalseDimensionThe final URL that a user would visit after clicking on your ad. See Landing page and clickserver URLs.
KeywordKeyword Clickserver UrlkeywordClickserverUrlFalseFalseDimensionThe URL that DS uses to track activity. A user who clicks an ad would visit the clickserver URL first, and then be redirected to the final landing page. See Landing page and clickserver URLs.
KeywordIs Display KeywordisDisplayKeywordFalseFalseDimensionIndicates whether this is a placeholder keyword that is used for display and placement reporting.
KeywordKeyword Max BidkeywordMaxBidFalseFalseDimensionIf this keyword is managed by a DS bid strategy, the bid strategy will never raise bids above this limit. See Apply a bid strategy to keywords.
KeywordKeyword Min BidkeywordMinBidFalseFalseDimensionIf this keyword is managed by a DS bid strategy, the bid strategy will never lower bids below this limit. See Apply a bid strategy to keywords.
KeywordKeyword Url ParamskeywordUrlParamsFalseFalseDimensionExtra URL parameters added to the landing page. See Add URL parameters.
KeywordBing Keyword Param2bingKeywordParam2FalseFalseDimensionParam2 of a Bing Ads keyword.
KeywordBing Keyword Param3bingKeywordParam3FalseFalseDimensionParam3 of a Bing Ads keyword.
KeywordKeyword LabelskeywordLabelsFalseFalseDimensionNames of labels directly assigned to this keyword; inherited labels are not included.
KeywordNegative Ad Group Keyword IdnegativeAdGroupKeywordIdFalseFalseDimensionDS negative ad group keyword ID.
KeywordNegative Ad Group Keyword TextnegativeAdGroupKeywordTextFalseFalseDimensionThe keyword text.
KeywordNegative Ad Group Keyword Match TypenegativeAdGroupKeywordMatchTypeFalseFalseDimensionMatch type of the negative keyword: Broad, Exact, Phrase, or Content. Currently only for Google Ads accounts.
KeywordNegative Ad Group Target IdnegativeAdGroupTargetIdFalseFalseDimensionThe ID DS generated for a negative ad-group target.
KeywordNegative Campaign Keyword IdnegativeCampaignKeywordIdFalseFalseDimensionDS negative campaign keyword ID.
KeywordNegative Campaign Keyword TextnegativeCampaignKeywordTextFalseFalseDimensionThe keyword text.
KeywordNegative Campaign Keyword Match TypenegativeCampaignKeywordMatchTypeFalseFalseDimensionMatch type of the negative keyword: Broad, Exact, Phrase, or Content. Currently only for Google Ads accounts.
SearchSearch QuerysearchQueryFalseFalseDimensionThe search terms that Google users entered.
SearchClick TypeserpTypeFalseFalseDimensionThe type of search result that Google users clicked.
FloodlightFloodlight GroupfloodlightGroupFalseFalseDimensionSegments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.
FloodlightFloodlight Group IdfloodlightGroupIdFalseFalseDimensionSegments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.
FloodlightFloodlight Group TagfloodlightGroupTagFalseFalseDimensionSegments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.
FloodlightFloodlight ActivityfloodlightActivityFalseFalseDimensionSegments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.
FloodlightFloodlight Activity IdfloodlightActivityIdFalseFalseDimensionSegments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the DS Floodlight activity ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.
FloodlightFloodlight Activity TagfloodlightActivityTagFalseFalseDimensionSegments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.
FloodlightFloodlight Optimization EnabledfloodlightOptimizationEnabledFalseFalseDimensionWhether the bid strategy targets specific Floodlight activities.
FloodlightFloodlight Activity Target IdsfloodlightActivityTargetIdsFalseFalseDimensionComma-separated list of Floodlight activity IDs that this bid strategy targets.
FloodlightFloodlight Group Conversion TypefloodlightGroupConversionTypeFalseFalseDimensionThe type of conversions generated by Floodlight activities in this group: Action or Transaction.
FloodlightFloodlight Original RevenuefloodlightOriginalRevenueFalseFalseDimensionThe original, unchanged revenue associated with the Floodlight event (in the currency of the current report), before Floodlight currency instruction modifications.
FloodlightFloodlight Event Request StringfloodlightEventRequestStringFalseFalseDimensionThe Floodlight request string of the conversion.
FloodlightFloodlight ReferrerfloodlightReferrerFalseFalseDimensionThe Floodlight referrer website of the conversion.
FloodlightFloodlight Order IdfloodlightOrderIdFalseFalseDimensionThe Floodlight order ID provided by the advertiser for the conversion.
FloodlightFloodlight Configuration IdfloodlightConfigurationIdFalseFalseDimensionCampaign manager Floodlight configuration ID.
TargetingDevice SegmentdeviceSegmentFalseFalseDimensionSegments the report by device; each row and its aggregate metrics are split into multiple rows, up to one for each device segment. This column returns the device segment of each row.
TargetingDevice TargetsdeviceTargetsFalseFalseDimensionDevice targets at the ad group level; a combination of Desktop, Mobile, Tablet, or Other.
TargetingEffective Device TargetseffectiveDeviceTargetsFalseFalseDimensionDevice targets at the ad group level, or inherited from the campaign; a combination of Desktop, Mobile, Tablet, or Other.
TargetingCountry TargetscountryTargetsFalseFalseDimensionCountry targets included in the ad group. Download upload templates and geo/language codes.
TargetingProvince TargetsprovinceTargetsFalseFalseDimensionProvince targets included in the ad group. Download upload templates and geo/language codes.
TargetingMetro TargetsmetroTargetsFalseFalseDimensionMetro targets included in the ad group. Download upload templates and geo/language codes.
TargetingCity TargetscityTargetsFalseFalseDimensionCity targets included in the ad group. Download upload templates and geo/language codes.
TargetingEffective Country TargetseffectiveCountryTargetsFalseFalseDimensionCountry targets included in the ad group, or inherited from the campaign. Download upload templates and geo/language codes.
TargetingEffective Province TargetseffectiveProvinceTargetsFalseFalseDimensionProvince targets included in the ad group, or inherited from the campaign. Download upload templates and geo/language codes.
TargetingEffective Metro TargetseffectiveMetroTargetsFalseFalseDimensionMetro targets included in the ad group, or inherited from the campaign. Download upload templates and geo/language codes.
TargetingEffective City TargetseffectiveCityTargetsFalseFalseDimensionCity targets included in the ad group, or inherited from the campaign. Download upload templates and geo/language codes.
TargetingLocation Business NamelocationBusinessNameFalseFalseDimensionSegments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the location's business name for each row.
TargetingLocation CategorylocationCategoryFalseFalseDimensionSegments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the location's category for each row.
TargetingLocation DetailslocationDetailsFalseFalseDimensionSegments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the details about a location for each row.
TargetingLocation FilterlocationFilterFalseFalseDimensionSegments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the location's filter for each row.
TargetingDynamic Search Ads Target ConditionsdynamicSearchAdsTargetConditionsFalseFalseDimensionThe criteria the dynamic ad target uses to select pages under the site domain.
TargetingDynamic Search Ads Target Cpc BiddynamicSearchAdsTargetCpcBidFalseFalseDimensionThe dynamic ad target's max CPC (maximum cost per click) setting.
TargetingDynamic Search Ads Target Landing Page UrldynamicSearchAdsTargetLandingPageUrlFalseFalseDimensionThe dynamic ad target's URL template.
TargetingDynamic Search Ads Target CoveragedynamicSearchAdsTargetCoverageFalseFalseDimensionThe percentage of pages on the advertiser's site that the dynamic ad target matches.
TargetingLocation Target NamelocationTargetNameFalseFalseDimensionThe name of the location target.
TargetingLocation Target Bid ModifierlocationTargetBidModifierFalseFalseDimensionThe bid adjustment associated with the location target.
TargetingAge Target Age RangeageTargetAgeRangeFalseFalseDimensionThe age range of age target.
TargetingAge Target Bid ModifierageTargetBidModifierFalseFalseDimensionThe bid adjustment associated with the age target.
TargetingGender Target Gender TypegenderTargetGenderTypeFalseFalseDimensionThe gender type of gender target: Male, Female, Unknown.
TargetingGender Target Bid ModifiergenderTargetBidModifierFalseFalseDimensionThe bid adjustment associated with the gender target.
TargetingUnclassified Target NameunclassifiedTargetNameFalseFalseDimensionThe name of the unclassified target.
TargetingUnclassified Target TypeunclassifiedTargetTypeFalseFalseDimensionThe type of the unclassified target: Dynamic search.
TargetingAd Group Target IdadGroupTargetIdFalseFalseDimensionThe ID DS generated for an ad group target.
TargetingErs TargetersTargetFalseFalseDimensionThe target ERS (effective revenue share) ratio of the bid strategy.
TargetingCpa TargetcpaTargetFalseFalseDimensionThe target CPA (cost per action) of the bid strategy.
TargetingRoas TargetroasTargetFalseFalseDimensionThe target ROAS (return on ad spending) ratio of the bid strategy.
TargetingMonthly Spend TargetmonthlySpendTargetFalseFalseDimensionThe target spend for each month of this bid strategy. If needed, DS will increase bids to ensure this amount is spent.
TargetingLanguage TargetslanguageTargetsFalseFalseDimensionLanguage targets at the campaign level. Download upload templates and geo/language codes.
TargetingExcluded Country TargetsexcludedCountryTargetsFalseFalseDimensionCountry targets excluded from the campaign. Download upload templates and geo/language codes.
TargetingExcluded Province TargetsexcludedProvinceTargetsFalseFalseDimensionProvince targets excluded from the campaign. Download upload templates and geo/language codes.
TargetingExcluded Metro TargetsexcludedMetroTargetsFalseFalseDimensionMetro targets excluded from the campaign. Download upload templates and geo/language codes.
TargetingExcluded City TargetsexcludedCityTargetsFalseFalseDimensionCity targets excluded from the campaign. Download upload templates and geo/language codes.
TargetingCampaign Target IdcampaignTargetIdFalseFalseDimensionThe ID DS generated for a campaign target.
TargetingProduct Target IdproductTargetIdFalseFalseDimensionDS product target ID.
TargetingNegative Campaign Target IdnegativeCampaignTargetIdFalseFalseDimensionThe ID DS generated for a negative campaign target.
RemarketingEngine Remarketing List Target AllengineRemarketingListTargetAllFalseFalseDimensionIndicates if the ad group only uses remarketing targets to adjust bids.
RemarketingEngine Remarketing ListengineRemarketingListFalseFalseDimensionThe name of the remarketing list associated with the target.
RemarketingEngine Remarketing List Bid ModifierengineRemarketingListBidModifierFalseFalseDimensionThe bid adjustment associated with the target.
ProductProduct Group IdproductGroupIdFalseFalseDimensionThe product group ID associated with this conversion. Only conversions from shopping campaigns have product group IDs. Product group IDs should not be used for joining.
ProductInventory Account IdinventoryAccountIdFalseFalseDimensionThe DS inventory account ID containing the product associated with the conversion. DS generates this ID when you link an inventory account in DS.
ProductProduct IdproductIdFalseFalseDimensionThe ID of the product associated with this conversion.
ProductProduct CountryproductCountryFalseFalseDimensionThe country (ISO 3166 format) registered for the inventory feed that contains the product associated with this conversion.
ProductProduct LanguageproductLanguageFalseFalseDimensionThe language (ISO 639-1) of the product associated this conversion.
ProductProduct Store IdproductStoreIdFalseFalseDimensionThe store in the Local Inventory Ad associated with the conversion. This should match the store IDs used in your local products feed.
ProductProduct ChannelproductChannelFalseFalseDimensionThe sales channel of the product associated with the conversion: Online or Local.
ProductProduct MpnproductMpnFalseFalseDimensionThe MPN attribute (Manufacturer Part Number) of a product item.
ProductProduct ColorproductColorFalseFalseDimensionThe color attribute of a product item.
ProductProduct SizeproductSizeFalseFalseDimensionThe size attribute of a product item.
ProductProduct MaterialproductMaterialFalseFalseDimensionThe material attribute of a product item.
ProductProduct PatternproductPatternFalseFalseDimensionThe pattern attribute of a product item.
ProductProduct AvailabilityproductAvailabilityFalseFalseDimensionThe availability attribute of a product item.
ProductProduct GenderproductGenderFalseFalseDimensionThe gender attribute of a product item.
ProductProduct Age GroupproductAgeGroupFalseFalseDimensionThe age group attribute of a product item.
ProductProduct Landing Page UrlproductLandingPageUrlFalseFalseDimensionThe landing page attribute of a product item.
ProductProduct CategoryproductCategoryFalseFalseDimensionThe google product category attribute of a product item.
ProductProduct Category Level1productCategoryLevel1FalseFalseDimensionThe google product category level 1 attribute of a product item.
ProductProduct Category Level2productCategoryLevel2FalseFalseDimensionThe google product category level 2 attribute of a product item.
ProductProduct Category Level3productCategoryLevel3FalseFalseDimensionThe google product category level 3 attribute of a product item.
ProductProduct Category Level4productCategoryLevel4FalseFalseDimensionThe google product category level 4 attribute of a product item.
ProductProduct Category Level5productCategoryLevel5FalseFalseDimensionThe google product category level 5 attribute of a product item.
ProductProduct BrandproductBrandFalseFalseDimensionThe brand attribute of a product item.
ProductProduct GtinproductGtinFalseFalseDimensionThe GTIN attribute (Global Trading Item Number) of a product item.
ProductProduct PriceproductPriceFalseFalseDimensionThe price attribute of a product item.
ProductProduct Sale PriceproductSalePriceFalseFalseDimensionThe price attribute of a product item.
ProductProduct Type Level1productTypeLevel1FalseFalseDimensionThe product type leve 1 attribute of a product item.
ProductProduct Type Level2productTypeLevel2FalseFalseDimensionThe product type leve 2 attribute of a product item.
ProductProduct Type Level3productTypeLevel3FalseFalseDimensionThe product type leve 3 attribute of a product item.
ProductProduct Type Level4productTypeLevel4FalseFalseDimensionThe product type leve 4 attribute of a product item.
ProductProduct Type Level5productTypeLevel5FalseFalseDimensionThe product type leve 5 attribute of a product item.
ProductProduct ConditionproductConditionFalseFalseDimensionThe condition attribute of a product item.
ProductProduct Custom Label0productCustomLabel0FalseFalseDimensionThe custom label 0 attribute of a product item.
ProductProduct Custom Label1productCustomLabel1FalseFalseDimensionThe custom label 1 attribute of a product item.
ProductProduct Custom Label2productCustomLabel2FalseFalseDimensionThe custom label 2 attribute of a product item.
ProductProduct Custom Label3productCustomLabel3FalseFalseDimensionThe custom label 3 attribute of a product item.
ProductProduct Custom Label4productCustomLabel4FalseFalseDimensionThe custom label 4 attribute of a product item.
ProductProduct Cost Of Goods SoldproductCostOfGoodsSoldFalseFalseDimensionThe total cost of selling a product as specified in the inventory feed.
ProductProduct Channel ExclusivityproductChannelExclusivityFalseFalseDimensionThe channel exclusivity attribute of a product item.
ProductProduct Item Group IdproductItemGroupIdFalseFalseDimensionThe item group id attribute of a product item.
ProductProduct TitleproductTitleFalseFalseDimensionThe title attribute of a product item.
ProductProduct Target FilterproductTargetFilterFalseFalseDimensionFilters products in a Google Merchant Center account with this product target. You can specify matching criteria using attributes such as product IDs, brand, etc.
ProductProduct Target Engine IdproductTargetEngineIdFalseFalseDimensionID of the product target in the external engine account.
ProductProduct Target Landing PageproductTargetLandingPageFalseFalseDimensionThe value that indicates the final URL a user would visit after clicking on your shopping ad. See Shopping ads landing pages.
ProductProduct Target Clickserver UrlproductTargetClickserverUrlFalseFalseDimensionThe URL that DS uses to track activity. A user who clicks a shopping ad would visit the clickserver URL first, and then be redirected to the final landing page. See Shopping ads landing pages.
ProductProduct Target LabelsproductTargetLabelsFalseFalseDimensionNames of labels directly assigned to this product target; inherited labels are not included.
ProductProduct Target Max CpcproductTargetMaxCpcFalseFalseDimensionOverrides the ad group's max CPC and sets a maximum amount you are willing to pay if someone clicks a product ad for this specific product target. If this field is empty, the product target will use the ad group's max CPC.
ProductEffective Product Target Max CpceffectiveProductTargetMaxCpcFalseFalseDimensionThe max CPC (maximum cost-per-click) that is in effect for this product target. This will be either the same value as the ad group's max CPC or, if the product target is overriding the ad group's setting, the product target's own max CPC.
ProductProduct Target Max BidproductTargetMaxBidFalseFalseDimensionIf this product target is managed by a DS bid strategy, the bid strategy will never raise bids above this limit. See Apply a bid strategy to product targets.
ProductProduct Target Min BidproductTargetMinBidFalseFalseDimensionIf this product target is managed by a DS bid strategy, the bid strategy will never lower bids below this limit. See Apply a bid strategy to product targets.
VisitVisit IdvisitIdFalseFalseDimensionDS visit ID.
VisitVisit Search QueryvisitSearchQueryFalseFalseDimensionThe search query that generated this visit.
VisitVisit DatevisitDateFalseFalseDimensionThe date, in the engine account time zone, when the visit occurred. This date is used for visits aggregation. For example, when DS aggregates visits for May 1, it counts all visits whose visitDate is May 1.
VisitVisit TimestampvisitTimestampFalseFalseDimensionThe UTC timestamp when the visit occurred.
VisitVisit Network TypevisitNetworkTypeFalseFalseDimensionThe ad network that generated this visit: Content, Search, or Other.
VisitVisit ReferrervisitReferrerFalseFalseDimensionThe referrer URL of the visit.
VisitVisit External Click IdvisitExternalClickIdFalseFalseDimensionA unique string for each visit that is passed to the landing page as the gclid URL parameter. Only enabled for advertisers with conversion API integration or Google Analytics integration.
ConversionConversion IdconversionIdFalseFalseDimensionID that Search Ads 360 generates for each conversion.
ConversionAdvertiser Conversion IdadvertiserConversionIdFalseFalseDimensionFor offline conversions, this is an ID provided by advertisers. If an advertiser doesn't specify such an ID, Search Ads 360 generates one. For online conversions, this is equal to the conversionId column or the floodlightOrderId column depending on the advertiser's Floodlight instructions.
ConversionConversion TypeconversionTypeFalseFalseDimensionThe type of the conversion: Action or Transaction.
ConversionConversion RevenueconversionRevenueFalseFalseDimensionThe total dollar amount from the conversion.
ConversionConversion QuantityconversionQuantityFalseFalseDimensionThe quantity of items recorded by the conversion, as determined by the qty parameter. The advertiser is responsible for dynamically populating the parameter (such as number of items sold in the conversion), otherwise it defaults to 1.
ConversionConversion DateconversionDateFalseFalseDimensionThe date, in the Campaign manager network time zone, when the conversion occurred. This date is used for conversion metric aggregation. For example, when DS aggregates actions for May 1, it counts all action conversions whose conversionDate is May 1.
ConversionConversion TimestampconversionTimestampFalseFalseDimensionThe UTC timestamp when the conversion occurred.
ConversionConversion Last Modified TimestampconversionLastModifiedTimestampFalseFalseDimensionThe UTC timestamp of the conversion's most recent modification.
ConversionConversion Attribution TypeconversionAttributionTypeFalseFalseDimensionWhat the conversion is attributed to: Visit or Keyword+Ad.
ConversionConversion Visit IdconversionVisitIdFalseFalseDimensionThe DS visit ID that the conversion is attributed to.
ConversionConversion Visit TimestampconversionVisitTimestampFalseFalseDimensionThe UTC timestamp of the visit that the conversion is attributed to.
ConversionConversion Visit External Click IdconversionVisitExternalClickIdFalseFalseDimensionA unique string, for the visit that the conversion is attributed to, that is passed to the landing page as the gclid URL parameter. Only enabled for advertisers with conversion API integration or Google Analytics integration.
ConversionConversion Search TermconversionSearchTermFalseFalseDimensionThe search term that led to the conversion.
DFADfa Advertiser IddfaAdvertiserIdFalseFalseDimensionID of the Campaign manager advertiser associated with this DS advertiser.
DFADfa Network IddfaNetworkIdFalseFalseDimensionID of the Campaign manager network associated with this DS advertiser.
DFADfa Network Time ZonedfaNetworkTimeZoneFalseFalseDimensionTime zone of the Campaign manager network associated with this DS advertiser in IANA Time Zone Database format, such as America/New_York.
CallsCall Phone NumbercallPhoneNumberFalseFalseDimensionSegments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns a call extension's phone number.
CallsCall Country CodecallCountryCodeFalseFalseDimensionSegments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns the call extension's country code of each row.
CallsCall Is TrackedcallIsTrackedFalseFalseDimensionSegments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns true if the call extension's calls will be tracked, false otherwise.
CallsCall Call OnlycallCallOnlyFalseFalseDimensionSegments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns true if the call extension only shows a phone number, or false if the extension shows both a phone number and a link.
CallsCall Conversion TrackercallConversionTrackerFalseFalseDimensionSegments the report by call extensions; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns the name of the conversion tracker associated with the feed item, if any exists.
CallsCall Conversion Tracker IdcallConversionTrackerIdFalseFalseDimensionSegments the report by call extensions; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns the ID of the conversion tracker associated with the call extension, if any exists.
OtherApp IdappIdFalseFalseDimensionSegments the report by app extension; each row and its aggregate metrics are split into multiple rows, one for each app extension. This column returns the app ID, if any exists.
OtherApp StoreappStoreFalseFalseDimensionSegments the report by app extension; each row and its aggregate metrics are split into multiple rows, one for each app extension. This column returns the app store type (Apple App Store, Google Play Store), if any exists.
OtherFeed Item IdfeedItemIdFalseFalseDimensionSegments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the DS feed item row ID for each row.
OtherFeed IdfeedIdFalseFalseDimensionSegments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the DS feed table ID for each row.
OtherFeed TypefeedTypeFalseFalseDimensionSegments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the type of feed item for each row.
OtherLow PositionlowPositionFalseFalseDimensionThe lowest desirable position (numerically bigger) to show ads. For example, in a position range of 2 - 5, 5 is the lowPosition.
OtherHigh PositionhighPositionFalseFalseDimensionThe highest desirable position (numerically smaller) to show ads. For example, in a position range of 2 - 5, 2 is the highPosition.
Engine StatsAvg CpcavgCpcFalseTrueMetricAverage cost per click.
Engine StatsAvg CpmavgCpmFalseTrueMetricAverage cost per thousand impressions.
Engine StatsAvg PosavgPosFalseFalseMetricAverage position.
Engine StatsClicksclicksFalseFalseMetricAggregate clicks.
Engine StatsCostcostFalseFalseMetricAggregate cost paid to engine account(s).
Engine StatsCtrctrFalseTrueMetricAverage click-through rate.
Engine StatsImpressionsimprFalseFalseMetricThe total number of impressions.
Engine StatsVisitsvisitsFalseFalseMetricThe total number of DS visits.
DFATransactionsdfaTransactionsFalseFalseMetricThe total number of Campaign manager transactions.
DFAActionsdfaActionsFalseFalseMetricThe total number of Campaign manager actions.
DFARevenuedfaRevenueFalseFalseMetricAggregate revenue generated by Campaign manager transactions.
DFAWeighted ActionsdfaWeightedActionsFalseFalseMetricWeighted sum of Campaign manager actions.
DFADfa Actions Cross EnvdfaActionsCrossEnvFalseFalseMetricThe total number of cross-environment Campaign manager actions.
DFADfa Revenue Cross EnvdfaRevenueCrossEnvFalseFalseMetricAggregate revenue generated by cross-environment Campaign manager transactions.
DFADfa Transactions Cross EnvdfaTransactionsCrossEnvFalseFalseMetricThe total number of cross-environment Campaign manager transactions.
DFADfa Weighted Actions Cross EnvdfaWeightedActionsCrossEnvFalseFalseMetricWeighted sum of cross-environment Campaign manager actions.
AdwordsAdWords ConversionsadWordsConversionsFalseFalseMetricThe data that the advertiser has set up to be reported in the Google Ads Conversions column. When an Google Ads conversion action is created, the advertiser can choose whether to count those conversions in the Conversions reporting column.
AdwordsAdWords Conversion ValueadWordsConversionValueFalseFalseMetricAggregate value of Google Ads conversions.
AdwordsAdWords View Through ConversionsadWordsViewThroughConversionsFalseFalseMetricThe total number of Google Ads view-through conversions.
SearchClicks With Feed Item ShowingclicksWithFeedItemShowingFalseFalseMetricClicks on any link in the ad while the feed item was displayed. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column.
SearchCost With Feed Item ShowingcostWithFeedItemShowingFalseFalseMetricCost of all ads when the feed item was showing. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column.
SearchPaid ClickspaidClicksFalseFalseMetricThe number of times someone clicked an ad after entering the searchQuery.
SearchOrganic ClicksorganicClicksFalseFalseMetricThe number of clicks on unpaid search results for your site after someone entered the searchQuery.
SearchPaid And Organic ClickspaidAndOrganicClicksFalseFalseMetricThe number of clicks on either one of your ads ad or an unpaid search result for your site after someone entered the searchQuery.
SearchPaid ImpressionspaidImpressionsFalseFalseMetricThe number of times an ad has appeared on a search results page or on a website in the Google Network after someone entered the searchQuery.
SearchOrganic QueriesorganicQueriesFalseFalseMetricThe total number of times users have entered the searchQuery and saw at least one organic search result from your site.
SearchPaid And Organic QueriespaidAndOrganicQueriesFalseFalseMetricThe total number of times users have entered the searchQuery and saw at least one of your ads or at least one organic search result from your site.
SearchPaid CtrpaidCtrFalseTrueMetricThe click-through rate for an ad, which is how often people who see your ad end up clicking it after entering the searchQuery.
SearchOrganic CtrorganicCtrFalseTrueMetricThe rate at which people who see unpaid search results for your site end up clicking an unpaid result and landing on your site.
SearchPaid And Organic CtrpaidAndOrganicCtrFalseTrueMetricThe rate at which people who see either one of your ads or an unpaid search result for your site end up clicking on either and landing on your site.
SearchPaid Avg PospaidAvgPosFalseFalseMetricThe average position in which the ad appears after someone entered the searchQuery.
SearchOrganic Avg PosorganicAvgPosFalseFalseMetricThe average top position of unpaid search results for your site.
SearchPaid Cost Per ClickpaidCostPerClickFalseTrueMetricThe average cost per click for an ad. This is the average amount you pay each time someone clicks your ad.
Impression shareSearch Impression SharesearchImpressionShareTrueTrueMetricGoogle Ads and Bing Ads only. The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. Returned as a number between 0.1 and 1 or, if the share is less than 0.1, the string < 10%.
Impression shareAvailable impressionAvailableImpressionFalseTrueMetric
Impression shareLost impressions due to budgetLostImpressionsDueToBudgetFalseTrueMetric
Impression shareLost impressions due to rankLostImpressionsDueToRankFalseTrueMetric
Impression shareSearch Budget Lost Impression SharesearchBudgetLostImpressionShareTrueTrueMetricGoogle Ads and Bing Ads only. The percentage of time that your ads weren't shown on the Search Network due to insufficient budget. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.
Impression shareSearch Rank Lost Impression SharesearchRankLostImpressionShareTrueTrueMetricGoogle Ads and Bing Ads only. The percentage of time that your ads weren’t shown on the Search Network due to poor Ad Rank. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.
Impression shareDisplay Impression SharedisplayImpressionShareFalseFalseMetricGoogle Ads only. The impressions you have received on the Display Network divided by the estimated number of impressions you were eligible to receive. Returned as a number between 0.1 and 1 or, if the share is less than 0.1, the string < 10%.
Impression shareDisplay Budget Lost Impression SharedisplayBudgetLostImpressionShareFalseFalseMetricGoogle Ads only. The percentage of time that your ads weren't shown on the Display Network due to insufficient budget. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.
Impression shareDisplay Rank Lost Impression SharedisplayRankLostImpressionShareFalseFalseMetricGoogle Ads only. The percentage of time that your ads weren’t shown on the Display Network due to poor Ad Rank. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.
Product LeadCross Sell Average Unit PricecrossSellAverageUnitPriceFalseFalseMetricAverage price reported for sales of a product when it sold as a result of advertising a different product
Product LeadCross Sell Cost Of Goods SoldcrossSellCostOfGoodsSoldFalseFalseMetricThe total cost of selling a product when it sold as a result of advertising a different product.
Product LeadCross Sell Gross From Units SoldcrossSellGrossFromUnitsSoldFalseFalseMetricThe total revenue generated from sales of a product as a result of advertising a different product.
Product LeadCross Sell Gross Profit MargincrossSellGrossProfitMarginFalseFalseMetricThe gross profit margin for a specific product when sold as a result of advertising a different product.
Product LeadCross Sell Revenue From Units SoldcrossSellRevenueFromUnitsSoldFalseFalseMetricThe total revenue generated from cross sales (revenue generated as a result of advertising a different product).
Product LeadCross Sell Units SoldcrossSellUnitsSoldFalseFalseMetricThe number of units sold as the result of cross-selling. (The number of units sold as a result of advertising a different product.)
Product LeadLead Average Unit PriceleadAverageUnitPriceFalseFalseMetricThe average price reported for sales of a product when it sold as a result of advertising the product.
Product LeadLead Cost Of Goods SoldleadCostOfGoodsSoldFalseFalseMetricThe total cost of selling a product when sold as a result of advertising the product.
Product LeadLead Gross Profit From Units SoldleadGrossProfitFromUnitsSoldFalseFalseMetricThe total revenue generated from sales of a product as a result of advertising the product.
Product LeadLead Gross Profit MarginleadGrossProfitMarginFalseFalseMetricThe gross profit margin for a specific product as a direct result of advertising the product.
Product LeadLead Revenue From Units SoldleadRevenueFromUnitsSoldFalseFalseMetricThe total revenue generated from a product as a result of advertising the product.
Product LeadLead Units SoldleadUnitsSoldFalseFalseMetricThe number of units sold as a result of advertising the product.
Product LeadProduct Units SoldproductUnitsSoldFalseFalseMetricThe total number of units sold for a particular product.
Product LeadProduct Revenue From Units SoldproductRevenueFromUnitsSoldFalseFalseMetricThe total revenue generated from a product (using the price reported on each product).
Product LeadProduct Average Unit PriceproductAverageUnitPriceFalseFalseMetricThe average price reported for sales of a product (using the price reported on each product).
OtherQuality Score AvgqualityScoreAvgFalseFalseMetricGoogle Ads and Bing Ads only. The impression-weighted average of the engine's Quality score (QS) across all days and keywords in the report scope.
OtherTop Of Page Bid AvgtopOfPageBidAvgFalseFalseMetricGoogle Ads only. Approximates the average CPC bid needed during the report's time range for your ads to appear regularly in the top positions above the search results.
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