Ads Metrics
- Apple Search Ads
- Amazon Ads
- Bing
- Criteo
- DCM
- DV360
- Facebook Insights
- Facebook Public Data
- Google Ads
- Google Ad Manager
- Google Analytics V4
- Google My Business
- Google New SA360
- Google Search Console
- Google Trends
- Hubspot
- Instagram Insights
- Instagram Public Data
- Klaviyo
- LinkedIn Ads
- LinkedIn Pages
- Mailchimp
- Shopify
- Snapchat
- Stripe
- Tik Tok
- Tik Tok Insights
- Twitter Insights
- Woocommerce
- YouTube
DIMENSIONS: 387 | METRICS: 125
| Group | Field | ID | Has Conversion | Is Formula | Type | Description |
|---|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | False | False | Dimension | |
| Dataslayer Dimensions | Connector name | connector_name | False | False | Dimension | |
| Time | Year | Year | True | False | Dimension | |
| Time | Year-Week (Starting on Monday) | YearWeek | True | False | Dimension | |
| Time | Week (Starting on Monday) | Week | True | False | Dimension | |
| Time | Year-Month | Month | True | False | Dimension | |
| Time | Month | MonthOfYear | True | False | Dimension | |
| Time | Date | Date | False | False | Dimension | |
| Time | Week (Starting on Sunday) | WeekNotIso | True | False | Dimension | |
| Time | Year-Week (Starting on Sunday) | YearWeekNotIso | True | False | Dimension | |
| Time | Day of Month | DayOfMonth | True | False | Dimension | |
| Time | Day of week | DayOfWeek | True | False | Dimension | |
| Time | Quarter | Quarter | False | False | Dimension | |
| Time | Hour | HourOfDay | True | False | Dimension | |
| Account | Account | AccountDescriptiveName | False | False | Dimension | |
| Account | Account ID | AccountID | False | False | Dimension | |
| Account | Time zone | AccountTimeZone | False | False | Dimension | |
| Account | Currency | AccountCurrencyCode | False | False | Dimension | |
| Account Payment Info | MCC ID | MccID | False | False | Dimension | |
| Account Payment Info | MCC Name | MccName | False | False | Dimension | |
| Account Payment Info | Account Budget Name | AccountBudgetName | False | False | Dimension | |
| Account Payment Info | Payment Account ID | PaymentAccountID | False | False | Dimension | |
| Account Payment Info | Payment Account Name | PaymentAccountName | False | False | Dimension | |
| Account Payment Info | Payment Profile ID | PaymentProfileID | False | False | Dimension | |
| Account Payment Info | Payment Profile Name | PaymentProfileName | False | False | Dimension | |
| Network | Network | AdNetworkType | True | False | Dimension | |
| Campaign | Base Campaign ID | BaseCampaignId | False | False | Dimension | |
| Campaign | Campaign ID | CampaignId | False | False | Dimension | |
| Campaign | Campaign | CampaignName | False | False | Dimension | |
| Campaign | Campaign state | CampaignStatus | True | False | Dimension | |
| Campaign | Campaign App ID | CampaignAppId | False | False | Dimension | |
| Campaign | Campaign App store | CampaignAppName | True | False | Dimension | |
| Campaign | Campaign Bidding strategy goal type | CampaignBiddingStrategyGoalType | True | False | Dimension | |
| Campaign | Bid adj. | BidModifier | False | False | Dimension | |
| Campaign | Campaign Tracking template | CampaignTrackingUrlTemplate | False | False | Dimension | |
| Campaign | Advertising channel sub-type | AdvertisingChannelSubType | True | False | Dimension | |
| Campaign | Advertising channel type | AdvertisingChannelType | True | False | Dimension | |
| Campaign | Bidding Strategy ID | BiddingStrategyId | False | False | Dimension | |
| Campaign | Bidding Strategy Name | BiddingStrategyName | False | False | Dimension | |
| Campaign | Bidding Strategy Type | BiddingStrategyType | True | False | Dimension | |
| Campaign | Campaign bid modifier | CampaignBidModifier | False | False | Dimension | |
| Campaign | Campaign Experiment Type | CampaignTrialType | True | False | Dimension | |
| Campaign | End date | EndDate | False | False | Dimension | |
| Campaign | Serving status | ServingStatus | True | False | Dimension | |
| Campaign | Start date | StartDate | False | False | Dimension | |
| Budget | Budget amount | Amount_dim | True | False | Dimension | |
| Budget | Budget Name | BudgetName | False | False | Dimension | |
| Budget | Budget Status | BudgetStatus | False | False | Dimension | |
| Budget | Budget Delivery Method | DeliveryMethod | True | False | Dimension | |
| Budget | Budget Reference Count | BudgetReferenceCount | False | False | Dimension | |
| Budget | Budget Usage | BudgetCampaignAssociationStatus | False | False | Dimension | |
| Budget | Budget ID | BudgetId | False | False | Dimension | |
| Budget | Is shared budget | IsBudgetExplicitlyShared | False | False | Dimension | |
| Budget | Budget period | Period | True | False | Dimension | |
| Ad Group | Ad group ID | AdGroupId | False | False | Dimension | |
| Ad Group | Ad group | AdGroupName | False | False | Dimension | |
| Ad Group | Ad group status | AdGroupStatus | True | False | Dimension | |
| Ad Group | Ad Group Tracking template | AdGroupTrackingUrlTemplate | False | False | Dimension | |
| Ad Group | Ad Group URL Custom parameters | AdGroupURLCustomParameters | False | False | Dimension | |
| Ad Group | Ad Group Bid Modifier | AdGroupBidModifier | False | False | Dimension | |
| Ad Group | Ad group type | AdGroupType | True | False | Dimension | |
| Ad | Top vs. Other | Slot | False | False | Dimension | |
| Ad | Headline | Headline | False | False | Dimension | |
| Ad | Headline 1 | HeadlinePart1 | False | False | Dimension | |
| Ad | Headline 2 | HeadlinePart2 | False | False | Dimension | |
| Ad | Headline 3 | ExpandedTextAdHeadlinePart3 | False | False | Dimension | |
| Ad | All Headlines | all_headlines | False | True | Dimension | |
| Ad | Ad Text | ad_text | False | True | Dimension | |
| Ad | Ad Tracking template | AdTrackingUrlTemplate | False | False | Dimension | |
| Ad | URL Custom parameter | UrlCustomParameters | False | False | Dimension | |
| Ad | Ad ID | AdId | False | False | Dimension | |
| Ad | Ad Status | AdStatus | True | False | Dimension | |
| Ad | Ad type | AdType | True | False | Dimension | |
| Ad | Ad Approval Status | CombinedApprovalStatus | True | False | Dimension | |
| Ad | Auto-applied ad suggestion | Automated | False | False | Dimension | |
| Ad | Creative mobile final URL | CreativeFinalMobileUrls | False | False | Dimension | |
| Ad | Creative Final URL | CreativeFinalUrls | False | False | Dimension | |
| Ad | Medium (utm) | MediumUtm | True | False | Dimension | |
| Ad | Source (utm) | SourceUtm | True | False | Dimension | |
| Ad | Campaign (utm) | CampaignUtm | True | False | Dimension | |
| Ad | Content (utm) | ContentUtm | True | False | Dimension | |
| Ad | Term (utm) | TermUtm | True | False | Dimension | |
| Ad | Description | Description | False | False | Dimension | |
| Ad | Description line 1 | Description1 | False | False | Dimension | |
| Ad | Description line 2 | Description2 | False | False | Dimension | |
| Ad | Device preference | DevicePreference | False | False | Dimension | |
| Ad | Expanded Text Ad Description | ExpandedTextAdDescription | False | False | Dimension | |
| Ad | Expanded Text Ad Description 2 | ExpandedTextAdDescription2 | False | False | Dimension | |
| Ad | Image Ad URL | ImageAdUrl | False | False | Dimension | |
| Ad | Image Ad Preview URL | PreviewImageAdUrl | False | False | Dimension | |
| Ad | Image Height | ImageCreativeImageHeight | False | False | Dimension | |
| Ad | Image Width | ImageCreativeImageWidth | False | False | Dimension | |
| Ad | Image ad name | ImageCreativeName | False | False | Dimension | |
| Ad | Long headline | LongHeadline | False | False | Dimension | |
| Ad | Path 1 | Path1 | False | False | Dimension | |
| Ad | Path 2 | Path2 | False | False | Dimension | |
| Ad | Creative URL Custom parameter | CreativeUrlCustomParameters | False | False | Dimension | |
| Ad | Display URL | DisplayUrl | False | False | Dimension | |
| Ad Extension | Placeholder type | ExtensionPlaceholderType | True | False | Dimension | |
| Ad Extension | Feed ID | FeedId | False | False | Dimension | |
| Ad Extension | Attribute Values | FeedItemAttributes | False | False | Dimension | |
| Ad Extension | Feed Item ID | FeedItemId | False | False | Dimension | |
| Ad Extension | Feed Item Status | FeedItemStatus | True | False | Dimension | |
| Ad Extension | This extension vs. Other | IsSelfAction | False | False | Dimension | |
| Keyword | Keyword Status | KeywordStatus | True | False | Dimension | |
| Keyword | Keyword ID | Id | False | False | Dimension | |
| Keyword | Keyword | Keyword | False | False | Dimension | |
| Keyword | Keyword Match Type | KeywordMatchType | True | False | Dimension | |
| Keyword | Keyword/Placement destination URL | CriteriaDestinationUrl | False | False | Dimension | |
| Keyword | Max. CPC | CpcBid | True | False | Dimension | |
| Keyword | Max CPC source | CpcBidSource | False | False | Dimension | |
| Keyword | Max. CPM | CpmBid | True | False | Dimension | |
| Keyword | Max. CPV | CpvBid | True | False | Dimension | |
| Keyword | Max CPV source | CpvBidSource | False | False | Dimension | |
| Keyword | Label IDs | LabelIds | False | False | Dimension | |
| Keyword | Labels | Labels | False | False | Dimension | |
| Keyword | Est. add. clicks/wk (first position bid) | EstimatedAddClicksAtFirstPositionCpc | False | False | Dimension | |
| Keyword | Est. add. cost/wk (first position bid) | EstimatedAddCostAtFirstPositionCpc | False | False | Dimension | |
| Keyword | First page CPC | FirstPageCpc | True | False | Dimension | |
| Keyword | First position CPC | FirstPositionCpc | True | False | Dimension | |
| Keyword | Is negative | IsNegative | False | False | Dimension | |
| Keyword | Expected clickthrough rate | SearchPredictedCtr | True | False | Dimension | |
| Keyword | Top of page CPC | TopOfPageCpc | True | False | Dimension | |
| Keyword | Keyword Tracking template | TrackingUrlTemplate | False | False | Dimension | |
| Keyword | Quality score | QualityScore | False | False | Dimension | |
| Keyword | Ad relevance | CreativeQualityScore | True | False | Dimension | |
| Keyword | Landing page experience | PostClickQualityScore | True | False | Dimension | |
| Keyword | Keyword ID (Search Term report) | KeywordIdSearchTerm | True | False | Dimension | |
| Keyword | Keyword Text (Search Term report) | KeywordTextMatchingQuery | False | False | Dimension | |
| Keyword | Keyword Match Type (Search Term report) | KeywordMatchTypeSearchTerm | True | False | Dimension | |
| Keyword | Search term | Query | False | False | Dimension | |
| Keyword | Search term Status | SearchTermStatus | True | False | Dimension | |
| Organic | Search Result Type | SerpType | False | False | Dimension | |
| Placement | Placement | Placement | False | False | Dimension | |
| Placement | Placement Name | PlacementName | False | False | Dimension | |
| Placement | Placement URL | CriteriaParametersPlacement | False | False | Dimension | |
| Placement | Placement Group | Domain | False | False | Dimension | |
| Placement | Placement Type | PlacementType | True | False | Dimension | |
| Labels | Campaign Labels | LabelsCampaign | False | False | Dimension | |
| Labels | Ad Group Labels | LabelsAdGroup | False | False | Dimension | |
| Labels | Ad Labels | LabelsAd | False | False | Dimension | |
| Labels | Keyword Labels | LabelsKeyword | False | False | Dimension | |
| Click | Click type | ClickType | True | False | Dimension | |
| Click | Google Click ID | GclId | False | False | Dimension | |
| Click | City (Location of interest) | AoiCityCriteriaId | True | False | Dimension | |
| Click | Country/Territory (Location of interest) | AoiCountryCriteriaId | True | False | Dimension | |
| Click | Metro area (Location of interest) | AoiMetroCriteriaId | True | False | Dimension | |
| Click | Most specific location target (Location of interest) | AoiMostSpecificTargetId | False | False | Dimension | |
| Click | Region (Location of interest) | AoiRegionCriteriaId | True | False | Dimension | |
| Click | Campaign location target | CampaignLocationTargetId | False | False | Dimension | |
| Click | City (Physical location) | LopCityCriteriaId | True | False | Dimension | |
| Click | Country/Territory (Physical location) | LopCountryCriteriaId | True | False | Dimension | |
| Click | Metro area (Physical location) | LopMetroCriteriaId | True | False | Dimension | |
| Click | Most specific location target (Physical location) | LopMostSpecificTargetId | True | False | Dimension | |
| Click | Region (Physical location) | LopRegionCriteriaId | True | False | Dimension | |
| Click | User List ID | UserListId | False | False | Dimension | |
| Click | Page Number | page | False | False | Dimension | |
| Conversions | Conversion category | ConversionCategoryName | True | False | Dimension | |
| Conversions | Conversion Action | ConversionTrackerId | False | False | Dimension | |
| Conversions | Conversion Action Name | ConversionTypeName | False | False | Dimension | |
| Conversions | Custom Variable ID | ConversionCustomVariableId | False | False | Dimension | |
| Conversions | Custom Variable Name | ConversionCustomVariableName | False | False | Dimension | |
| Conversions | Custom Variable Owner | ConversionCustomVariableOwner | False | False | Dimension | |
| Conversions | Custom Variable Status | ConversionCustomVariableStatus | True | False | Dimension | |
| Conversions | Custom Variable Tag | ConversionCustomVariableTag | False | False | Dimension | |
| Conversions | Conversion source | ExternalConversionSource | False | False | Dimension | |
| Video | Video Channel Id | VideoChannelId | False | False | Dimension | |
| Video | Video Duration | VideoDuration | False | False | Dimension | |
| Video | Video Id | VideoId | False | False | Dimension | |
| Video | Video Url (youtube) | VideoUrl | True | False | Dimension | |
| Video | Video Title | VideoTitle | False | False | Dimension | |
| Calls | Call Duration (seconds) | CallDuration | False | False | Dimension | |
| Calls | Call end time | CallEndTime | False | False | Dimension | |
| Calls | Caller country code | CallerCountryCallingCode | False | False | Dimension | |
| Calls | Caller area code | CallerNationalDesignatedCode | False | False | Dimension | |
| Calls | Call start time | CallStartTime | False | False | Dimension | |
| Calls | Call status | CallStatus | True | False | Dimension | |
| Calls | Call source | CallTrackingDisplayLocation | True | False | Dimension | |
| Calls | Call type | CallType | True | False | Dimension | |
| Remarketing | Audience | Audience | False | False | Dimension | |
| Remarketing | Audience ID | AudienceId | False | False | Dimension | |
| Remarketing | Audience Status | AudienceStatus | True | False | Dimension | |
| Shopping Campaigns | Brand | Brand | False | False | Dimension | |
| Shopping Campaigns | Category (1st level) | CategoryL1 | False | False | Dimension | |
| Shopping Campaigns | Category (2nd level) | CategoryL2 | False | False | Dimension | |
| Shopping Campaigns | Category (3rd level) | CategoryL3 | False | False | Dimension | |
| Shopping Campaigns | Category (4th level) | CategoryL4 | False | False | Dimension | |
| Shopping Campaigns | Category (5th level) | CategoryL5 | False | False | Dimension | |
| Shopping Campaigns | Custom label 0 | CustomAttribute0 | False | False | Dimension | |
| Shopping Campaigns | Custom label 1 | CustomAttribute1 | False | False | Dimension | |
| Shopping Campaigns | Custom label 2 | CustomAttribute2 | False | False | Dimension | |
| Shopping Campaigns | Custom label 3 | CustomAttribute3 | False | False | Dimension | |
| Shopping Campaigns | Custom label 4 | CustomAttribute4 | False | False | Dimension | |
| Shopping Campaigns | Language | LanguageCriteriaId | False | False | Dimension | |
| Shopping Campaigns | MC Id | MerchantId | False | False | Dimension | |
| Shopping Campaigns | Offer ID | OfferId | False | False | Dimension | |
| Shopping Campaigns | Condition | ProductCondition | True | False | Dimension | |
| Shopping Campaigns | Product Title | ProductTitle | False | False | Dimension | |
| Shopping Campaigns | Product type (1st level) | ProductTypeL1 | False | False | Dimension | |
| Shopping Campaigns | Product type (2nd level) | ProductTypeL2 | False | False | Dimension | |
| Shopping Campaigns | Product type (3rd level) | ProductTypeL3 | False | False | Dimension | |
| Shopping Campaigns | Product type (4th level) | ProductTypeL4 | False | False | Dimension | |
| Shopping Campaigns | Product type (5th level) | ProductTypeL5 | False | False | Dimension | |
| Shopping Campaigns | Product Country | ProductCountry | True | False | Dimension | |
| Shopping Campaigns | Store Id | StoreId | False | False | Dimension | |
| Visitor | Device | Device | True | False | Dimension | |
| Visitor | Age Range | Age | True | False | Dimension | |
| Visitor | Gender | Gender | True | False | Dimension | |
| Location | Country/Territory | CountryCriteriaId | True | False | Dimension | |
| Location | Country/Territory (user location) | CountryCriteriaIdUserLocation | True | False | Dimension | |
| Location | City | CityCriteriaId | True | False | Dimension | |
| Location | Is Targetable | IsTargetingLocation | False | False | Dimension | |
| Location | Location type | LocationType | False | False | Dimension | |
| Location | Metro area | MetroCriteriaId | True | False | Dimension | |
| Location | Region | RegionCriteriaId | True | False | Dimension | |
| Location | Most specific location (User location) | MostSpecificCriteriaId | False | False | Dimension | |
| Landing Page | Expanded landing page | ExpandedFinalUrlString | False | False | Dimension | |
| Landing Page | Landing page | UnexpandedFinalUrlString | False | False | Dimension | |
| Asset Group | Asset Group ID | AssetGroupID | False | False | Dimension | |
| Asset Group | Asset Group Name | AssetGroupName | False | False | Dimension | |
| Asset Group | Asset Group Status | AssetGroupStatus | True | False | Dimension | |
| Asset Group | Asset Group (report) ID | AssetGroupIDReport | False | False | Dimension | |
| Asset Group | Asset Group (report) Name | AssetGroupNameReport | False | False | Dimension | |
| Asset Group | Asset Group (report) Status | AssetGroupStatusReport | True | False | Dimension | |
| Asset | Asset ID | AssetID | False | False | Dimension | |
| Asset | Asset Name | AssetName | False | False | Dimension | |
| Asset | Asset Resource Name | AssetResourceName | False | False | Dimension | |
| Asset | Asset Type | AssetType | True | False | Dimension | |
| Asset | Asset Status | AssetStatus | True | False | Dimension | |
| Asset | Asset Final Mobile URL | AssetFinalMobileUrls | False | False | Dimension | |
| Asset | Asset Final URL suffix | assetFinalUrlSuffix | False | False | Dimension | |
| Asset | Asset Final URL | assetFinalUrls | False | False | Dimension | |
| Asset | Asset Source | AssetSource | True | False | Dimension | |
| Asset | Asset Tracking url template | AssetTrackingUrlTemplate | False | False | Dimension | |
| Asset | Asset Approval Status | AssetPolicySummaryApprovalStatus | True | False | Dimension | |
| Asset | Asset Review Status | AssetPolicySummaryReviewStatus | True | False | Dimension | |
| Asset | Asset Policy topic entries | AssetPolicySummaryTopicEntries | False | False | Dimension | |
| Multi Asset Responsive Display | Accent color (multi asset responsive display) | MultiAssetResponsiveDisplayAdAccentColor | False | False | Dimension | |
| Multi Asset Responsive Display | Allow flexible color (multi asset responsive display) | MultiAssetResponsiveDisplayAdAllowFlexibleColor | False | False | Dimension | |
| Multi Asset Responsive Display | Business name (multi asset responsive display) | MultiAssetResponsiveDisplayAdBusinessName | False | False | Dimension | |
| Multi Asset Responsive Display | Call to action text (multi asset responsive display) | MultiAssetResponsiveDisplayAdCallToActionText | False | False | Dimension | |
| Multi Asset Responsive Display | Description 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription0 | False | False | Dimension | |
| Multi Asset Responsive Display | Description 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription1 | False | False | Dimension | |
| Multi Asset Responsive Display | Description 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription2 | False | False | Dimension | |
| Multi Asset Responsive Display | Description 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription3 | False | False | Dimension | |
| Multi Asset Responsive Display | Description 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription4 | False | False | Dimension | |
| Multi Asset Responsive Display | Promotion text (multi asset responsive display) | MultiAssetResponsiveDisplayAdDynamicSettingsPromoText | False | False | Dimension | |
| Multi Asset Responsive Display | Ad format preference (multi asset responsive display) | MultiAssetResponsiveDisplayAdFormatSetting | False | False | Dimension | |
| Multi Asset Responsive Display | Headline 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline0 | False | False | Dimension | |
| Multi Asset Responsive Display | Headline 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline1 | False | False | Dimension | |
| Multi Asset Responsive Display | Headline 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline2 | False | False | Dimension | |
| Multi Asset Responsive Display | Headline 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline3 | False | False | Dimension | |
| Multi Asset Responsive Display | Headline 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline4 | False | False | Dimension | |
| Multi Asset Responsive Display | Logo 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage0 | False | False | Dimension | |
| Multi Asset Responsive Display | Logo 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage1 | False | False | Dimension | |
| Multi Asset Responsive Display | Logo 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage2 | False | False | Dimension | |
| Multi Asset Responsive Display | Logo 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage3 | False | False | Dimension | |
| Multi Asset Responsive Display | Logo 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage4 | False | False | Dimension | |
| Multi Asset Responsive Display | Landscape logo 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage0 | False | False | Dimension | |
| Multi Asset Responsive Display | Landscape logo 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage1 | False | False | Dimension | |
| Multi Asset Responsive Display | Landscape logo 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage2 | False | False | Dimension | |
| Multi Asset Responsive Display | Landscape logo 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage3 | False | False | Dimension | |
| Multi Asset Responsive Display | Landscape logo 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage4 | False | False | Dimension | |
| Multi Asset Responsive Display | Long headline (multi asset responsive display) | MultiAssetResponsiveDisplayAdLongHeadline | False | False | Dimension | |
| Multi Asset Responsive Display | Main color (multi asset responsive display) | MultiAssetResponsiveDisplayAdMainColor | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL0 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL1 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL2 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL3 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL4 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 6 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL5 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 7 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL6 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 8 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL7 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 9 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL8 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 10 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL9 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 11 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL10 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 12 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL11 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 13 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL12 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 14 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL13 | False | False | Dimension | |
| Multi Asset Responsive Display | Image URL 15 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImageURL14 | False | False | Dimension | |
| Multi Asset Responsive Display | Image 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage0 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage1 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage2 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage3 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage4 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 6 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage5 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 7 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage6 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 8 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage7 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 9 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage8 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 10 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage9 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 11 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage10 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 12 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage11 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 13 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage12 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 14 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage13 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 15 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage14 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL0 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL1 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL2 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL3 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL4 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 6 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL5 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 7 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL6 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 8 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL7 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 9 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL8 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 10 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL9 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 11 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL10 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 12 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL11 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 13 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL12 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 14 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL13 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image URL 15 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImageURL14 | False | False | Dimension | |
| Multi Asset Responsive Display | Square image 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage0 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage1 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage2 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage3 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage4 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 6 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage5 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 7 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage6 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 8 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage7 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 9 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage8 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 10 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage9 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 11 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage10 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 12 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage11 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 13 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage12 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 14 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage13 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 15 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage14 | True | False | Dimension | |
| Multi Asset Responsive Display | Youtube video URL 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo0 | False | False | Dimension | |
| Multi Asset Responsive Display | Youtube video URL 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo1 | False | False | Dimension | |
| Multi Asset Responsive Display | Youtube video URL 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo2 | False | False | Dimension | |
| Multi Asset Responsive Display | Youtube video URL 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo3 | False | False | Dimension | |
| Multi Asset Responsive Display | Youtube video URL 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo4 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 1 | ResponsiveSearchAdHeadline1 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 2 | ResponsiveSearchAdHeadline2 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 3 | ResponsiveSearchAdHeadline3 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 4 | ResponsiveSearchAdHeadline4 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 5 | ResponsiveSearchAdHeadline5 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 6 | ResponsiveSearchAdHeadline6 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 7 | ResponsiveSearchAdHeadline7 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 8 | ResponsiveSearchAdHeadline8 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 9 | ResponsiveSearchAdHeadline9 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 10 | ResponsiveSearchAdHeadline10 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 11 | ResponsiveSearchAdHeadline11 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 12 | ResponsiveSearchAdHeadline12 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 13 | ResponsiveSearchAdHeadline13 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 14 | ResponsiveSearchAdHeadline14 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad headline 15 | ResponsiveSearchAdHeadline15 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad description 1 | ResponsiveSearchAdDescription1 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad description 2 | ResponsiveSearchAdDescription2 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad description 3 | ResponsiveSearchAdDescription3 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad description 4 | ResponsiveSearchAdDescription4 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad path 1 | ResponsiveSearchAdPath1 | False | False | Dimension | |
| Responsive Search Ads | Responsive Search Ad path 2 | ResponsiveSearchAdPath2 | False | False | Dimension | |
| Bid Goal Performance | Customer ID | ExternalCustomerId | False | False | Dimension | |
| Bid Goal Performance | Target ROAS (Maximize Conversion Value) | MaximizeConversionValueTargetRoas | False | False | Dimension | |
| Bid Goal Performance | Target CPA | TargetCpa | True | False | Dimension | |
| Bid Goal Performance | Location (Target search page location) | PageOnePromotedStrategyGoal | False | False | Dimension | |
| Bid Goal Performance | Bidding Strategy Status | BiddingStatus | True | False | Dimension | |
| Bid Goal Performance | Upper Bid limit (Target CPA) | TargetCpaMaxCpcBidCeiling | False | False | Dimension | |
| Bid Goal Performance | Lower Bid limit (Target CPA) | TargetCpaMaxCpcBidFloor | False | False | Dimension | |
| Bid Goal Performance | Target ROAS | TargetRoas | True | False | Dimension | |
| Bid Goal Performance | Upper Bid limit (Target ROAS) | TargetRoasBidCeiling | True | False | Dimension | |
| Bid Goal Performance | Lower Bid limit (Target ROAS) | TargetRoasBidFloor | True | False | Dimension | |
| Bid Goal Performance | Bid limit (Maximize clicks) | TargetSpendBidCeiling | True | False | Dimension | |
| Bid Goal Performance | Target spend (Maximize clicks) | TargetSpendSpendTarget | True | False | Dimension | |
| Change History | Change History Resource Name | ChangeEventResourceName | False | False | Dimension | |
| Change History | Change History Date time | ChangeEventChangeDateTime | False | False | Dimension | |
| Change History | Change History User Email | ChangeEventUserEmail | False | False | Dimension | |
| Change History | Change History Client Type | ChangeEventClientType | True | False | Dimension | |
| Change History | Change History Resource Type | ChangeEventResourceType | True | False | Dimension | |
| Change History | Change History Fields | ChangeEventFields | False | False | Dimension | |
| Change History | Change History Operation | ChangeEventOperation | False | False | Dimension | |
| Change History | Change History Old Resource | ChangeEventOldResource | False | False | Dimension | |
| Change History | Change History New Resource | ChangeEventNewResource | False | False | Dimension | |
| unsorted_dims | Base Ad group ID | BaseAdGroupId | False | False | Dimension | |
| unsorted_dims | Conversion adjustment | ConversionAdjustment | False | False | Dimension | |
| unsorted_dims | Days to conversion or adjustment | ConversionAdjustmentLagBucket | False | False | Dimension | |
| unsorted_dims | Days to conversion | ConversionLagBucket | False | False | Dimension | |
| unsorted_dims | Criteria Type | CriteriaType | False | False | Dimension | |
| unsorted_dims | Client name | CustomerDescriptiveName | False | False | Dimension | |
| unsorted_dims | Criteria Display Name | DisplayName | False | False | Dimension | |
| unsorted_dims | Enhanced CPC enabled | EnhancedCpcEnabled | False | False | Dimension | |
| unsorted_dims | Mobile final URL | FinalMobileUrls | False | False | Dimension | |
| unsorted_dims | Final URL suffix Keyword | FinalUrlSuffix | False | False | Dimension | |
| unsorted_dims | Final URL suffix Ad | FinalUrlSuffixAd | False | False | Dimension | |
| unsorted_dims | Final URL suffix Ad Group | FinalUrlSuffixAdGroup | False | False | Dimension | |
| unsorted_dims | Final URL suffix Campaign | FinalUrlSuffixCampaign | False | False | Dimension | |
| unsorted_dims | Criterion serving status | SystemServingStatus | False | False | Dimension | |
| unsorted_dims | Vertical ID | VerticalId | False | False | Dimension | |
| Basic | Impressions | Impressions | False | False | Metric | |
| Basic | Clicks | Clicks | False | False | Metric | |
| Basic | CTR | Ctr | False | True | Metric | |
| Basic | Bounce Rate | BounceRate | False | False | Metric | |
| Basic | Average pageviews | AveragePageviews | False | False | Metric | |
| Basic | Average time on site (sec) | AverageTimeOnSite | False | False | Metric | |
| Basic | Cost | Cost | True | False | Metric | |
| Basic | Cost (EUR) | CostEUR | True | True | Metric | |
| Basic | Cost (GBP) | CostGBP | True | True | Metric | |
| Basic | Cost (USD) | CostUSD | True | True | Metric | |
| Basic | Cost (AUD) | CostAUD | True | True | Metric | |
| Basic | Cost (SEK) | CostSEK | True | True | Metric | |
| Basic | CPC | AverageCpc | False | True | Metric | |
| Basic | CPM | AverageCpm | False | True | Metric | |
| Basic | Interaction Rate | InteractionRate | False | True | Metric | |
| Basic | Interactions | Interactions | False | False | Metric | |
| Basic | Daily Budget | Amount | True | False | Metric | |
| Basic | Daily Budget (USD) | AmountUSD | True | True | Metric | |
| Basic | Daily Budget (EUR) | AmountEUR | True | True | Metric | |
| Basic | Daily Budget (AUD) | AmountAUD | True | True | Metric | |
| Basic | Budget | budget | True | False | Metric | |
| Basic | Budget (USD) | budgetUSD | True | True | Metric | |
| Basic | Budget (EUR) | budgetEUR | True | True | Metric | |
| Basic | Budget (AUD) | budgetAUD | True | True | Metric | |
| Basic | Percent of budget used | PercentBudgetUsed | False | True | Metric | |
| Basic | Total Budget | TotalAmount | True | False | Metric | |
| Basic | Total Budget (USD) | TotalAmountUSD | True | True | Metric | |
| Basic | Total Budget (EUR) | TotalAmountEUR | True | True | Metric | |
| Basic | Total Budget (AUD) | TotalAmountAUD | True | True | Metric | |
| Basic | Engagements | Engagements | False | False | Metric | |
| Basic | Engagement rate | EngagementRate | False | True | Metric | |
| Basic | Unique users | UniqueUsers | False | False | Metric | |
| Basic | Frequency | Frequency | False | True | Metric | |
| Basic | Cost per interaction | AverageCost | False | True | Metric | |
| Quality Score | Historical Quality score | HistoricalQualityScore | True | False | Metric | |
| Quality Score | Historical creative quality score | HistoricalCreativeQualityScore | False | False | Metric | |
| Quality Score | Historical landing page quality score | HistoricalLandingPageQualityScore | False | False | Metric | |
| Quality Score | Historical search predicted CTR | HistoricalSearchPredictedCtr | False | False | Metric | |
| Active View | Viewable CPM | ActiveViewCpm | False | True | Metric | |
| Active View | Viewable CTR | ActiveViewCtr | False | True | Metric | |
| Active View | Viewable impressions | ActiveViewImpressions | False | False | Metric | |
| Organic | Organic Clicks | OrganicClicks | False | False | Metric | |
| Organic | Organic Clicks/Query | OrganicClicksPerQuery | False | False | Metric | |
| Organic | Organic Listings | OrganicImpressions | False | False | Metric | |
| Organic | Organic Listings/Query | OrganicImpressionsPerQuery | False | False | Metric | |
| Organic | Organic Queries | OrganicQueries | False | False | Metric | |
| Ad and Organic Combined | Combined Clicks | CombinedAdsOrganicClicks | False | False | Metric | |
| Ad and Organic Combined | Combined Clicks/Query | CombinedAdsOrganicClicksPerQuery | False | False | Metric | |
| Ad and Organic Combined | Combined Queries | CombinedAdsOrganicQueries | False | False | Metric | |
| Conversions | Cost per engagement | AverageCpe | False | False | Metric | |
| Conversions | Cost per Video Views | AverageCpv | False | True | Metric | |
| Conversions | Return on ad spend (ROAS) | ROAS | False | True | Metric | |
| Conversions | Conversions | Conversions | False | False | Metric | |
| Conversions | Conversions (by conversion date) | ConversionsByConversionDate | False | False | Metric | |
| Conversions | View-through conversions | ViewThroughConversions | False | False | Metric | |
| Conversions | All conversion rate % | AllConversionRate | False | True | Metric | |
| Conversions | All conversion | AllConversions | False | False | Metric | |
| Conversions | All conversions (by conversion date) | AllConversionsByConversionDate | False | False | Metric | |
| Conversions | All conversion from click to call | all_conversions_from_click_to_call | False | False | Metric | |
| Conversions | All conversion from directions | all_conversions_from_directions | False | False | Metric | |
| Conversions | All conversion from interations rate | all_conversions_from_interactions_rate | False | False | Metric | |
| Conversions | All conversion from interacions value per interaction | all_conversions_from_interactions_value_per_interaction | False | False | Metric | |
| Conversions | All conversion from menu | all_conversions_from_menu | False | False | Metric | |
| Conversions | All conversion from order | all_conversions_from_order | False | False | Metric | |
| Conversions | All conversion from other engagement | all_conversions_from_other_engagement | False | False | Metric | |
| Conversions | All conversion from store visit | all_conversions_from_store_visit | False | False | Metric | |
| Conversions | All conversion from store website | all_conversions_from_store_website | False | False | Metric | |
| Conversions | All Conversions Value | AllConversionValue | False | False | Metric | |
| Conversions | All Conversions Value (by conversion date) | AllConversionsValueByConversionDate | False | False | Metric | |
| Conversions | Conversion rate % | ConversionRate | False | True | Metric | |
| Conversions | Conversions per impression | conversionsPerImpression | False | True | Metric | |
| Conversions | Cost per conversion | CostPerConversion | False | True | Metric | |
| Conversions | Conversion Value | ConversionValue | False | False | Metric | |
| Conversions | Conversion value (by conversion date) | ConversionValueByConversionDate | False | False | Metric | |
| Conversions | Cost per all conversion | CostPerAllConversion | False | True | Metric | |
| Conversions | Value per conversion | ValuePerConversion | False | True | Metric | |
| Conversions | New Customers (lifetime) | NewCustomersLifetime | False | False | Metric | |
| Conversions | All New Customers (lifetime) | AllNewCustomersLifetime | False | False | Metric | |
| Conversions | Cross-device conversions | CrossDeviceConversions | False | False | Metric | |
| Conversions | Conversions (current model) | CurrentModelAttributedConversions | False | False | Metric | |
| Conversions | Conversions value (current model) | CurrentModelAttributedConversionValue | False | False | Metric | |
| Conversions | Value / conv. (current model) | ValuePerCurrentModelAttributedConversion | False | True | Metric | |
| Conversions | App Installs | AppInstalls | False | False | Metric | |
| Conversions | In App actions | InAppActions | False | False | Metric | |
| Video | Watch 25% rate | VideoQuartile25Rate | True | False | Metric | |
| Video | Watch 50% rate | VideoQuartile50Rate | True | False | Metric | |
| Video | Watch 75% rate | VideoQuartile75Rate | True | False | Metric | |
| Video | Watch 100% rate | VideoQuartile100Rate | True | False | Metric | |
| Video | Video Views rate | VideoViewRate | False | True | Metric | |
| Video | Video Views | VideoViews | False | False | Metric | |
| Video | Video Impressions | VideoImpressions | False | False | Metric | |
| Video | Watch 25% view | VideoQuartile25View | False | True | Metric | |
| Video | Watch 50% view | VideoQuartile50View | False | True | Metric | |
| Video | Watch 75% view | VideoQuartile75View | False | True | Metric | |
| Video | Watch 100% view | VideoQuartile100View | False | True | Metric | |
| Calls | Phone call impressions | NumOfflineImpressions | False | False | Metric | |
| Calls | Calls | NumOfflineInteractions | False | False | Metric | |
| Calls | Call rate | OfflineInteractionRate | False | True | Metric | |
| Gmail | Gmail forwards | GmailForwards | False | False | Metric | |
| Gmail | Gmail saves | GmailSaves | False | False | Metric | |
| Gmail | Gmail clicks to website | GmailSecondaryClicks | False | False | Metric | |
| Impression Share | Available impression | AvailableImpression | False | True | Metric | |
| Impression Share | Search Impression share | SearchImpressionShare | True | True | Metric | |
| Impression Share | Search Impression share (%) | SearchImpressionShareRate | True | True | Metric | |
| Impression Share | Impression share | ImpressionShare | True | True | Metric | |
| Impression Share | Lost impressions due to budget | LostImpressionsDueToBudget | False | True | Metric | |
| Impression Share | Lost impressions | LostImpressions | False | True | Metric | |
| Impression Share | Lost search IS due to budget | SearchBudgetLostImpressionShare | True | True | Metric | |
| Impression Share | Lost impressions due to rank | LostImpressionsDueToRank | False | True | Metric | |
| Impression Share | Lost search IS due to rank | SearchRankLostImpressionShare | True | True | Metric | |
| Impression Share | Search exact match impression share | SearchExactMatchImpressionShare | True | True | Metric | |
| Landing Page | Mobile-friendly click rate | PercentageMobileFriendlyClicks | False | False | Metric | |
| Landing Page | Valid AMP click rate | PercentageValidAcceleratedMobilePagesClicks | False | False | Metric | |
| Landing Page | Mobile speed score | SpeedScore | False | False | Metric | |
| Other | Invalid clicks | InvalidClicks | False | False | Metric | |
| Other | Click share | SearchClickShare | True | True | Metric | |
| Other | Impressions On Top | ImpressionsOnTop | False | True | Metric | |
| Other | Top impression percentage | TopImpressionPercentage | False | True | Metric | |
| Other | Search top impression share | SearchTopImpressionShare | False | True | Metric | |
| Other | Absolute top impression percentage | AbsoluteTopImpressionPercentage | False | True | Metric | |
| Other | Search absolute top impression share | SearchAbsoluteTopImpressionShare | True | True | Metric | |
| Other | Search rank lost absolute top impression share | SearchRankLostAbsoluteTopImpressionShare | False | True | Metric | |
| Other | Search budget lost absolute top impression share | SearchBudgetLostAbsoluteTopImpressionShare | False | True | Metric | |
| Other | Search rank lost top impression share | SearchRankLostTopImpressionShare | False | True | Metric | |
| Other | Search budget lost top impression share | SearchBudgetLostTopImpressionShare | False | True | Metric |
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