Snapchat Metrics


DIMENSIONS: 58 | METRICS: 172

GroupFieldIDHas ConversionIs FormulaTypeDescription
AccountAccount Nameaccount_nameFalseFalseDimension
AccountAccount IDaccount_idFalseFalseDimension
AccountAccount Statusaccount_statusFalseFalseDimension
AccountAccount Timezoneaccount_timezoneFalseFalseDimension
AccountAccount Typeaccount_typeFalseFalseDimension
AccountAccount organization idaccount_organization_idFalseFalseDimension
AccountAccount currencyaccount_currencyFalseFalseDimension
AccountAccount advertiser organization idaccount_advertiser_organization_idFalseFalseDimension
CampaignCampaign Namecampaings_nameFalseFalseDimension
CampaignCampaign IDcampaings_idFalseFalseDimension
CampaignCampaign Typecampaings_typeFalseFalseDimension
CampaignCampaign Statuscampaings_statusFalseFalseDimension
CampaignCampaign Start Datecampaings_start_timeFalseFalseDimension
CampaignCampaign End Datecampaings_end_timeFalseFalseDimension
CampaignCampaign lifetime spend cap microcampaings_lifetime_spend_cap_microFalseFalseDimension
Ad_squadAd squad Namead_squad_nameFalseFalseDimension
Ad_squadAd squad IDad_squad_idFalseFalseDimension
Ad_squadAd squad Typead_squad_typeFalseFalseDimension
Ad_squadAd squad Statusad_squad_statusFalseFalseDimension
Ad_squadAd squad placementad_squad_placementFalseFalseDimension
Ad_squadAd squad billing eventad_squad_billing_eventFalseFalseDimension
Ad_squadAd squad auto bidad_squad_auto_bidFalseFalseDimension
Ad_squadAd squad target bidad_squad_target_bidFalseFalseDimension
Ad_squadAd squad billing eventad_squad_bid_strategyFalseFalseDimension
Ad_squadAd squad lifetime budget microad_squad_lifetime_budget_microFalseFalseDimension
Ad_squadAd squad Start Datead_squad_start_timeFalseFalseDimension
Ad_squadAd squad End Datead_squad_end_timeFalseFalseDimension
Ad_squadAd squad optimization goalad_squad_optimization_goalFalseFalseDimension
AdAd Namead_nameFalseFalseDimension
AdAd IDad_idFalseFalseDimension
AdAd Statusad_statusFalseFalseDimension
AdAd Typead_typeFalseFalseDimension
AdAd review statusad_review_statusFalseFalseDimension
TimeDaydayFalseFalseDimension
TimeDay of week(Sun-Sat)day_of_weekTrueFalseDimension
TimeWeek(Sun-Sat)weekTrueFalseDimension
TimeWeek(Mon-Sun)week_isoTrueFalseDimension
TimeMonthmonthTrueFalseDimension
TimeDay of monthday_of_monthTrueFalseDimension
TimeYearyearTrueFalseDimension
TimeYear-Weekyear_weekTrueFalseDimension
TimeYear & week(Mon-Sun)year_week_isoTrueFalseDimension
TimeYear-Monthyear_monthTrueFalseDimension
TimeYear of week(Mon-Sun)year_of_week_isoTrueFalseDimension
MediaMedia IDmedia_idFalseFalseDimension
MediaMedia Namemedia_nameFalseFalseDimension
MediaMedia Typemedia_typeFalseFalseDimension
MediaMedia Statusmedia_statusFalseFalseDimension
CreativeCreative Typecreative_typeFalseFalseDimension
CreativeCreative Namecreative_nameFalseFalseDimension
CreativeCreative IDcreative_idFalseFalseDimension
CreativeCreative Packaging Statuscreative_packaging_statusFalseFalseDimension
CreativeCreative Review Statuscreative_review_statusFalseFalseDimension
CreativeCreative Statuscreative_shareableFalseFalseDimension
DemocountryGendergenderFalseFalseDimension
DemocountryCountrycountryFalseFalseDimension
DemocountryRegionregionFalseFalseDimension
DemocountryDMAdmaFalseFalseDimension
Core MetricsImpressionsimpressionsFalseFalseMetricImpression Count.
Core MetricsSwipesswipesFalseFalseMetricSwipes Count.
Core MetricsSpendspendFalseFalseMetricSwipe-Up Count
Core MetricsSharessharesFalseFalseMetricShares Ads
Core MetricsScreen TIme Millisscreen_time_millisFalseFalseMetricTotal Time Spent on top Snap Ad (milliseconds)
ViewsVideo viewsvideo_viewsFalseFalseMetricThe total number of impressions that meet the qualifying video view.
ViewsView time millisview_time_millisFalseFalseMetricUse screen time millis instead.
ViewsVideo views 25%quartile_1FalseFalseMetricVideo Views to 25%
ViewsVideo views 50%quartile_2FalseFalseMetricVideo Views to 50%
ViewsVideo views 75%quartile_3FalseFalseMetricVideo Views to 75%
ViewsVideo views 100%view_completionFalseFalseMetricVideo Views to completion.
ViewsAttachment Total View Time Millisattachment_total_view_time_millisFalseFalseMetric Total Attachment View Time (milli-seconds)
ViewsAttachment View Completionattachment_view_completionFalseFalseMetricLong Form Video Views to completion
ViewsAttachment Video Viewsattachment_video_viewsFalseFalseMetricLong Form Video Attachment Views, viewed for at least 10 consecutive seconds or reached 97% of the Long Form Video duration
ViewsAvg View Time Millisavg_view_time_millisFalseFalseMetricUse avg_screen_time_millis instead. Average Top Snap view time per User Reached
ViewsStory Opensstory_opensFalseFalseMetric# of times users tapped on the ad tile in the feed to view the Story Ad
ViewsStory Completesstory_completesFalseFalseMetric# of times users viewed through to the last Snap of your Story Ad
ViewsPosition Screen Time Millisposition_screen_time_millisFalseFalseMetric# the total view time in milliseconds for this story ad position
ViewsAvg Position Screen Time Millisavg_position_screen_time_millisFalseFalseMetric# of times users viewed through to the last Snap of your Story Ad
AttachmentScreen Time Millisattachment_avg_view_time_millisFalseFalseMetricAverage Attachment View Time (milli-seconds)
AttachmentAttachment Frequencyattachment_frequencyFalseFalseMetricTotal Time Spent on top Snap Ad (milliseconds)
AttachmentAttachment Quartile 25%attachment_quartile_1FalseFalseMetricLong Form Video Views to 25%
AttachmentAttachment Quartile 50%attachment_quartile_2FalseFalseMetricLong Form Video Views to 50%
AttachmentAttachment Quartile 75%attachment_quartile_3FalseFalseMetricLong Form Video Views to 75%
OthersPosition Swipe Up Percentposition_swipe_up_percentFalseFalseMetric# the swipe up rate for this story ad position
OthersSavessavesFalseFalseMetric# of times lens/filter was saved to Memories
OthersPlay Time Millisplay_time_millisFalseFalseMetricThe total amount of time in where Snapchatters interacted with your Lens in the camera (milliseconds)
OthersTotal Reachtotal_reachFalseFalseMetricThe number of unique Snapchatters who viewed your Lens ad, either by receiving a Paid or Earned Impression.
OthersEarned Reachearned_reachFalseFalseMetricThe number of unique Snapchatters who viewed the filter/lens
OthersNative Leadsnative_leadsFalseFalseMetricTotal number of Snapchat users that swipe up, fill out the required fields, and hit ‘Submit’ on Lead Form attachments. If a user swipes down or cancels before hitting ‘Submit,’ this action is not counted
InstallsAndroid Installsandroid_installsFalseFalseMetric# of Android App Installs
InstallsIOS Installsios_installsFalseFalseMetric# of iOS App Installs
InstallsTotal Installstotal_installsFalseFalseMetricTotal # of App Installs
ImpressionsAttachment Uniquesattachment_uniquesFalseFalseMetric# of unique attachment impressions
ImpressionsAvg Screen Time Millisavg_screen_time_millisFalseFalseMetricAverage Top Snap view time across all impressions
ImpressionsFrequencyfrequencyFalseFalseMetricAverage # of Impressions per User Reached
ImpressionsSwipe Up Percentswipe_up_percentFalseFalseMetric% of Impressions that Swiped-Up
ImpressionsUniquesuniquesFalseFalseMetric# of unique impressions
ImpressionsVideo Views Time Basedvideo_views_time_basedFalseFalseMetricThe total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups
ImpressionsVideo Views 15svideo_views_15sFalseFalseMetricThe total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it’s shorter than 15 seconds, or a swipe up action on the ad
ImpressionsPosition Impressionsposition_impressionsFalseFalseMetric# the impression number for this story ad position
ImpressionsPaid Impressionspaid_impressionsFalseFalseMetricThe total number of times your ad was served to a Snapchatter. Tracked when the ad fully renders on a device for the first time during a Snapchatter’s viewing session
ImpressionsEarned Impressionsearned_impressionsFalseFalseMetricThe number of times your ad was viewed after being shared by a Snapchatter via Chat or Stories
ImpressionsTotal Impressionstotal_impressionsFalseFalseMetricThe total number of impressions (Paid and Earned)
Conversions Swipe MetricsConversion total installs sk_ad networkconversion_total_installs_sk_ad_networkFalseFalseMetricTotal App Installs tracked via SKAd Network
Conversions Swipe MetricsConversion ios installs sk_ad networkconversion_ios_installs_sk_ad_networkFalseFalseMetricExact same metric as conversion_total_installs_sk_ad_network
Conversions Swipe MetricsConversion purchases sk_ad networkconversion_purchases_sk_ad_networkFalseFalseMetricconversion_purchases_sk_ad_network
Conversions Swipe MetricsConversion save sk_ad networkconversion_save_sk_ad_networkFalseFalseMetricconversion_save_sk_ad_network
Conversions Swipe MetricsConversion start checkout sk_ad networkconversion_start_checkout_sk_ad_networkFalseFalseMetricconversion_start_checkout_sk_ad_network
Conversions Swipe MetricsConversion add cart sk_ad networkconversion_add_cart_sk_ad_networkFalseFalseMetricconversion_add_cart_sk_ad_network
Conversions Swipe MetricsConversion view content sk_ad networkconversion_view_content_sk_ad_networkFalseFalseMetricconversion_view_content_sk_ad_network
Conversions Swipe MetricsConversion add billing sk_ad networkconversion_add_billing_sk_ad_networkFalseFalseMetricconversion_add_billing_sk_ad_network
Conversions Swipe MetricsConversion sign ups sk_ad networkconversion_sign_ups_sk_ad_networkFalseFalseMetricconversion_sign_ups_sk_ad_network
Conversions Swipe Metricsconversion searches sk_ad networkconversion_searches_sk_ad_networkFalseFalseMetricconversion_searches_sk_ad_network
Conversions Swipe MetricsConversion app opens sk_ad networkconversion_app_opens_sk_ad_networkFalseFalseMetricconversion_app_opens_sk_ad_network
Conversions Swipe MetricsConversion page views sk_ad networkconversion_page_views_sk_ad_networkFalseFalseMetricconversion_page_views_sk_ad_network
Conversions Swipe MetricsConversion Subscribe sk_ad networkconversion_subscribe_sk_ad_networkFalseFalseMetricconversion_subscribe_sk_ad_network
Conversions Swipe MetricsConversion ad click sk_ad networkconversion_ad_click_sk_ad_networkFalseFalseMetricconversion_ad_click_sk_ad_network
Conversions Swipe MetricsConversion ad view sk_ad networkconversion_ad_view_sk_ad_networkFalseFalseMetricconversion_ad_view_sk_ad_network
Conversions Swipe MetricsConversion complete tutorial sk_ad networkconversion_complete_tutorial_sk_ad_networkFalseFalseMetricconversion_complete_tutorial_sk_ad_network
Conversions Swipe MetricsConversion invite sk_ad networkconversion_invite_sk_ad_networkFalseFalseMetricconversion_invite_sk_ad_network
Conversions Swipe MetricsConversion login sk_ad networkconversion_login_sk_ad_networkFalseFalseMetricconversion_login_sk_ad_network
Conversions Swipe MetricsConversion share sk_ad networkconversion_share_sk_ad_networkFalseFalseMetricconversion_share_sk_ad_network
Conversions Swipe MetricsConversion reserve sk_ad networkconversion_reserve_sk_ad_networkFalseFalseMetricconversion_reserve_sk_ad_network
Conversions Swipe MetricsConversion achievement unlocked sk_ad networkconversion_achievement_unlocked_sk_ad_networkFalseFalseMetricconversion_achievement_unlocked_sk_ad_network
Conversions Swipe MetricsConversion add to wishlist sk_ad networkconversion_add_to_wishlist_sk_ad_networkFalseFalseMetricconversion_add_to_wishlist_sk_ad_network
Conversions Swipe MetricsConversion spend credits sk_ad networkconversion_spend_credits_sk_ad_networkFalseFalseMetricconversion_spend_credits_sk_ad_network
Conversions Swipe MetricsConversion rate sk_ad networkconversion_rate_sk_ad_networkFalseFalseMetricconversion_rate_sk_ad_network
Conversions Swipe MetricsConversion start trial sk_ad networkconversion_start_trial_sk_ad_networkFalseFalseMetricconversion_start_trial_sk_ad_network
Conversions Swipe MetricsConversion list view sk_ad networkconversion_list_view_sk_ad_networkFalseFalseMetricconversion_list_view_sk_ad_network
Conversions Swipe MetricsCustom event 1 sk_ad networkcustom_event_1_sk_ad_networkFalseFalseMetriccustom_event_1_sk_ad_network
Conversions Swipe MetricsCustom event 2 sk_ad networkcustom_event_2_sk_ad_networkFalseFalseMetriccustom_event_2_sk_ad_network
Conversions Swipe MetricsCustom event 3 sk_ad networkcustom_event_3_sk_ad_networkFalseFalseMetriccustom_event_3_sk_ad_network
Conversions Swipe MetricsCustom event 4 sk_ad networkcustom_event_4_sk_ad_networkFalseFalseMetriccustom_event_4_sk_ad_network
Conversions Swipe MetricsCustom event 5 sk_ad networkcustom_event_5_sk_ad_networkFalseFalseMetriccustom_event_5_sk_ad_network
Conversions Swipe MetricsUnknown sk_ad networkunknown_sk_ad_networkFalseFalseMetricunknown_sk_ad_network
Conversions View MetricsConversion total installs sk_ad network viewconversion_total_installs_sk_ad_network_viewFalseFalseMetricTotal App Installs tracked via SKAd Network
Conversions View MetricsConversion ios installs sk_ad network viewconversion_ios_installs_sk_ad_network_viewFalseFalseMetricExact same metric as conversion_total_installs_sk_ad_network_view
Conversions View MetricsConversion purchases sk_ad network viewconversion_purchases_sk_ad_network_viewFalseFalseMetricconversion_purchases_sk_ad_network_view
Conversions View MetricsConversion save sk_ad network viewconversion_save_sk_ad_network_viewFalseFalseMetricconversion_save_sk_ad_network_view
Conversions View MetricsConversion start checkout sk_ad network viewconversion_start_checkout_sk_ad_network_viewFalseFalseMetricconversion_start_checkout_sk_ad_network_view
Conversions View MetricsConversion add cart sk_ad network viewconversion_add_cart_sk_ad_network_viewFalseFalseMetricconversion_add_cart_sk_ad_network_view
Conversions View MetricsConversion view content sk_ad network viewconversion_view_content_sk_ad_network_viewFalseFalseMetricconversion_view_content_sk_ad_network_view
Conversions View MetricsConversion add billing sk_ad network viewconversion_add_billing_sk_ad_network_viewFalseFalseMetricconversion_add_billing_sk_ad_network_view
Conversions View MetricsConversion sign ups sk_ad network viewconversion_sign_ups_sk_ad_network_viewFalseFalseMetricconversion_sign_ups_sk_ad_network_view
Conversions View MetricsConversion searches sk_ad network viewconversion_searches_sk_ad_network_viewFalseFalseMetricconversion_searches_sk_ad_network_view
Conversions View MetricsConversion level completes sk_ad network viewconversion_level_completes_sk_ad_network_viewFalseFalseMetricconversion_level_completes_sk_ad_network_view
Conversions View MetricsConversion app opens sk_ad network viewconversion_app_opens_sk_ad_network_viewFalseFalseMetricconversion_app_opens_sk_ad_network_view
Conversions View MetricsConversion page views sk_ad network viewconversion_page_views_sk_ad_network_viewFalseFalseMetricconversion_page_views_sk_ad_network_view
Conversions View MetricsConversion subscribe sk_ad network viewconversion_subscribe_sk_ad_network_viewFalseFalseMetricconversion_subscribe_sk_ad_network_view
Conversions View MetricsConversion ad click sk_ad network viewconversion_ad_click_sk_ad_network_viewFalseFalseMetricconversion_ad_click_sk_ad_network_view
Conversions View MetricsConversion ad view sk_ad network viewconversion_ad_view_sk_ad_network_viewFalseFalseMetricconversion_ad_view_sk_ad_network_view
Conversions View MetricsConversion complete tutorial sk_ad network viewconversion_complete_tutorial_sk_ad_network_viewFalseFalseMetricconversion_complete_tutorial_sk_ad_network_view
Conversions View MetricsConversion invite sk ad network viewconversion_invite_sk_ad_network_viewFalseFalseMetricconversion_invite_sk_ad_network_view
Conversions View MetricsConversion login sk ad_network viewconversion_login_sk_ad_network_viewFalseFalseMetricconversion_login_sk_ad_network_view
Conversions View MetricsConversion share sk_ad network viewconversion_share_sk_ad_network_viewFalseFalseMetricconversion_share_sk_ad_network_view
Conversions View MetricsConversion reserve sk_ad network viewconversion_reserve_sk_ad_network_viewFalseFalseMetricconversion_reserve_sk_ad_network_view
Conversions View MetricsConversion achievement unlocked sk_ad network viewconversion_achievement_unlocked_sk_ad_network_viewFalseFalseMetricconversion_achievement_unlocked_sk_ad_network_view
Conversions View MetricsConversion add to wishlist sk_ad network viewconversion_add_to_wishlist_sk_ad_network_viewFalseFalseMetricconversion_add_to_wishlist_sk_ad_network_view
Conversions View MetricsConversion spend credits sk_ad network viewconversion_spend_credits_sk_ad_network_viewFalseFalseMetricconversion_spend_credits_sk_ad_network_view
Conversions View MetricsConversion rate sk_ad network viewconversion_rate_sk_ad_network_viewFalseFalseMetricconversion_rate_sk_ad_network_view
Conversions View MetricsConversion start trial sk_ad network viewconversion_start_trial_sk_ad_network_viewFalseFalseMetricconversion_start_trial_sk_ad_network_view
Conversions View MetricsConversion list view sk_ad network viewconversion_list_view_sk_ad_network_viewFalseFalseMetricconversion_list_view_sk_ad_network_view
Conversions View MetricsCustom_event 1 sk_ad network viewcustom_event_1_sk_ad_network_viewFalseFalseMetriccustom_event_1_sk_ad_network_view
Conversions View MetricsCustom_event 2 sk_ad network viewcustom_event_2_sk_ad_network_viewFalseFalseMetriccustom_event_2_sk_ad_network_view
Conversions View MetricsCustom_event 3 sk_ad network viewcustom_event_3_sk_ad_network_viewFalseFalseMetriccustom_event_3_sk_ad_network_view
Conversions View MetricsCustom_event 4 sk_ad network viewcustom_event_4_sk_ad_network_viewFalseFalseMetriccustom_event_4_sk_ad_network_view
Conversions View MetricsCustom_event 5 sk_ad network viewcustom_event_5_sk_ad_network_viewFalseFalseMetriccustom_event_5_sk_ad_network_view
Conversions View MetricsUnknown sk_ad network viewunknown_sk_ad_network_viewFalseFalseMetricunknown_sk_ad_network_view
Conversions Total MetricsConversion total installs sk_ad network totalconversion_total_installs_sk_ad_network_totalFalseFalseMetricTotal App Installs tracked via SKAd Network
Conversions Total MetricsConversion ios installs sk_ad network totalconversion_ios_installs_sk_ad_network_totalFalseFalseMetricExact same metric as conversion_total_installs_sk_ad_network_total
Conversions Total MetricsConversion purchases sk_ad network totalconversion_purchases_sk_ad_network_totalFalseFalseMetricconversion_purchases_sk_ad_network_total
Conversions Total MetricsConversion save sk_ad network totalconversion_save_sk_ad_network_totalFalseFalseMetricconversion_save_sk_ad_network_total
Conversions Total MetricsConversion start checkout sk_ad network totalconversion_start_checkout_sk_ad_network_totalFalseFalseMetricconversion_start_checkout_sk_ad_network_total
Conversions Total MetricsConversion add cart sk_ad network totalconversion_add_cart_sk_ad_network_totalFalseFalseMetricconversion_add_cart_sk_ad_network_total
Conversions Total MetricsConversion view content sk_ad network totalconversion_view_content_sk_ad_network_totalFalseFalseMetricconversion_view_content_sk_ad_network_total
Conversions Total MetricsConversion add billing sk_ad network totalconversion_add_billing_sk_ad_network_totalFalseFalseMetricconversion_add_billing_sk_ad_network_total
Conversions Total MetricsConversion sign ups sk_ad network totalconversion_sign_ups_sk_ad_network_totalFalseFalseMetricconversion_sign_ups_sk_ad_network_total
Conversions Total MetricsConversion searches sk_ad network totalconversion_searches_sk_ad_network_totalFalseFalseMetricconversion_searches_sk_ad_network_total
Conversions Total MetricsConversion level completes sk_ad network totalconversion_level_completes_sk_ad_network_totalFalseFalseMetricconversion_level_completes_sk_ad_network_total
Conversions Total MetricsConversion app opens sk_ad network totalconversion_app_opens_sk_ad_network_totalFalseFalseMetricconversion_app_opens_sk_ad_network_total
Conversions Total MetricsConversion page views sk_ad network totalconversion_page_views_sk_ad_network_totalFalseFalseMetricconversion_page_views_sk_ad_network_total
Conversions Total MetricsConversion subscribe sk_ad network totalconversion_subscribe_sk_ad_network_totalFalseFalseMetricconversion_subscribe_sk_ad_network_total
Conversions Total MetricsConversion ad click sk_ad network totalconversion_ad_click_sk_ad_network_totalFalseFalseMetricconversion_ad_click_sk_ad_network_total
Conversions Total MetricsConversion ad view sk_ad network totalconversion_ad_view_sk_ad_network_totalFalseFalseMetricconversion_ad_view_sk_ad_network_total
Conversions Total MetricsConversion complete tutorial sk_ad network totalconversion_complete_tutorial_sk_ad_network_totalFalseFalseMetricconversion_complete_tutorial_sk_ad_network_total
Conversions Total MetricsConversion invite sk_ad network totalconversion_invite_sk_ad_network_totalFalseFalseMetricconversion_invite_sk_ad_network_total
Conversions Total MetricsConversion login sk_ad network totalconversion_login_sk_ad_network_totalFalseFalseMetricconversion_login_sk_ad_network_total
Conversions Total MetricsConversion share sk_ad network totalconversion_share_sk_ad_network_totalFalseFalseMetricconversion_share_sk_ad_network_total
Conversions Total MetricsConversion reserve sk_ad network totalconversion_reserve_sk_ad_network_totalFalseFalseMetricconversion_reserve_sk_ad_network_total
Conversions Total MetricsConversion achievement unlocked sk ad network totalconversion_achievement_unlocked_sk_ad_network_totalFalseFalseMetricconversion_achievement_unlocked_sk_ad_network_total
Conversions Total MetricsConversion add to wishlist sk_ad network totalconversion_add_to_wishlist_sk_ad_network_totalFalseFalseMetricconversion_add_to_wishlist_sk_ad_network_total
Conversions Total MetricsConversion spend credits sk_ad network totalconversion_spend_credits_sk_ad_network_totalFalseFalseMetricconversion_spend_credits_sk_ad_network_total
Conversions Total MetricsConversion rate sk_ad network totalconversion_rate_sk_ad_network_totalFalseFalseMetricconversion_rate_sk_ad_network_total
Conversions Total MetricsConversion start trial sk_ad network totalconversion_start_trial_sk_ad_network_totalFalseFalseMetricconversion_start_trial_sk_ad_network_total
Conversions Total MetricsConversion list view sk_ad network totalconversion_list_view_sk_ad_network_totalFalseFalseMetricconversion_list_view_sk_ad_network_total
Conversions Total MetricsCustom event 1 sk_ad network totalcustom_event_1_sk_ad_network_totalFalseFalseMetriccustom_event_1_sk_ad_network_total
Conversions Total MetricsCustom event 2 sk_ad network totalcustom_event_2_sk_ad_network_totalFalseFalseMetriccustom_event_2_sk_ad_network_total
Conversions Total MetricsCustom event 3 sk_ad network totalcustom_event_3_sk_ad_network_totalFalseFalseMetriccustom_event_3_sk_ad_network_total
Conversions Total MetricsCustom event 4 sk_ad network totalcustom_event_4_sk_ad_network_totalFalseFalseMetriccustom_event_4_sk_ad_network_total
Conversions Total MetricsCustom event 5 sk_ad network totalcustom_event_5_sk_ad_network_totalFalseFalseMetriccustom_event_5_sk_ad_network_total
Conversions Total MetricsUnknown sk_ad network totalunknown_sk_ad_network_totalFalseFalseMetricThis value represents events not mapped to an ecid value
Conversion Even StatsConversion purchasesconversion_purchasesFalseFalseMetric# of attributed “PURCHASE” conversion events
Conversion Even StatsConversion purchases valueconversion_purchases_valueFalseFalseMetricValue of attributed “PURCHASE” conversion events (microcurrency in Ad Account’s currency)
Conversion Even StatsConversion saveconversion_saveFalseFalseMetric# of attributed “SAVE” conversion events
Conversion Even StatsConversion start checkoutconversion_start_checkoutFalseFalseMetric# of attributed “START_CHECKOUT” conversion events
Conversion Even StatsConversion add cartconversion_add_cartFalseFalseMetric# of attributed “ADD_CART” conversion events
Conversion Even StatsConversion view contentconversion_view_contentFalseFalseMetric# of attributed “VIEW_CONTENT” conversion events
Conversion Even StatsConversion_add_billingconversion_add_billingFalseFalseMetric# of attributed “ADD_BILLING” conversion events
Conversion Even StatsConversion_sign_upsconversion_sign_upsFalseFalseMetric# of attributed “SIGN_UP” conversion events
Conversion Even StatsConversion_searchesconversion_searchesFalseFalseMetric# of attributed “SEARCH” conversion events
Conversion Even StatsConversion level completesconversion_level_completesFalseFalseMetric# of attributed “LEVEL_COMPLETE” conversion events
Conversion Even StatsConversion app opensconversion_app_opensFalseFalseMetric# of attributed “APP_OPEN” conversion events
Conversion Even StatsConversion page viewsconversion_page_viewsFalseFalseMetric# of attributed “PAGE_VIEW” conversion events
Conversion Even StatsConversion subscribeconversion_subscribeFalseFalseMetric# of attributed “SUBSCRIBE” conversion events
Conversion Even StatsConversion ad clickconversion_ad_clickFalseFalseMetric# of attributed “AD_CLICK” conversion events
Conversion Even StatsConversion ad viewconversion_ad_viewFalseFalseMetric# of attributed “AD_VIEW” conversion events
Conversion Even StatsConversion complete tutorialconversion_complete_tutorialFalseFalseMetric# of attributed “COMPLETE_TUTORIAL” conversion events
Conversion Even StatsConversion inviteconversion_inviteFalseFalseMetricof attributed “INVITE” conversion events
Conversion Even StatsConversion loginconversion_loginFalseFalseMetric# of attributed “LOGIN” conversion events
Conversion Even StatsConversion shareconversion_shareFalseFalseMetric# of attributed “SHARE” conversion events
Conversion Even StatsConversion reserveconversion_reserveFalseFalseMetric# of attributed “RESERVE” conversion events
Conversion Even StatsConversion achievement unlockedconversion_achievement_unlockedFalseFalseMetric# of attributed “ACHIEVEMENT_UNLOCKED” conversion events
Conversion Even StatsConversion add to wishlistconversion_add_to_wishlistFalseFalseMetric# of attributed “ADD_TO_WISHLIST” conversion events
Conversion Even StatsConversion spend creditsconversion_spend_creditsFalseFalseMetric# of attributed “SPENT_CREDITS” conversion events
Conversion Even StatsConversion rateconversion_rateFalseFalseMetric# of attributed “AD_VIEW” conversion events
Conversion Even StatsConversion visitconversion_visitFalseFalseMetric# of attributed “CUSTOM_EVENT_1” conversion events
Conversion Even StatsCustom event 1custom_event_1FalseFalseMetric# of attributed “CUSTOM_EVENT_1” conversion events
Conversion Even StatsCustom event 2custom_event_2FalseFalseMetric# of attributed “CUSTOM_EVENT_2” conversion events
Conversion Even StatsCustom event 3custom_event_3FalseFalseMetric# of attributed “CUSTOM_EVENT_3” conversion events
Conversion Even StatsCustom event 4custom_event_4FalseFalseMetric# of attributed “CUSTOM_EVENT_4” conversion events
Conversion Even StatsCustom event 5custom_event_5FalseFalseMetric# of attributed “CUSTOM_EVENT_5” conversion events
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